Introduction
Cadbury
Cadbury is a British multinational confectionery company wholly owned by American company
Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery
brand in the world after Wrigley's. Cadbury is headquartered in Uxbridge, Greater London and
operates in more than fifty countries worldwide. It is famous for its Dairy Milk chocolate, the
Creme Egg and Roses selection box, and many other confectionery products. One of the best
known British brands, in 2013 The Telegraph named Cadbury among Britain's most successful
exports.
Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea,
coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin,
followed by his sons Richard and George. George developed the Bourneville estate, a model
village designed to give the company's workers improved living conditions. Dairy Milk
chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with
rival products. By 1914, the chocolate was the company's best-selling product. Cadbury,
alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout
much of the nineteenth and twentieth centuries.
Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has been a holder of
a Royal Warrant from Elizabeth II since 1955. Cadbury merged with J. S. Fry & Sons in 1919,
and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 on the London
Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods
in 2010.
India
In 1948, Cadbury India began its operations in India by importing chocolates. On 19 July 1948,
Cadbury was incorporated in India. It now has manufacturing facilities in Thane, Induri (Pune)
and Malanpur (Gwalior), Hyderabad, Bangalore and Baddi (Himachal Pradesh) and sales offices
in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is in Mumbai. The head
office is presently situated at Pedder Road, Mumbai, under the name of "Cadbury House". This
monumental structure at Pedder Road has been a landmark for the citizens of Mumbai since its
creation. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India.
For over two decades, Cadbury has worked with the Kerala Agricultural University to undertake
cocoa research.
Currently, Cadbury India operates in five categories Chocolate confectionery, Beverages,
Biscuits, Gum and Candy. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star,
Perk, Bourneville, Celebrations, Gems, Halls, clairs, Bubbaloo, Tang and Oreo. Its products
include Cadbury Dairy Milk, Dairy Milk Silk, Bourneville, 5-Star, Temptations, Perk, Gems (a
version of M&M's), Eclairs, Bournvita, Celebrations, Bilkul Cadbury Dairy Milk Shots,
Toblerone, Halls, Tang and Oreo.
It is the market leader in the chocolate confectionery business with a market share of over 70%.
On 21 April 2014, Cadbury India changed its name to Mondelez India Foods Limited.
Head office
Cadbury has its head office at Cadbury House in the Uxbridge Business Park in Uxbridge,
London Borough of Hillingdon, England. The building occupies 84,000 square feet (7,800 m2) of
leased space inside Building 3 of the business park. After acquiring Cadbury, Kraft confirmed
that the company would remain at Cadbury House.
Cadbury relocated to Uxbridge from its previous head office at 25 Berkeley Square in Mayfair,
City of Westminster in 2007 as a cost-saving measure. In 1992, the company leased the space for
55 per 1 square foot (0.093 m2); by 2002 this had reached 68.75 per square foot.
Products
Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel,
Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed
chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes.
As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated
with several types of confectionery including former Trebor and Bassett's brands or products
such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and
Soft mints.
Cadbury is a British multinational chocolate major. It is handled by Mondelez India (earlier
Cadbury India). Cadbury was established in Birmingham, U.K. by John Cadbury in 1824.
Cadbury entered India in 1948 and started its operations by importing chocolates. Today,
Cadbury is the most loved and most widely sold in India. According to Euromonitor
International, Cadbury accounted for 55.5% of the total chocolate sales in India during 2014.
Dairy Milk is the flagship brand of Cadbury. Here are some of the most famous Cadbury
variants:
Dairy Milk
5 Star
Gems
Perk
Silk
Bourneville
Celebrations
Nestle
Nestls products include baby food, medical food, bottled water, breakfast cereals, coffee and
tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of
Nestls brands have annual sales of over CHF1 billion (about US$1.1 billion), including
Nespresso, Nescafe, Kit Kat, Smarties, Nesquik, Stouffers, Vittel, and Maggi. Nestl has 447
factories, operates in 194 countries, and employs around 339,000 people. It is one of the main
shareholders of LOreal, the worlds largest cosmetics company.
Nestl was formed in 1905 by the merger of the Anglo-Swiss Milk Company, established in
1866 by brothers George Page and Charles Page, and Farine Lacte Henri Nestl, founded in
1866 by Henri Nestl (born Heinrich Nestle). The company grew significantly during the First
World War and again following the Second World War, expanding its offerings beyond its early
condensed milk and infant formula products. The company has made a number of corporate
acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in 1971, Rowntree
Mackintosh in 1988, and Gerber in 2007.
Nestl has a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss Market
Index. It has a secondary listing on Euro next. In 2011, Nestl was listed No. 1 in the Fortune
Global 500 as the worlds most profitable corporation. With a market capitalization of
US$239.6 billion, Nestl ranked No. 11 in the FT Global 500 2014
Nestls origins date back to 1866, when two separate Swiss enterprises were founded that
would later form the core of Nestl. In the succeeding decades, the two competing enterprises
aggressively expanded their businesses throughout Europe and the United States.
In August 1867 Charles (US consul in Switzerland) and George Page, two brothers from Lee
County, Illinois, USA, established the Anglo-Swiss Condensed Milk Company in Cham,
Switzerland. Their first British operation was opened at Chippenham, Wiltshire, in 1873.
In September 1866 in Vevey, Henri Nestl developed milk-based baby food, and soon began
marketing it. The following year saw Daniel Peter begin seven years of work perfecting his
invention, the milk chocolate manufacturing process. Nestl was the crucial co-operation that
Peter needed to solve the problem of removing all the water from the milk added to his chocolate
and thus preventing the product from developing mildew. Henri Nestl retired in 1875 but the
company, under new ownership, retained his name as Socit Farine Lacte Henri Nestl.
Products
Nestl has 64 brands, with a wide range of products across a number of markets, including
coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant foods,
performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated
foods, and pet food.
Chocolate price fixing
In Canada, the Competition Bureau raided the offices of Nestl Canada (along with those of
Hershey Canada Inc. and Mars Canada Inc) in 2007 to investigate the matter of price fixing of
chocolates. It is alleged that executives with Nestl, the maker of Kit Kat, Coffee Crisp and Big
Turk, colluded with competitors in Canada to inflate prices.
The Bureau alleged that competitors' executives met in restaurants, coffee shops and at
conventions and that Nestl Canada CEO, Robert Leonidas once handed a competitor an
envelope containing his companys pricing information, saying: "I want you to hear it from the
top I take my pricing seriously."
Nestl and the other companies were subject to class-action lawsuits for price fixing after the
raids were made public in 2007. Nestl settled for $9 million, without admitting liability, subject
to court approval in the New Year. A massive class-action lawsuit continues in the United States.
Former Nestl Canada CEO Robert Leonidas is under threat of a criminal charge for his role in
the price fixing of chocolates in Canada when he was at the helm of Nestl Canada from 2006 to
2010.
Nestle Founded in 1866, Nestle is a multinational beverage and consumer food items company
based in Switzerland. Henry Nestle founded the company in Vevey, Switzerland. Nestle came to
India in the late 1950s. Nestle was the second best-selling chocolate brand in India in 2014 with
17% share of the total sales volume. Kit Kat, a bar of crisp wafer fingers covered with chocolate
layer, is Nestle's flagship variant in India. Some of the widely consumed Nestle brands are as
follows:
Extra Smooth
Kit Kat Senses
Kit Kat Dark Senses
Alpino
Kit Kat
Bar-One
Munch
Ferrero India
Ferrero Rocher is a premium, spherical chocolate sweet produced by the Italian chocolatier
Ferrero Spa. Other notable Ferrero Spa brands include Nutella, Kinder Chocolate and Tic Tac.
History
The Ferrero Rocher, introduced in 1982, was one of the "newest" chocolates that managed to
plant its roots deep into the global confectionery market, especially in China. Michele Ferrero,
the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of
Lourdes, which reflects his devout faith. Rocher comes from the French and means 'rock' or
'boulder', which is precisely what a grotto is. The chocolate itself consists of a whole roasted
hazelnut encased in a thin wafer shell filled with hazelnut chocolate and covered in milk
chocolate and chopped hazelnuts.
Production
The sweet is produced by machinery; one machine company that Ferrero uses is Loynds. The
process begins with flat sheets of wafer with semi circles moving down an assembly line. The
semi circles of the wafers are then filled with Nutella and a whole hazelnut. Next, two of these
wafer sheets, one with a hazelnut and one with only Nutella, are clamped together. The excess
wafer is cut away and the result reveals small, spherical, wafer balls. These balls are then coated
with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of chocolate. Finally,
the chocolate is packaged in a gold-foil wrapper which sits in a ruffled, brown paper cup.
Ingredients
The confection is made of: milk chocolate sugar, cocoa butter, cocoa mass, skim milk powder,
butter oil, lecithin as emulsifier (soy), vanillin (artificial flavor), hazelnuts, palm oil, wheat flour,
whey (milk), low fat cocoa powder, sodium bicarbonate (leavening agent), and salt. The recipe is
the same where ever the chocolate is produced in order to maintain consistency in quality and
flavor.
Worldwide distribution
Roughly 3.6 billion Ferrero Rocher are sold each year in over 40 countries. These include 28
countries in Europe, 9 countries in the Americas, 9 countries in Asia, 2 countries in the Oceania
region, and 2 countries in Africa. The Rocher is available in nearly any supermarket or
department store and is almost always located slightly above eye level. Ferrero Rocher is
traditionally associated with Christmas and New Year and some countries hold a policy where
the sweet is sold only during the winter.
Ferrero is an Italian food and beverage company founded in 1946 by Michele Ferrero. The
company started its business in India in 2004 and has gained a considerable ground in the Indian
chocolate industry within a decade. It is famous for its unique taste defined by its main
ingredients creamy filling, a crunchy wafer and a hazelnut centre. Ferrero India was the third
biggest chocolate brand in India as it held 5% market share in 2014. Ferrero Rocher is the
flagship variant of Ferrero India. Here are some of the Ferrero variants:
Ferrero Rocher
Nutella
Kinder
Raffaello
Mon Cheri
.
Amul
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat, India.
Formed in 1946, it is a brand managed by a cooperative body, the Gujarat Co-operative Milk
Marketing Federation Ltd. (GCMMF), which today is jointly owned by 3.6 million milk
producers in Gujarat.
Amul spurred India's White Revolution, which made the country the world's largest producer of
milk and milk products. In the process Amul became the largest food brand in India and has
ventured into markets overseas.
Dr Varghese Kurien, founder-chairman of the GCMMF for more than 30 years (19732006), is
credited with the success of Amul.
History
Amul-operative registered on 14 December 1946 as a response to the exploitation of marginal
milk producers by traders or agents of the only existing dairy, the Polson dairy, in the small city
distances to deliver milk, which often went sour in summer, to Polson. The prices of milk were
arbitrarily determined. Moreover, the government had given monopoly rights to Polson to collect
milk from mikka and supply it to Bombay city.
Angered by the unfair trade practices, the farmers of Kaira approached Sardar Vallabhbhai Patel
under the leadership of local farmer leader Tribhuvandas K. Patel. He advised them to form a
cooperative and supply milk directly to the Bombay Milk Scheme instead of Polson (who did the
same but gave them low prices).He sent Morarji Desai to organize the farmers. In 1946, the milk
farmers of the area went on a strike which led to the setting up of the cooperative to collect and
process milk. Milk collection was decentralized, as most producers were marginal farmers who
could deliver, at most, 12 litres of milk per day. Cooperatives were formed for each village, too.
The cooperative was further developed and managed by [Link] Kurien with H.M. Dalaya.
Dalaya's innovation of making skim milk powder from buffalo milk (for the first time in the
world) and a little later, with Kurien's help, making it on a commercial scale, led to the first
modern dairy of the cooperative at Anand, which would compete against established players in
the market. Kurien's brother-in-law K.M. Philip sensitized Kurien to the needs of attending to the
finer points of marketing, including the creation and popularization of a brand. This led to the
search for an attractive brand name. In a brainstorming session, a chemist who worked in the
dairy laboratory suggested Amul, which came from the Sanskrit word "amulya", which means
"priceless" and "denoted and symbolized the pride of swadeshi production."
The trio's (T. K. Patel, Kurien and Dalaya's) success at the cooperative's dairy soon spread to
Anand's neighborhood in Gujarat. Within a short span, five unions in other districts Mehsana,
Banaskantha, Baroda, Sabarkantha and Surat were set up. To combine forces and expand the
market while saving on advertising and avoid competing against each other, the GCMMF, an
apex marketing body of these district cooperatives, was set up in 1973. The Kaira Union, which
had the brand name Amul with it since 1955, transferred it to GCMMF.
In 1999, it was awarded the "Best of all" Rajiv Gandhi National Quality Award.
Adding to the success, Dr. Madan Mohan Kashyap (faculty Agricultural and Engineering
Department, Punjab Agricultural University Ludhiana), Dr. Bondurant (visiting faculty) and Dr
Feryll (former student of Dr Verghese Kurien), visited the Amul factory at Anand as a research
team headed by Dr. Bheemsen & Shivdayal Pathak (ex-director of the Sardar Patel Renewable
Energy Research Institute) in the 1960s. A milk pasteurization system at the Research Centre of
Punjab Agricultural University (PAU) Ludhiana was then formed under the guidance of
Kashyap. The technological developments at Amul have subsequently spread to other parts of
India.
Products
Amul's product range includes milk powders, milk, butter, ghee, cheese, dahi, yoghurt,
buttermilk, chocolate, ice cream, cream, shrikhand, paneer, gulab jamuns, flavoured milk,
basundi and others. Amul PRO is a recently launched brown beverage. In January 2006, Amul
launched India's first sports drink, Stamina.
Amul offers Mithai Mate which competes with Milkmaid by Nestle.
In August 2007, Amul introduced Kool Koko, a chocolate milk brand extending its product
offering in the milk products segment. Other Amul brands are Amul Kool, a low-calorie thirst
quenching drink; Masti Butter Milk; and Kool Cafe, ready to drink coffee.
Amul's ice creams are made from milk fat, instead of from vegetable fat
Amul's sugar-free Pro-Biotic Ice-cream won The International Dairy Federation Marketing
Award for 2007.
In popular culture
The establishment of Amul is known as White Revolution.
The White Revolution inspired the notable Indian film-maker Shyam Benegal to base his film
Manthan (1976) on it. It starred Smita Patil, Girish Karnad, Naseeruddin Shah and Amrish Puri.
The film was financed by over five lakh rural farmers in Gujarat who contributed Rs 2 each to its
budget. Upon its release, these farmers went in truckloads to watch 'their' film, making it a
commercial success. Manthan was chosen for the 1977 National Film Award for Best Feature
Film in Hindi
Amul is India's indigenous dairy cooperative primarily dealing in dairy products. It is also one of
the biggest players involved in chocolate manufacturing industry of India. Amul is owned by
Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) and was founded in 1946 by
Dr. Verghese Kurien. The credit of making India the largest producer of milk and dairy products
by bringing about the 'White Revolution' goes to Amul. Milk chocolate is Amul's most trusted
brand amongst Indians. Accounting for 1.1% of India's overall chocolate sales volume in 2014,
Amul stands fourth. Some of its variants are as follows:
Milk Chocolate
Dark Chocolates
Fruit & Nut Chocolate
Tropical Orange Chocolate
Almond Bar
Mars India international
Mars, Incorporated is an American global manufacturer of confectionery, pet food, and other
food products with US$ 33 billion in annual sales in 2015, and is ranked as the 6th largest
privately held company in the United States by Forbes. Headquartered in McLean,
unincorporated Fairfax County, Virginia, US, the company is entirely owned by the Mars family.
Mars operates in six business segments around the World: Chocolate (Hackettstown, New
Jersey), Petcare (Brussels, Belgium, Poncitln and Jalisco, Mexico), Wm. Wrigley Jr. Company
(Chicago, Illinois), Food (Rancho Dominguez, California), Drinks (West Chester, Pennsylvania),
and Symbioscience (Germantown, Maryland), the company's life sciences division.
History
Mars, founded by Franklin Clarence Mars, is a company known for the confectionery items that
it creates, such as Mars bars, Milky Way bars, M&M's, Skittles, Snickers, and Twix. They also
produce non-confectionery snacks, such as Combos, and other foods, including Uncle Ben's Rice
and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree and Whiskas brands.
Orbit gum is among the most popular brands, managed by the Mars subsidiary brand Wrigley.
During World War II, Wrigley was selling their eponymous gum only to soldiers, while Orbit
was sold to the public. Though abandoned shortly after the war, about 30 years later Orbit made
a comeback in America during the chewing gum craze.
Mars, whose mother taught him to hand, dip candy, sold candy by age 19. He started the Mars
Candy Factory in 1911 with Ethel V. Mars, his second wife, in Tacoma, Washington. This
factory produced and sold fresh candy wholesale, but ultimately the venture failed. By 1920,
Mars had returned to his home state, Minnesota, where the earliest incarnation of the present day
Mars company was founded that year as Mar-O-Bar Co., in Minneapolis and later incorporated
there as Mars, Incorporated. Forrest Mars, Sr., son of Frank and his first wife, who was also
named Ethel, was inspired by a popular type of milkshake in 1923, to introduce the Milky Way
bar, advertised as a "chocolate malted milk in a candy bar", which became the best-selling candy
bar. In 1929, Frank moved the company to Chicago, Illinois and started full production in a plant
which still exists today. In 1930, Frank Mars created the Snickers Bar and first sold it in US
markets. In 1932, Forrest started Mars Limited in the United Kingdom and launched the Mars
bar.
Mars is still a family business owned by the Mars family. The company is famous for its secrecy.
A 1993 Washington Post Magazine article was a rare raising of the veil, as the reporter was able
to see the "M"s being applied to the M&M's, something that "no out-sider had ever before been
invited to observe." In 1999, for example, the company did not acknowledge that Forrest Mars,
Sr., had died or that he had worked for the company.
The company published its Principles in Action communication in September 2011. This
communication outlines the history of Mars, its legacy as a business committed to its Five
Principles, and the companys goal of putting its Principles into action to make a difference to
people and the planet through performance. Encompassing themes of Health and Nutrition,
Supply Chain, Operations, Products, and Working at Mars, the Principles in Action
communication outlines Mars Incorporateds targets, progress, and ongoing challenges. It also
describes its businesses, including Petcare, Chocolate, Wrigley, Food, Drinks, and
Symbioscience.
Mars, Incorporated has developed a reputation across its leading markets to be an excellent
training ground for managers. In the United Kingdom for instance, many CEOs of large
companies learned their trade at Mars, Inc., including former Mars executives Allan Leighton,
the former appointed CEO of the supermarket chain Asda and then the British postal service
Royal Mail, and Justin King, former CEO of the retailer Sainsbury's. Recently, the company
caught on to that and re-branded their employer brand "Mars The Ultimate Business School".
Moving into the fourth generation of family ownership, the company recently passed from
family leadership into non-family leadership; however, the business is still owned by the Mars
family. The global CEO of Mars, Inc. is Paul Michaels. Michaels is part of a new group of non-
family management that has taken over since the retirement of John and Forrest Mars, Jr. The
family now oversees the business as a council or board of directors.
Factories
Mars factory in Veghel, Netherlands
The two factories in Slough were located on Liverpool Road and Dundee Road; the one on
Liverpool Road closed in 2007, with Twix production moving to the Netherlands and Starburst
production moving to the Czech Republic.
In 1963 a large factory was opened in Veghel in the Netherlands. This factory has currently the
biggest production volume of Mars factories and is even one of the biggest chocolate factories in
the world. Most confectionery products for Europe are produced in Slough and Veghel.
The major production plant for Mars confectionery products in Australia is in Ballarat, Victoria.
There is one factory outside of Hershey, Pennsylvania. It is located in Elizabethtown,
Pennsylvania.
Mars was established in 1911 by Franc C. Mars in Washington, U.S.A. The first recognized
brand of Mars was Milky Way that was launched in 1920s. Mars has been popular in India as
well. Very recently, Mars has started its manufacturing in India. Snickers and Galaxy are the
most popular chocolates in India that are made by Mars. The company was the fifth biggest
seller of chocolates in India in 2014 as it got 1.1% share of the total sales. Some of its products
are as follows:
Snickers
Galaxy
Mars
Milky Way
Skittles
M&M's
Twix
Campco
The Central Arecanut and Cocoa Marketing and Processing Co-operative Limited or
CAMPCO was found on 11 July 1973 at Mangalore. The organization working on principles of
co-operative was found to mitigate the sufferings of arecanut and cocoa growers in Indian states
of Karnataka and Kerala. The CAMPCO has now extended its services to other states of India
like Assam and Goa also. The CAMPCO has now become multi state co-operative under
relevant Indian laws. The organization is mainly into procurement, marketing, selling and
processing of arecanut and cocoa. The company also provides guidance for farmers for growing
arecanut and Cocoa. The Company plans to enter into natural rubber business also.
The company set up a chocolate manufacturing plant in 1986 at Puttur of Dakshina Kannada
district of Karnataka. The plant produces chocolates and other products of cocoa both under its
own brand and also for Nestle. The company plans to increase production of choco chips by
setting up of new plant.
Campco (Central Arecanut and Cocoa Marketing and Processing Cooperative Ltd.) is an Indian
cooperative that was founded in 1973 in Mangalore, Karnataka. Areca nut is the main ingredient
of the Campco chocolate products, which is mainly cultivated in Indian states of Kerala,
Karnataka and Assam. Campco processes, procures, markets and sells areca nut and cocoa. Some
of its products are as follows:
Bar
Krust
Fun Tan
Melto
Snack Bar
Treat
Turbo
Dairy Cream
Chocon India
Founded in 1994, and established in 1998, initially only manufactured packaged drinking water.
However the company was soon lead in a different direction altogether, and their first chocolate
based product, Milk N Nut was produced in 1998. Since then, there has been no looking back,
moving forward strength to strength producing products such as Chocolaty Bar, Miclcreme
Choco Bar and Choc on Coconut.
Choc On started making chocolates in 1998, but it was founded in 1994 and started off with
manufacturing bottled mineral water. The company's operations were stretched to a whole new
manufacturing segment of sweet and the first brand was Milk N Nut, which was launched in
1998. Since then, a series of exciting tasty chocolate brands have been launched. Some of
ChocOns products are as follows:
Chocolaty Bar
Milcreme Choco Bar
Chocon Coconut
Parle
Parle Products is an Indian private limited company. It owns the famous biscuit brand Parle-G.
As of 2012, it had a 35% dominant share of the Indian biscuit market.
History
Parle Products Company was founded in 1929 in British India. It was owned by the Chauhan
family of Vile Parle, Mumbai. Parle began manufacturing biscuits in 1939. In 1947, when India
became independent, the company launched an ad campaign, showcasing its Gluco biscuits as an
Indian alternative to the British biscuits. The Parle brand became well known in India following
the success of products such as the Parle-G biscuits and the Frooti soft drink.
The original Parle Company was split into three separate companies, owned by the different
factions of the original Chauhan family:
Parle Products, led by Vijay, Sharad and Raj Chauhan (owner of the brands Parle-G,
Melody, Mango Bite, Poppins, Kismi toffee bar, Monaco and KrackJack)
Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner
of the brands such as Frooti and Appy)
Parle Bisleri, led by Ramesh Chauhan
All three companies continue to use the family trademark name "Parle". The original Parle group
was amicably segregated into three non-competing businesses. But a dispute over the use of
"Parle" brand arose, when Parle Agro diversified into the confectionery business, thus becoming
a competitor to Parle Products. In February 2008, Parle Products sued Parle Agro for using the
brand Parle for competing confectionery products. Later, Parle Agro launched its confectionery
products under a new design which did not include the Parle brand name.[4] In 2009, the Bombay
High Court ruled that Parle Agro can sell its confectionery brands under the brand name "Parle"
or "Parle Confi" on condition that it clearly specifies that its products belong to a separate
company, which has no relationship with Parle Products.
Brands
Biscuits
Parle-G, KrackJack, Monaco, Kreams, Golden Arcs, Parle Marie, Milk Shakti, Parle Hide
& Seek Bourbon, Parle Hide & Seek Fab, Top, Parle Gold Star, Happy Happy, 20-20,
simply good, Namkeen Parle magix, coconut, cheeselings, Parle-G Gold
Sweet confectionery
Melody, Mango Bite, Poppins, 2 in 1 Eclairs, Mazelo, Kismi Toffee Bar, London Dairy,
Kaccha Mango Bite
Snacks
Monaco Smart Chips, Parle's Wafers, Full toss, Parle Namkeens, Parle Rusk, Parle Cake
Since they have been entered at the food competition of Monde Selection in 1971, the brands
have received consistently gold and silver Quality Awards at the World Quality Selections.
Infrastructure
Apart from the original factory in Mumbai, Parle has manufacturing facilities at Neemrana
(Rajasthan), Bangalore (Karnataka), Kutch (Gujarat), Khopoli (Maharashtra) and Bahadurgarh
(Haryana). Bahadurgarh, Haryana is the largest manufacturing plant of Parle in India. It also has
several manufacturing units on contract.
World's best-selling biscuit Parle-G is the flagship product of Parle, an Indian manufacturer of
consumer goods, confectioneries and beverages. Parle was founded in 1929 by Vile Parle's
Chauhan family. The company is the biggest biscuit manufacturer in India. It deals in
confectionery items as well. Parle products are a rare combination of fine taste, nutrition and
quality. Chocolate variants of Parle are as follows:
Kismi Bar
Kismi Toffee
2-in-1 Eclairs
2-in-1
Fruit Drops
Lotus
Our unique food processing unit consisting of a cocoa processing and a chocolate manufacturing
plant, started production in 1992. At that time the promoters of the company were Mrs. T
Sharada (renowned South Indian cine artiste) and
Mr. Vijayaraghavan N (an engineer with a plethora of experience in the fields of chocolate
making and sales).
Since then, the company has had association with MNC's in south-east Asian countries and has
developed various specialty chocolates that have made an identity in the Indian market. Over the
years, various moulded and panned products under the brand names of "Chuckles", "On & On",
"Super Carr" and "Tango" became popular with consumers in South and Central India. At the
same time, the company's range of pure cocoa butter chocolates, and derivatives like cocoa butter
and cocoa powder penetrated into the industrial markets as well as bakeries and the top 5 Star
Hotel kitchens in India.
In 2008, the Puzzolana Group under the leadership of two Hyderabad based entrepreneurs,
[Link] Pai and [Link] Pai took over the company as its promoters, thus making Lotus
Chocolate Company Limited, an Indian owned entity. Under the leadership of the new
promoters, Lotus has aligned its vision to making the organization a market leader in the cocoa
and chocolate segment.
By offering world class quality at an affordable price to keep professionals, parents and children
happy, Lotus Chocolates is re-emphasizing its slogan of being "In the business
of pure joy". The Lotus chocolate company was founded in 1992 and is the maker of some of
India's finest and most exquisite chocolates, cocoa derivatives and cocoa products. Lotus
supplies cocoa and chocolate products to local bakeries as well as multinational chocolate
manufacturers.
Chuckles
Milky Punch
Eclairs
Kajoos
Candy man
"The Candy Man" is a song which originally appeared in the 1971 film Willy Wonka & the
Chocolate Factory. It was written by Leslie Bricusse and Anthony Newley specifically for the
film. Although the original book by Ronald Dahl (Charlie and the Chocolate Factory) contains
lyrics adapted for other songs in the film, the lyrics to "The Candy Man" do not appear in the
book. The soundtrack version of the song was sung by Aubrey Woods, who played Bill the
candy store owner in the film.
Candy man is owned by Indian conglomerate ITC founded in 1910 and based in Kolkata, West
Bengal. ITC launched its confectionery brands in 2002. Within a little more than a decade of its
existence, Candy man has launched a wide range of confectionery variants that have ruled over
Indian masses. Candy man is admired by the people of India for the innovative and unique taste
it provides through various products.
Choco Double Eclairs
Eclairs
Creme Lacto
Toffichoo
Cofitino
