Master Your Data.
Master Your Business.
Empower your business with access to consolidated
and reliable business-critical data
Award-winning Informatica MDM provides reliable views of business-critical data distributed
across data sources, empowering businesses to improve operations, seize new opportunities, and
advance strategic initiatives.
The Costs of Inconsistency
The Most Effective Approach.
Best-in-class companies leverage
Informatica MDM for comprehensive,
unified, open, and economical
multidomain master data management
(MDM) on a single platform.
Informaticas platform approach to
MDM enables you to start small by
addressing a single business problem
and then leverage your investment and
effort by expanding your MDM system
to manage other needs across the
enterprise.
Customer Perspective
Inconsistent, and duplicate business-critical datasuch as customers, products, partners, and
suppliersstored in different formats in disparate systems across the enterprise can impede
strategic business imperatives. Organizations with inconsistent, inaccurate data find it more
difficult to:
acquire and retain customers,
leverage operational efficiency as a competitive differentiator,
accelerate speed-to-value from acquisitions, and
support informed decision-making.
Their employees spend excessive time manually searching for and reconciling data that exists in
different formats across multiple systems.
The costs of inconsistent data are significant, yet resolving master data challenges is difficult.
In 2010 businesses handle more data, in more formats, from more partners and systems than
ever before. This data is housed in dozens of different locationsboth inside and outside the
company. Finding the skills to access it all is a real challenge. And delivering a single version of
the truthwhere its needed, when its neededis time-consuming and expensive.
[Informatica MDM] helped us solve
Master Your Business-Critical Data with Informatica MDM
our need for a master data management
Award-winning Informatica MDM empowers companies to improve operations with business-user
access to consolidated and reliable business-critical data, even when its scattered across the
enterprise. Informatica MDM is a true multidomain master data management (MDM) solution,
empowering you with limitless opportunities to start with any type of business-critical data, and
add as many different domains as you like, such as customer, product, partner, supplier, asset,
location, and so on. Widely recognized for its best-of-breed performance, Informatica MDM
provides comprehensive support for all MDM requirements on a single platform, including data
integration, profiling, quality, and master data management.
solution that would uniquely identify
our customers and enable an aggregated
view of our 5 million+ subscribers in
order to be more effective.
We can now identify which products
customers currently own across our
various business units so that we
can communicate more effectively,
minimize unnecessary or duplicate
customer outreach efforts, and identify
possible product bundles based on
actual user preferences.
LexisNexis
Proven Track Record of Successfully Delivering
Business Value
Informatica has a proven track record of success in tackling any data-driven business problem
in many industries, including best-in-class companies in financial services, life sciences,
manufacturing, healthcare, government, and many other sectors. These companies choose
Informatica for comprehensive, unified, open, and economical multidomain master data
management on a single platform to gain faster time-to-value, lower TCO, and superior ROI.
Enable Your Company to Achieve Strategic Imperatives
Solve any master data-related business problem with a unified architecture for managing multiple
data domains and multiple architectural styles.
Capitalize On B2B Cross-Sell and Up-Sell Opportunities
Goal: A global manufacturer wanted to improve B2B marketing and sales effectiveness.
Problem: Unable to identify the top 400 customers by revenue; which products were in which
locations; whether or not a customer had a valid service agreement; the channel through which
they purchased.
Root Cause: Business-critical data about customers, products and services, contracts, employees,
and channel partners was scattered throughout the enterprise in different formats across multiple
systems.
Solution: Armed sales and marketing with the Extended Customer View, powered by Informatica
MDM. This provides visibility into a single customer view of the top 400 customers by revenue,
their products and services, locations where products are installed, the status of service level
agreements, and the channels through which they purchased.
Can you afford not to resolve
inconsistencies and errors in businesscritical data that is shared across the
enterprise?
Effective master data management
(MDM) is foundational to thriving global
businesses.
Empower your business with
consolidated and reliable businesscritical data about customers, products,
partners, suppliers, assets, locations and
more.
Enable sales, marketing, service delivery,
risk management, compliance, finance
and executive teams to pursue their
goals more effectively.
Result: Improved marketing and sales effectiveness by empowering employees to make more
relevant cross-sell and up-sell offers.
Improve Your Productivity and Reduce Costs in a B2C Business
Goal: A global wealth management firm wanted to increase revenue by enabling their financial
advisors to be more productive.
Problem: Advisors spent 70% of their time manually searching for and consolidating information
into spreadsheets, leaving only 30% of time for customer interaction and revenue-generating
activities.
Root Cause: Business-critical data about customers, accounts, products and services, and
employees was scattered throughout the institution in different formats in account-centric systems.
Solution: Armed sales and marketing with the Extended Customer View, powered by Informatica
MDM. This provides a single customer view, all of a customers products and services across the
institution, as well as valuable but previously untapped family and business relationships.
Result: Thirty percent increase in the productivity of 16,000 financial advisors.
Customer Perspective
Customer Centricity affords
us the opportunity to leverage
our information assets in an
innovative way to drive revenue
generating business solutions,
and enhance client experience
and services.
Merrill Lynch
Improve Regulatory Compliance
Goal: A leading pharmaceutical company wanted to ensure compliance with varying State laws
requiring disclosure of promotional spend activities on healthcare providers.
Problem: Unable to manually consolidate promotional spend activities for each healthcare
provider across all business units and departments for reporting quickly and accurately.
Root Cause: Business-critical data about healthcare professionals and sales and marketing spend
was scattered throughout the company in different formats and multiple systems.
Solution: Using Informatica MDM as the foundation, the company developed a Spend Reporting
Solution that leveraged a single version of healthcare professional across all departments and
tracked spending against that single version.
Result: Quick and accurate reporting for compliance with varying State laws requiring disclosure of
promotional spend activities for health care professionals.
Leverage a Proven and Flexible Approach to
Multidomain MDM
We selected Informatica
Business problems are multidimensional. They require resolving more than a single type of
business-critical data, like customer data. Most MDM systems on the market use an applications
approach to MDM, which limits you to solving only one business problema flawed approach that
results in multiple MDM silos. Unlike these systems, Informatica MDM employs a multidomain
platform approach. It enables you to solve your most pressing business problem, deliver value
quickly, and leverage your investment to manage other business problems across the company.
MDM because of its superior
Platform Approach to MDM Delivers Maximum Business Value
ability to handle multiple data
By delivering comprehensive, unified, open, and economical MDM on a single platform,
Informatica MDM conveys unique capabilities and benefits:
Customer Perspective
entities under a single master
data management platform,
Start small quickly and expand as needs grow
Informatica MDM was
Start small and focused with an MDM implementation aimed at solving the most immediate
business problem. Then leverage the same platform and effort to address additional business
challenges. This flexible scalability is possible because Informatica MDM provides comprehensive
support for all MDM requirements: data integration, data profiling, data quality, master data
management, and data services.
instrumental in helping us
Solve any MDM-related business problem
achieve an accurate, consistent
Use Informatica MDMs superior flexibility to solve any MDM-related business problem in any
industry. Its unified MDM architecture enables you to manage multiple types of business-critical
data, including customer, product, partner, supplier, contract, account, employee, location, and
more on the same platform.
data accuracy, and fast time to
value.
and trustworthy view of our
global customer data assets.
Weyerhaeuser
Leverage existing technology investments and skills
Maximize investments in business applications by enabling business users to access reliable data
through their application or device of choice. IT users can leverage their existing technical skills
while boosting business agility and speed. Informatica MDM readily integrates with your existing IT
infrastructure, and analytical and reporting systems.
Realize faster time-to-value, lower TCO, and superior ROI
Go live in 3-6 months. Informatica MDM delivers faster time-to-value at every phase of your MDM
project because it is easy to configure and readily accommodates changing business needs.
Customer Perspective
By leveraging a well-thought-
3 Complete View of Customer Interactions
2 360-Degree View of Customer Relationships
Transactional Information
out MDM strategy, we have
been able to strengthen the
customer experience and
support our critical compliance
1 Single Customer View
John Q.
Jones
Jonathan
Quincy
Jones
efforts.
Historical & Forecast Information
Johnson & Johnson
Social Data
John Quincy Jones
Figure 1 illustrates the Extended Customer View, powered by Informatica MDM. Empower sales, marketing and
customer support with a single customer view, all of a customers products and services across the company,
as well as valuable but previously untapped family and business relationships.
Informatica MDM: Key Component of
Informatica 9 Platform
Analyst Perspective
Informatica MDM is a
Informatica MDM is a valuable element in a truly comprehensive, open, unified and economical
data integration platform. Informatica 9 provides complete support for the full range of MDM
processesdata integration, data profiling, data quality, and master data managementall on the
same platform. This approach conveys architectural advantages that translate into faster-time-tosuccess on critical projects and sustainable long-term business value.
APPLICATIONS
good fit if an organization
Master Data Management
Deliver Timely, Trusted, Relevant Master Data
wants fast time to value,
Data
Integration
Data
Profiling
Data
Quality
Master Data
Management
Data
Services
flexibility in terms of
data model, strength in
LEGACY
hierarchy management,
the ability to evolve and
hybridize the architectural
CIF
Legacy Systems
THIRD PARTY DATA
system and a good fit for
SOA evolution.
Gartner
OPERATIONAL
Applications
Legacy
Systems
ANALYTICAL
Portal/Dashboard Data Marts
Business
Data Warehouse Intelligence
Figure 2: Informaticas master data management (MDM) technology can manage data from any source
system whether its an application, legacy system or third party data source, and delivers timely, trusted
and relevant master data to both operational and analytical systems. It enables all five steps of the master
data management process including: 1) data integration, 2) data profiling, 3) data quality, 4) master data
management, and 5) data services.
Learn More
Learn more about the Informatica Platform. Visit us at [Link] or
call +1 650-385-5000 (1-800-653-3871 in the U.S.).
About Informatica MDM
Informatica MDM empowers companies to improve operations with business-user access to
consolidated and reliable business-critical datasuch as customers, products, channel partners,
suppliers, and employeesas well as the relationships between data. Flexible and proven,
Informaticas multidomain master data management (MDM) system provides comprehensive
support for all MDM requirementsdata integration, profiling, quality, and master data
managementon the same platform. Best-in-class companies choose Informatica MDM because
they can start small by addressing any pressing MDM-related business problem with rapid
implementation and then expand to address additional business problems across the enterprise
realizing fast time to value, lower TCO, and superior ROI. Visit [Link]/mdm.
About Informatica
Informatica Corporation (NASDAQ: INFA) is the worlds number one independent provider of data
integration software. Organizations around the world gain a competitive advantage in todays
global information economy with timely, relevant and trustworthy data for their top business
imperatives. More than 4,200 enterprises worldwide rely on Informatica to access, integrate and
trust their information assets held in the traditional enterprise, off premise and in the Cloud.
Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA
phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 [Link]
2011 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, andThe Data Integration Company are trademarks or registered trademarks of Informatica Corporation in the United States and in
jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners. First Published: June 2010
7156 (10/04/2011)
