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Small Business Marketing Budget Overview

The marketing budget plan estimates total costs of $2,788,800. Distribution costs are estimated at $35,000 which includes transportation and installation costs. Material costs are estimated to be the highest at $2,400,000 and include costs of importing parts, assembling, and finishing. Event costs are estimated at $11,300 which includes food, additional costs like invitations and staff travel expenses for an event with 50 attendees. Promotions are estimated at $174,000 and include after sale service, product discounts, and special offers. Advertising costs are estimated at $38,500 across online, print, television, radio, and other mediums. Public relations costs are the highest of any category at $130

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Manjula Shrestha
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86 views1 page

Small Business Marketing Budget Overview

The marketing budget plan estimates total costs of $2,788,800. Distribution costs are estimated at $35,000 which includes transportation and installation costs. Material costs are estimated to be the highest at $2,400,000 and include costs of importing parts, assembling, and finishing. Event costs are estimated at $11,300 which includes food, additional costs like invitations and staff travel expenses for an event with 50 attendees. Promotions are estimated at $174,000 and include after sale service, product discounts, and special offers. Advertising costs are estimated at $38,500 across online, print, television, radio, and other mediums. Public relations costs are the highest of any category at $130

Uploaded by

Manjula Shrestha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Marketing Budget Plan

Marketing Budget Plan


Estimated Estimated Estimated
Category Notes
Quantity Cost per Unit Subtotal
Distribution Costs fsdds
Transportation 25000.00 25000.00
Installation cost 10000.00 10000.00
Distribution Costs Total 35000.00
Materials
Importin parts 150 10000.00 1500000.00
Assembling 150 4000.00 600000.00
Finishing 150 2000.00 300000.00
MaterialCosts Total 2400000.00
Event
Number of attendees 50
Meal (breakfast, lunch, or dinner)
Food 50.00 2500.00
Tax (10%) 5.00 250.00
Food and beverage gratuity (20%) 11.00 550.00
Meal Costs Subtotal 3300.00
Additional Costs
Invitation
1000.00 1000.00
(printing and postage costs)
Time & Expense (T&E) 5000.00 5000.00
Company staff T&E 2000.00 2000.00 <Number of persons onsite>
Additional Costs Subtotal 8000.00
Total cost of sub total 11300.00
Promotions
After sale service 15000.00 150000.00
Product discounts 15 600.00 9000.00
Special offers 15 1000.00 15000.00
Promotions Costs Total 174000.00
Advertising
Online media 5 1000.00 5000.00
webpage 1 2000.00 2000.00
Television 2 3000.00 6000.00
Radio 4 1000.00 4000.00
Newspapers 2 10000.00 20000.00
Bus sides 3 500.00 1500.00
Advertising Costs Total 38500.00
Public Relations
Charity events 3 10000.00 30000.00
Advertising 4 5000.00 20000.00
Employee promotions 6 5000.00 30000.00
Sponsorships 1 50000.00 50000.00
Public Relations Costs Total 130000.00
ESTIMATED MARKETING GRAND TOTAL 2788800.00

Confidential Proprietary Page 1

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