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Research Methodology for Consumer Study

The document discusses research methodology used for a project. It outlines the research objectives, instruments used for the study including research design, data collection methods, sample size and area. The research design included exploratory and descriptive research. Both primary and secondary data were collected through methods such as questionnaires, interviews and from sources like websites, papers and magazines. The sample size was 50 respondents from the Delhi/NCR region of India.

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339 views2 pages

Research Methodology for Consumer Study

The document discusses research methodology used for a project. It outlines the research objectives, instruments used for the study including research design, data collection methods, sample size and area. The research design included exploratory and descriptive research. Both primary and secondary data were collected through methods such as questionnaires, interviews and from sources like websites, papers and magazines. The sample size was 50 respondents from the Delhi/NCR region of India.

Uploaded by

anshushah_144850168
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
  • Research Methodology
  • Research Specifications Table

Research Methodology

Research is the investigation of a particular topic using a variety of reliable, scholarly resources. The three major goals of research are establishing facts, analyzing information, and reaching new conclusions. The three main acts of doing research are searching for, reviewing, and evaluating information. Proper research is essential to carry out any project, but selecting the right methodology for the particular project is absolutely indispensable.

Instruments Used For Study


Research Design The research problem having been formulated in clear terms, the researcher will be required to prepare a research design, i.e. he will have to state the conceptual structure within which research would be [Link] Design is a plan, structure and strategy of investigation conceived so as to obtain answers to research questions and to control variants. 2 types of research design used in this project are: Exploratory Research Exploratory research is often conducted because a problem has not been clearly defined as yet, or its real scope is as yet unclear. It allows the researcher to familiarize him/herself with the problem or concept to be studied Descriptive Research Descriptive research, is used to describe characteristics of a population or phenomenon being studied. Mostly. Questionnaires are used to conduct it. Data Collection Method The research design has a wide variety of methods to consider either singly or in combination. They can be grouped first according to whether they use secondary or primary sources of data. Secondary data are already available, because they were collected for some purpose other than solving the present problem. Primary data are collected especially to address a specific research objective. A variety of methods, ranging from qualitative research to surveys to experiments, may be employed. In this Project, both Secondary data and Primary data have been used.

Sample Size Sample Size used in this Project is 50. Sample Area Sample Area for this project is Delhi/NCR region.

Research Objective

Research Design

Data collection method Sample Size

Sample Area

[Link] study about the Exploratory Secondary N.A. consumer segment(websites, newspaper corporate men and magazines, research papers, articles) 2. To determine the brand Descriptive Primary 50 preferred by the selected and (Observation, consumer segment Exploratory Structured non disguised Questionnaire ) Secondary (Websites) [Link] study the marketing Descriptive Primary N.A. mix of the selected brand and ( Observation and inExploratory depth interview) Secondary (Website, )

N.A.

Delhi/NCR

Delhi/NCR (store visited)

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