Analyzing Common Stocks
Analyzing Common Stocks
Learning Goals
1. Discuss the security analysis process, including goals and functions. 2. Appreciate the purpose and contributions of economic analysis. 3. Describe industry analysis and note how it is used. 4. Demonstrate a basic understanding of fundamental analysis and why it is used.
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Analyzing Common Stocks
Learning Goals (cont'd)
5. Calculate a variety of financial ratios and describe how financial statement analysis is used to gauge the financial vitality of a company. 6. Use various financial measures to assess a companys performance, and explain how the insights derived form the basic input for the valuation process.
What is Security Analysis?
The process of gathering and organizing information and then using it to determine the intrinsic value of a share of common stock.
What is Intrinsic Value?
Intrinsic Value
The underlying or inherent value of a stock, as determined through fundamental analysis A prudent investor will only buy a stock if its market price does not exceed what the investor thinks the stock is worth. Intrinsic value depends upon several factors:
Estimates of future cash flows Discount rate Amount of risk
Top Down Approach to Traditional Security Analysis
Step 1: Economic Analysis
State of overall economy
Step 2: Industry Analysis
Outlook for specific industry Level of competition in industry
Step 3: Fundamental Analysis
Financial condition of specific company Historical behavior of specific companys stock
Efficient Market Hypothesis
Efficient Market: the concept that the market is so efficient in processing new information that securities trade very close to or at their correct values at all times Efficient market advocates believe:
Securities are rarely substantially mispriced in the marketplace No security analysis is capable of finding mispriced securities more frequently than using random chance
Who Needs Security Analysis in an Efficient Market?
Fundamental analysis is still important because:
All of the people doing fundamental analysis is the reason the market is efficient Financial markets may not be perfectly efficient Pricing errors are inevitable
Key Economic Measures
Gross Domestic Product (GDP): market value of all goods and services produced in a country over the period of a year
Generally, GDP goes C, economy goes C
Industrial Production: measure of the activity/output in the industrial or productive segment of the economy
Generally, production goes C, economy goes C
Key Economic Factors that Affect the Business Cycle
Government Fiscal Policy
Taxes Government spending Debt management Money supply Interest rates Inflation Consumer spending Business investments Foreign trade Currency exchange rates
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Monetary Policy
Other Factors
Other Key Economic Measures
Economic Measure
Index of Leading Indicators Personal Income Retail Sales Money Supply Consumer Prices/ Producer Prices Employment Housing Starts
What It Tracks
Predicts direction of GDP Consumer buying habits Consumer attitudes Growth of economy & inflation Inflation Business Production Availability & cost of money
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How Do We Use the Economic Outlook?
Use it to identify areas for additional research
What industries will benefit? What industries will be hurt?
Use it to evaluate individual companies
Will sales/profits go up or down?
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Important Point to Remember!
Stock prices usually change before the actual forecasted changes become apparent in the economy Stock price trends are another leading indicator often used to help predict the direction of the economy itself
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Step 2: Industry Analysis
Evaluate the competitive position of a particular industry in relation to other industries
Looking for new opportunities & growth potential
Identify companies within the industry that look promising
Looking for strong market positions, pricing leadership, economies of scale, etc.
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Issues that Affect an Industry
What is the nature of the industry? Is the industry regulated? What role does labor play in the industry? How important are technological developments? Which economic forces have the most impact on the industry (e.g., interest rates, foreign trade)? What are the important financial and operating considerations (e.g., access to capital)?
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Growth Cycle Stages and Investments
Growth Cycle reflects the vitality of an industry or a company over time. Initial Development: industry is new and risks are very high apid Expansion: product acceptance is growing and investors become very interested Mature Growth: expansion comes from growth in the economy and returns are more predictable Stability or Decline: demand for product is and investors avoid this stage diminishing
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Step 3: Fundamental Analysis
Evaluate the financial condition and operating results of a specific company
Competitive position Composition and growth in sales Profit margins and dynamics of earnings Asset mix (i.e. cash balance, inventory, accounts receivable, fixed assets) Financing mix ( i.e. debt, stock)
The value of a stock is influenced by the financial performance of the company that issued the stock
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Where Do We Start?
Interpreting Financial Statements Using Financial Ratios Fundamental analysis is often the most demanding and most time-consuming phase of stock selection
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Financial Statements: The Balance Sheet
Summary of a companys assets, liabilities, and shareholders equity at a point in time
Assets: what the company owns (i.e. cash, inventory, accounts receivable, equipment, buildings, land) Liabilities: what the company owes (i.e. bills, debt) Equity: capital the stockholders have invested in the company
What are we looking for on the balance sheet?
Relative amounts (large vs. small) Trends (improving vs. decreasing)
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Table 7.3 Corporate Balance Sheet
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Financial Statements: The Income Statement
Summary of a companys operating results over a specific period of time, usually one year
Revenues: funds received for providing products and/or services Expenses: funds used to pay for materials, labor, and other business costs Profit/Loss: revenues less expenses Relative amounts (large vs. small) Relationships (Are expenses growing faster or slower than revenues?) Trends (improving vs. decreasing)
What are we looking for on the income statement?
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Table 7.4 Corporate Income Statement
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Financial Statements: The Statement of Cash Flows
Summary of a companys cash flows and other events that caused changes in companys cash
Sources of Cash: proceeds from sale of products/ services, sales of equipment, borrowing money, sale of stock Use of Cash: payment of wages and/or materials, payment of operating expenses, purchases of equipment, payment of debt, payment of dividends Relative amounts (more cash or less cash) Liquidity Trends (improving vs. decreasing)
What are we looking for on the cash flow statement?
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Table 7.5 Statement of Cash Flows
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Sources for Financial Statements
Companys Annual Report Companys 10K Companys 10Q Securities & Exchange Commission
[Link]
Standard & Poors or Moody Reports Internet financial portals Brokerage firm reports
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Major Groups of Financial Ratios
Liquidity Ratios: the companys ability to meet day-to-day operating expenses and satisfy short-term obligations as they become due Activity Ratios: how well the company is managing its assets Leverage Ratios: amount of debt used by the company Profitability Ratios: measures how successful the company is at creating profits Common Stock Ratios: converts key financial information into per-share basis to simplify financial analysis
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Liquidity Ratios
Current Ratio: how many dollars of short-term assets are available for every dollar of short-term liabilities owed
Current assets Current ratio ! Current liabilities
Higher ratio: better Lower ratio: worse
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Liquidity Ratios (cont'd)
Net Working Capital: how many dollars of working capital are available to pay bills and grow the business
Net working capital ! Current assets Current liabilities
Higher amounts: better Lower amounts: worse
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Activity Ratios
Accounts Receivable Turnover: how quickly the
company is collecting its accounts receivable (sales to customers on credit)
Annual sales Accounts receivable turnover ! Accounts receivable
Higher ratio: better Lower ratio: worse
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Activity Ratios (contd)
Inventory Turnover: how quickly the company is selling its inventory
Annual sales Inventory turnover ! Inventory
Higher ratio: better Lower ratio: worse
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Activity Ratios (cont'd)
Total Asset Turnover: how efficiently the company is using its assets to support sales
Annual sales Total asset turnover ! Total assets
Higher ratio: better Lower ratio: worse
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Leverage Ratios
Debt-Equity Ratio: how much debt the company is using to support its business compared to how much stockholders equity it is using to support its business
Long-term debt Debt-equity ratio ! Stockholders equity
Higher ratio: more risk Lower ratio: less risk
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Leverage Ratios (cont'd)
Time Interest Earned: measures the ability of the firm to meet its fixed interest payments
Earnings before interest and taxes Times interest earned ! Interest expense
Higher ratio: less risk Lower ratio: more risk
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Profitability Ratios
Net Profit Margin: amount of profit earned from sales and other operations
Net profit after taxes Net profit margin ! Total revenues
Higher ratio: better Lower ratio: worse
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Profitability Ratios (cont'd)
Return on Assets: amount of profit earned on each dollar invested in assets; measures managements efficiency at using assets
Net profit after taxes ROA ! Total assets
Higher ratio: better Lower ratio: worse
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Profitability Ratios (cont'd)
Return on Equity: amount of profit earned on each dollar invested by stockholders; measures managements efficiency at using stockholders funds
Net profit after taxes ROE ! Stockholders equity Higher ratio: better Lower ratio: worse
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Breaking Down Return on Assets (ROA)
Breaking down ROA allows investors to identify the components that are driving company profits.
ROA ! Net profit margin v Total asset turnover
Investors want to know if ROA is moving up (or down) because of improvement (or deterioration) in the companys profit margin and/or its total asset turnover.
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Breaking Down Return on Assets (ROA) (cont'd)
Breaking down ROE allows investors to identify the impact of financial leverage on company return.
ROE ! ROA v Equity multiplier
Total assets Equity multiplier ! Total stockholders equity
Investors want to know if ROE is moving up (or down) because of how much debt the company is using or because of how the firm is managing its assets and operations.
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Common Stock Ratios
Price/Equity Ratio: shows how the stock market is pricing the companys common stock
One of the most widely used ratios in common stock selection Often used in stock valuation models
Market price of common stock P/E ! EPS
Net profit after taxes Preferred dividends EPS ! Number of common shares outstanding
Higher ratio: more expensive Lower ratio: less expensive
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Common Stock Ratios (cont'd)
What is the P/E ratio for a company with profits of $139.7 million, 61,815,000 outstanding shares of common stock and a current market price of $41.50 per share?
$139,700,000 EPS ! or $2.26 61,815,000 shares
$41.50 Price/Earnings ratio ! or 18.4 $2.26
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Common Stock Ratios (cont'd)
Price/Earnings Growth Ratio (PEG): compares companys P/E ratio to the rate of growth in earnings
Stocks P/E ratio PEG ratio= 3- to 5-year growth rate in earnings Ratio > 1: stock may be fully valued PEG = 1: stock price in line with earnings growth Ratio < 1: stock may be undervalued
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Common Stock Ratios (cont'd)
Dividends per share: the amount of dividends paid out to common stockholders
Annual dividends paid to common stock Dividends per share ! Number of common shares outstanding
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Common Stock Ratios (cont'd)
Payout Ratio: how much of its earnings a company pays out to stockholders in the form of dividends
Traditional payout ratios have been 40% to 60% Recent trends have been lower payout ratios, with more tax efficient stock buyback programs used frequently High payout ratios may be difficult to maintain and the stock market does not like cuts in dividends
Dividends per share Payout ratio ! Earnings per share
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Common Stock Ratios (cont'd)
Book Value per Share: difference between assets and liabilities (equity) per share
Common stockholders equity Book value per share ! Number of common shares outstanding
A company should be worth more than its book value.
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Common Stock Ratios (cont'd)
Price-to-Book Ratio: compares stock price to book value to see how aggressively the stock is being priced
Market price of common stock Price-to-book-value ! Book value per share Higher ratio: stock is fully-priced or overpriced Lower ratio: stock may be fairly priced or underpriced
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Interpreting Financial Ratios
Look at historical ratio trends for the company Look at ratios for the industry Evaluate the firm relative to two or three major competitors Try to determine if the financial information is telling you a good story about the company or a bad story Use the story to decide if you think the stock has intrinsic value for you as an investor
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Could There Be Trouble Brewing?
The following financial statement developments could indicate a company heading for financial problems: Inventories and receivables growing faster than sales A falling current ratio, caused by current liabilities increasing faster than current assets A high and rapidly increasing debt-to-equity ratio, suggesting problems with servicing debt in future Cash flow from operations dropping below net income Presence of lots of indecipherable off-balance sheet accounts and extraordinary income entries
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