GITAM SCHOOL OF INTERNATIONAL BUSINESS GITAM UNIVERSITY, VISAKHAPATNAM MBA (IB, IBF, GLSCM) 2012-14 GUIDELINES FOR SUMMER

INTERNSHIP Duration It is a mandatory requirement to undergo summer internship for a period of 2 months or eight working weeks (23 April 22 June 2013). Objective The objective of the Summer Internship Project (SIP) is to help the interns acquire managerial skills and expose them to the practical aspects of business management. Faculty Guides Each student will have one faculty guide. Faculty guides once allotted cannot be changed or swapped without explicit permission of the SIP Committee (viz. Professor V L Rao, Professor P E S Vidyasagar, Programme Chairperson, Dr. T Sridhar, Placements Chairperson). The Project The project will comprise of the following: Industry / Sector Review Focus: This Review should put together the students knowledge of the sector / subsector to which the company / organization where the student is doing the SIP belongs. Examples of industries /sectors are: Pharmaceuticals, Clothing, and Capital Markets. Examples of sub-sectors are: Mutual Funds, Motor Vehicles and Parts. The Review should focus more on the specific sub-sector and relating to the functional area, viz. Sales & Marketing / SCM / Hr, etc. Topic for SIP: If the company / organization has not specified the topic for SIP, the student, in consultation with the Faculty Guide, should shortlist 3 or 4 topics and discuss them with the Company Guide after reporting to the company. Content: The content in the Review should be analytical, not just copy-and-paste job. Basic concepts need not be explained. Historical account of the sector/industry is not

2 required. The Review should cover the structure of the industry (e.g. shares of large / medium / small firms), major players, competition between the SIP company and its close competitors, market size and growth, government policies, views of the industry association, current relevant issues, e.g. relating to input costs, FDI, imports/exports, taxation, environment, etc., and future prospects. Sources: Some sources for industry / sector information are: ASSOCHAM, CARE Ratings, CRISIL Research, Deloitte, Ernst & Young, FICCI, ICRA, KPMG, McKinsey, PwC, The Hindu Annual Survey of Industries, India in Business (Ministry of External Affairs), business newspapers and business magazines. Material should be collected from at least 4 different sources. Source-wise summaries should not be made. Own sub-headings should be given and the material from different sources should be arranged under those sub-headings. The students ability to synthesize material from different sources is tested. Deadline: The industry / sector review should be submitted to the faculty guide by 3 April 2013. There would be a penalty of 1 mark per day up to 5 April 2013. After that the student will get zero (for this component of 10 marks). Work in the Company / Organization Company Guides and Faculty Guides After reporting to the Company, the student should be in regular touch with the Company Guide assigned by the Company, and with the faculty guide through regular email correspondence. Nature of Work The students are expected to do the work allotted by the company guide. Use the knowledge of the concepts, case studies and the updates learned from the Industry / Sector Review while working on the project in the company. The data, information and knowledge gained and the analysis made during the project work and the knowledge gained from Quantitative Techniques and Research Methods in Management courses needs to be combined with the other knowledge mentioned above and the draft report prepared under the guidance of the Company Guide /and the Faculty Guide. Any Issues Any issue during the internship should be brought to the notice of the Faculty Guide immediately for clarification / advice. If there is any need, the faculty guide will get in touch with the SIP Committee.

3 More than one Student in the Same Company Two or more students are not permitted to work on the same project . If there is more than one student in a company in the same city, normally the company allots different work for each student, e.g. different geographic areas in a particular city. Stipulated time of 2 months If the project work assigned is completed earlier than the required period of eight working weeks or alternatively more time is required to complete the work, the student should contact the concerned faculty guide for necessary help and guidance. In any case the student is expected to be in touch with the faculty guide continuously. Non-Completion of Internship Unauthorized absence from Internship, non-completion of the process of Internship, non-contact with the faculty guide and unsatisfactory performance is liable to cause rejection of Internship. In all such cases the students will have to repeat the summer internship at the end of their final year for award of the Degree. Format of the Project Report: a) Primary Section: Title Page Attendance (completion) certificate from the company Signed Declaration by the student (stating that the work was done by him / her and that it was not submitted anywhere else) Acknowledgements (not required to be signed) Signed Certificate from Faculty Guides Table of Contents b) Main Body of the Report (1 spacing): Executive Summary: Main findings and recommendations of the whole report summarized in one or two pages. Introduction (Statement of the problem and significance, objectives of the project). Industry / Sector Review Company review (brief review of the functions and operations of the company). Give information that is relevant to the topic. Vision / Mission, names of Board of Directors, etc. need not be given. Review of literature (A brief review of the earlier studies on the same topic or

4 similar topic) Methodology used Analysis Summary of recommendations and suggestions. c) Reference Section: Annexes (Questionnaire, List of Respondents, etc.) References Guidelines for Preparing the Report Title The title should be brief, but self explanatory. It should also mention the company's name and place of work. Executive Summary This should be a summary of the important and specific aspects culled out from the Report. It is neither an introduction to the Report nor a description of the plan of the report. The report is nothing but an expanded version of the Executive Summary. The Executive Summary should contain a judicious mix of short paragraphs, side headings (and sub-headings where necessary), and bullet points. References The references should clearly state the name of the author (if any), title of the article or book or report, the source (e.g. the name of the journal, the name of the publishing organization, and month / year of publication). So source is part of a reference. This list should be in alphabetical order at the end of the report, after annexes, if any. Each reference should be mentioned briefly at the appropriate place in the Report. For example, an article from The Washington Times by C. Fred Bergsten and Arvind Subramanian would appear as Bergsten and Subramanian (2009) in the report, and the full details will appear at the end under 'References' as: C. Fred Bergsten and Arvind Subramanian (2009), New Mercantilism, The Washington Times, June 9. In the case of books, reports and monographs, the name of the author (s) or that of the organization should be mentioned first, followed by the details as below.

Example of a report reference: Mention as WTO (2011) in the report and in the References as: WTO (2011), Understanding the WTO: Basics ([Link] > About WTO >

5 Introductory Brochures or [Link] or both) As can be seen, articles will be in quotes, and title of a book /report / journal will be in italics. If there is any web source, the source with links may be given to enable the reader to open the website and get to the article. There should be a one-to-one correspondence of the articles, books, etc. referred in the Report and the list at the end - i.e. references mentioned in the report should appear at the end and all the references in the list at the end should be referred in the report. The Report Some students write very lengthy reports containing a lot of unnecessary information. For example, one Company Profile included the names of the Board of Directors, list of branches with locations, and so on and on. Some students put material in the main body of the report which should have been put in the Annexes. Blind copy-pasting is a major drawback. It went to the extent of saying 'for details, please check our website ....'. or we are one of the best....'. The student should remember that (s)he is not an employee of that company. Other examples: When I was in Singapore..; In my humble opinion.. Analysis This is based on, inter alia, primary / secondary data. Where relevant, secondary data from sources such as Prowess may be taken. Some students have a wrong notion of what 'analysis' is. Some students who collected data through a questionnaire put a pie chart even for number of male and female. Such simple data should best be summarised in a short table. Pie charts are an alternative to tables to draw attention quickly to some category that is dominant. It is not analysis. Some students include big tables in the main body of the report. Only short tables or summary tables prepared by the student should be put in the report. Some students repeat in words what is there in the table. This is not analysis and is unnecessary. Students should only give the inferences from the table. The first level of analysis is when the student starts asking questions like 'why'? For example, if a survey showed that males preferred a particular brand of cell phone than females, the question to ask is why. By just giving the information on how many preferred what is not analysis.

The next level of analysis is using statistical techniques like chi-square and regression analysis learnt in QT and other techniques learnt in Business Research Methods. In this the following are important: * Whether it is relevant to use any technique at all * When using a technique whether it makes sense to use it. * If a technique is used, a proper job should be done. One student used a t-test when a chi-square was the relevant test. Another student fitted a regression and when questioned, 'where are the t-values, R-square and F?', he wondered, 'How do you know these things?' Yet another student entered some data in SPSS and could not interpret the output. Certificates The following should be included in the Report: Photocopy of the Completion Certificate (attendance-cum-conduct certificate) from the company. Student's declaration (signed by the student), mentioning that the work has not been submitted anywhere else. (Student's Acknowledgement need not be signed.) Signed certificate from the Faculty Guides. Confidentiality If any material is confidential, the students should a get a certificate from the Company Guide specifying what material is confidential, so that the remaining could be used for the report. If such a certificate is not given by the company, the student should give in writing what material is confidential, so that the same could be verified from the company. Submission of Draft Report The students should submit their draft reports, complete in all respects, to the faculty guides on 2 July 2013. Submission of Email Correspondence Some students claim that they get faculty guidance on phone. All guidance on phone should invariably be followed with a confirming email. The students must submit hard copies of all the email correspondence with the faculty guides during the internship to the Programme Chairperson on 2 July 2013. If these are not submitted, the concerned students will not be allowed to make presentations.

Presentations The presentations will be completed during 5 7 July 2013. Late presentations up to 12 July will be allowed with a penalty of 3 marks. No presentations will be allowed after this date. Submission of Final Report The suggestions given by the faculty may be incorporated in the final draft of the Project Report. The students have to submit their final reports (three copies) in bound form to the faculty within four days of presentation. All the three copies will be signed by the faculty guide. One copy is for the student, one for the company, and one for the School Library. One signed copy will be sent to the company/ organization by the Placement Office. The students should not submit any reports to the company / organization on their own. However, if the company requires the same for issuing Completion Certificate, the student may submit a report but inform the Company Guide that the final report signed by the faculty guide will be sent to them by the Placement Office. Please note that the Report submitted to the School should be based on the Guidelines given above. Evaluation The project will be evaluated for 100 marks as below: Report (50 marks): - evaluation with respect to Industry / Sector Review, content quality, and analysis & organization of the material in the Report. Presentation (50 marks): Evaluation will be with respect to PPT Content, PPT Presentation, and Answers to Questions. The Guidelines for Presentation before the faculty panel are: Presentation time allowed: 15 minutes with PPT Maximum number of slides: 15 The slides should not be cluttered with too much material. They should contain only the points to be explained. The slides should not be with too lttle matter either. The slides may be organized to include: The subject matter of the project Objectives Research methodology used Results of the study and analysis Recommendations and suggestions

8 Best SIP Reports The best three reports will be selected by a Committee constituted by the Dean and Director. Certificates will be given to these students. In addition, papers based on the reports of the best two projects will be considered for publication in the Global Vistas after due editorial process. Administrative Matters Each student is required to provide to the concerned Faculty Guide and to the Business Development Manager, Mr. V. R. Reddy (vrreddy@[Link]) his/her own contact telephone number, and the name,designation, telephone number and email ID of the supervisor in the company/organization with whom the student is attached. The decision of the Director, GSIB will be final in all matters pertaining to summer internship. Important Dates Submission of Industry / Sector Review to faculty guide: 3 April 2013. Penalty of 1 mark per day up to 5 April 2013. Zero score after that for this component. Submission of complete draft report to faculty guide: 2 July 2013 Submission of hard copies of correspondence with faculty guide to Programme Chairperson: 2 July 2013. If these are not submitted, the concerned students will not be allowed to make presentations. Presentations to Faculty Panel: 5 7 July 2013. Late presentations up to 12 July will be allowed with a penalty of 3 marks. No presentations will be allowed after this date. Submission of 3 hard-bound copies of final Reports to the Faculty Guides: 11 July 2013.