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Project Synopsis Jordan

The document outlines a project to study the impact of private brands like Sach and Tasty Treat at Big Bazaar in achieving organizational excellence. It will analyze the contribution of these brands to overall sales, factors influencing customer buying behavior, and branding strategies used. Primary data will be collected through customer questionnaires, while secondary data on sales and branding will also be examined. Statistical tools like pie charts, graphs, and flowcharts will be used to analyze sales data, buying behavior, and branding strategies over time. A sample of 50 customers will complete two questionnaires.

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Vinay Raghavendran
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84 views2 pages

Project Synopsis Jordan

The document outlines a project to study the impact of private brands like Sach and Tasty Treat at Big Bazaar in achieving organizational excellence. It will analyze the contribution of these brands to overall sales, factors influencing customer buying behavior, and branding strategies used. Primary data will be collected through customer questionnaires, while secondary data on sales and branding will also be examined. Statistical tools like pie charts, graphs, and flowcharts will be used to analyze sales data, buying behavior, and branding strategies over time. A sample of 50 customers will complete two questionnaires.

Uploaded by

Vinay Raghavendran
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PROJECT SYNOPSIS

Title: The contribution of private brands of big bazaar towards organizational excellence Objective: To study the impact of and customer reaction towards private brands of big bazaar in achieving organizational excellence. Scope: The study encompasses a wide scope which includes a detailed analysis and interpretation of 2 categories of private brands viz. Sach and tasty treat. The analysis shall be done with regard to the following parameters: Contribution in Sales of sach and tasty treat products to overall sales Major factors affecting customer buying behavior towards private brands Branding strategies used in creating and developing private brands Customer response comparison between private and non-private labels

Research Methodology: 1. Data collection plan a) Primary data Questionnaire for customer buying behavior Questionnaire for customer response comparison b) Secondary data: Sales of Sach and Tasty treat Branding strategies 2. Statistical tools and techniques used for analysis: a) Pie charts and time series graph to depict contribution of sales data Individual brand sales- Pie chart Product wise sales- Pie chart Year wise sales of individual brands time series graph Contribution of private brands to overall sales- Pie chart b) Bar graphs to depict Buying behavior c) Flowchart to analyze the brand creation process d) Branding strategies over time A time line 3. Sampling methodology: Sample size: 50 2 questionnaires for customers

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