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Questionnaire A Study On The Consumer Preference Towards Silver Ornament & Vessels in Madurai City. Personal Details

The document appears to be a questionnaire for a study on consumer preferences for silver ornaments and vessels in Madurai City, India. It collects personal details of respondents such as age, gender, education level, and income. It then asks questions to understand purchasing behaviors and preferences related to silver products - including what types of ornaments are purchased, factors considered during purchase, frequency of purchase, preferred places to shop, and payment methods. Respondents are also asked to provide opinions on silver ornaments by ranking festivals for purchase and criteria considered, and given space to provide suggestions. The goal seems to be understanding consumer demand and preferences to help silver sellers better target their products and marketing.

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Durai
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104 views4 pages

Questionnaire A Study On The Consumer Preference Towards Silver Ornament & Vessels in Madurai City. Personal Details

The document appears to be a questionnaire for a study on consumer preferences for silver ornaments and vessels in Madurai City, India. It collects personal details of respondents such as age, gender, education level, and income. It then asks questions to understand purchasing behaviors and preferences related to silver products - including what types of ornaments are purchased, factors considered during purchase, frequency of purchase, preferred places to shop, and payment methods. Respondents are also asked to provide opinions on silver ornaments by ranking festivals for purchase and criteria considered, and given space to provide suggestions. The goal seems to be understanding consumer demand and preferences to help silver sellers better target their products and marketing.

Uploaded by

Durai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

A STUDY ON THE CONSUMER PREFERENCE TOWARDS SILVER ORNAMENT &


VESSELS IN MADURAI CITY.

Personal details :

1. Name :

2. Gender : (a) Male [ ] (b)Female [ ]

3. Age :

(a)20-30 [ ] (b)30-40 [ ] (c)40-50 [ ] (d)50 & above [ ]

4. Education :

(a) upto HSC [ ] (b)Graduate [ ] (c) PG [ ] (d)Professional [ ]

5. Marital status :

(a)Married [ ] (b)single [ ]

6. Profession :

(a)Government Employee [ ] (b)Private Employee [ ]

(c)Business [ ] (d)Others [ ]

7. Monthly Income :

(a)Below Rs.10000 [ ] (b)Rs.10000 to Rs.20000 [ ]

(c)Rs.20000 to Rs.30000 [ ] (d)Above Rs.30000 [ ]

Details on purchase of silver ornaments:

1. Do you use silver product?

(a)yes [ ] (b)No [ ]
2. If Yes, which types of a ornaments do you purchase?

(a)Pooja Ornaments [ ] (b)Fancy ornaments [ ]

(c)Silver photoframes [ ] (d) Silver coins [ ]

3. what is your first consideration when purchasing silver ornaments?

(a)Fashion [ ] (b)colour & design [ ]

(c)value for money [ ] (d)Good quality [ ]

4. How often do you purchase?

(a) Regular [ ] (b)occasional [ ]

5. In which occation do you want to buy silver product?

(a)For Festival [ ] (b)For Wedding [ ]

(c)Gift [ ] (d)Investment [ ]

6. Where do you prefer to buy?

(a)Branded store [ ] (b)Traditional family smith [ ]

(c)Local area [ ] (d)Any where [ ]

7. What influenced you to buy the above stated silver ornaments?

(a)Advertising [ ] (b)Family/Friends [ ]

(c)Display in shop [ ] (d)word of mouth promotion [ ]

8.Where will you make shopping for silver ornaments?

(a)Online shopping [ ] (b)Departmental stores [ ]

(c)Shopping mall [ ] (d)Flagship store [ ]

9. How long have you been using this silver ornaments?

(a)less than 3 month [ ]


(b)3 to 6 month [ ]

(c)6 to 9 month [ ]

(d)more then one year [ ]

10.what kind of payment mode did you want to use during silver ornaments?

(a)cash [ ] (b)credit card [ ]

(c)schemes [ ] (d)exchange of old ornaments [ ]

11.Will you eager to buy silver during discount?

(a) yes [ ] (b) No [ ]

12. If yes, what kind of discount did you expect?

(a)without making charges /damage [ ] (b)Gifts [ ]

(c)Free coupens [ ] (d)Bumper prices [ ]

13. What was the reason for the delay between the purchase decision and the actual purchase?

(a)Financial Constrains [ ]

(b)waiting for more innovative product [ ]

(c)waiting for market response [ ]

(d)none [ ]

Opinions on silver ornaments:

1. During which festival prefer to buy silver ornaments?


S. No Particulars Ranking
1 Akshayathrithi
2 Diwali
3 Chirstmas
4 Ramzan
5 Aadi peruku
2. When you buy silver ornaments what criteria do you normaly look for?

S.A – Strongly agree, A – agree, N – No opinion, D.A – Disagree , S.D.A –Strongly Disagree
S.A A N D.A S.D.A

1.High quality
2.price
3.what’s in trend
4.Brand
5.Reliability for a good
customer service

3. Do you have any better experience in using silver products?

(a) Yes [ ] (b)No [ ]


If yes, specify the reason : ________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

4. Suggestions to improve:

_____________________________________________________________________________

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