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Questionnaire

The document describes a study on the role of children in decision making for purchasing consumer durable and information technology (CDIT) products. It includes a questionnaire that asks respondents about their marital status, number of children, whether they take children shopping, and the level of influence and advice children provide regarding product selection and brands. Demographic questions ask about the respondent's age, gender, family size, education level, and household income.

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Nishant Asanani
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74 views2 pages

Questionnaire

The document describes a study on the role of children in decision making for purchasing consumer durable and information technology (CDIT) products. It includes a questionnaire that asks respondents about their marital status, number of children, whether they take children shopping, and the level of influence and advice children provide regarding product selection and brands. Demographic questions ask about the respondent's age, gender, family size, education level, and household income.

Uploaded by

Nishant Asanani
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Objective: To study the role of children in decision making for purchasing CDIT.

CDIT*: television, music player, dvd player, washing machine, microwave, cell phone, etc

Questionnaire: 1. Are you married? a. Yes b. No. If yes, proceed to question 2.

2. Do you have children aged between 5 years to 17 years? A. yes b. no if yes, proceed to question 3. 3. Do you take your children along when you go to buy any CDIT*? a. Yes b. no 4. My kids sometimes influence the type of products we buy. a. Completely agree b. Agree c. Neither d. disagree e. completely disagree 1. My kids often educate me about the new technology or new product available in market. a. Completely agree b. Agree c. Neither d. disagree e. completely disagree 2. I can think of at least 2 occasions when I have asked my kids opinion on products I have bought in the last 6 six months. a. Completely agree b. Agree c. Neither d. disagree e. completely disagree 3. I have changed my mind about brands I chose to buy based on my kids demands. a. Completely agree b. Agree c. Neither d. disagree e. completely disagree 4. My kids usually give good advice on which product to buy. a. Completely agree b. Agree c. Neither d. disagree e. completely disagree 5. I spend lot of time at the store deciding what to buy with kids.

a. Completely agree b. Agree c. Neither d. disagree e. completely disagree 6. The brands that my kids like tend to be different from the ones I like. a. Completely agree b. Agree c. Neither d. disagree e. completely disagree

About yourself 1. Specify your age group 18- 28 2. Gender father mother 28- 38 38-48 48- above

3. number of children in family 1 2 3 More then 3

4. number of family members < Than 5 5 to 8 More than 8

5. Highest education status No education graduation Primary education College Graduation Post

6. Net household income < 1 Lac/annum and above 1 Lac - 2Lac 2 Lac - 3Lac 3 Lac - 4Lac 4 Lac

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