UNIVERSITY OF GEORGIA, BUDAPEST - VIENNA, MAY 16 - JUNE 7, 2015
May 21, 2015
Saturday
May 16, 2015
day one
arrive Budapest
1.40pm
Sunday
arrive Budapest
meet ISP representative at the airport
transfer to hotel, check-in
rest of the day at leisure
air
bus transfer
May 17, 2015
day two
getting acquainted
9.30am
12.30pm
afternoon
7.15pm
8.00pm
10.00pm
Monday
breakfast
meet in the hotel lobby, depart for guided tour
orientation talk by ISP representative
guided tour of Budapest
discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the
Royal Castle and the famous Fisherman's Bastion and Citadel
end of the guided tour
lunch on your own
free to relax
meet in the hotel lobby, depart for welcome dinner
welcome dinner cruise
return to hotel
May 18, 2015
hotel
bus
bus/walk
public transport/Ister-Granum boat
public transport
day three
business environment
9.15am
10.00am
12.00pm
2.15pm
3.00pm
5.00pm
5/21/2015
breakfast
meet in the hotel lobby
visit 1: doing business in Hungary & adapting to local culture
Vodafone Shared Services Center
Mr. Csaba Szende, Head of International HR Services
Mr. Danes Lang, CEO
[Link]
management presentation, discussion, interactive exercise
end of the visit
lunch on your own
meet the guide at Erzsbet tr, depart for visit
visit 2: Hungarian roots, global reach: expansion strategies of a local
company
Graphisoft (architecture software developer)
Mr. Akos Pfemeter, VP of Marketing
[Link]
management presentation, discussion
end of the visit, return to hotel
hotel
public transport
bus half day
Learn more
Tuesday
May 19, 2015
day four
social media in business
9.00am
10.00am
12.00pm
afternoon
Wednesday
breakfast
meet in the hotel lobby
visit 3: social media marketing - rules of engagement and
value creation
J. Walter Thompson (JWT) Budapest
Mr. Attila Kassitzky, Client Service Director
Mr. Tamas Farago, Creative Director
[Link]
management presentation, discussion, interactive case study
case study e.g. social media penetration, multi-channel marketing,
online conversation management, online communities, brand
awareness etc.
end of the visit
lunch on your own
free for sightseeing & shopping
recommended activity: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot springs
that have attracted people to Budapest since the late 1800's
May 20, 2015
hotel
public transport
day five
local vs. global
9.15am
10.00am
11.30am
12.45pm
2.00pm
4.00pm
5/21/2015
breakfast
meet in the hotel lobby
visit 4: Hungarian roots, global reach - expansion strategies of a
local company
Ustream
Mr. Peter Szilgyi, Knowledgebase Expert
[Link]
presentation, discussion
brainstorming session: how to use video technology creatively?
end of the visit
lunch on your own
meet at the Oktogon square, depart for the visit
visit 5: Western companies' approaches to business in CEE
General Electric (Power & Water)
Mr. Imre Tar, Engineering Leader
[Link]
management presentation, discussion, tour of facilities
end of the visit
return to hotel
rest of the day at leisure
hotel
public transport
bus half day
Learn more
Thursday
May 21, 2015
day six
exploring the countryside
9.00am
12.15pm
6.00pm
Friday
breakfast
meet in the hotel lobby, depart for Danube Bend
cultural event 1: trip to the Danube Bend
the Danube Bend to the north of Budapest is one of the most beautiful
regions of the river which flows through eight countries; you will visit
Esztergom, the birthplace of the first Hungarian king, Stephen I, then go
to Visegrd where the ruins of a Royal Castle can be found, then on to
the picturesque and historic town of Szentendre
group lunch
return to hotel
rest of the day at leisure
May 22, 2015
hotel
bus full day
Sirly restaurant
day seven
day at leisure
9.00am
12.00pm
3.20pm
3.30pm
6.30pm
Saturday
breakfast
wrap-up session led by Georgia faculty
end of the session
lunch on your own
meet in the hotel lobby, depart for culinary walk and wine tasting
cultural event 2: Taste Hungary - culinary walk and wine tasting
to experience the real taste of Budapest one should join the culinary tour
that begins at The Central Market Hall (Budapests cathedral of food),
and continues to Domus Vinorum for local wine tasting; be sure to come with
an appetite!
end of the tour
rest of the day at leisure
May 23, 2015
hotel
hotel conference room
public transport/walk
day eight
day at leisure
breakfast
free day to enjoy the city
recommended activities: Margaret Island or House of Terror
rest of the day at leisure
Sunday
May 24, 2015
hotel
day nine
transfer to Vienna
9.30am
10.00am
1.00pm
2.00pm
5/21/2015
breakfast
check-out, load luggage on the bus
transfer to Vienna (duration approx. 3 hours)
lunch en route
arrive Vienna
check-in
rest of the day at leisure
hotel
bus full day
Learn more
Monday May 25, 2015
Whit Monday - public holiday
day ten
culture
8.45am
9.00am
Tuesday
breakfast
meet in the hotel lobby
guided tour of Vienna
discover Vienna's greatest sights and hidden gems including Ringstrasse,
Imperial Palace & City Hall; your expert guide will treat you to Austria's
capital and show you the city as the locals see it
lunch on your own
rest of the day at leisure
May 26, 2015
hotel
public transport/walk
day eleven
business prospects in Austria
11.00am-12.00pm
3.30pm
4.00pm
breakfast
WU campus tour - own arrangements
lunch on your own
meet in the hotel lobby, depart for visit
visit 6: the impact of ICT on reshaping the business landscape across
industry sectors
Ericsson
hotel
public transport
Mr. Harald Baur, Marketing Manager Western & Central Europe
5.30pm
Wednesday
[Link]
management presentation, discussion
end of the visit
rest of the day at leisure
May 27, 2015
day twelve
session & free time
9.00am
12.00pm
1.15pm
2.00pm
3.30pm
5/21/2015
breakfast
seminar session - own arrangements
end of session
lunch on your own
meet the guide at WU, depart for visit
visit 7: overview of Austria's economy & business environment
ABA (Austrian Business Agency) & Vienna Business Agency
Mr. Hans Nagl, Director North America, Tourism
Ms. Karin Zeltner, Regional Manager
[Link]
[Link]
management presentation, discussion
end of the visit
rest of the day at leisure
hotel
walk or public transport
public transport
Learn more
Thursday
May 28, 2015
day thirteen
adapting strategies
9.00am
11.50am
11.50pm
12.30pm
2.30pm
Friday
breakfast
seminar session - own arrangements
end of session
snacks or boxed lunch
meet the guide at WU, depart for visit
visit 8: CEE banking sector: bottomed out and heading for recovery?
ERSTE Bank Group
Ms. Carmen Staicu, Group Press Officer
Mr. Zoltan Bakay, Economist - Erste Group Research
[Link]
management presentation, discussion
end of the visit
rest of the day at leisure
recommended activity: Viennese Cafs
enjoy live music in numerous Viennese concert cafs like Caf
Schwarzenberg, Cafe Central or Caf Hofburg
May 29, 2015
hotel
walk or public transport
public transport
day fourteen
made in Austria
9.00am
12.00pm
afternoon
4.15pm
5.00pm
5.50pm
Saturday
breakfast
seminar session - own arrangements
end of session
lunch on your own
free to relax
OR
meet in the hotel lobby, depart for the Vienna Waltz
optional cultural event 1: hop on the Vienna Waltz
more than 150 years ago, Johann "Schani" Strauss made the Vienna
Waltz famous around the world; today, the dreams of millions
of ball attendees are set to three-quarter time, learn how to waltz
at the place where it was invented!
end of the Vienna Waltz
return to hotel
May 30, 2015
hotel
walk or public transport
sts pay individually
day fifteen
session & culture
9.00am
12.00pm
afternoon
5/21/2015
breakfast
seminar session - own arrangements
end of session
lunch on your own
free for sightseeing & shopping
recommended activity: beergarden Schweitzerhaus
hotel
walk or public transport
Learn more
Sunday
May 31, 2015
day sixteen
culture
12.30pm
4.00pm
breakfast
meet in the hotel lobby
cultural event 3: full-day trip to Wachau Valley
escape into the countryside of Wachau, the most picturesque stretch of
the Danube Valley, with ruined castles and steep vineyards; see the
Benedictine abbey of Melk, one of the most breathtaking examples of
Austrian Baroque architecture, and enjoy the boat ride on the Danube
to the castle of Drnstein
group lunch
return to hotel
Monday
June 1, 2015
9.00am
hotel
bus/boat/walk
Donauhof restaurant
day seventeen
regional competitiveness
9.00am
12.00pm
2.15pm
3.00pm
5.00pm
Tuesday
breakfast
seminar session - own arrangements
end of session
lunch on your own
meet in the hotel lobby, depart for visit
visit 9: innovation & technology trends in the automotive industry
Opel Wien GmbH
Mr. Peter Geisriegler, Manufacturing Engineer
[Link]
management presentation, discussion, tour of facilities
end of the visit
return to hotel
rest of the day at leisure
June 2, 2015
hotel
walk or public transport
bus transfer
day eighteen
branding & design
9.00am
12.00pm
1.00pm
1.30pm
3.00pm
5/21/2015
breakfast
seminar session - own arrangements
end of session
lunch on your own
meet the guide at WU, depart for visit
visit 10: boosting growth through creative thinking
Identum (agency for brand charisma)
Mr. Hubert Nagele, CEO
[Link]
management presentation, discussion
end of the visit, return to hotel
rest of the day at leisure
recommended activity: Belvedere museum & palace
hotel
walk or public transport
public transport
Learn more
Wednesday
June 3, 2015
day nineteen
staying relevant
9.00am
12.00pm
1.00pm
2.00pm
3.30pm
Thursday
breakfast
seminar session - own arrangements
end of session
lunch on your own
meet the guide at WU, depart for visit
visit 11: investing in social media becomes a necessity, not a luxury!
Limesoda
Dr. Philipp Pfaller, CEO
Mr. Bernd Pfeiffer, owner and Social Media Specialist
[Link]
management presentation, discussion
brainstorming session: develop an idea for a Facebook-Campaign
end of the visit
rest of the day at leisure
recommended activity: Prater Amusement Park
June 4, 2015
hotel
walk or public transport
public transport
day twenty
day trip to Bratislava
7.15am
8.30am
9.45am
12.00pm
afternoon
5.30pm
6.30pm
8.00pm
Friday
breakfast
meet in the lobby, transfer to the port
transfer to Bratislava (duration approx. 1 hour 30 mins.)
arrive Bratislava
meet the guide in Bratislava port
group lunch
enjoy the spectacular view from the 80-metre tall UFO tower while
eating lunch above the capital of Slovakia
free for sightseeing & shopping
meet the guide, transfer to the port
depart for Vienna (duration approx. 1h 30mins)
return to Vienna
return to hotel
hotel
public transport
boat
June 5, 2015
day twenty-one
UFO restaurant
boat
public transport
wrap-up
9.00am
12.00pm
afternoon
7.00pm
7.30pm
5/21/2015
breakfast
seminar session - own arrangements
end of session
lunch on your own
free to explore
meet in the lobby, depart for group dinner
group dinner with WU students
return to hotel
hotel
walk or public transport
public transport
Rathauskeller restaurant
public transport
Learn more
Saturday
June 6, 2015
day twenty-two
culture
9.30am
10.00am-12.00pm
2.30pm
3.00pm
breakfast
meet in the lobby, depart for wrap up session
wrap up session led by Georgia faculty
lunch on your own
depart for Schnbrunn Palace
cultural event 5: Schnbrunn Palace
deemed a UNESCO World Cultural Heritage Site in 1996, the Schnbrunn
Palace offers an array of stunning views as you explore this magnificent
imperial summer residence. The palace and gardens illustrate the tastes,
interests, and aspirations of successive Habsburg monarchs
rest of the day at leisure
Sunday
June 7, 2015
3.00am
3.30am
6.10am
breakfast
check-out
transfer to the airport
depart for USA
hotel
WU conference room
public transport/walk
day twenty-three
depart for USA
5/21/2015
hotel
bus transfer
air
Learn more
