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Investor Demographics and Preferences in Mutual Funds

1) The survey found that over half (54%) of investors were under 30 years old, while 38% were between 30-50 years old and 8% over 51 years old. 2) Most (64%) investors who participated in the survey were male, while 36% were female. 3) The largest groups of investors were salaried (41%) and those in business (41%), while 19% were professionals. 4) Over half (58%) of investors held a graduate degree, while 24% held a post-graduate degree and 18% were undergraduates.
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0% found this document useful (0 votes)
86 views10 pages

Investor Demographics and Preferences in Mutual Funds

1) The survey found that over half (54%) of investors were under 30 years old, while 38% were between 30-50 years old and 8% over 51 years old. 2) Most (64%) investors who participated in the survey were male, while 36% were female. 3) The largest groups of investors were salaried (41%) and those in business (41%), while 19% were professionals. 4) Over half (58%) of investors held a graduate degree, while 24% held a post-graduate degree and 18% were undergraduates.
Copyright
© Attribution Non-Commercial (BY-NC)
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Age:

AGE <30 years 54 30- 50 years 38 51 & ABOVE years 8

AGE
60 50 40 30 20 10 0 <30 years 30- 50 years 51 & ABOVE years 8, 8% 54, 54% 38, 38%

From the above graph it is clear that 54% investors are below 30 years, 38% are between 30 50 years and 8% are above 51 years. Therefore major of the investors who participated in survey are below 30 years. Gender:
GENDER MALE 64 FEMALE 36

70 60 50 40 30 20 10 0

64, 64%

GENDER

36, 36%

MALE

FEMALE

From the above graph it is clear that 64% are male and 36% are female. Therefore major of the investor who participated in survey are male. Occupation:
OCCUPATION SALARIED 41 BUSINESS 41 PROFESSIONALS 19

45 40 35 30 25 20 15 10 5 0

41, 41%

OCCUPATION 41,
41%

19, 19%

SALARIED

BUSINESS

PROFESSIONALS

From the above graph it is clear that 41% are salaried and business and 19% are professionals. Therefore major of the investors participated in survey are salaried and business people. Qualification:
QUALIFICATION UNDER GRADUATE 18 GRADUATE 58 POST GRADUATE 24

QUALIFICATION
70 60 50 40 30 20 10 0 UNDER GRADUATE GRADUATE POST GRADUATE 18, 18% 24, 24% 58, 58%

Have you invested in Mutual Funds?


INVESTED IN MF YES 100 NO 0

INVESTED IN MF
120 100 80 60 40 20 0 0 YES NO 100, 100%

Amount Invested in Mutual Funds


AMOUNT INVESTED <100000 22 100000 500000 70 500001 & ABOVE 8

AMOUNT INVESTED
80 70 60 50 40 30 20 10 0 <100000 100000 - 500000 500001 & ABOVE 22, 22% 8, 8% 70, 70%

Why do you prefer a Mutual Fund?

PREFERENCE OF MF

SAVINGS

RETURNS

DIVERSIFICATION

RISK TOLERANCE

LIQUIDITY

17

46

33

50 45 40 35 30 25 20 15 10 5 0 SAVINGS 17, 17%

46, 46%

PREFERENCE OF MF
33, 33%

3, 3% RETURNS DIVERSIFICATION RISK TOLERANCE

1, 1% LIQUIDITY

In which of the following have you invested?


IN WHICH MF YOU INVESTED UTI 18 SBI 72 OTHERS 10

IN WHICH MF YOU INVESTED 72,


80 60 40 20 0 UTI SBI OTHERS 18, 18% 72%

10, 10%

How many plans have you invested in?


NO OF PLANS INVESTED IN MF MORE THAN THREE

ONLY 1

TWO

THREE

15

72

10

NO OF PLANS INVESTED IN MF
80 70 60 50 40 30 20 10 0 ONLY 1 TWO THREE MORE THAN THREE 15, 15% 10, 10% 72, 72%

3, 3%

How did you come to know about the Mutual Fund you have invested in?
HOW YOU CAME TO KNOW ABOUT MF

FRIENDS

RELATIVES

MEDIA

NEWS PAPERS

20

65

10

HOW YOU CAME TO KNOW ABOUT MF 65,


70 60 50 40 30 20 10 0 FRIENDS RELATIVES MEDIA NEWS PAPERS 20, 20% 65%

10, 10%

5, 5%

What is the reason for you to select this mutual fund company?
PROVIDES GOOD RETURNS

REASON FOR SELECTING MF

REPUTATION

EXPERTS ADVICE

19

72

REASON FOR SELECTING MF


80 70 60 50 40 30 20 10 0 REPUTATION PROVIDES GOOD RETURNS EXPERTS ADVICE 19, 19% 9, 9% 72, 72%

Your investment is for a period of ?


PERIOD OF INVESTMENT IN MF < 1 YEAR 13 1 - 2 YEARS 66 3 YEARS 18 >3 YEARS 3

PERIOD OF 66, INVESTMENT IN MF


70 60 50 40 30 20 10 0 < 1 YEAR 1 - 2 YEARS 3 YEARS >3 YEARS 13, 13% 18, 18% 3, 3% 66%

Do you have complete knowledge of the Mutual Fund Industry?


COMPLETE KNOWLEDGE OF MF YES NOT FULLY NO

20

60

20

COMPLETE KNOWLEDGE OF MF
70 60 50 40 30 20 10 0 YES NOT FULLY NO 20, 20% 20, 20% 60, 60%

What type of funds have you invested in?


TYPE OF FUND INVESTED IN MF EQUITY FUND DEBT FUND GUILT FUND INDEX FUND

22

67

10

TYPE OF FUND INVESTED IN MF


80 70 60 50 40 30 20 10 0 EQUITY FUND DEBT FUND GUILT FUND INDEX FUND 22, 22% 67, 67%

10, 10%

1, 1%

What scheme have you taken?


TYPE OF SCHEME CHOOSEN OPEN ENDED 27 CLOSE ENDED 73

TYPE OF SCHEME CHOOSEN73,


80 70 60 50 40 30 20 10 0 73%

27, 27%

OPEN ENDED

CLOSE ENDED

What is the reason for selecting this Scheme?


REASON FOR SELECTING SCHEME

RETURNS

PORTFOLIO

RISK MANAGEMENT

DIVIDEND

25

16

30

REASON FOR SELECTING SCHEME


35 30 25 20 15 10 5 0 RETURNS PORTFOLIO RISK MANAGEMENT DIVIDEND 2, 2% 16, 16% 25, 25% 30, 30%

Are you sure about the risks related to the schemes?


ARE YOU SURE ABOUT THE RISKS RELATED TO THE SCHEMES

YES 13

TO AN EXTENT 68

NOT SURE 19

ARE YOU SURE ABOUT THE RISKS RELATED TO THE SCHEMES


80 70 60 50 40 30 20 10 0 68

13

19

YES

TO AN EXTENT

NOT SURE

Which of the options are provided for you for making payments?
WHICH OPTION IS PROVIDED FOR MAKING PAYMENTS DIRECT PAYMENT 52 ECS 48

Do you seriously go through the Annual report of your scheme to evaluate the performance of your scheme?

REVIEW OF ANNUAL REPORT OF THE SCHEME TO EVALUATE THE PERFORMANCE OF THE SCHEME

YES 26

NO 74

REVIEW OF ANNUAL REPORT OF THE SCHEME TO EVALUATE THE PERFORMANCE OF THE SCHEME
80 60 40 20 0 YES NO 26 74

Reveal your Level of Satisfaction with respect to Mutual Funds on the following:
<14 Dissatisfied 1 15 29 Moderately satisfied 39 >30 Highly satisfied 60

LEVEL OF SATISFACTION

LEVEL OF SATISFACTION WITH RESPECT TO MF


70 60 50 40 30 20 10 0 <14 (Dissatisfied) 15 - 29 (Moderatly satisfied) >30 (Highly satisfied) 1, 1% 39, 39% 60, 60%

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