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Basic Concepts
Anthony and Govindarajan (12th Ed., 2007)
Chapter 1
Elements of a control system:
1. A detector
2. An assessor
3. An effector
4. A communication network
The Nature of Management Control
Systems
Zuni Barokah, Ph.D.
Magister Manajemen
Fakultas Ekonomika dan Bisnis UGM
2015
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Example: You are driving a car
Basic Concepts (Cont.)
1. A detector or sensor: a device that measure what is
actually happening in the process being controlled.
1. Detectors: Your eyes
2. Assessor: Your brain
2. An assessor: a device that determines the significance
of what is actually happening by comparing it with some
standards or expectations of what should happen.
3. Effector: Your foot
4. Communication network: Your nerves
system
3. An effector (feedback): a device that alters behavior if
the assessor indicates the need to do so.
4. A communications network: consist of devices that
transmit information between the detector and the
assessor and between the assessor and the effector.
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Boundaries of Management Control
Example: You are driving a car
Your eyes (detectors) measure actual speed by observing the
speedometer.
Strategy formulation: the process of deciding on the
goals of the organization and the strategies for
attaining these goals.
Your brain (assessor) compares actual speed with desired speed
(standard: the highest speed is 80 km/hour) to detect a deviation from
standard.
Management control: the process by which
managers influence other members of organization to
implement the organizations strategies.
Your brain (assessor) directs your foot (effector) to ease up the
accelerator if actual speed (90 km/hour) is faster than the standard
speed (80 km/hour), press down the accelerator if the actual speed
(70 km/hour) is slower than standard speed (80 km/hour).
Task control: the process of ensuring that specified
tasks are carried out effectively and efficiently.
Your nerves (communication network) form the communication system
that transmits information from eyes (detectors) to brain (assessor)
and brain (assessor) to foot (effector).
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Strategy Formulation vs Management Control
(Cont.)
Strategy Formulation vs Management Control
Characteristics
Strategy Formulation
System design
Management Control
Unsystematic, Strategic
decision may be made at any
time
Rhythmic, predetermined
procedures
Nature of
information
Tailor-made to faced
problems, more external and
predictive, less accurate
Involved people
Top management and
headquarters staffs
Characteristics
Strategy Formulation
Management Control
Number of involved
people
Few people
Many people
Integrated, more internal
and historical, more
accurate
Mental activity
Creative and analytic
Administrative and
persuasive
Top management and line
managers
Discipline
Economics
Social psychology
Time horizon
Tend to be long-term
Tend to be short-term
End products
Goals, strategies
Strategy implementation
Management Control vs Task Control
Characteristics
Control Management
Management Control vs Task Control (Cont.)
Task Control
Characteristics
Focus of activity
The whole of operation
Individual task or
transaction
Nature of
information
Integrated, many financial data
Tailored-made to
individual task, more nonfinancial data
Involved people
Management
Supervisor or none
Mental activity
Administrative and persuasive
Follow direction or none
End products
Strategy implementation
Tasks are carried out
effectively and efficiently
Control Management
Task Control
Mental activity
Administrative and
persuasive
Follow direction or none
Discipline
Social psychology
Economics, physics
Time horizon
Weekly, monthly, annually
Daily
Type of cost
Discretionary costs
Engineered costs
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Decisions in Planning and Control: Examples
Strategy
Formulation
Management
Control
Task Control
Enter a new business
Expand a plant
Schedule production
Change debt to equity
ratio
Issue new debt
Manage cash flows
Add direct mail selling
Determine advertising
budget
Book TV commercials
Decide magnitude and
direction of research
Control of research
organization
Run individual research
project
Acquire an unrelated
business
Introduce new product or Coordinate order entry
brand within product line
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