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Customer Retention Survey for Hotels

This document contains a questionnaire for a survey on factors influencing customer retention in hotel industries. The survey asks customers about their hotel experiences and satisfaction levels. It collects personal details and asks questions about hotel visit frequency, reasons for returning, service quality ratings, willingness to recommend the hotel, and more. The responses will be kept confidential and used for academic research purposes only. The questionnaire is seeking feedback to complete a study on retaining hotel customers.

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Harish Singh
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155 views2 pages

Customer Retention Survey for Hotels

This document contains a questionnaire for a survey on factors influencing customer retention in hotel industries. The survey asks customers about their hotel experiences and satisfaction levels. It collects personal details and asks questions about hotel visit frequency, reasons for returning, service quality ratings, willingness to recommend the hotel, and more. The responses will be kept confidential and used for academic research purposes only. The questionnaire is seeking feedback to complete a study on retaining hotel customers.

Uploaded by

Harish Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questionnaire

We pursuing MBA from University of Pune are conducting a survey on the topic Factors influencing customer retention in Hotel Industries. In order to complete our research work, we need your support by filling the following Questionnaire. We request you to please fill up the following questionnaire. Your feedback will be exclusive. * This is for academic purpose only and the details would be kept highly confidential.

Personal Details
Name Age Gender Qualification Occupation :- ________________________________________ :- 1) Above 18 [ ] 2) 18-29 [ ] 3) 30-39 [ ] 4) 40-49 [ ] 5) Above 50 [ ] :- 1) Male [ ] 2) Female [ ] 3) Post Graduate [ ]

: - 1) Under Graduate [ ]

2) Graduate [ ]

:- 1) Student [ ] 2) Employment [ ] 3) Retire person 4) House wife [ ] 5) Others [ ] 2)10,001-20,000 [ ] 4)30,001 & above[ ]

Annual personal income :- 1) Less than 10,000 [ ] 3) 20,001-30,000 [ ] Phone No / Contact

:- ______________________

* Please tick the appropriate option I. Are you a regular customer of some Hotel? 1) Yes 2) No If yes then which Hotel? ___________________________________________________ II. How often do you visit the Hotel? 1) Rarely 2) Weekends

3) Regularly

III.

What makes you come again to the Hotel? (You can choose more than one option) 1) Taste 4) Ambience 2) Friendly Staff 5) Hygiene 3) Service 6) Price

IV.

How long are you being a regular customer of the Hotel?

1) 1-2 Years

2) 3-4 Years

3) 4 or more Years

V.

How prompt is the service? 1) Fast 2) Average

3) Slow

VI.

Have you ever thought of shifting to another Hotel? 1) Yes 2) No If yes then why? ___________________________________________________

VII. Sr. No 1 2 3 4 5 6 7 8

How much are you satisfied with the Hotel? Particulars Food Price Payment Process Service Special Offer Hygiene Quality of food Additional activities offered by the Hotel How would you rate your experience at your Hotel? 1) Excellent 2) Good 3)Average 4) Poor Excellent Very Good Good Average Poor

VIII.

IX.

How would you rate :- Value for price paid? 1) Admirable 3)Average 2) Good 4) Poor

X.

Would you recommend your Hotel to a friend or colleague? 1) Yes 2) No If yes then why? ___________________________________________________

Date :________________ Place:_________________ Signature:____________

-----Thank You for your feedback -----

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