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Sandeep Chowdhury - ABC Education

ABC Educational Services provides online adaptive test preparation for competitive exams in India. Their systems use statistical engines to adapt practice tests to individual students. They aim to serve the large market for civil service and bank job exams. To address the need for credible online exam preparation resources, they implemented an adaptive study system. Their sales model involves channel partners for advertising, institutional partnerships, and telemarketing to students. Their management team has experience in product innovation, analytics, and tracking online education in India. Existing customers include over 10,000 students, channel partners like Pearson, and institutional partnerships.

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Sandeep Chowdhury
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47 views2 pages

Sandeep Chowdhury - ABC Education

ABC Educational Services provides online adaptive test preparation for competitive exams in India. Their systems use statistical engines to adapt practice tests to individual students. They aim to serve the large market for civil service and bank job exams. To address the need for credible online exam preparation resources, they implemented an adaptive study system. Their sales model involves channel partners for advertising, institutional partnerships, and telemarketing to students. Their management team has experience in product innovation, analytics, and tracking online education in India. Existing customers include over 10,000 students, channel partners like Pearson, and institutional partnerships.

Uploaded by

Sandeep Chowdhury
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Company name: ABC Educational Services Pvt. Ltd.

Brief overview of your products/services: We provide online adaptive test preparation to the students to get them ready for the competitive exam. Our systems are based on statistical engines, which are our core IP We are looking at the large volume, mid tier exams such as civil services and bank !obs.

Customer pain point & solution: "efore #$%# the exam pattern was offline and the students we accustomed with that. &ater in #$%# the exam system wet online and students had to practice the exams online. 'here were no credible players in mid tier exam market. (tudent base were diverse and the resources available were few. (o the immediate solution was to implement an adaptive study to cater to the needs of the students. Business Model: (ales model: )hannel partners: We need to give advertisements through mass media in local cable channels. Institutional partners: We need to have tie ups with premier institutes about the training of students to get adaptive to the current changing environments *rom the telephone database we should call the students and explain to them about the product+services offered and try to convert it into sales. efensi!ility/"ey ifferences/Entry Barriers:

,(P: -daptive &earning .ntry "arriers+IP: (tatistical Intelligence .ngines. 'his is our core expertise Mar#et Si$e & Pricin%: 'he Indian coaching industry is expected to grow from /s. 0$,%12 crore 3451b6 in #$%$ 7%% to /s. 28,9#: crore 345%8.8b6 in #$%0 7%8. ;(ource )risil< Our prices vary from /s. #$$$ 7=$$$ for an annual study subscription. Our pricing strategy aims as replacing >one set? of books for preparation of an exam

istri!ution Strate%y: )hannel partners Institutional sales 'ele sales call center. )ollect leads through (.@A*ollow up with tele sales callsAfulfill through cash on delivery

&'at ma#es your mana%ement team specially (ualified to !uild t'is !usiness) *core stren%t'+ Product Innovation: founders have extensive research experience in analytics across domains. /etail, &ogistics, /eal [Link], BI(, Online and others. (everal innovations to our credit. -bility to create collaborative eco system with educationists, statisticians and I' We have been tracking online behavior in India for education since #$$0 We understand the tier II in India

Customers e,istin% & potential: %. /etail customers 3over =$$$ students6 #. )hannel partner: Pearson and %$ other e com players =. Institutional: ,niversity of -llahabad and others.

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