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Comprehensive Guide to International Marketing

The document discusses several topics related to international marketing and business including international economic environments, trade agreements, social and cultural factors, political environments, and international marketing strategies. It also briefly covers related topics like sales, human resource management, and business law.

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Komlavathi
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47 views1 page

Comprehensive Guide to International Marketing

The document discusses several topics related to international marketing and business including international economic environments, trade agreements, social and cultural factors, political environments, and international marketing strategies. It also briefly covers related topics like sales, human resource management, and business law.

Uploaded by

Komlavathi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

International Marketing

Fletcher & Brown (2002) International Marketing. Prentice Hall.


Czinkota, M. (2002) Best Practices in International Marketing. Thomson South-Western.
1 Introduction to International Marketing
2 The International Economic Environment
3 The International Trade Environment: Regional Marketing Characteristics and Preferential Trade Agreements
4 Social and Cultural Environments
5 The Political, Legal and Regulatory Environments of International Marketing
6 International Information Systems and Positioning
7 Segmentation, Targeting and Positioning
8 Exporting, Importing and Sourcing
9 International Market Entry Strategies: Licensing, Investment and Strategic Alliances &Channels Distribution
10 Global Marketing Communications Decisions I and II
Leading, Organising and Controlling the International Marketing Effort
Sales
th
Manning, Gerald L. & Reece, Barry L., SELLING TODAY: BUILDING QUALITY PARTNERSHIPS, 8
edition, Prentice Hall, Inc., Copyright 2001.

HRM
Jackson, S. & Schuler, R.S. (2006) Managing Human Resources through Strategic Partnerships. [Link].
Ivancevich & Lee (2002) Human Resource Management in Asia. 8e. McGraw-Hill.
Managing Human Resources through Strategic Partnerships
Understanding the External & Organizational Environments
2 Human Resource Planning for Alignment and Change
3 The Strategic Importance of Job Analysis and Competency Modeling
4 The Strategic Importance of Recruiting and Retaining Talented Employees
5 Selecting Employees to Fit the Job and the Organization
6 Training and Developing a Competitive Workforce
7 Developing an Overall Approach to Compensation
Measuring Performance and Providing Feedback
8 Using Performance-Based Pay to Enhance Motivation
Providing Benefits and Services
9 Promoting Occupational Safety and Health
10 Understanding Unionization and Collective Bargaining
Ensuring Fair Treatment and Legal Compliance

Design Business_ Law

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