INTRODUCTION
Mahindra & Mahindra was set up as a steel trading company in 1945. It soon expanded into
manufacturing general-purpose utility vehicles, starting with assembly under licence of the
iconic Willys Jeep in India. Soon established as the Jeep manufacturers of India, M&M later
branched out into the manufacture of light commercial vehicles (LCVs) and agricultural tractors.
Today, M&M is the leader in the utility vehicle segment in India with its flagship UV Scorpio
and enjoys a growing global market presence in both the automotive and tractor businesses.
Over the past few years, M&M has expanded into new industries and geographies. They
entered into the two-wheeler segment by taking over Kinetic Motors in India.[6] M&M also has
controlling stake in REVA Electric Car Company[7] and acquired South Korea's SsangYong
Motor Company in 2011.[8]
The US based Reputation Institute recently ranked Mahindra among the top 10 Indian
companies in its 'Global 200: The World's Best Corporate Reputations' list.[9]
Major Mahindra & Mahindra Divisions
Mahindra & Mahindra is a major automobile manufacturer of utility vehicles, passenger
cars, pickups, commercial vehicles, and two wheelers. Its tractors are sold on six continents. It
has acquired plants in China[10] and the United Kingdom,[11] and has three assembly plants in the
USA. M&M has partnerships with international companies like Renault SA, France[12] and
International Truck and Engine Corporation, USA.
M&M has a global presence[13] and its products are exported to several countries.[14] Its
global subsidiaries include Mahindra Europe Srl. based in Italy,[15] Mahindra USA Inc.,
Mahindra South Africa[16] and Mahindra (China) Tractor Co. Ltd.
M&M made its entry into the passenger car segment with the Logan in April 2007 under the
Mahindra Renault joint venture.[17] M&M will make its maiden entry into the heavy trucks
segment with Mahindra Navistar, the joint venture with International Truck, USA.[18]
M&M's automotive division makes a wide range of vehicles including MUVs, LCVs and
three wheelers. It offers over 20 models including new generation multi-utility vehicles like the
Scorpio and the Bolero. It formerly had a joint venture with Ford called Ford India Private
Limited to build passenger cars.
At the 2008 Delhi Auto Show, Mahindra executives said the company is pursuing an
aggressive product expansion program that would see the launch of several new platforms and
vehicles over the next three years, including an entry-level SUV designed to seat five passengers
and powered by a small turbodiesel engine.[19] True to their word, Mahindra & Mahindra
launched the Mahindra Xylo in January 2009, and as of June 2009, the Xylo has sold over 15000
units.[20]
Also in early 2008, Mahindra commenced its first overseas CKD operations with the
launch of the Mahindra Scorpio in Egypt,[21] in partnership with the Bavarian Auto Group. This
was soon followed by assembly facilities in Brazil. Vehicles assembled at the plant in Bramont,
Manaus, include Scorpio Pik Ups in single and double cab pick-up body styles as well as
SUVs.[22]
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North
America[23] through an independent distributor, Global Vehicles USA, based in Alpharetta,
Georgia.[24] Mahindra announced it will import pickup trucks from India in knockdown kit
(CKD) form to circumvent the Chicken tax.[25] CKDs are complete vehicles that will be
assembled in the U.S. from kits of parts shipped in crates.[25] On 18 October 2010, however, it
was reported that Mahindra had indefinitely delayed the launch of vehicles into the North
American market, citing legal issues between it and Global Vehicles after Mahindra retracted its
contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to
consumers instead of through Global Vehicles.[26] However, a November 2010 report quoted
John Perez, the CEO of Global Vehicles USA, as estimating that he expects Mahindras small
diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and
Perez, while hopeful, admits that arbitration could take more than a year.[27] Later reports suggest
that the delays may be due to an Manindra scrapping the original model of the truck and
replacing it with an upgraded one before selling them to Americans[28]
Mahindra & Mahindra has a controlling stake in Mahindra Reva Electric Vehicles. In
2011, it also gained a controlling stake in South Korea's SsangYong Motor Company.[29]
Mahindra & Mahindra Ltd. (M&M), has launched its much awaited SUV, XUV 500, code
named as W201 in September 2011. The last 500 in the name is pronounced as 5 double-O
(alphabet). The new SUV by Mahindra has been designed in-house and it is developed on the
first global SUV platform that could be used for developing more SUVs. In India, the new
Mahindra XUV 500 comes in a price range between Rs 14 lakh to Rs 15 lakh. Besides India, the
company also targets Europe, Africa, Australia and Latin America for this model.[30]
Components
Combining its experience in the automotive and farm equipment industries with a series of key
acquisitions of European components companies, Mahindra & Mahindra maintains art-to-part
manufacturing units across India, Germany, Italy, and the United Kingdom. Mahindra &
Mahindra has expertise in forgings, castings, gears, stampings, steel, ferrites, contract sourcing,
and composites. It also offers full-service art-to-part solutions that integrate design,
manufacturing, and sourcing. More than 12,000 people are employed at Mahindra & Mahindra's
Components division.[31]
Defense
Mahindra & Mahindra became involved in defense systems in 1947, when it started importing,
assembling, and adapting the Willys Jeeps used in World War II.[32] It later began designing and
constructing its own line of armored vehicles, becoming the largest private-sector supplier to the
Government of India. Today, Mahindra & Mahindra partners with several countries to provide a
range of defense solutions for police forces, Armies, and Naviesincluding sea mines,
surveillance solutions, weapons, ammunition, and more.
Defence Land Systems India is Mahindra & Mahindras joint venture with BAE Systems, a
world leader in defense technology. With more than 100 employees, it develops new
technologies and manufactures armored vehicles like the Axe, Rakshak, Marksman, up-armored
and bulletproof Scorpios and Boleros, and Rapid Intervention Vehicles. Its Special Military
Vehicles facility outside Faridabad is ISO-9000-2008 certified. The facility manufactures worldclass military vehicles, select artillery systems, and other land system weapons and will provide
support to the Indian Army as it pursues its Field Artillery Rationalization Plan and upgrade
program as a center for design, development, manufacture, assembly, integration, and test of
artillery systems.[33]
Energy
Mahindra & Mahindra entered the energy sector in 2002, in response to growing demands for
reliable and quality power in India.[34]
Since then, more than 150,000 Mahindra Powerol engines and diesel generator sets (gensets)
have been installed in India, offering uninterrupted power in areas with unreliable grid
electricity. The inverters, batteries, and gensets are manufactured at three facilities in Pune,
Chennaie, and Delhi; and 160 service points across India offer 24-7 support to most key markets.
Powerol is present in countries across Latin America, Africa, the Middle East, and Southeast
Asiaand expanding into the United Arab Emirates, Bangladesh, and Nepal.[34]
M&Ms energy services include power leasing and telecom infrastructure management.[35] In
2006, it became the market leader in the telecom segment (and in 2011, its market share passed
45 percent). In 2007, it won the Frost and Sullivan Voice of the Customer award for best
practices in telecom.
Mahindra Cleantech Ltd examines reliable and creative energy solutions through green power. In
response to growing demand, it formed a subsidiary, Mahindra Solar, in 2010 to offer a range of
solar solutions, including on- and off-grid solutions and Engineering, Procurement, and
Construction (EPC).[36] By building utility-scale solar power plants, it offers turnkey EPC
solutions. Meanwhile, its off-grid solutions include power packs and rooftop setups for
commercial organizations and institutions, solar hybrid solutions to telecom towers, and rural
electrification through lanterns and home and street lighting systems. The company works
closely with Mahindras farm equipment division to offer lighting solutions to even the most
rural areas in India. It also works with Mahindra Powerol to offer solar power backup to telecom
sites in India. In 2011, Mahindra Solar received a CRISIL rating of SP1A in 2011, the highest
rating for any solar photovaltaic off-grid company.[36]
Farm Equipment
Main article: Mahindra Tractors
Mahindra & Mahindra began manufacturing tractors for the Indian market in the early 1960s.
Today, it is one of the top three tractor companies in the world with annual sales totaling more
than 150,000 tractors.[37] It has expanded its offerings to include farm-support services via
Mahindra AppliTrac (agri-mechanization solutions), Mahindra ShubhLabh (seeds, crop
protection, and market linkages and distribution), and the Samriddhi Initiative (agri-support
information and counseling).
Mahindra & Mahindras farm equipment division (Mahindra Tractors) is one of the top-selling
tractor companies in the world, with more than 1,000 dealers servicing more than 1.45 million
customers.[38] Mahindra tractors are sold in 40 countries on six continents, including the United
States, China, Australia, New Zealand, Africa (Nigeria, Mali, Chad, Gambia, Angola, Sudan,
Ghana, and Morocco), Latin America (Chile, Argentina, Brazil, Venezuela, Central America,
and the Caribbean), South Asia (Sri Lanka, Bangladesh, and Nepal), the Middle East (Iran and
Syria) and Eastern Europe (Serbia, Turkey, and Macedonia.[38]
Mahindra tractors are manufactured at four plants in India, two in China, three in the United
States, and one in Australiaallowing Mahindra & Mahindra a foothold in major agricultural
hubs. It has three major subsidiaries: Mahindra USA, Mahindra (China) Tractor Company, and
Mahindra Yueda (Yancheng) Tractor Company (a joint venture with the Jiangsu Yueda
Group).[38]
The company has enjoyed 27 years of market leadership and has garnered the highest customer
satisfaction index (CSI) in the industry at 88 percent.[38] In its 2009 survey of Asias 200 most
admired and innovative companies, the Wall Street Journal named Mahindra & Mahindra one of
the 10 most innovative Indian companies. It earned a 2008 Golden Peacock Award in the
Innovative Product/Services category for its in-house development of a load-car. In 2007,
Mahindra & Mahindra became the only tractor company to win the Deming Application Prize
and the Japan Quality Medal for Total Quality Management excellence in entire business
operations.
In addition to tractors, Mahindra sells farm implements.
RESEARCH METHOD
"in the broadest sense of the word, the definition of research includes any gathering of data,
information and facts for the advancement of knowledge related to Mahindra company
"research is a process of steps used to collect and analyze information to increase our
understanding of a topic or issue". It consists of three steps: pose a question, collect data to
answer the question, and present an answer to the question related to Mahhindra company.
"a studious inquiry or examination; especially : investigation or experimentation aimed at the
discovery and interpretation of facts, revision of accepted theories or laws in the light of new
facts, or practical application of such new or revised theories or laws" related to Mahindra
company.
The major steps in conducting research are:
Identification of research problem
Literature review
Specifying the purpose of research
Data collection
Analyzing and interpreting the data
Reporting and evaluating research
About microsoft company..
In primary data collection, you collect the data yourself using methods such as interviews and
questionnaires. The key point here is that the data you collect is unique to you and your research
and, until you publish, no one else has access to it
There are many methods of collecting primary data and the main methods
include:
Questionnaires
Interviews
Focus group interviews
Observation
Case-studies
Diaries
Critical incidents
Portfolios.
The primary data, which is generated by the above methods, may be qualitative in nature
(usually in the form of words) or quantitative (usually in the form of numbers or where you can
make counts of words used). We briefly outline these methods but you should also read around
the various methods. A list of suggested research methodology texts is given in your module
study guide but many texts on social or educational research may also be useful and you can find
them in your library.
Secondary data:
Secondary data, is data collected by someone other than the user. Common sources of secondary
data for social science include censuses, surveys, organizational records and data collected
through qualitative methodologies or qualitative research. Primary data, by contrast, are collected
by the investigator conducting the research.
Secondary data analysis saves time that would otherwise be spent collecting data and,
particularly in the case of quantitative data, provides larger and higher-quality databases that
would be unfeasible for any individual researcher to collect on their own. In addition, analysts of
social and economic change consider secondary data essential, since it is impossible to conduct a
new survey that can adequately capture past change and/or developments.
Secondary data can be obtained from two different research strands:
Quantitative: census, housing, social security as well as electoral statistics and other
related databases.
Qualitative: semi-structured and structured interviews, focus groups transcripts, field
notes, observation records and other personal, research-related documents.
[Link]:
Hypothesis on microsoft company..
A hypothesis is a proposed explanation for a phenomenon.
For a hypothesis to be put forward as a scientific hypothesis, the scientific method requires that
one can test it. Scientists generally base scientific hypotheses on previous observations that
cannot satisfactorily be explained with the available scientific theories. Even though the words
"hypothesis" and "theory" are often used synonymously, a scientific hypothesisis not the same as
a scientific theory. A working hypothesis is a provisionally accepted hypothesis proposed for
further research.
In its ancient usage, hypothesis also refers to a summary of the plot of a classical drama.
A 'working hypothesis' is a hypothesis that is provisionally accepted as a basis for further
research in the hope that a tenable theory will be produced, even if the hypothesis ultimately
fails.
ANALYSIS
Mahindra Lifespace Developers Limited (Mahindra Lifespaces or the Company) is one
of the leading real estate development companies in India. Over the years, the Company has
created a respected name for itself by delivering an array of highly successful projects in the
industry segments and the markets that it operates [Link] Lifespaces, along with its
subsidiary companies, is currently focused on the development of residential projects and
large format, integrated infrastructure developments such as business cities, industrial parks and
SEZs. The Company is well positioned to leverage the expertise and capability developed from
successful implementation of projects for further growth and expansion of its geographic
presence.
The advanced economies, which were the worst affected during the crisis, witnessed a
sharp turnaround in rformance growing at 3 per cent during the year. Sustaining this recovery
will critically depend on keeping monetary policy soft and at the same time achieving better
fiscal consolidation in a macroeconomic environment of high unemployment, funding
requirements of the weak financial sector and still-depressed real estate markets, especially in the
US and some countries in the Euro area. However, with gradual unwinding of the fiscal stimulus
and increase in private demand, the overall outlook is positive and advanced economies are
projected to grow at 2.4 per cent during 2011. In contrast, the emerging and developing markets,
that fared much better during the crisis, continued to record impressive growth. Developing
Asia, in fact recorded a growth of 9.5 per cent in 2010 beating all forecasts made earlier
and is expected to grow at an equally strong 8.4 per cent during 2011. However, even with this
performance, it is important to recognize few important aspects of the current situation which
are going to be critical for longer term performance and stability of these economies. First,
commodity prices have increased significantly, creating stronger challenges for these economies
which have a bigger share of manufacturing and where consumption share of food and fuel is
larger. Additional oil supply and price shocks are a concern in the evolving geo-political
environment. Second, with
a sharp increase in capital inflows, due to both better growth and higher interest rates, these
economies face risk of overheating and significant reversal or volatility in capital flows once the
prospects of advanced economies improve.
Even as these challenges are equally relevant to India, which has witnessed high inflation and
shift in composition of capital inflows in favors of portfolio investments during the previous
year, it is better placed among its peers in the developing world. First, with efficient regulations
and well governed financial markets, India was relatively insulated from the financial crisis.
Second, the extent of public intervention during the crisis was largely within the capacity of the
government to stimulate growth without affecting the medium to long-term stability. More
important, the agenda for fiscal consolidation is back on track. Third, high capital inflows have
not posed any immediate challenge, unlike in many other emerging economies, due to widening
current account deficit. And finally, although high commodity prices continue to be a cause of
concern, India recorded impressive growth during 2010-11 driven by its large and buoyant
domestic economy,
negating the impact of high inflation. This continues to be a source of considerable strength as
far as the acroeconomic outlook is concerned. According to the latest estimates released by the
Central Statistical Organisation (CSO), Indias GDP is pegged at 8.5 per cent in 2010-11, up
from 8 per cent during the previous year (See Chart B). While the growth of services sector
declined to 9.4 per cent, Industry grew at 7.9 per cent during 2010-11 - marginally
down from 8 per cent during the previous year. Industry, which includes manufacturing,
construction, mining, electricity and other utilities, was the most affected sector during the
recession.
EXECUTIVE SUMMARY
1.1 Department of Scientific & Industrial Research has been commissioning studies on
technology status in different industries and assigned the Technology Study in LCV Industry to
M M Suri and Associates Private Ltd. (MMSA). 1.2 For carrying out the study the following
units were visited for discussions with the managerial and technical personnel (specially
R & D) of the various manufacturers. Prior to the visit a guide on points for discussion had been
circulated. MMSA also contacted major ancillary manufacturers as also ARAL Visits covered
the following :LCV manufacturer visited 8
Ancillary Manufacturers covered 13
