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Marketing Management Internal Assessment 2016

The document outlines an internal assessment test for a marketing management course, providing instructions and questions for Sections A through D, which cover topics like the 4 P's of marketing, marketing mix, pricing strategies, distribution channels, and factors influencing consumer behavior. A case study question asks students to recommend a suitable marketing mix for a cosmetics company planning to start operations in India.

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56 views2 pages

Marketing Management Internal Assessment 2016

The document outlines an internal assessment test for a marketing management course, providing instructions and questions for Sections A through D, which cover topics like the 4 P's of marketing, marketing mix, pricing strategies, distribution channels, and factors influencing consumer behavior. A case study question asks students to recommend a suitable marketing mix for a cosmetics company planning to start operations in India.

Uploaded by

Anonymous mzuRnewG
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

SAEFs, AITM, Belgaum

ANGADI INSTITUTE OF TECHNOLOGY & MANAGEMENT


Department of Business Administration
Academic Year: 2016-17 (Odd Semester)
Internal Assessment Test - II

Subject: Code: 14MBMM301


rd
Semester: 3 Date: 22-10-2016
Maximum 50 Duration: 1 Hr 30 Min
Marks:
Instructions
Section A- Answers any 02 of 03 questions of 3 marks each.
Section B- Compulsory Question 10 marks each.

Section A
1. a. What is marketing?
b. Elaborate scope of marketing?
c. Write a note on evolution of marketing?
2. a. Differentiate customer and consumer?
b. What are micro environmental factors affecting marketing? Explain.
c. What are macro environmental factors affecting marketing? Explain.
3. a. Define need, want and demand with examples?
b. What are the factors which influence consumer buying behaviour?
c. What are the 4 Ps of marketing? Elaborate

Section B (20 Marks)


(Case Study Compulsory)
SAEFs, AITM, Belgaum

1.
2.
3.
Section C
Section D
A large cosmetic company is planning to start its operations in India. As a consultant suggest a suitable 4 Ps (marketing
mix) for the company.

GOOD LUCK

ANGADI INSTITUTE OF TECHNOLOGY & MANAGEMENT


Department of Business Administration (MBA)
Academic Year: 2016 (Odd semester)
Internal Assessment Test - III

Subject: MARKETING MANAGEMENT Code: 14MBA15


Semester: I Date: 21-12-2016
Maximum Marks: 50 Duration: 1 Hr 30 Min

Instructions
Section A- answers any 02 of 03 questions of 3 marks each.
Section B- answers any 02 of 03 questions of 7 marks each.
Section C- answers any 02 of 03 questions of 10 marks each.
Section D- Compulsory Question 10 marks.

Section A
1. What is network marketing or multilevel marketing?
2. What do you mean by marketing audit?
3. What is zero level marketing channel?
Section B
1. Explain different pricing strategies with examples?
2. What are the factors influencing pricing decisions?
3. What are the channel management decisions? Elaborate.
Section C
1. What are the steps involved in market planning?
2. What are the different types of marketing audit?
3. What are the factors affecting a channel choice? Explain
Section D
.
Design a distribution network for toys in Inda.

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