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Bio Diesel Market Study Proposal

Siddharth Maloo proposes a market study project for the production and marketing of bio diesel. The project will cover all aspects of manufacturing and marketing bio diesel, including industry analysis, machinery requirements, sourcing raw materials, and financial feasibility. For marketing, B2B techniques will be analyzed. The objectives are to study production methodology, identify target industrial customers, profile customers, and develop a marketing plan. Secondary research, data analysis, production analysis, market surveys, and analyzing effective marketing methods are the proposed methodologies. The project schedule spans from September 2010 to November 2010. The study is limited to the Ahmadabad region with a small sample size and focuses only on industries using liquid diesel.

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149 views2 pages

Bio Diesel Market Study Proposal

Siddharth Maloo proposes a market study project for the production and marketing of bio diesel. The project will cover all aspects of manufacturing and marketing bio diesel, including industry analysis, machinery requirements, sourcing raw materials, and financial feasibility. For marketing, B2B techniques will be analyzed. The objectives are to study production methodology, identify target industrial customers, profile customers, and develop a marketing plan. Secondary research, data analysis, production analysis, market surveys, and analyzing effective marketing methods are the proposed methodologies. The project schedule spans from September 2010 to November 2010. The study is limited to the Ahmadabad region with a small sample size and focuses only on industries using liquid diesel.

Uploaded by

siddharthmaloo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Name: Siddharth Maloo Enrolment No: 0901202300

Mobile No: +919824830058 Email id: siddharthmaloo@[Link]

Management Research Project

Project Proposal

I. Project Proposed: Market study for production and marketing of BIO DIESEL

II. Description of Project in brief: In this project all the aspects of manufacturing to marketing of
Bio Diesel will be covered up. Industry study and competitors analysis will also be there. For the
production part all the detailed analysis of the industry and machinery required will be studied
as well as from where to source the cheap and best raw material for the production of Bio Diesel
will be studied in detail. Financial feasibility of the project will also be there. For the Marketing
part some of the B2B (Business to Business) Marketing techniques which can be useful for the
marketing of this product will be analysed. More concentration will be given to the marketing
part of the project.
III. Objective of the Project: Following are the objectives of the project undertaken :
 Production Methodology.
 Identifying Target Customers (Industries)
 Customer Profiling
 Product Marketing
IV. Methodology:

OBJECTIVE METHODOLOGY ADDOPTED


1. Production Methodology In the production methodology stage all the
production and ROI related work and details
will be covered up. Various ways to source
raw materials at cheap and effective rates will
also be included.
2. Identifying Target Customers Primarily to identify the target segment of
(Industries) potential industries who uses diesel; A
secondary research is done through internet
and paid databases. In this the primary
distinguishing basis taken is of annual
consumption pattern. All the industries who
uses normal diesel for their production
purposes are potential customers for Bio
Diesel.
3. Industrial Customer Profiling In this stage detailed knowledge about the
potential Industrial customers like the type of
fuel used, quantity etc. are need to be known
this is done by a primary survey as well as
secondary surveys. After collecting all the
information data analysis is done for the
industries that uses normal diesel for their
industrial work.
4. Product Marketing At this stage various B2B marketing
techniques that can be useful for the
marketing of this product will be explained.

V. Schedule:
 Secondary data search: 30 days Expected date of completion: 15th Sept.
 Refining of Data: 15 days Expected date of completion: 30 th Sept.
 Industrial Production Analysis: 30 days Expected date of completion: 1 st Oct.
 Market survey of demand of Product Expected date of completion: 20 th Oct.
 Marketing Methods Analysis to Market Expected date of completion: 20 th Nov
The product in effective way

VI. Limitations of the Study:


 Only Ahmadabad region is covered.
 Sample cluster size is small.
 Only Industries using liquid diesel are covered.

VII. References:
 [Link]
 [Link]
 [Link]/
 B2B marketing by ICFAI
 Marketing Management by Kotler
 Business Research Methods by ICFAI

Faculty Guide Name: Mrs Meetali Saxsena

Date: 12th Aug 2010 _____________

(Siddharth Maloo)

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