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Questionnaire: Less Than 250000 250000-500000 500000-1000000 More Than 1000000

The document contains a 16 question survey about purchasing jewelry. The survey questions gather information about demographics like age, occupation, income level, education level. It also asks about jewelry purchasing behaviors like frequency of purchase, factors considered during purchase, past purchase amounts, preferred jewelry items and brands. Finally, it asks questions to understand openness to online jewelry purchases, key considerations and barriers to online purchases.

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harshita
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73 views3 pages

Questionnaire: Less Than 250000 250000-500000 500000-1000000 More Than 1000000

The document contains a 16 question survey about purchasing jewelry. The survey questions gather information about demographics like age, occupation, income level, education level. It also asks about jewelry purchasing behaviors like frequency of purchase, factors considered during purchase, past purchase amounts, preferred jewelry items and brands. Finally, it asks questions to understand openness to online jewelry purchases, key considerations and barriers to online purchases.

Uploaded by

harshita
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Questionnaire

Q1. What is your age ?

a. 23-27
b. 27-31
c. 31-35
d. Above 35

Q2. What is your occupation?

a. student
b. Working
c. Homemaker

Q3.Which group does your household income falls into ? (Anually)

a. less than 250000


b. 250000-500000
c. 500000-1000000
d. more than 1000000

Q4. What is your education level?

a. High school
b. Graduate
c. Post graduate
d. M.phill/phD
e. Specialization ________________

Q5. How frequently do you purchase jewellery?


a. monthly
b. quarterly
c. annually
d. occasionally

Q6. When buying jewellery what do you value the most?


a. quality
b. cost
c. design
d. other
Q7. Do you prefer any specific designer/brand/jeweler? If yes please mention

a. yes ______________
b. No

Q8. On the scale of 1to 5 what has the highest influence on your
purchasing decision ?
(1 will be the least preferred and 5 will be the most preferred)

a. friends and family


b. celebrities
c. fashion trends
d. others

Q9. How much did you spend on your last jewellery purchase?

a. Less than 25000


b. 25000-50000
c. 50000-100000
d. more than 100000

Q10. What jewellery item do you generally purchase ?

a. rings
b. necklace
c. bracelet
d. earring
e. gift items
f. other

Q11. Are there any existing good websites for buying real jewellery online?

a. yes
b. no

Q12. Would you prefer buying jewellery online ?

a. Yes
b. No

Q13. What factors affects you buying online jewellery ?


a. trust
b. lack of physical touch
c. hesitation in buying expensive jewellery
d. delivery time
e. price
f. other

Q14. Which type of jewellery would you like to buy online?


a. silver
b. gold
c. diamond
d. artificial

Q15. How much amount of your income would you be willing to spend money
for online purchase
a. 5-10%
b. 10-15%
c. 15-20%
d. 20-25%
e. More than 25%

Q16. What do you think is lacking in online market?

_______________________________

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