Explore the ways in which Lord Sugar, Karren Brady and the candidates use spoken language in a boardroom
sequence from Junior Apprentice. You should comment on: how Lord Sugar and Karren Brady speak to the candidates how the candidates speak to Lord Sugar and Karren Brady how the candidates speak to each other how the candidates speak about themselves Key // indicates where speech begins overlapping -- indicates stuttering or hesitation shows when there is no pause between one speaker and the next
LORD SUGAR
Right gentlemen - bit of a disaster, right? (Tim nods.) No excuse for losing the amount of money that you lost. What went wrong? I feel the location wasn't- the best place // to be. //So the location // was one of the things.
ADAM
LORD SUGAR
ADAM
// yep Anything else? I think there was poor delegation on the part of 10 the Project Manager. Poor delegation. We wasted too much time as well. Wasted time. Okay. So let's start with location, shall we? Who's responsible for that, do you think? I think for the location, Rhys initially put the idea forward for that - for that market. I think Rhys pushed it - a-- little bit too much. I don't feel I pushed it too much. I actually said 20 out- in the open I don't have a great knowledge of the area, but on paper, that looked like the place to go. You were the person who pushed that // through.
LORD SUGAR ARJUN LORD SUGAR RHYS LORD SUGAR
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ARJUN JORDAN RHYS
JORDAN
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RHYS
// yeah but we all agreed, we all took the responsibility on to take Whitecross. If you didn't feel happy with that, as Project Manager, you should've said, 'No, let's go to...' And even // earlier on taking over and saying Covent Garden. //1 was just trying to listen to what everybody else was saying. You're defending your location even though it was // the wrong one. // yeah - it was the wrong one no doubt, but there was an opportunity there to sell more cheese. Hmm. I still don't believe that there were enough people there. Must be a reason why all the other traders are there. There was a lot of people there were businessmen on their breaks - they come, they get their food for lunch and they go. A lot of people probably weren't even interested in cheese. Some were - and I // understand // Might've been interested in his packs over there. I understand that, yeah. Yeah. Might've been interested when you take the additional items like crackers // and all that stuff and make them up into something //1 said we should take a lot more.
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JORDAN
LORD SUGAR RHYS
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LORD SUGAR JORDAN LORD SUGAR ADAM
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LORD SUGAR ADAM LORD SUGAR
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ADAM LORD SUGAR
- make it worthy of a lunchtime snack or something like that. You know, you as a man that does the markets knows better than anyone 60 else, there is a window of time - and from what I've heard, you were all running around like headless chickens. (Rhys nods.)
TIM
We were confused and didn't know what to do because we were chopping and changing our jobs and just seeing, y'know, whatever needs to be done, we were doing that. So what are you saying then? Are you saying that the team leader Jordan wasn't delegating responsibility to you properly? Yeah. Basically. If we'd have been given set jobs to be get on with -
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LORD SUGAR
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TIM LORD SUGAR
- but you were given a set job - the credit crunch lunch. It gave you your own remit. // Get on with it. 75 // Well that's- I was doing the packed lunches, but then- y'know, there were customers waiting so I thought it's more important to // get those customers 80 II didn't you sell them straight away, as soon as you made them? Yeah. They were going like hotcakes. Why didn't you make any more then? I wanted to make more. Who stopped you? The customers being there - there weren't enough people in the store - Oh not the wind now then? Oh - oh - and, yeah // of course. II and the wind also. Yeah. Yeah. 90 85
TIM
LORD SUGAR TIM LORD SUGAR TIM LORD SUGAR TIM LORD SUGAR TIM LORD SUGAR TIM
Wind is my least favourite weather type and it was just blowing everything anywhere. It made it really difficult - 1 think the wind's a pathetic excuse to be honest with you. You're a man that spends his life on farms yeah?
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LORD SUGAR
TIM
Oh yeah, I'm // not saying - to you it sounds like a really pathetic excuse and I'm used to the wind. // Yeah yeah - and you're talking about wind and conditions, come on. Pathetic. Not only - no, pathetic excuse really.
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LORD SUGAR
KARREN BRADY
From where I was, you had some fantastic ideas 105 Tim - but you didn't have the energy or the desire to see them through. It breaks down that actually, the whole of the day that you spent in the market place - you actually took about 30-odd quid. And the other 110 250 quid was when you dumped the cheese (pointing at Tim) you dumped the cheese - at a price which my people tell me afterwards was worth 450 quid. The fellow you dumped it on he thought he'd won the lottery and gone to 115 heaven. Whose decision was it to sell for 250 quid? Well me and Rhys in the car on the way over, erm, discussed how much we thought it'd be worth -1 don't feel that I put a figure out there. I didn't feel there was enough of a discussion in the car to make a decision - we only decided when we got there we were even going to attempt to sell it in bulk. No, no, no, no - we decided // before we even left the market that we were going to dump it in// Well that's what happened. 130
LORD SUGAR
TIM
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RHYS
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TIM
RHYS TIM LORD SUGAR
- y'know, try and // get rid of it. // Dump it? Dump it? I get the underlying feeling, Tim, that there was kind of like a sell-at-any-cost really. Oh, it was. Why? 135
TIM LORD SUGAR
TIM
We should've sold most of that cheese at the market place. To have all that cheese to get rid of - that wasn't an ideal situation. But you never interjected at any point that I saw 140 - in fact, I didn't see any of you saying to Jordan, 'I think we should try something else we need a different strategy.' When myself, Arjun and Jordan were selling out to the public, I- think we done a very very good 145 job to- generate more, er, revenue. The simple facts are that of 289 pounds - 250 was sold to the restaurant. So that left 39 pounds for a whole day's work. Is that what you do on Sunday? Definitely not, // sir. Lord. // No, definitely not, no. So, what do you mean you were doing a great job when you were out there selling to the individual public? We sold the majority of what we had to sell, and I think that-- how // we sold-
KARREN BRADY
ADAM
LORD SUGAR
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ADAM LORD SUGAR
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ADAM
LORD SUGAR
// You could've given it away for nothing.
ARJUN
Most of the cheese was on at least 120 percent profit margin. Arjun, what did you sell the final usherette tray of cheese for? That was a pound. (LordSugar laughs.) The whole lot? Yep. They say that cheese gives you nightmares - it's certainly working here, isn't it? So Adam, who should get fired?
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KARREN BRADY
ARJUN KARREN BRADY ARJUN LORD SUGAR
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ADAM
Erm, I feel for- delegation reasons, I think it- 170 should be Jordan and, possibly for making the last deal, it could be Tim.
LORD SUGAR JORDAN
What do you think, Jordan? Well, I think Rhys and Tim were the people responsible primarily. I certainly think the majority of errors // besides my own // Who are you bringing back into this boardroom? Rhys and Tim. Okay. Listen, er, Adam, this was a selling task. Yep. You sell in the markets. I do. I feel there's so much more to see from me, y'knowYeah. Yeah. Alright, well you're off the hook now 185 180
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LORD SUGAR JORDAN LORD SUGAR ADAM LORD SUGAR ADAM
LORD SUGAR
ADAM LORD SUGAR ADAM LORD SUGAR
- And I won't let you down in the future. Hmm. I won't - that's a promise from me to you. Okay. You two (he points atArjun and Adam) 190 back off to the house (they leave). You three go and wait out there and we'll call you back in. And one of you will be fired.
