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Commercial Evaluation Rubric

The commercial provides great detail about the invention and uses persuasive tactics to engage viewers. It is well-produced with stable camera work and clear audio. The actors express themselves focused on selling the product. The commercial is under 45 seconds and tells viewers when and where they can purchase the product.

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177 views1 page

Commercial Evaluation Rubric

The commercial provides great detail about the invention and uses persuasive tactics to engage viewers. It is well-produced with stable camera work and clear audio. The actors express themselves focused on selling the product. The commercial is under 45 seconds and tells viewers when and where they can purchase the product.

Uploaded by

api-364316996
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Commercial Rubric

30 20 10 0
Purpose The commercial The commercial There are still The commercial
describes the describes the many questions does not describe
invention in great invention, but about what the the invention at
detail. leaves out a few invention is or all.
key details. does.
The commercial uses The commercial The commercial The commercial
Persuasiveness

persuasive tactics to might persuade tries to persuade just states what


make the consumer some viewers, but the consumer, but the invention
interested. excludes others. falls short. does, but does
little to persuade
the consumer.

The commercial is The commercial The commercial is It is very hard to


Watchability

very appealing. It is looks great, there okay. The watch the


neat and organized. are a few blunders production crew commercial.
The camera is stable in production. makes several
and the sound quality errors.
is perfect.
The actors use their The actors have The actors are The actors are dull
Expression

best voices to express great expression, unfocused. and boring.


themselves. They are but lose focus at
clearly focused on one point or
selling the product. another.
Price is included. Price is not
included.
Price

Is 45 seconds or less. Is 45-60 seconds Is 60-75 seconds Is longer than 75


long. long. seconds.
Time

Tells consumer Tells consumer Does not tell


Location

when and where it when OR where it consumer when or


can be purchased. can be purchased. where it can be
purchased.

Group Total Points


Members /180

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