Appendix 1: Pilot Test
RELIABILITY
/VARIABLES=pay_attention concern_of_others personal_satisfaction own_judgement
/SCALE('peer pressure') ALL
/MODEL=ALPHA
/STATISTICS=SCALE CORR
/SUMMARY=TOTAL.
Reliability
Scale: peer pressure
Case Processing Summary
N
Valid
Cases
Excluded
Total
%
10
100.0
.0
10
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items
.937
.946
N of Items
4
Inter-Item Correlation Matrix
pay_attention
concern_of_others
personal_satisfaction
1.000
.873
.700
.700
concern_of_others
.873
1.000
.802
.802
personal_satisfaction
.700
.802
1.000
1.000
own_judgement
.700
.802
1.000
1.000
pay_attention
own_judgement
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total
Squared Multiple
Cronbach's Alpha if
Correlation
Correlation
Item Deleted
pay_attention
9.4000
4.489
.782
.905
concern_of_others
9.7000
3.789
.866
.915
personal_satisfaction
9.7000
3.122
.925
.897
own_judgement
9.7000
3.122
.925
.897
Scale Statistics
Mean
Variance
12.9000
Std. Deviation
6.322
N of Items
2.51440
RELIABILITY
/VARIABLES=special_occasion_purchasing sense_of_fullfillment better_life define_me
/SCALE('personal value') ALL
/MODEL=ALPHA
/STATISTICS=SCALE CORR
/SUMMARY=TOTAL.
Reliability
Scale: personal value
Case Processing Summary
N
Valid
Cases
Excluded
Total
%
10
100.0
.0
10
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items
.823
.833
N of Items
4
Inter-Item Correlation Matrix
special_occasion_purchasing
sense_of_fullfillment
1.000
.816
.414
.414
sense_of_fullfillment
.816
1.000
.342
.342
better_life
.414
.342
1.000
1.000
define_me
.414
.342
1.000
1.000
special_occasion_purchasing
better_life
define_me
Item-Total Statistics
Scale Mean if
Scale Variance if
Corrected Item-
Squared Multiple
Cronbach's Alpha
Item Deleted
Item Deleted
Total Correlation
Correlation
if Item Deleted
special_occasion_purchasing
9.8000
3.733
.691
.759
sense_of_fullfillment
9.7000
4.011
.628
.789
better_life
9.0000
4.667
.655
.779
define_me
9.0000
4.667
.655
.779
Scale Statistics
Mean
Variance
12.5000
Std. Deviation
7.167
N of Items
2.67706
RELIABILITY
/VARIABLES=lift_social_identity encouragement influence_others outweigh_myself
/SCALE('social recognition') ALL
/MODEL=ALPHA
/STATISTICS=SCALE CORR
/SUMMARY=TOTAL.
Reliability
Scale: social recognition
Case Processing Summary
N
Valid
Cases
Excluded
Total
%
10
100.0
.0
10
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha
N of Items
Based on
Standardized
Items
.836
.849
Inter-Item Correlation Matrix
lift_social_identity
lift_social_identity
encouragement
influence_others
outweigh_myself
1.000
.690
.579
.695
encouragement
.690
1.000
.430
.240
influence_others
.579
.430
1.000
.867
outweigh_myself
.695
.240
.867
1.000
Item-Total Statistics
Scale Mean if
Scale Variance if
Corrected Item-
Squared Multiple
Cronbach's Alpha
Item Deleted
Item Deleted
Total Correlation
Correlation
if Item Deleted
lift_social_identity
8.7000
2.678
.809
.883
.722
encouragement
8.5000
3.167
.535
.831
.826
influence_others
8.7000
3.344
.711
.899
.777
outweigh_myself
8.6000
3.600
.681
.938
.796
Scale Statistics
Mean
11.5000
Variance
5.389
Std. Deviation
2.32140
N of Items
4
RELIABILITY
/VARIABLES=unaffordable price_not_burden premium_price_purchasing worth_the_price
/SCALE('price') ALL
/MODEL=ALPHA
/STATISTICS=SCALE CORR
/SUMMARY=TOTAL.
Reliability
Scale: price
Case Processing Summary
N
Valid
a
Cases
Excluded
Total
10
100.0
.0
10
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items
.834
.830
N of Items
4
Inter-Item Correlation Matrix
unaffordable
price_not_burden
premium_price_purchasing
1.000
.203
.201
.794
price_not_burden
.203
1.000
.884
.543
premium_price_purchasing
.201
.884
1.000
.676
worth_the_price
.794
.543
.676
1.000
unaffordable
worth_the_price
Item-Total Statistics
Scale Mean if
Scale Variance if
Corrected Item-
Squared Multiple
Cronbach's Alpha
Item Deleted
Item Deleted
Total Correlation
Correlation
if Item Deleted
unaffordable
8.8000
4.400
.448
.876
.871
price_not_burden
9.0000
3.556
.698
.837
.778
premium_price_purchasing
8.8000
2.844
.737
.931
.762
worth_the_price
8.5000
2.944
.821
.931
.713
Scale Statistics
Mean
11.7000
Variance
5.789
Std. Deviation
2.40601
N of Items
4
RELIABILITY
/VARIABLES=enhance_personal_appearance sale_price_purchasing fine_quality impress_peer
/SCALE('purchase intention') ALL
/MODEL=ALPHA
/STATISTICS=SCALE CORR
/SUMMARY=TOTAL.
Reliability
Scale: purchase intention
Case Processing Summary
N
Valid
Cases
Excluded
Total
10
100.0
.0
10
100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based on Standardized Items
.799
.797
N of Items
4
Inter-Item Correlation Matrix
enhance_personal_appearance
sale_price_purchasing
1.000
.724
.429
.240
sale_price_purchasing
.724
1.000
.673
.611
fine_quality
.429
.673
1.000
.299
impress_peer
.240
.611
.299
1.000
enhance_personal_appearance
fine_quality
impress_peer
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total
Squared Multiple
Correlation
Correlation
Cronbach's Alpha if Item Deleted
enhance_personal_appearance
8.7000
4.678
.568
.608
.770
sale_price_purchasing
8.5000
3.611
.902
.823
.591
fine_quality
8.4000
4.267
.571
.495
.773
impress_peer
8.6000
5.156
.447
.496
.721
Scale Statistics
Mean
11.4000
Variance
7.378
Std. Deviation
2.71621
N of Items
4
