GE Energy Management

Global Industrials & EU Autos Conference

Mark Begor, CEO
March 19, 2015
Forward-Looking Statements:
This document contains forward-looking statements that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business
and financial performance and financial condition, and often contain words such as expect, anticipate, intend, plan, believe, seek, see, will, would, or target. Forward-looking
statements by their nature address matters that are, to different degrees, uncertain, such as statements about expected income; earnings per share; revenues; organic growth; margins; cost structure;
restructuring charges; cash flows; return on capital; capital expenditures, capital allocation or capital structure; dividends; and the split between Industrial and GE Capital earnings. For us, particular
uncertainties that could cause our actual results to be materially different than those expressed in our forward-looking statements include: economic and financial conditions, including interest and
exchange rate volatility, commodity and equity prices and the value of financial assets; the impact of conditions in the financial and credit markets on the availability and cost of General Electric Capital
Corporations (GECC) funding, GECCs exposure to counterparties and our ability to reduce GECCs asset levels as planned; the impact of conditions in the housing market and unemployment rates on
the level of commercial and consumer credit defaults; pending and future mortgage loan repurchase claims and other litigation claims in connection with WMC, which may affect our estimates of
liability, including possible loss estimates; our ability to maintain our current credit rating and the impact on our funding costs and competitive position if we do not do so; the adequacy of our cash
flows and earnings and other conditions which may affect our ability to pay our quarterly dividend at the planned level or to repurchase shares at planned levels; GECCs ability to pay dividends to GE at
the planned level, which may be affected by GECC's cash flows and earnings, financial services regulation and oversight, and other factors; our ability to convert pre-order commitments/wins into
orders; the price we realize on orders since commitments/wins are stated at list prices; customer actions or developments such as early aircraft retirements or reduced energy demand and other factors
that may affect the level of demand and financial performance of the major industries and customers we serve; the effectiveness of our risk management framework; the impact of regulation and
regulatory, investigative and legal proceedings and legal compliance risks, including the impact of financial services regulation and litigation; adverse market conditions, timing of and ability to obtain
required bank regulatory approvals, or other factors relating to us or Synchrony Financial that could prevent us from completing the Synchrony split-off as planned; our capital allocation plans, as such
plans may change including with respect to the timing and size of share repurchases, acquisitions, joint ventures, dispositions and other strategic actions; our success in completing, including obtaining
regulatory approvals for, announced transactions, such as the proposed transactions and alliances with Alstom and Appliances, and our ability to realize anticipated earnings and savings; our success
in integrating acquired businesses and operating joint ventures; the impact of potential information technology or data security breaches; and the other factors that are described in Risk Factors in
our Annual Report on Form 10-K for the year ended December 31, 2014. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking
statements. We do not undertake to update our forward-looking statements.
This document includes certain forward-looking projected financial information that is based on current estimates and forecasts. Actual results could differ materially.
This document also contains non-GAAP financial information. Management uses this information in its internal analysis of results and believes that this information may be informative to investors in
gauging the quality of our financial performance, identifying trends in our results and providing meaningful period-to-period comparisons. For a reconciliation of non-GAAP measures presented in this
document, see the accompanying supplemental information posted to the investor relations section of our website at [Link].
In this document, GE refers to the Industrial businesses of the Company including GECC on an equity basis. GE (ex-GECC) and/or Industrial refer to GE excluding Financial Services.
GEs Investor Relations website at [Link]/investor and our corporate blog at [Link], as well as GEs Facebook page and Twitter accounts, contain a significant amount of information
about GE, including financial and other information for investors. GE encourages investors to visit these websites from time to time, as information is updated and new information is posted.

Imagination at work.

GES MISSION:
TO INVENT THE NEXT INDUSTRIAL ERA,
AND BUILD, MOVE, POWER AND CURE THE WORLD
Imagining the things others dont / Building the things others cant / Delivering outcomes that make the world work better

ENERGY
MANAGEMENT
5% | $7.3B

OIL &
GAS
12% | $18.7B

POWER &
WATER
18% | $27.6B

HEALTHCARE
12% | $18.3B

AVIATION
16% | $24B

TRANSPORTATION
4% | $5.7B

CAPITAL
28% | $42.7B

APPLIANCES &
LIGHTING
6% | $8.4B

~$149B Revenue in 2014

$17B Operating Earnings

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

GE Energy Management
GEs roots in electrification
go back 130 years,
beginning with our first
transformer and electric
motor.

Today Energy Management

is built upon the same
legacy and innovation
culture that Thomas Edison
founded in 1890.

More than ever, we enable

utilities and industry to efficiently
manage electricity from the point
of generation to the point of
consumption.

2014
Revenue ($B)

$7.3

$1.4

$0.7

Generate
Protect

$0.7

Transmit
Automate

$0.7

$0.7

Distribute
Control

Bank of America Merrill Lynch Conference | 19 March 2015

$3.0

$0.2

Convert
Optimize

GE Energy Management

Solutions that span the energy value chain

What we do

2014
Revenue
($B)

Grid Modernization

Electrical Distribution,
Protection & Control

Digital Energy

Industrial Solutions

Power Conversion

$1.4

$3.9

$2.1

Electric Transformation

How we do it
World class products

Integrated systems

Flawless Delivery

Broad electrical domain expertise & technology leadership

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

Global scale matched by deep local domain expertise

Europe
$1,400

North America
$3,700

Middle
East &
Africa
$275

Major office

Brilliant Factory
Arecibo, Puerto Rico (IS)
Bielsko-Biala, Poland (IS)

4,000 employees

8,200 employees

11,000
employees

Customer Experience Center

Plano, TX (IS)
Atlanta, GA (DE)
Mebane, NC (IS)
Markham, Canada (DE)
Bracknell, UK (DE)
Riazzino, Switzerland (IS)
Xi'an, China (DE)
Shanghai, China (IS)

Asia
$1,200

Latin
America
$700

280
employees

5,500
employees

29,000 employees serving 150+ countries

15,000 suppliers
2,500+ channel partners
62 manufacturing plants, 27 ERPs
>50% global revenue fastest growing markets outside US
5

The world needs reliable, efficient energy

+78%
Electricity demand
by 2040

Aging infrastructure
in many markets 40+ years

2x new

sources +
micro-grid
growth
Diversification

85%

Grid market

growing $50B
from 2014 to

$220B in 2020
Energy efficiency

+35%
by 2040

of global

electricity growth is in

emerging
markets

Source: IEA World Energy Outlook

Environment
$150B+

14-17 annual growth

Power & Utility
Oil & Gas
Marine
Heavy industry

3%
(2)%
8%

Selected competitors
Est. Segment
Revenue ($B)

Est.
Margin%

~$30

(7)%

Technology

5%

Commercial & Ind

4%

Military

3%

~30
~20

~10-20%

Market segment

~7

Long-term growth drivers

Oil and gas demand

~6

Global data processing boom

Renewable and distributed
generation growth
Aging infrastructure

Energy
Management

~7

~3%+

Big space with big growth potential

7

Industrial Solutions
Industrial Solutions value prop

GE Electrical Infrastructure
Prime
generation

Low/Medium Voltage equipment

Standardized products
Distribution and OEMs
Controls
Advanced computing & comms
Configured for OEM and process
applications
Critical Power products
Reliable efficient power AC & DC
Off grid, off site solutions
Services
Life cycle opportunities

Distributed power

Industrials
Oil & Gas

Commercial infra
Data Centers
Hospitals

Mining
Residential

Power Equipment

Medium Voltage Power

Equipment
Delivery

Low Voltage
Equipment

Power Comps

Breakers, Contactors
& Accessories

Critical Power

AC
Power

DC
Power Embedded

Services

Field Service,
repairs + parts

Intel. Platforms

Software

Controls Mil/Aero

$4B orders & revenue investing in world-class products

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

Power Conversion
Motion into Electricity

Electricity into Electricity

Electricity into Motion

Mechanical energy transformed

into electrical energy
by a generator

Adjusting frequency
and current through
a converter or an inverter

Electrical energy transformed

into mechanical energy
by a motor

Wind turbines
Turbo generators
Hydropower
Wet renewables

Wind farm

Wind/solar PV
Railway substations
Pulse power supply
Soft starters

Railway substation

Compressors
Hoists
Rolling mills
Pumps

Ship propulsion

Complete
Solution
Offering
Electrical
grid

Electrical
machines

Variable speed
drives

Automation
and control

Mechanical
equipment

$3B orders, $3B backlog, $2B revenue global growth business

9

Digital Energy
Power Delivery

Grid Automation

Software Solutions

Enable delivery of electricity from

generation station to end user

Electrical grid monitoring

and control

Utility asset management

and control

Transformers & capacitors

Instrumented transformers
Projects
XD Primary equipment

Complete
Solution
Offering

Protection & Control

Industrial communications
Monitoring & diagnostic
Meters

Asset Management
Asset Control
Grid IQTM Insight
Software as a Service

Projects & System Solutions COE EBoP

System solutions & services
Enhancing multi-product line system capabilities
Power systems economic consulting

$1.5B orders, $1.4B revenue strategic growth business

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

10

Diverse customer portfolio

Power &
Utility

Oil & gas

Marine

Heavy
industry

Technology

Commercial
& Industrial

Military &
Aero

Customers

GE connection
Power &
Utility

Oil & Gas

Transportation
and Aviation

Mining and
Transportation

Lighting and
Healthcare

Domain expertise across verticals

11

Investing in new products

($ in millions)

Program investment
$290

'14
% of sales 4.0%

~$300

'15
~4.0%

Key new product investments

14 Rev

15 - 17
CAGR

15 Inv

Breakers &
Components

$1,020

5%

$55

Switchgear &
Equipment

$975

10%

$25

Rotating
Machines

$840

9%

$15

Industrial
Controls

$410

7%

$28

Grid Control
Software

$110

3%

$15

+5%

Investing in superior products

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

12

FastWorks example: GuardEon breakers NPI

($ in millions)

Cost
(21)%
Current
breaker

GuardEon breaker

Big Room

Co-located team design, manufacturing,

commercial, finance
Deep customer involvement
Design cycle
56 yrs

(67)%

GuardEon

GuardEon

CM%
45%

52%

GE legacy

GuardEon

+7%

Part count
580

(24)%
460
440

Platforms
16

2 yrs

Industry

GE legacy

7
GE legacy Competitor GuardEon

GE legacy

(56)%

GuardEon

Fewer platforms, simpler design, best in class technology CM up 7 pts

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

13

Benefits of the GE Store

Energy Management
GE2GE

POWER &
WATER
Combustion
science & services,
installed base
AVIATION
Advanced materials &
manufacturing, &
engineering
productivity

Electrical Components
Controls
Motors/generators
Drive controls

ENERGY
MANAGEMENT

GLOBAL
RESEARCH
CENTER

GLOBAL
GROWTH
ORGANIZATION

Switchgear

Electrification, controls
& power conversion
technology

GE4GE
E-Balance of Plant
Power plants
Wind
Solar

HEALTHCARE
Diagnostics
technology, is a firstmover & anchor in
growth markets

SOFTWARE
CENTER OF
EXCELLENCE

CULTURE &
SIMPLIFICATION

OIL & GAS

Services &
technology and is a
first-mover in
growth regions

Oil & Gas

Brilliant Factory
Controls
Software
The GE Store

APPLIANCES
& LIGHTING
LED is gateway to
energy efficiency

TRANSPORTATION
Engine technology &
localization in
growth regions

CONTRIBUTE ..
CROWD SOURCE
COLLABORATE
14

GE4GE EBoP with GE businesses

($ in millions)

Thermal
Motor controls, drives
HV switchyard
Electrical & control room

Distributed Power

Partner with GE businesses to deliver Electrical

Balance of Plant
Components insourced from EM: electrification,
Controls, Power Conversion technology (motors
and generators)
Increased scale & factory utilization opportunity
doubles with addition of Alstom Grid

Power train controls

HV substation, x-formers

$1.6B current pipeline

$950

Electrical & control room

$560

Oil & Gas

Helper & pump motors

$100

Motors & generators

Electrical & control room

Thermal

Aero/
Distributed Power

Oil & Gas

Big growth play for EM to partner with GE Power & Water, Wind, Oil & Gas ...
Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

15

GE2GE expanding EM content across GE

($ in millions)

Controls

GE2GE sales
++

$500

13

++

$600

Medium Voltage Drives

14

15

Motors & Generators

18

Replace competing products in GE offerings

Capture economics for GE

Services

Scale & factory utilization

Additional benefit from parts/services stream

Big growth potential from GE make/buy

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

16

Growing a global Marine business

($ in millions)

Orders

Key products
~$750

+57%

Merchant
Electrical propulsion

$478

Efficient electric
solutions with optimized
cargo capability

Offshore
'14

'15

Broad portfolio

Recent wins

High operational efficiency

and availability

Rotating equipment

$58

Drillship prop & positioning

$54

Propulsion & positioning

$27

Differentiated technology

Drillship prop & positioning

$26

Integrated low-noise
full-electric solutions

Naval

$3.4B pipeline $12B market growing at 6%

17

Driving structural cost through simplification

SG&A coming down
SG&A %
of sales

21%

Headcount reductions
(200) bps

20%

5,405
1,980

19%

16%

Industry
benchmark

14

17

Consolidating manufacturing plants

13

14

15

76

62

12

14

45

(41)%

18

Reducing P&Ls

Reducing ERPs

3811

505

P&Ls

ERPs

(71)%

(90)%

16

Reducing supplier base (in 000s)

18.6

12

14.7

12.4

14

16

(33)%

Margin rate +2.5 pts, simplification paying off more to do

18

Driving gross margin performance

Lean process improvements
Before
Rugby,
UK

After

Driving product cost improvements

2x

Ft. Ed
Clearwater,
USA

2x

Pittsburgh,
USA

3x

Berlin,
Germany

2x

Plainville,
USA

2x

Campinas,
Brazil

Gross Margin Rate

Output

3x

23.6%

25.1%

'12

'15

+1.5 pts

Sourcing execution ... proven track record

to deliver deflation commitments

Restructuring efforts delivered $170 of

incremental savings in 14, $175 in 15

Mfg. labor & OVC VCP projects to drive

labor/Other Variable Cost efficiency
lean within plant

Gaining momentum on new tools

should cost, brilliant factory, analytics, etc.

Non SG&A Base Cost discipline

Prioritized program spend continued
Readiness-to-serve rigor
19

Alstom Grid completes EM product offerings

($ in billions)

$3.7B

GE Grid Solutions

$2.1B
$5B

$1.4B

Power Generation

Solutions

HVDC

Equipment

Sub. Auto.

Services

Voltage

Software

Customers

Alstom Grid delivers scale, adds full EM product offerings

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

20

GE Digital Energy + Alstom Grid GE Grid Solutions

($ in billions)

What we like
1

++

Revenue

GE2GE /
GE4GE

$6.5
AG

5.1

DE

1.4
2014

2018
4

++

Op Profit

Synergies

AG

$0.3
0.2

DE

0.1
2014

2018

Complete T&D offering ...

AG in UHV/HV
DE in HV/MV
IS in LV/MV
Business Scale
$2B projects
$500M Software business
$800M Grid Automation business
$500M to $1B in GE opportunities
Strong global footprint
AG global position
DE North America scale
Connection to GE P&W, O&G
AG adds global project capabilities ...
$7B+ backlog
2,000 resources
Product pull through
Cost synergies
Sourcing/MFG Savings
Cost rationalization
Growth synergies
GE2GE, GE4GE/BoP

Great combination completes GE HV/UHV footprint

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

21

Energy Management growth

($ in millions)

Op Profit

++
Alstom
Grid

++
Alstom
Grid

++

++

+2X
$246
$110

Market trends positive

+ Electricity demand
+ Grid investments
+ Efficiency
Margins improving more to do
+ RTS headcount reduction
+ Plant consolidations
+ IT investments/ERP
+ Better execution
+ New incentive compensation program

Product investments
GE4GE/GE2GE growth

2013

2014

2015

2018

1.4%

3.4%

++

+++

Rev $B $7.3

$7.3

OP%

Alstom Grid
+ Global footprint, product line
+ Projects
+ Cost and growth synergies

Strong progress and potential driving towards double-digit operating profit

Bank of America Merrill Lynch Conference | 19 March 2015

GE Energy Management

22