INTRODUCTION TO RETAIL INDUSTRY

The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the countrys GDP and around 8 per cent of the employment. The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all of them have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry.

The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behavior, ushering in a revolution in shopping in India. Modern retailing has entered into the Retail market in India as is observed in the form of bustling shopping centers, multi-storied malls and the huge complexes that offer shopping, entertainment and food all under one roof.

A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing workingwomen population and emerging opportunities in the services sector are going to be the key factors in the growth of the organized Retail sector in India. The growth pattern in organized retailing and in the consumption made by the Indian population will follow a rising graph helping the newer businessmen to enter the India Retail Industry.

In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. Indian retail is expected to grow 25 per cent annually. Modern retail in India could be worth US$ 175-200

billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more favorable and the emerging technologies facilitating operations.

LIST OF INDIAN RETAILING BRANDS

1. Easy Day 2. More 3. Sahara Q Shop 4. Big Bzaar 5. Wallmart 6. V Shope 7. Shopify 8. E bay 9. Home shopee 10. Star CJ Alive

EASY DAY
easyday stores are one-stop shops that cater to every familys day-to-day needs. They bring together a wide range of relevant goods, high quality products and great in-store experience and service, all under one roof. These neighbourhood format stores offer more than 3,000 products at the lowest prices. The wide assortment of goods include personal care products, stationery, household articles, hosiery items, as well as daily-need groceries including staples, processed foods, bakery and dairy products, meat and poultry and fresh produce. easyday Market provides customers everything a great market offers, bringing together a potent combination of the familiar and the innovative, all under one roof. These stores range up to 55,000 sq. ft. and offer thousands of products displayed in a consumer-friendly manner that brings both entertainment and ease to the shopping trip. These include items ranging from apparel for men, women and kids, home furnishings, home ware, cosmetics, a wide range of kids toys, small appliances, mobile phones and stationery. These stores also have live bakery; meat, poultry and fish; farm fresh fruits and vegetables; grocery and general merchandise. Pan-India Footprint: The first easyday store was launched in Ludhiana and easyday Market in Jalandhar in 2008. Currently, there are over 210 stores in cities across Punjab, Haryana, Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan, Himachal Pradesh, Chhattisgarh, NCR Delhi, Jammu & Kashmir, Maharashtra and Karnataka.

OUR STORES

Through our 3 formats easyday, easyday Market and easyday Hyper, we cater to households shopping needs across Food & Grocery, Home Furnishings, Electronics, Consumer durables and Clothing. At easyday, we aim to provide significant savings to our consumers by being low priced everyday, which means that our customers can be assured of savings every time they visit our stores

INTRODUCTION TO MORE RETAIL MARKIT Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, $40 billion corporation. The Company ventured into food and grocery retail sector in 2007 with the acquisition of a south based supermarket chain. Subsequently, Aditya Birla Retail Ltd.expanded its presence across the country under the brand "more." with 2 formatsSupermarket & Hypermarket.

SUPER MARKET more. - Conveniently located in neighbourhoods, more. supermarkets cater to the daily, weekly and monthly shopping needs of consumers. The product offerings include a wide range of fresh fruits & vegetables, groceries, personal care, home care, general merchandise and a basic range of apparels. Currently, there are over 513 more.supermarkets across the country.

HYPER MARKET more.MEGASTORE - is a one-stop shopping destination for the entire family. Besides a large range of products across fruits & vegetables, groceries, FMCG products,more.MEGASTORE also has a strong emphasis on general merchandise, apparels & CDIT.

Currently, fifteen hypermarkets operate under the brand more.MEGASTORE in Mysore, Vadodara, Indore, Mahadevpura, Old Madras Road, Marathalli, Bull Temple Road & 4th Block Jayangar in Bengaluru, Thane, Saroor Nagar, Kukatpally & Banjara Hills in Hyderabad, Rohini & Kirti Nagar in New Delhi & Nashik

Clubmore. - our loyalty program, currently has a strong membership base of over 3 million Clubmore Members.

Aditya Birla Retail Limited currently has employee strength of around 9,000 people. Key functions are headed by professionals with vast retail experience in India and globally.

Quality & Value through own labels: Aditya Birla Retail Ltd provides customers a wide choice of products under its own labels. The objective is to provide quality products at attractive price points to customers. Since quality of the products is of prime importance, stringent quality norms have been set and are followed. All manufacturing partners are the best in their class.

Own label Food Brands more., Feasters, Kitchen's Promise, and Best of India

Home & Personal care brands more., Enriche, 110%, Pestex, Paradise, and Germex

OUR VISION & VALUES Vision : "To consistently provide the Indian consumer complete and
differentiated shopping experiences and be amongst India's Top retailers, while delivering superior returns to all stakeholders".

Values :

Integrity Commitment Passion Seamlessness Speed

PRODUCTS & SERVICES MORE. Food: brings you the entire grocery range for your daily consumption at attractive prices like never before. Try once and the irresistible taste would bring you back to more.!

MORE. Cleaning: brings you the whole range of hygiene, personal care & wash. The new range offers added variants giving you more. choice than ever before!

DAIRY: Milk, Butter, Curd, Ghee, Paneer, Cheese Slices. FOOD: Cornflakes, Choco Marvel, Pickles, Fruit Drinks, Jams, Instant Soups, Honey, Papads, Oats, Pasta.

BEVERAGES: Cola, Premium Tea, Green Tea, CTC Tea, Coffee.

SNACKS: Namkeens, Ketchups, Noodles, Cheese Balls, Vermicelli, Regional specialities, Instant Mixes, Soan Papdi.

STAPLES: Rice, Pulses, Sugar, Salt, Atta, Refined Oil, Wheat, Bread, Spices PERSONAL CARE: Soap, Facial Tissue, Toothbrushes, Liquid Handwash, Deodorants, Shaving razor, Baby Diapers.

HOME CARE: Toilet Cleaners, Phenyl, Surface Cleaners, Scouring Pads, Detergents, Detergent Bars, Dishwash Bars, Tissues, Steel scrubber, Room Freshener, Insect Repellants, Naphthalene Balls, Dishwash Liquid.

STRUCTURE OF RETAIL BRANDS

The retail industry in India is highly fragmented and unorganised. Earlier on retailing in India was mostly done through family-owned small stores with limited merchandise, popularly known as kirana or mom-and-pop stores. In those times, food and grocery were shopped from clusters of open kiosks and stalls called mandis. There were also occasional fairs and festivals where people went to shop. In the twentieth century, infusion of western concepts brought about changes in the structure of retailing. There were some traditional retail chains like Nilgiri and Akbarallys that were set up on the lines of western retail concepts of supermarkets. The government set up the public distribution system (PDS) outlets to sell subsidised food and started the Khadi Gram Udyog to sell clothes made of cotton fabric. During this time, high streets like Linking Road and Fashion Street emerged in Mumbai. Some manufacturers like Bombay Dyeing started forward integrating to sell their own merchandise. Shopping centres or complex came into existence, which was a primitive form of todays malls. Since liberalisation in early 1990s, many Indian players like Shoppers Stop, Pantaloon Retail India Ltd (PRIL), Spencer Retail ventured into the organised retail sector and have grown by many folds since then. These were the pioneers of the organised Indian retail formats. With the opening up of foreign direct investment in single-brand retail and cashand-carry formats, a new chapter unfolded in the retail space. Many single-brand retailers like Louis Vuitton and Tommy Hilfiger took advantage of this opportunity. The cash-and-carry format has proved to be an entry route for global multichannel retailing giants like Metro, Wal-Mart and Tesco.

WHOLESALERS VS RETAILERS
Services provided by the wholesalers to the manufacturers:

They place orders for the product in advance on the basis of expectations regarding the demand for the product. This enables the manufacturer to plan his production and secure the economies of scale.

They may also provide transportation facility by carrying goods from producers to godowns and then to retailers.

They perform advertising and sales promotion activities and also employ expert sales representatives for the purpose.

They provide financial accommodation to manufacturers in the form of cash payments for goods purchased from them as well as provide credit to them.

They keep the manufacturers updated on the changes in customers' habits, tastes, preferences and fashion.

They also play an important role in fixation of the final prices of the goods.

Services provided by the wholesalers to the retailers:

They act as the retailers 'buying agent' and saves them from the trouble of searching out and assembling goods from several manufacturers.

They inform the retailers about the new products, its uses and changes in their prices. They also assist the retailers in advertising and selling of the products.

They provide financial assistance to retailers, sell goods on credit to retailers and thus help them to operate with small working capital.

A wholesaler being the ware-house keeper of the market, they protect the retailers from the risk of loss arising from holding large stocks of the product.

They may also sort out different grades of products according to quality and pack the goods into small lots for the retailers.

ENVIRONMENT ASPECT
Retailers can play an important role in ensuring that greener products meet their potential. By providing greener products, your business will be joining many American companies who are not only helping improve human health and the environment, but also gaining a crucial competitive edge as "greener consumption" increases worldwide. Product and packaging designers, as well as marketing and merchandizing experts can all play a role in creating a more sustainable supply chain. By optimizing product design, leveraging your buying power, and working with your supply chain, you can increase the availability of greener products in a wide range of product categories. BENEFITS Retailers that work with their product supplier partners to offer greener products experience a range of benefits:

New revenue opportunities by catering to new and growing consumer segments

Improved ability to meet environmental goals Improved product safety and reliability risk Cost reductions through increased energy and material efficiency Improved worker safety and health Increased options and sales of environmentally preferable products Improved options for post-consumer recovery of product and packaging materials

PRODUCT DESIGN CONSIDERATIONS

Designers using a life-cycle approach to improve the environmental and human health impact of retail products may find the following considerations and resources helpful: 1) Identifying product hot spots Designers can begin by identifying the human health or environmental "hotspots" of concern for their product category. Hotspot identification requires taking a complete look at all impacts for a product category, and determining the most significant areas of concern. Tools that evaluate all stages of a product's life and enable the estimation of the cumulative environmental impacts, such as life-cycle assessment (LCA) or inputoutput analysis (IO), can be used to determine a product's environmental hotspots. 2) Seeking out product improvement opportunities Examine the implications of design choices to find opportunities for innovation and product differentiation, and look for ways to enhance the consumer's experience while reducing the product environmental impacts. Improving product performance (i.e. reducing impacts) in hotspot areas is just the starting point for designing greener products. While a product category may have one or two impact areas of highest concern, there are

often many additional opportunities for environmental and human health improvement and cost reduction when the entire life cycle is considered. Resources: EPA cannot endorse specific design tools. However, many reputable product design software developers have created tools that focus on sustainability parameters such as material efficiency, energy efficiency, and alternative material and chemical selection. For example, EPA's Design for the Environment Program has worked with several industry sectors to conduct alternatives assessments for chemicals used in products. 3) Using Ecolabels and Standards as a tool for product design specifications, and marketing In some cases, product standards or ecolabels can help a designer make informed choices for product improvement while also providing a structured way to communicate the improvements to consumers. Ecolabels are often affixed to products to indicate that the products meet certain standards. These standards can be developed by private entities, by public agencies under their authorities, or jointly by stakeholders and experts from the public and private sectors. The federal government is currently developing guidelines for selecting preferred ecolabels and standards as part of a holistic strategy to meet their sustainable acquisition goals. Some of the analyses used to develop the guidelines may be helpful to designers as they consider which ecolabels

and standards will meet their needs. The draft document provides guidance for evaluating the following: procedures used to develop and maintain an environmental standard or ecolabel; the criteria in the environmental standard or ecolabel that make it "greener;" the procedures and practices by which standards and ecolabeling programs determine that products meet their requirements; and the organizational and management practices of an ecolabeling program. 4) Utilizing and participating in pre-competitive multi-stakeholder initiatives Significant product design improvements can be complex and challenging, requiring resources beyond the capacity of most individual organizations. Recognizing both the importance and the difficulty of improving product sustainability, multi-stakeholder initiatives have been established to increase the availability and quality of pre-competitive information to inform product design and production.

PACKAGING DESIGN CONSIDERATIONS

Although packaging often has a smaller environmental impact than the products they contain, the aggregate impact of packaging is still significant and should be addressed. Product (or packaging) manufacturers can reduce the environmental impacts of their packaging by: 1. Evaluating the need for the package 2. Designing a package so that a minimum amount of material fulfills the functional requirements. By reducing the quantity of raw materials used in the packaging, you can minimize its environmental and economic footprint. 3. Increasing the recycled content of the packaging materials. 4. Eliminating toxic constituents. Ensure that all the additives, adhesives, coatings, and inks that get added to the package are safe for human health and the environment. 5. Using packaging materials that can be recycled or composted once they have served their original purpose. Design your package so all components can be easily taken apart and recovered. 6. Supporting materials recovery and recycling. Educate your consumers on what they can do with your package once they no longer need it. Resources: The Sustainable Packaging Coalition , supported by EPA, also provides information and guidance on improving the environmental impacts of packaging.

MERCHANDISING AND SOURCING

Merchandisers play an important role in determining what products are available for American consumers. By leveraging your buying power, you will help stimulate market demand for greener products and services. In many cases, large volume purchases can bring down the cost of purchasing greener products. Product attribute considerations, ecolabel and

environmental standard selection, price parity, and marketing can all be leveraged to increase the availability and quality of greener products on your shelves, as well as the sales volume of greener products. 1) Product Attribute Considerations Some attributes of concern are general to all products, while others are more specific to a product category. Several multi-stakeholder initiatives have been established to improve the availability and quality of information that can be used to determine which attributes are important considerations within product categories. Use the questions below as a starting point for product specification considerations. 1. Within the product category, what product attributes are of greatest concern? 2. Are there credible ecolabels or standards that address those attributes of concern? (see below)

3. Can you find products with significantly improved environmental and human health performance with regards to those attributes (without creating a negative trade-off)? 4. Can you work with product designers to improve the product further? 2) Selecting Product Eco Labels and Standards Evaluating products comprehensively from a life-cycle perspective is a difficult task. Using credible ecolabels and standards can serve as a shortcut for the process of product selection, although not all ecolabels address the most important product attributes. Ecolabels are affixed to products by manufacturers to indicate to customers that the products meet certain environmental and human health standards. These standards can be developed by private entities, by public agencies under their authorities, or jointly by stakeholders and experts from the public and private sectors. See Introduction to Ecolabels and Standards for a description of the standard development process. The number of standards for green products has increased in recent years due to growth in market demand for "green" products. Recent examples include standards for electronics and products used in buildings (such as furniture, carpet, and flooring). See Related Links for examples of federal and non-federal ecolabeling programs. More standards are likely to arise as retailers, governments, and other buyers seek to expand their green purchasing.

The federal government is currently working on guidelines for selecting preferred ecolabels and standards as part of a holistic strategy to meet their sustainable acquisition goals. Some of the analyses used to develop the guidelines may be helpful to merchandisers as they consider which ecolabels and standards will meet their needs. The draft document [Link to draft document provided when available] provides guidance for evaluating the following: procedures used to develop and maintain an environmental standard or ecolabel; the criteria in the environmental standard or ecolabel that make it "greener;" the procedures and practices by which standards and ecolabeling programs determine that products meet their requirements; and the organizational and management practices of an ecolabeling program. See the Ecolabels and Standards page for more information. Additionally, EPA has created a set of standards and labels to identify products that comply with environmental performance criteria. Scroll through the icons below to link to specific EPA programs and labels

STRUCTURE OF RETAIL MARKIT The retail industry continued in India in the form of Karanas till 1980. Soon, following the modernization of the retail sector in India, many companies started pouring in the retail industry in India like Bombay Dyeing, Grasim etc. As has been mentioned earlier the retail sector in India can be widely split into the organized and the unorganized sector. The unorganized sector is predominant. We may discuss in detail the different divisions of the retail sector in India. Unorganized Retail Sector The unorganized retail sector basically includes the local kiranas, hand cart, the vendors on the pavement etc. This sector constitutes about 98% of the total retail trade. But Foreign Direct Investment in the retail sector is expected to shrink the employment in the unorganized sector and expand that in the organized one.

Organised Retail Sector In the organised sector trading is undertaken by the licensed retailers who have registered themselves to sales as well as income tax. The organised retail sector have in their ambit, corporate backed hypermarkets and retail chains. The private large business enterprises are also included under the organised retail category.

The Organized Retail Sector Can Be Further Subdivided Into:

INSTORE RETAILERS This type of retail format is also known as the brick and mortar format. These retail stores are in the form of fixed point sale outlets. They are specially designed to lure the customers. There are different types of stores through which the instore retailers operate. RETAIL FORMATS IN INDIA The retail formats in India can be categorized into the traditional and the modern forms. The traditional format includes Karanas, street markets, kiosks and multiple brand stores. The modern format, on the other hand includes supermarkets, hypermarkets, department stores and specialty chains. In discussing about the structure of the retail sector in India we cannot forgo forecourt retailing and trade parks. TRADE PARKS Trade parks are basically business complexes that promote international trade. The global players here have access to the top Indian exporters. To the buyers this would prove to be a boon since they do not have travel to far off towns to enter into business deals with the exporters, especially in places where infrastructure is very poor. By this the exporters not only enhance their visibility but they also enjoy a host of other advantages. They can design libraries, studio etc, in order to attract potential customers.