Persuasive Speech Unit for Ninth Graders
Persuasive Speech Unit for Ninth Graders
I. Context:
This speech unit is designed for a ninth-grade English class at Central
Dauphin High School in Harrisburg, Pennsylvania, my alma mater. I designed the
lesson to give students the tools and opportunity to examine persuasive speech in
order to better understand and decode persuasive messages throughout their adult
lives in the future. This skill set will be important to these students in college and
beyond, when the ability to discern the message behind persuasion could mean
significantly more than a grade on a paper.
The English department at Central Dauphin High School is large and well
funded, and teachers have the opportunity to spend time integrating practical skills
with literature, speech, and research skills. Students are required to take speech in
their freshman year, but the class is treated with disdain and most students claim
they get nothing out of it. This unit is designed to fit into this speech class, making
it more interesting and more accessible to the students.
Central Dauphin High School is a predominately Caucasian high school with a
significant African-American minority. There are approximately 450 students in a
grade, for a total of over 1,800 students. Classroom instruction is typically enriching
and engaging because teachers are given autonomy over lessons and text choices
as long as their students continue to pass the state-mandated examinations. The
school contains students from grades 9-12 and scored 70.4% in PSSA Math and
74.2% in PSSA Reading in 2008-2009.
My relationship to the school and to the class is that, as a student there, I was
required to take the freshman speech class, and I, like many of my classmates,
found it to be unhelpful and uninteresting. I went back after I graduated to observe
some classes when I was deciding on my major, and when I sat in on a speech class,
I noticed that the teacher was struggling to illustrate persuasive speech in a
meaningful way without simply requiring that students perform a speech.
This class takes place in groups of roughly 18 students. The students each
have access to a Mac Book for school projects that can connect to the classroom
network, allowing both the teacher and the students to use multi-media
technologies in the lessons and in projects. The podcasting project can take place
in class because of this technology, which is ideal in terms of assuring that group
work is completed. The desks, for the purposes of the numerous small group
discussions and the group projects, will be set up in groups of four or five,
depending on the number of students in the class. In addition to limiting the
amount of time in a class period that would be dedicated to moving desks, the
groups will allow students to become comfortable with their analysis skills without
experiencing the anxiety that can accompany testing new skills, like speech
analysis, in front of an entire classroom and teacher.
II. Rationale:
I feel this unit is important because, in speech classes, there is a disconnect
between speech in schools and the analytic speech skills that help people decode
and create persuasive messages in their lives. By providing students with examples
of successful persuasive speeches throughout history in both written and spoken
forms and helping them analyze the messages in those speeches, the divide
between “graded speech” and understanding and analyzing messages will be
bridged.
In this day and age, where media messages are almost always persuasive,
the skills to understand and evaluate these messages is paramount. Not only do
media consumers need to be able to make decisions about these messages, but
they should also be able to make these messages themselves to make points in
their school, work, and personal lives. Understanding how persuasion works is
paramount to being able to consciously agree or disagree with messages and make
decisions independent of manipulative words or tactics.
Specifically in terms of this speech class, I think a greater understanding of
the skills underlying persuasive speech will aid students’ confidence and
effectiveness when they actually are required to write speeches. Speech class
requirements center around the performance of speech, but without the
understanding of message and the ability to manipulate language, the skill of
speech is both incomplete and ineffective. By having students podcast their
analysis about a contemporary speech, they are given the opportunity to test out
their understanding of speech analysis before they have to write and perform
speeches themselves. This, in addition their two mini-analysis papers, will give
them a base from which to work confidently when, later in the curriculum, they are
asked to write and perform their own speech. This is a low-risk situation that is
important for students’ growth of speech skills that, unfortunately, is currently not
included in the curriculum for ninth-grade speech.
III. Objectives:
At the end of the unit, students will be able to:
• Analyze speech in both its written and audio-visual form, drawing
conclusions and outlining arguments.
• Create podcasts to succinctly convey an idea or perspective about a
topic.
• Develop and display critical thinking skills.
• Understand what makes an effective speech and how to utilize those
pieces in critiquing speech and creating their own.
• Identify differences in speech patterns and conventions across
cultures, dialects, and time periods in order to understand the different
forms similar messages can take.
IV. Standards
NCTE Standards
• NCTE Standard #4: Students adjust their use of spoken, written, and
visual language (e.g. conventions, style vocabulary) to communicate
effectively with a variety of audiences and for different purposes. (Student
podcasts and class discussions will demonstrate the ability to change tone
between audiences as well as their difference in vocabulary based on the
formality of the situation.)
• NCTE Standard #9: Students develop an understanding of and respect
for diversity of language use, patterns and dialects across cultures, ethnic
groups, geographic regions, and social roles. (By providing students with
speeches from the Civil War, the Civil Rights movement, as well as
contemporary speeches, students will be able to distinguish between the
different periods and purposes for speaking.
• NCTE Standard #12: Students use spoken, written, and visual
language to accomplish their own purposes (e.g. for learning, enjoyment,
persuasion, and the exchange of information). (The podcast project will
provide students with the media for their exchange of information.)
PDE Grade 11 Standards
• R11A.2.3 Make inferences and draw conclusions based on text. (Class
discussions will illustrate this ability.)
• R11A.2.7 Evaluate text organization and content to determine the
author’s purpose according to the author’s thesis and logic, headings,
graphics and charts to derive meaning. (Both the podcast project and the
mini-papers will give students the opportunity to discuss the organization
of speeches in terms of purpose.)
• R11A.3.1 Analyze the uses and effects of dialogue, symbolism and/or
word choice as they contribute to the impact of a literary selection.
(Analysis, particularly of word choice, will be key to all discussions,
papers, and projects.)
Media Literacy Standards
• Content Standard 3: Students apply knowledge, skills and strategies to
design and create media messages. (Students will create their own media
message using podcast technology.)
• Content Standard 4: Students identify, analyze and evaluate the
impacts of media on individuals and society. (By analyzing messages from
speeches in class, students will be able to understand how persuasive
speech is designed to manipulate and impact individuals, and will be able
to gauge the effectiveness of these measures in sample speeches.)
V. Grade Level
This lesson is meant for ninth grade because, in the Central Dauphin School
District curriculum, “Basic Speech” is a graduation requirement executed in the
ninth-grade year of high school.
VI. Materials:
• Packet of Speeches to be Discussed in Class – The speeches in this
packet will form the basis for class discussion each day, with two
speeches comprising the class period and approximately 20 minutes
devoted to each. They will be presented in the order that they appear.
o “The Gettysburg Address” by Abraham Lincoln. (to be read in
class)
o “I Have a Dream” by Dr. Martin Luther King, Jr. (link to video,
subject of analysis #1)
o “Inaugural Address” by President John F. Kennedy (link to video
included, to be watched at home and discussed in class, subject of
analysis #2)
o “The Ballot or the Bullet” by Malcolm X (to be read at home,
excerpt of audio presented in class)
o “The Challenger Eulogy” by President Ronald Reagan (link to
audio included)
o “Quit India” by Mahatma Gandhi (to be read at home, subject of
analysis #3)
o “The Spanish Armada” by Queen Elizabeth I (to be read and
discussed in class)
o “9/11 – Address to the Nation” by President George W. Bush (to
be watched and discussed in class)
• “What to Look for” (This handout will detail the components of speech
that will be the focus of class discussions, analysis papers, and the final
group project.)
• Notepaper and pencils/pens (Notes from class discussions about the
speeches will be imperative to writing successful papers on them at
home.)
VIII. Pre-Activities:
1) Students will be given this prompt: “If someone is trying to
persuade you to do or think something, what do they do?” They will
have three minutes to write down everything they can think of.
(This gives the students an opportunity to begin thinking about the
process behind persuasive speech.)
2) At the end of those three minutes, students will be organized
into groups of four (these groups will become their podcasting
groups) where they will share their ideas about what tools are used
in persuasion, coming up with a group list over the course of five
minutes. (This gives students an opportunity to publish their
thoughts to a small group first, as well as forcing students to justify
their choices, thereby practicing persuasive speech).
3) At this point, the teacher will pass out “The Gettysburg
Address,” read it aloud to the class, and then give seven to eight
minutes for each group to conference about which of the persuasion
tools on their list show up in the speech. (This gives students an
opportunity to work with a sample persuasive speech and their self-
created lists, allowing for revision of the lists and expansion of their
definition of persuasion.)
4) The group comes back together for the remaining five minutes
dedicated to the speech to discuss what they saw and learned.
(Students again have an opportunity to justify their responses and
their lists, this time using evidence from the speech to convince the
whole group.)
5) The “What to Look for” handout should be passed out at the end
of this activity, prepping students for the discussion on the first
analysis speech, “I Have A Dream.” End of pre-activity
XIII. Rubrics:
Written
Mini- Points
Analysis Beginning Developing Competent Exemplary Awarde
Papers d
Rubric
• A topic is
• A topic is
• No topic OR identified • A topic is
identified
Inappropriate • A thesis is identified
• A thesis is
topic present • A thesis is
present
Analysis of • Lack of thesis • Analysis does present
• Analysis
• No examples or not go beyond • Analysis
Chosen Topic the class supports thesis
supports thesis /10
support from
(10 points) discussion. • Examples from
text • Examples from
the text
• No personal • No examples or the text are
creatively
inferences support from poorly utilized
support thesis
• 0-3 points text • 7-8 points
• 9-10 points
• 4-6 points
Group Points
Podcast Beginning Developing Competent Exemplary Award
Rubric ed
• Discussion does • Discussion • Discussion • Discussion
not cover any covers 1 topic in covers 2 topics covers at least 3
topics in depth depth and other from the “What topics from the
• Points are not topics briefly to Look for” “What to Look
well-made, and • Counterpoints Worksheet in for” Worksheet
counterpoints are ignored depth and 1 or in depth
Ideas and are nonexistent more topics • Points and
Content briefly counterpoints /50
(50 points) • One side of the are addressed
issue dominates
the discussion,
• < 30 points but
• 30-39 points counterpoints • 45-50 points
are present
• 40-44 points
• No audience is • Intended • Intended • Intended
discernable audience is audience is audience is
• Language is unclear implied, but not explicitly
inappropriate • Language is stated identified
Voice and for a school appropriate a • Language is • All language is
Audience project school project mostly appropriate for
/25
Awareness • Speech is • Speech is often appropriate to intended
(25 points) unclear and unclear or audience audience
hesitant hesitant • Speech is • Speech is clear
mostly clear and confident
and/or confident
• < 15 points • 15-17 points • 18-21 points • 22-25 points
• Discussion is • Discussion is • Minor breaks in • Discussion flows
fragmented and disjointed or discussion seamlessly
awkward. stunted during group between group
• Topics are between group member or topic members
presented members transitions • Topics are
Organization illogically • Topics are not • Topic order is presented in a
• No transitions presented logical. logical format.
and
facilitate the logically. • Grammar is • Transitions are /25
Mechanics move between • Transitions are mostly correct, used effectively.
(25 points) topics ineffective. with a few minor • Grammar is
• Grammar • Grammar errors. correct
mistakes are mistakes are
pervasive and frequent and
repeated repetitive • 18-21 points • 22-25 points
• < 15 points • 15-17 points
Effective Use • Dead space and • Editing leaves • Editing removes • Editing has /20
of Technology miscellaneous many pockets of most dead air removed dead
sounds dead air and and air, “uhms,”
(20 points) dominate the miscellaneous miscellaneous other
podcast sounds sounds miscellaneous
Group Points
Podcast Beginning Developing Competent Exemplary Award
Rubric ed
• Jingles or songs • Jingles or songs • Jingles or songs sounds
are not used are not used to are used to • Jingles or songs
• Voices are both introduce introduce and are used to
inconsistent in and conclude conclude the introduce and
volume or are the podcast podcast conclude the
inaudible • Voices are • Voices are podcast
inconsistent in mostly • Voices are
volume, but still consistent in consistent in
audible volume volume
• < 12 points • 12-14 points