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Swot Matrix

The document provides a SWOT analysis and BCG matrix for SAP. It identifies the company's main strengths as highly innovative products, heavy investment in R&D, and high product efficiency. Weaknesses include steep learning curves, ERP being its only major product, and high implementation costs. Opportunities exist in market consolidation, new acquisitions, and expanding partnerships globally. Threats include competition from Oracle and increasing popularity of open source technologies and cloud-based solutions. The BCG matrix shows SAP has a high market share in an industry with medium growth.

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Altaf Hussain
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413 views2 pages

Swot Matrix

The document provides a SWOT analysis and BCG matrix for SAP. It identifies the company's main strengths as highly innovative products, heavy investment in R&D, and high product efficiency. Weaknesses include steep learning curves, ERP being its only major product, and high implementation costs. Opportunities exist in market consolidation, new acquisitions, and expanding partnerships globally. Threats include competition from Oracle and increasing popularity of open source technologies and cloud-based solutions. The BCG matrix shows SAP has a high market share in an industry with medium growth.

Uploaded by

Altaf Hussain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SWOT-MATRIX ANALYSIS:

STRENGTHS: WEAKNESSES:

Highly innovative products. Steep learning curves for user


Invests heavily on R&D. ERP is the only product to be
Product efficiency level is high compared with oracle products.
and very useful. High Implementation Cost
Highly Customizable
Offers real-time data for user
and management
Introduces new and modern
Technology to increase its
efficiency level.
OPPORTUNITIES: SO-STRATEGIES (maxi-max): WO-STRATEGIES(mini-max):

Now the market is consolidating By increasing product portfolio Reduce steep learning curve
and SAP need to expand its and heavy investment on R&D through expansion of partners
business. lead to new acquisition and globally (W1:O4)
New Acquisitions (related third expansion of business SAP need to expand its product
party tools) (S1,S2:O1,O2) portfolio by expanding its
The financial position of the Advancement of new business in order to compete
company is strong and it can technology can make financial with small and medium size
enhance its business. position of a company by entities (W2:O1)
Expansion of Partners (globally) enhancing our business (S6:O3) Reduce implementation cost
Providing venture capital to through venture capital (W3:O5)
small and medium size entities
THREATS: ST-STRATEGIES(max-mini): WT-STRATEGIES(mini-mini):

Oracle is the biggest threat to Invest heavily on R&D, Reducing steep learning curves
SAP increases product innovation by reducing high
With Open Source technologies and advancement of new implementation costs (W1:T3)
and cloud based ERP's technology reduces competition Advancing open source
becoming popular with Oracle and reduces threats technologies in ERP leads to
High Cost of Implementation of open source technology increase the product portfolio
Rapid Change in technology (S1,S2,S6:T1,T2) with ERP (W2:T1)
Continuous advancement of
new technology will lead to
compete with rapid change in
technology (S6:T4)
BCG-MATRIX:

HIG MEDIU LO
H M W
1.0 0.75 66.67 0.50 0.25 0.0
+2
0

4.
9
0

-
20

Division Revenues Percent Profits Percent Relative Industry


(in millions) Revenues (in millions) Profits Market Share Growth Rate
1 20800 100 3060 100 66.67% 4.9%

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