Chapter 1
Chapter 1
CHAPTER I
Project Title: LAMAE Bistro
Rationale:
LAMAE Bistro is an element restaurant that offers a new ambiance for the customers by
using and putting native products and artworks display that made of our own local artists and
native products consists of bamboo to use as drinking glass, wood utensils and small “nigo” to
use as plates. Our restaurant offers also paintings and local craft artworks to sell that will display
in our restaurant that is our main goal to plan and create a restaurant that has a unique ambiance
and new taste foods and support the products and local artists of Catarman Northern Samar.
LAMAE Bistro will be the first element restaurant here in University Town, Catarman Northern
Samar. Its possible competitors are the well-known restaurants and other affordable carenderias
nearby. Although some products may be common, LAMAE Bistro has a lot more advantage over
its competitors aside from being the first element restaurant, it will also cater home foods and
delicacies from different provinces and has a captivating interior design and plating service that
will surely capture the attention of the consumers and a high quality of food that will keep them
Target Market:
The location of the business is one of its advantages. It is very accessible to everyone
because it is near University Town Academic Institutes. It’s draw a wider of customers since it
can easily be found. Our target customers are the people residing in the university including
students that staying here in University Town, Professors and travelers since the propose location
is along the road, we also targeting customers the people in Catarman Northern Samar. The
expected customers are ages from 18 – 64 years old. Food quality is one of the factors considered
by customers in choosing a restaurant and it is one of the best of what the business can offer.
Implementation of several advertising strategies can also boost the name of the business to the
public.
2
LAMAE Bistro is offering a dine-in and take-out services and free delivery, we also offer a
free Wi-Fi for the walk-in customers and we also offer paintings and artworks displayed for sale.
Also, we offer online transactions of orders through our social media page. And for our products
Daing na Bangus
Breaded Fish Fillets
Shrimp tempura
Calamares
Inihaw na posit
Chicken barbeque
Pork barbeque
Sizzling sizig
Sinigang bangus
Sinigang na hipun
Ensaladang tahong
Ginitaang, hipon, kalabasa
Turlang talong
Pinakbet
Beef bulalo
Pork and chicken adobo
Pansit bihon gisado
Pansit canton
Lumpiang shangia
Pork dinuguan
Sweet and spicy potato fries
Chopshoy
Mixed green salad
Grilled corn with butter
Atsara
Ampalaya salad
Roasted chicken
Halo-halo
3
Proposed Location:
The business located at UEP Zone 1 beside Mayong’s bakery and in front of Samar Studies,
University Town, Catarman Northern Samar. The location of the business is carefully considered
because it is along the road and this place is very accessible to everyone especially to the
CHAPTER II
LAMAE is derived from the initials of the five food elements developed by the Ancient
The elements were translated into languages of five countries that greatly influenced the
Earth
5
Vision
To promote and introduce Philippine Restaurant through native product specialties in Northern
Samar.
Mission
To achieve this vision, LAMAE Bistro should do their best in able to become a well-known
restaurant in Northern Samar, through different kinds of Filipino foods. Our foods are cooked by
professional chefs. Being united with one purpose, the restaurant must have a harmonious
relationship with the employees and customers.
Objectives
CHAPTER III
MARKETING STUDY
The business located at UEP Zone 1 beside Mayong’s bakery and in front of Samar Studies,
University Town, Catarman Northern Samar
B. Target Market
LAMAE Bistro will focus on serving meals with high quality at an affordable prices
suited for all ages whether an employee or a student in the University Town, Catarman Northern,
Samar. This restaurant will be open for 18-64 ages and will serve as a hangout area for the
Providing the basic needs of human which is food. because of Covid-19 Pandemic we are
offering, the business clearly responds positively to the social and economic needs of the general
market. It helps the social lifestyle of an individual through good service with an affordable
price.
The business will create job opportunities to the local people of Catarman Northern, Samar. We
also want to support local artists of our province by supporting our local products. It will also
help government of Catarman in terms of tourist because of the new craze that it can offer to the
community and economic growth and stability through the taxes and licenses being paid that
The project promotes conclude that the project is financially feasible. Though if requires a large
amount of investment, it still gained a profit increasing gradually in the 5years projection of the
business. It sustained a positive net income. Its returns are more than its costs. Annual profit is
computed reasonably.
The fact that in the 1 st year it recovers already the investment amount and continues a positive
cash flow, it makes the business capable to survive all throughout the 5years project.
At present, Elemental Food Restaurant businesses have low competitors in the area of UEP
because Elemental Food Restaurant will be the only restaurant that serving an elemental food.
But since it is near Catarman, customers can choose to go there since it is very near to the
location. There has a lot of restaurant in Catarman, so the business should still consider them as
competitors. There are so many productions and restaurants, most of which present different
8
quality, taste and decoration to be factors of choice for customers. Therefore. Lamae Bistro
would emphasize on quality, taste and image of restaurant following sales point.
Direct Competitors
Floating Restauran
Eagles Restaurant
The said competitors are all located in Cartarman and UEP Northern Samar. The Lamae Bistro
restaurant consumption in the area is very high. Their restaurant is already known in the area.
They are strong competitor because they have a lot of customer especially student, faculty,
business staffs and tourist because it is near at University of Eastern Philippines Campus.
Indirect Competitors
The indirect competitors sells products in different way that is alternating choice to
purchase.
Pricing Strategy
With regards of our Pricing Strategy on our product here is our guide that we will used and adapt
1. Target rate of return of pricing this will enable the business to price products and stablish
2. Price quality relationship – This will be observation that consumers associate high price
high quality’
3. Supplier relationship – Since we are in a restaurant business our price of product also
depends on our suppliers of our products needed in our business but rest assured that we
have to deal with a supplier with good quality of ingredients so that we can also create a
ANALYSIS
ORGANIZ
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STRENGTH WEAKNESS THREAT
STRATEG NITY
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FINANCIA
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STRENGTH WEAKNESS THREAT
STRATEG NITY
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MARKETING OPPORTU-
STRENGTHS WEAKNESSES THREATS
STRATEGY NITIES
Customers
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11
LAMAE Bistro’s marketing and sales strategy comprised of the following approaches to
Product Strategy
All of our menu items are served in Lamae Bistro are unique shared-style dining service each
freshly prepared, delicious dish is served at the center of the table so our guest may serve
themselves just like they would at home. In fact, this unique style of serving encourage guests to
share their generous portions and mix and match the collection of distinctive tastes and flavors of
each Lamae Bistro menu items. Each bountiful portion attractively presented that guest will
market. The products will be offered in an affordable for all ages especially for the
students for they are the one who usually hang – out.
Advertising and Promotion – LAMAE Bistro will apply all applicable methods for
Customer Services – Exceptional customer service is necessary for the success of the
business.
Fliers, tarpaulins and radio advertising will be used to introduce the business to the consumer.
Social Networks such as Facebook, Twitter, and Instagram will be utilized which will enable the
business to reach its customers in a fast and efficient way. Such websites will be updated weekly.
12
F. Marketing Schedule
CHAPTER IV
MANAGEMENT STUDY
Business Ownership
The profits or losses shall be distributed in conformity with the agreement. The share in the
profits or losses shall be in proportion to what may have been contributed. Knowing that partners
have contributed the same amount of capital, it is agreed upon that the profits or losses shall be
Organizational Chart
PARTNERS
MANAGER
BOOKKEEPER CASHIER
COMMUNITY
14
POSITION RESPONSIBILITY
● Assets Custodian
● Front Liner
NUMBER
TOTAL ANNUAL
POSITION OF RATE
SALARIES
EMPLOYEES
General
2 P 12,000.00 per mo. P 288,000.00
manager
Utility
2 7,[Link] per mo. 168,000.00
Personnel
Total 25 P 2,654,208.00
Employment Process
Initial screening
Employment test
Interviewing
Reference
Medical
Employment
16
Work Schedule
8:00AM–4:00PM 9:00AM–5:O0PM
MANAGER 1 per shift
4:00PM–12:00AM 5:O0PM–1:00AM
BOOKKEEPER N/A
8:00AM–4:00PM 9:00AM–5:O0PM
CASHIER 1 per shift
4:00PM–12:00AM 5:O0PM–1:00AM
8:00AM–4:00PM 9:00AM–5:O0PM
COOK 2 per shift
4:00PM–12:00AM 5:O0PM–1:00AM
8:00AM–4:00PM 9:00AM–5:O0PM
WAITER 5 per shift
4:00PM–12:00AM 5:O0PM–1:00AM
8:00AM–4:00PM 9:00AM–5:O0PM
DISHWASHER 2 per shift
4:00PM–12:00AM 5:O0PM–1:00AM
8:00AM–4:00PM 9:00AM–5:O0PM
SECURITY 1 per shift
4:00PM–12:00AM 5:O0PM–1:00AM
Attendance/Punctuality
1. Absent
2. Tardy
instances, managers may replace the tardy employee for the full shift.
Leaves work prior to the end of assigned/ scheduled work time without
Arrives to work past his/her scheduled start time may be replaced for the
Employees are required to follow established guidelines for recording their actual
hours worked. A missed clock in/out is violation of this policy and includes;
Failure to clock in/out on their designated time (i.e. Kronos station) at the
Failure to clock in/out on their designated time clock for the meal break;
Clocking in/out early (or late) of assigned shift without prior approval.
will be late for work, will not be at work, or are requesting planned time away
At the time of notification/call, the employee must notify their supervisor when an
An employee who fails to call in and report to work as scheduled for three
position and employment will be terminated. The supervisor should consult with
policy.
notice a pattern of unscheduled usage of accrued time off banks, they should
Policy and/or the performance Accountability and commitment policy, the totally
course of the year may have the behavior documented in their annual evaluation.
Performance Appraisal
3. Has very few sick days is effective at rime management exhibits the ability to
4. The employee follows local, state and federal food guidelines to ensure all food
requirements are met is able to control production and is aware of the product
5. Complies with all district and health Department sanitation and procedures
6. Complies with strict uniform policies and wears the appropriate clothing and
12. Is able to store food and clean preparation items in timely manner
Promotion
Clear policy for filling the positions from internal employees or through
recruitment. Top positions are normally filled through recruitment and lower and
No frequent promotions
Transfer
The frequency of transfer and the minimum period between transfers need to be
The criteria for entertaining transfers need to be laid down and strictly ad head to.
The area of the organization over which transfers can be made need to
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CHAPTER V
Technical Study
The external design of the restaurants is a native hut and the internal design was in
modern styles. It is already gives of what the costumer to expect inside the restaurant. Lamae
Bistro Restaurant surrounded by native materials where the customer can take peak of the
internal design. The restaurant will also have different recreational facilities that made from high
quality of materials like cement, steel, gravel, woods, and native bamboo from known and
trusted suppliers.
Floors
Lamae Bistro Restaurant will be using concrete flooring. The kitchen and
Comfort rooms will have concrete flooring. Concrete is a great choice in terms of
durability. It’s incredibly strong and easy to maintain. It also resists stains and
Walls
Lamae Bistro Restaurant will be using native bamboo walls. Because if its ability
to retain heat. Bamboo is easy to cut, handle, repair, reposition and maintain,
physical characteristics, Guadua bamboo is suitable for all types of structures and
constructions.
Lightings
Lamae Bistro Restaurant will be using different types of lightings like wall lights,
this kinds of lights are pretty good to use in the walls of the native restaurant,
because it will allow you to highlights big or small pieces of art, wall lights are
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great for assigning accept lighting. And the Lamae Bistro restaurant will be using
also a task lightning and also chandelier. Chandelier these light allows you to be
more alert and concentrated, and also the chandelier these lights fixtures work
fantastic with taller ceilings. And the recessed lights, LED lightings it will help
lower energy costs and bulbs are cold to the touch this is good to use in comfort
Chandelier Restaurant
Receiving
Storage
Dining Area
Lamae Bistro Restaurant will provide an exhaust fan and electric fan the
exhaust fan will serve as a tool for eliminating, displeasing smell and dust
and the restaurant will also be using electric fan for kitchen, dining area in order
The restaurant will have one big septic tank for costumer comfort room, kitchen
and its far from the restaurant. This is to ensure that it cannot cause disturbance
and odor smell. The building engineer will ensure that septic tank and outflow
pipes are well constructed, are water tight and do not leak.
Utilities
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The three major utilities of the establishment that is very important for the Lamae
Bistro Restaurant are water, electricity and the gas. The petroleum or the
Security
Lamae Bistro Restaurant will have a fully equipped with safety and security
Lamae Bistro Restaurant will provide a CCTV camera in the restaurant especially
in the entrance and some part of the establishment like the dining and kitchen
area.
Type of Menu
The restaurant will offer two kinds of menu - schemed menu and solo menu.
Schemed menu will be available for “barkadas” in where they can share the variety of food
Purchasing
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Unit/Size
Unit
Ingredients Required Unit Cost Recipe Cost
Purchased
(UOM)
Dish: Calamares
Yield: 6
Selling Price: P 84.00
Unit/Size
Unit
Ingredients Required Unit Cost Recipe Cost
Purchased
(UOM)
Squid 1 1 kg P 200.00 P 200.00
Eggs 2 pcs 1 tray (30 pcs) 160.00 10.67
Flour 0.237 kg 1 kg 30.00 7.11
Oil 0.063 gal 1 gal 200.00 12.60
Calamansi 0.03 kg 1 kg 70.00 2.10
Salt 0.003 kg 1 kg 10.00 0.03
Black Pepper 0.003 kg 1 kg 240.00 0.72
Mayonnaise 44.36 ml 700 ml 258.00 16.35
Total Cost P 249.58
Yield 6
Cost/Serving 42.00
Target Gross
50%
Profit
Selling Price P 84.00
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Dish: Pinakbet
Yield: 4
32
Water
Total cost P 295.90
Yield 4
Cost/Serving 73.98
Target Gross 50%
profit
Selling price P 148.00
Water
Total cost P 244.86
Yield 6
Cost/Serving 40.81
Target Gross 50%
profit
Selling price P 82.00
37
Water
Total cost P 273.98
Yield 6
Cost/Serving 45.66
Target Gross 50%
profit
Selling price P 91.00
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Dish: Chopseuy
Yield: 4
Selling Price: P 107.00
Unit/Size
Unit
Ingredients Required Unit cost Recipe cost
Purchased
(UOM)
Water 1 1/4
Total Cost P 214.34
Yield 4
Cost/Serving 53.58
Target Gross 50%
Profit
Selling Price P 107.00
43
Yield 6
Cost/Serving 22.80
Target Gross 50%
Profit
Selling Price P 46.00
44
Yield 1
Cost/Serving 46.02
Fixtures
Total P 79,451.00
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DIRECT-OPERATING
EXPENSE (KITCHEN
UTENSILS AND QUANTIT UNIT COST TOTAL
SUPPLIES) Y
SPOON AND FORK 8 dozen P 249.00 P 1,992.00
SIZZLING PLATE SET( 2 10 550.00 5,500.00
SETS)
KNIFE ( COMPLETE SET 1 1,989.00 1,989.00
OF KNIVES WITH
CHOPPING BOARD)
CERAMIC CUP 100 20.00 2,000.00
NATIVE PLATE (NITO) 50 50.00 2,500.00
PALAYOK 10 285.00 2,850.00
KITCHEN 2 325.00 650.00
TOOLS(SPATULAS)
GRILLING PAN 1 899.00 899.00
TOTAL P 18,380.00
DIRECT-OPERATING
EXPENSE QUANTITY UNIT COST TOTAL
(CLEANING
SUPPLIES)
TRASH CAN 10 P 180.00 P 1,800.00
DUST PAN 2 150.00 300.00
BROOM 2 100.00 200.00
PAIL 4 25.00 100.00
DIPPER 2 80.00 160.00
MOP 2 200.00 400.00
TOTAL P 2960.00
Receiving
Orders will be taken by the cashier in the food counter. Payments are made
in this process too.
Storage
Orders will be taken by the cashier in the food counter. Payments are made
in this process too.
LAMAE Bistro will operate for 16 hours each day with an 8 hour shift per employee. The total
RECEIVE
PROCUREMENT STORAGE CUSTOMER
ORDER
FOOD
PREPARATION
SERVE
CUSTOMERS
Customers will be served by the waiters and be of good service to them while the
customers enjoy their stay on the restaurant.
The restaurant will be open 7 days a week. It will be open from 9:00 AM – 12:00 AM
during Sundays – Thursdays and 10:00 AM – 1:00 AM during Fridays – Saturdays.
CHAPTER VI
FINANCIAL STUDY
LAND 1 P 1,034,400.00
BUILDING 2 3,699,208.96
SUPPLIES)
(CLEANING SUPPLIES)
INVESTMENTS
TOTAL P 8,000,000,00
Total P 1,034,400.00
F. Return on Investment
Simple Rate of
Net Income Investment
Return
Year 1 7,269,616.86 17,892,072.86 0.41
Year 2 7,709,058.03 17,892,072.86 0.43
Year 3 8,285,797.44 17,892,072.86 0.46
Year 4 8,916,961.78 17,892,072.86 0.50
Year 5 9,582,034.67 17,892,072.86 0.54
The computation on simple rate of return signifies that the investment generates return
G. Payback Period
Total
Investment 17,892,072.86
The payback period computation shows that the total investment can be recovered within
2 years of operation. 3 years earlier than the maximum allowable payback period. Therefore, the
The result of projected income statement and projected cash flow statement
under the base case show that the project is feasible and viable. This is based on the positive net
present value and return on investment greater than the cost of capital or prevailing interest rate.
The projected is deemed relatively low in risk with a high market sustainability and possible
recommended, including time and motion study. The Lamae Bistro Restaurant will also benefit
developing its own distinct product line and introducing a signature native taste and native
beverages.
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CHAPTER VIII
REFERENCES
Jr., S. D. (2012, June 10). News Info/ CDN- Opinion. Retrieved 11 12, 2017, from [Link]:
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
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CHAPTER IX
APPENDICES
APPENDIX 1
Survey Questionnaire
LAMAE Bistro
( ) Others __________
( ) P1001–P5,000 ( ) P5001–P10,000
( ) P10,001–P15,000 ( ) P15,001–P20,000
The purpose of this survey is to obtain information about the feasibility of the
proposed Boodle Fight restaurant called LAMAE Bistro located UEP Zone 1 beside
Mayong’s bakery and in front of Samar Studies, University Town, Catarman Northern
Samar.
( ) It doesn’t matter
2. Which factors do you think are the most significant when choosing a
restaurant?
design ( ) Sanitation
3. Would you like to try a restaurant offering a fanciful and cozy ambiance?
( ) Yes ( ) No
( ) Yes ( ) No
61
5. How often are you willing to visit the Elemental Food restaurant in the place?
( ) Once a week ( ) Once a month ( ) Once a year ( ) 2-3 times a year ( ) 4-5
6. How much would you be willing to pay for a Elemental Food Restaurant?
7. What kind of food would you like to suggest for the business to offer? (You
( )Dishes ( )Desserts
8. Aside from food, what would you like the restaurant to offer?(You can mark
( ) Yes ( ) No
10. Are you willing to try different foods from different provinces?
( ) Yes ( ) No
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APPENDIX 2
Sample Size
2
t × p(1− p)
n=
m2
Where:
p = estimated prevalence of malnutrition in the project area (.5 for current survey)
2
1.96 ×.5 (1−.5)
n= 2
.05
n=384