Program Name : Certification in Business Analytics

Program Code : BWACBA

Program Duration : 96 Hours
Class Timings : Sun 9 am to 6 pm (12 weeks)

Program Objective

Certification in Business Analytics prepares you to derive insights from real-world data sets, using
the latest tools and analytical methods, and to interpret and communicate their findings to aid
business decision making.

Program Outcome

You will learn best practices for collection, storage, and retrieval of data — and how these factors
affect timeliness, accuracy, and reliability of large-scale storage models. The curriculum prepares you
to apply the latest statistical and computational methods for identifying patterns in and extracting
insights from complex datasets, as well as for making predictions.
You would be able to track business metrics and generate dashboards for the consumption of
business managers. You would be able to develop research protocols, analytical frameworks and
crack tough business problems across verticals. You would be able to explore data to find new
patterns and relationships by applying quantitative techniques, and build statistical models.

Program Curriculum

Subject Name Hours

Introduction to Analytics 4
Data Management with Excel 12
Data Querying with SQL 12
Access and Databases 4
Base SAS 24
Basic Statistics with SAS 8
Advanced Statistics with SAS 16
Modelling with SAS 16
CV and Job assistance -

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
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Subject Name : Data Management with Excel
Duration : 12 Hours
Coverage
 Introduction MS Excel
 Navigation technique in Excel
 Cells Reference, Range, Rows and Columns
 Format Paint, Border Style and Designing, Cell Merging, Conditional Formatting, Sorting and
filtering, Data Validation, Data consolidation
 Data Import and Export
 Basic Pivot Table, Chart
 Excel Formulas and Functions like IF and Nested IF, Vlook-up, HLook-up, Sum,Sum IF,Match,
Offset and Index etc.
 Advanced Data Manipulation Techniques
 Excel Project-Practical

Subject Name : SQL

Duration : 12 Hours
This course helps you make sense of organizational data. You would be trained on various
operations on SQL that would be required to manipulate organizational data.
Coverage
Part 1
 What is SQL? Why SQL?
 SQL Overview
 SQL Commands – DDL, DML, DCL, DQL
 SQL RDBMS Concepts
Part 2
 How to create Database
 How to create Table
 Data types in SQL
 How to create constraints – Not Null, Default, Unique, Check, Index etc
 Concept of Key – Primary, Foreign, Composite or Candidate Key
 SQL Relationship concept
 SQL Data import & Export Wizard
Part 3
 SQL Statement
⁻ Create Database
⁻ Drop Database
⁻ Create Table
⁻ Alter Table
⁻ Drop Table
⁻ Truncate Table
⁻ Create Index
⁻ Drop Index
⁻ Insert Into

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
www.praxis.ac.in I +91 9902 688 599
 ⁻ Desc
⁻ Delete
⁻ Update
⁻ Case & When
⁻ Use
⁻ Commit
⁻ Rollback
 SQL Clause
⁻ Distinct
⁻ Where
⁻ Order By
⁻ Group By
⁻ Count
⁻ Having
⁻ Top
⁻ Union
⁻ Union All
⁻ Alias
 SQL Operator
⁻ Comparison
⁻ Logical
⁻ Arithmetic
 SQL Function
⁻ Numeric
⁻ Character
⁻ Datetime
 SQL Expression
⁻ Numeric Expression
⁻ Boolean Expression
⁻ Date Expression
 SQL Join
⁻ Inner
⁻ Left
⁻ Right
⁻ Full
⁻ Left Null
⁻ Right Null
⁻ Cross or
⁻ Cartesian
⁻ Self
⁻ Intersect
⁻ Except
⁻ Minus
 SQL View
 SQL Stored Procedure

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
www.praxis.ac.in I +91 9902 688 599
  SQL Sub Queries
 SQL Practical

Subject Name : Access & Databases

Subject Code : ADB02
Duration : 4 Hours
In this course you would be introduced to another popular database management system –
Microsoft Access.
Coverage
 Introduction MS ACCESS
 Navigation technique in ACCESS and Access Objects
 Creating Database, Tables, Field Properties
 Access Queries (Select, Make Table, Append, Update, Delete, Crosstab, Union and Union All)
 Data Import and Export in Access
 Access Pivot Table, Chart
 Access Join
 Forms and Reports
 Access Formulas and Functions
 Access Modules using Access VBA
 Access Data Manipulation technique using SQL queries
 Access Project-Practical

Subject Name : Basic Statistics with SAS

Duration : 8 Hours
The goal of this course is to provide students with an introduction to many different types of
quantitative research methods and statistical techniques for understanding and analyzing data.
Coverage
Introduction to basic descriptive statistics
 Basic Forms of Data Analysis
 Basics of Reporting
 Measures of Central Tendency
 Measures of Dispersion
 Univariate Analysis
 Bivariate Analysis
 Measures of Association
Introduction to basic statistical analysis
 Hands-on exercises
Data exploration & Data preparation
 Understanding the Data
 Validating the Data
 Problems in Data
 Data Sanitization and Preparing Data for Analysis
 Hands-on exercises

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
www.praxis.ac.in I +91 9902 688 599
Subject Name : Base SAS
Duration : 24 Hours
The objective of this course is to train you on a popular statistical tool SAS. You would be familiarized
with the SAS environment and would be taken through base and advanced programming. You would
be introduced to data manipulation techniques using various SAS operations.
Coverage
SAS
 What is SAS
 Main features of SAS
SAS Base Programming
SAS Programming 1
 Introduction SAS system and Getting Familiar to SAS environment
 Creating Libraries and Datasets using Data Step
 Producing List Reports using Proc Step
 Data Manipulation Techniques using
 Data Step Vs Proc Step
 Format Vs Informat
 Reading raw data files using Infile and Proc Import statement
 PDV
 Examining Errors in SAS programming
 Conditional processing using If, Where, Keep, Drop statement
 Remove Duplicate records using Proc Sort
 Combining SAS dataset using SAS Merge and Set statement
 Summary Reports
 Proc Means, Proc Freq, Proc Summary, Proc Univariate, Proc Report, Proc Tabulate
SAS Programming 2
 Introduction to Base SAS programming with Statements, Options and Functions
 Controlling Input and Output observation
 Data Manipulation Techniques using
o Writing Multiple Dataset
o Data Transformation
o Transposing and Expanding Dataset
 SAS Functions (Numeric and Character)
 Writing to External File
 Creating An Accumulating Total Variable
 Combining Duplicate Records Using First. And Last.
 Reading Delimited Raw Data File in .txt (text File),.csv (CSV File),.xlsx (Excel File) and .accdb
(Access Database)
 DSD, DLM, MISSOVER,TRUNCOVER, STOPOVER and FLOWOVER options used in reading raw
data file
 Connecting SAS to Other Database Server
 Debugging Techniques
 Put Statement

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
www.praxis.ac.in I +91 9902 688 599
  Debug Options
 Processing Data Interactively
 DO Loop
 SAS Arrays
SAS Advanced Programming
SAS SQL Processing
 Accessing Data Using SQL
 Generate detail reports by working with a single table or joining tables using PROC SQL and
the appropriate options
 Generate summary reports by working with a single table or joining tables using PROC SQL
and the appropriate options
 Construct sub queries within a PROC SQL step
 Compare solving a problem using the SQL procedure versus using traditional SAS
programming techniques
 Access Dictionary Tables using the SQL procedure
 Demonstrate advanced PROC SQL skills by creating and updating tables, updating data
values, working with indexes using the macro interface/creating macro variables with SQL,
defining integrity constraints, SQL views and SET operators

Subject Name : Advanced Statistics & Modelling

Duration : 32 Hours
While the basic statistics is descriptive in nature, in this subject you would be taken through
inferential statistics and predictive modelling. We will explore a range of statistical techniques and
methods using tools such as SAS or R. We will use many different statistical techniques for analyzing
and viewing data, with a focus on applying this knowledge to real-world data problems.
Coverage
Regression Analysis
 Simple Linear Regression
 Fitting Regression Line
 Goodness of Fit
 Interpretation of Beta
 Prediction Using the Line
 Multiple Liner Regression
 Multi-Co-linearity
 Goodness of Fit
 Nonlinear Regression
 Logistic Regression
 Introduction
 Fitting Logistic Regression Line
 Goodness of Fit
 Interpretation
 Prediction Using the Line
 Hands-on exercises on simple linear model
 Hands-on exercises on multiple linear models

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
www.praxis.ac.in I +91 9902 688 599
  Logistic Regression model building
 Hands-on exercises on Logistic Regression
Customer segmentation using cluster analysis
 Cluster Analysis
 Introduction
 Distance Measures
 Types of Cluster Analysis
 K-Means Cluster Analysis
 Interpretation and Inference
 Decision Trees
 Introduction
 Entropy
 Information Gain
 Decision Tree Algorithms
 Building a Decision Tree
 Interpretation and Inference
 Hands-on exercises on sample data
Decision tree models
 Hands on exercises on sample data
Hypothesis testing with examples
 Null Hypothesis
 Alternate Hypothesis
 Test Statistic
 Sampling Distribution
 P-Value
 Inference
 Tests
 Z-test for Mean
 T-test for Mean
 Paired T-test
 Chi-square test
 F-Test
 Hands on exercises on sample data
Time series forecasting
 TSI Method
 Trend Determination
 Seasonality Indices
 Model Fitting Using TSI Techniques
 ARIMA Method
 AR Process
 MA process
 ACF and PACF Plots
 Model Fitting Using ARIMA Technique

Praxis Academy – A division of Aim Education Pvt Ltd

Evoma Business Centre, Prestige Featherlite Tech Park, EPIP Zone, Whitefield, Bangalore – 560066
www.praxis.ac.in I +91 9902 688 599