OH DAMN!
IT’S DARLA’S TAMBAYAN
(OHDAM)
By:
Cardones, Ralph Benedict
Jaum, Keith Denise
Managuit, John Ryan
Tiogson, Kreizel Ann
Villaflor, Eumil Matthew
BUSINESS PLAN
(12 STEM-F)
Liceo-de La Salle, University of St. Lasalle
Year 2018
1.0 INTRODUCTION
Oh Damn! Its Darla’s Tambayan (aka OHDAM) is an
inauguration hangout place located in La Salle Avenue. OHDAM look
forward to catch attention the attention of a loyal customer base with its
different kinds of enjoyment where anyone can read, play games, eat and
meet with your friends. The owners of the business plans to build a
vigorous market position in La Salle Avenue, the partners planned to
experience and compete with other hangout place in La Salle Avenue.
OHDAM aims to give the costumers its good quality services
at an affordable price to meet the demand of the students at La Salle
Avenue. OHDAM offers a lot of exciting and affordable products that can
satisfy the costumer’s needs. OHDAM wants to establish a large customer
base and will just focus on making the business more attractive to the
costumer’s eyes which will become more dominant target market.
The said business is incorporated to raise its capital of
Php100, 000.00 and to borrow Php100, 00.00 as a 15-year loan to cover
the financial needs of the business. The owners do not anticipate any
cash flow problems in the business.
2.0 EXECUTIVE SUMMARY
Oh Damn! Its Darla’s Tambayan is a place for everyone
where the business was being built by a group of friends. OHDAM is
located here in Courtyard La Salle Avenue Bacolod City. The target of this
business is to give students or people a place where either they can rest
or have some fun. The owner’s aims to give their best shot in this
business that somehow will help other people to lessen their burden. Also
to provide a high-quality of foods and services that will surely make
consumers satisfy their needs and wants.
2.1 VISION
To give people a place where they can rest or do their work
comfortably. A place where people can eat & drink their favourite
breakfast, lunch, merienda, and dinner in a low price. A place where
teenagers or adults can chill without anybody disturbing them. "ODIDT"
will be a place where everyone can feel at home.
2.2 MISSION
Oh Damn! Its Darla’s Tambayan (OHDAM) offer the best
place to stay. A place for everyone. The owners must do their excellent
service to offer their mouth-watering snacks and a relaxing place to stay
where people can divert their stress in here. Workers need to develop
their sense of commitment and a positive attitude that will create a good
environment.
2.3 OBJECTIVES
Since OHDAM, Its Darla's Tambayan offers a gaming base,
reading space, meeting place, a space for everyone, one of our objectives
is to keep up with technology. As far as budget allows, we would like to:
Short term
To purchase the latest equipment to accommodate our costumers
To provide all of the resources our employees need to remain as
productive as possible.
To develop 5 new recipes for the next few months.
Long term
To develop business partnership to improve market share
To reach a monthly income by 50%
To expand our business not only in the Philippines but also outside
To find new and long-time investors for 3 years
2.4 GOALS
All companies operate to serve their customers. Whether our
clients are individual consumers or other companies, we want them to
have a great experience every time they interact with us. When your
organization is known for being easy to do business with, it will be simpler
to attract new clients and build your company. In OHDAM, we established
the following goals for our business:
Reduce the response time in the customer service queue by
10% by the end of the year
Improve customer satisfaction survey results from an average
of 3.5/5 to an average of 4/5 by December 1
To increase profitability, we also include the following goals:
Implement a training program to help sales representatives
shorten sales calls by 5%
Reduce facilities expense by 15% over the next five years
Because in OHDAM, we believe that when your business saves money,
you can be more profitable.
2.5 KEYS TO SUCCESS
Oh Damn! Its Darla’s Tambayan! Keys to Success:
Give a good quality of services that suits perfectly for
the costumers
A highly organized and comfortable area that makes
it a good place to hangout
Highly trained and approachable staffs
Affordable price and tasty products.
3.0 ENVIRONMENTAL ANALYSIS
3.1 PESTEL ANALYSIS
Political Economical Social Technological Environmental Legal
Forces Forces Forces Forces Forces Forces
Planned The inflation The Grabbing the Rise of Paying
regulatory shift in the general changes in opportunities environmentally business tax
that could price level of the lifestyle in conscious in Bureau of
have goods and of the technological consumers. Internal
substantial services consumer. advancement Revenue
political
impact. Local Differences Following
economic in Consumer’s
situation and preferences Protection.
trends of the
people.
Political Forces
Operators will keep an eye on any planned regulatory shift that
could have substantial political impact that somehow will affect the
business image and facilities.
Economic Forces
If there is an increase in the general price level of goods and
services the business might suffer or may prosper. Employment
decreases or increases, consumers have lesser or more money to
buy goods and services that are the small effects that can affect in
the business.
Trends are the hip or popular at a certain point in time. Local
economic trend will surely help the consumer or target customer
patronize the business because it focuses on people interest and
trends.
Cultural Forces
People lifestyle and preferences are not stable. It is not constant
and it is being affected physically, environmentally and mentally
also by other people that they are being with. It may affect the
business in a way that nowadays, people prefer to go out with
their family and friends and find a place to relax or help them to
lessen their burden or divert their attention in doing things but if
there are also some are being influenced by their colleagues that
might do the other side.
Technological Forces
Nowadays, technology is a necessity already for everyone. The
management of the business will make sure to enhance or
expand the business using the new technology that will surely
help the business to be a better one.
Environmental Forces
The business will make sure to be open and make the business
an eco-friendly one and to be flexible for the consumers who are
conscious or advocate of the environment.
Legal Forces
OHDAM will surely pay an involuntary fee levied on individuals or
corporations that is enforced by a government entity, whether
local, regional or national in order to finance government activities
in BIR.
Also the consumer’s rights and protection will be the first top
priority of the management and will make sure to follow the law
about consumer’s protection.
3.2 INDUSTRY ANALYSIS
Since the business is into giving space for people, the
business would like to create an environment that could cater the needs of
different individuals. The business aims to create a unique environment
that provides an ambience suitable for different kinds of people. The
business wants to create a place wherein everyone can relax and have
fun, no matter what their definition of fun is.
3.3 COMPETITION ANALYSIS
Due to the nature of the business, other businesses such as
coffee shops, computer cafes and working spaces are the competitors that
the business must compete with. These businesses have already
established their position and they have their own fields of specialization.
Unlike these businesses, our business offers not just one service, it can
cater multiple interests at once. In our place, customers can do many
things at once such as reading a book while enjoying a warm cup of
coffee. The business caters to not just one interest, and this can act as a
double-edged sword since some people would prefer to do just one thing.
However, the idea of the business is innovative, and just like any other
new idea, it seems ugly at first, but when customers get to experience
what we have to offer they will surely feel the difference, and that
difference would surely set us apart from our competitors.
4.0 BUSINESS DESCRIPTION
"Oh Damn! Its Darla's Tambayan" is an affordable chilling
place where people in different ages can eat, relax, work, or even play
their favourite play station games. The name of this "tambayan" was taken
from the owner's name who vision place where everyone could feel that
they're at home aside from a busy schedule and a pile of school works
that needs to be done on time. "OHDAM" will provide a high level of
comfort to each and every one.
This "tambayan" will be a place where we can feel at home.
In this place, we encourage friendship and connection with everyone. We
will make sure that people who come here can chill and have a good time
while they are here at "OHDAM."
The business will be open every 7:30 am in the morning until
11:30 in the evening every day.
4.0 BUSINESS MODEL
The business focuses on providing a space for people to stay in,
but it also gives them various perks such as the access to books, gaming
facilities, food and beverages, and other things that would help them few
more relaxed. The customers are provided with a place that caters to their
unique needs. The business has high regards to quality service, which is
why it ensures that the environment that will be provided will be able to
create a unique ambience that will set the business apart from
competitors. Based on this description, the business has a nickel and
dime model.
5.0 ORGANIZATIONAL PLAN
5.1 FORM OF THE BUSINESS ORGANIZATION
Oh Damn Its Darla's Tambayan is a business in a form of a
partnership which is owned by a group of friends of five. While other
partnerships may include partners who have unlimited participation the
owners decided to have limited liability for the debts and lawsuits against
the business. Which is the owners of OHDAM decided to be also the one
who will managed and be the employees to lessen the expense and going
out of the money because of hiring other people. Being former students of
USLS, they settled and agreed for this kind of business for the
convenience of other students that are studying at USLS.
5.2 LIABILITY OF THE OWNERS/FOUNDERS
OHDAM has a Limited Liability Partnership (LLP) will be
practiced. In this partnership, each partner is not responsible or liable for
another partner's misconduct or negligence. In this partnership, some
partners have a form of limited liability similar to that of the shareholders of
a corporation, but it must have at least one person known as the “general
partner” who has unlimited liability of the company. But unlike corporate
shareholders, the partners in our business have the right to manage the
business directly. This partnership also contains a different level of tax
liability from that of a corporation.
5.3 ORGANIZATIONAL STRUCTURE
It is a small business which is consists by small group of
friends which it doesn’t need to have a complicated chart. Ms. Kreizel Ann
Tiongson is the President of the business. Mr. Eumil Matthew Villaflor will
be the Vice President. Under Mr. Villaflor, Ms. Keith Denise Jaum will act
as the Finance and Operations Manager, while Mr. John Ryan Manguit as
the Sales and Marketing Manager and the last is the Purchasing
Department which Mr. Ralph Cardones will handle.
Organizational Chart
President
Vice president
PURCHASING SALES AND MARKETING
MANAGER MANAGER
FINANCE AND
OPERATIONS
MANAGER
5.4 ROLES AND RESPONSIBILITIES
Below are the roles with specific tasks assigned to
each member of the executive management team:
Ms. Kreizel Tiongson, President
She is the one responsible for the overall work and success of the
entire business. She is also the highest-ranking executive manager in an
organization which means she has the ultimate authority to make the final
decisions.
Mr. Eumil Matthew Villaflor, Vice President
He depends on the strengths and preferences of the company’s
CEO or President but he handles all the internal affairs of the company.
Responsible for the execution for the strategies for the operation and
policies, communicating operational strategies to employees and
overseeing human resource development proposed by the President and
the rest of the company’s senior leadership.
Ms. Keith Denise Jaum, Finance and Operations Manager
A financial operations manager is the one who oversees the
conduct of financial activities. She is task to do the financial reports l,
developing strategies for investment, overseeing financial transactions
and working with the other employees with the company’s finance
department.
Mr. Ralph Benedict Cardones, Purchasing Manager
He evaluate suppliers based on price, quality and delivery speed.
Negotiate contracts on behalf of the business. Also he analyze price
proposals, financial reports and other information to determine reasonable
prices and maintain and review records of items bought, costs, deliveries,
product performance and inventories.
Mr. John Ryan Managuit, Sales and Marketing Manager
He observes the market, competitors and industry trends and
drives strategies for increasing awareness of the company’s product
among the target audience group and he is responsible for analyzing
budgets and making sure the sales team is on track with its quotas and
goals.
5.5 SALARY REQUIREMENTS
The Salary requirement and compensation package of each
roles of OHDAM is negotiable and flexible based upon the specific
tasks.
The President will receive a salary range of P650,000-
P830,000 per annum or P54,000-P69,000 gross per month.
The Vice President will receive a salary range of P530,000-
P590,000 per annum or P44,000-P49,000 gross per month.
The Finance and Operations Manager will receive a salary
range of P440,000- P500,000 per annum or P36,000-P41,000
gross per month.
The Sales and Marketing will receive a salary range of
P440,000- P500,000 per annum or P36,000-P41,000 gross per
month.
The Purchasing Manager will receive a salary range of
P440,000- P500,000 per annum or P36,000-P41,000 gross per
month.
6.0 OPERATIONAL PLAN
6.1 EVALUATION OF SUPPLIERS
6.2 MATERIALS REQUISITION AND RECEIVING PROCEDURES
6.3 STORAGE AND INVENTORY CONTROL SYSTEM
6.4 SHIPMENTS SYSTEM AND CONTROL
6.5 FUNCTIONS OF SUPPORT SERVICES
7.0 MARKETING PLAN
OHDAMN It's Darla's Tambayan will target game playing
customers, food lovers, people who love to hangout and read books .
7.1 SMART MARKETING OBJECTIVES
To increase profit by 20% in two months
Maintain a staff of enthusiastic employees excited to
share their Internet knowledge with OHDAMN
customers.
To find 5% of new costumers by the end of the month.
7.2 PRODUCT / SERVICE OFFERING
EATING AREA
Foods:
(Merienda)
Iced Coffee Grilled Cheese
Nachos- 55php Cheesy Fries Shakes
Kropek Iced Tea Coca-Cola
(Breakfast/Lunch/Dinner)
Hungarian Pancakes Chicken Fillet
Spareribs Pork Chop
Chicken Skin Chicken Pesto
GAMING AREA
Includes: Microsoft Xbox, Xbox 360, and Xbox One,
Play Station 1, 2, 3, and 4, Nintendo Switch and WII
Console, Nintendo GameCube
50php/hr (any game; 1 player only)
70php/hr (any game; 2 players)
MEETING & RESTING AREA
Includes: Wifi, Air Conditioner, Tables and Chairs,
Whiteboards, Projectors, Beds, Pillows and Blankets.
80php/first 3 hours (students and senior citizen)
90php/first 3 hours (regular)
7.3 TARGET MARKET
OHDAMN its Darla’s Tambayan will focus on three customer
segments:
Students – Since OHDAM is located in La Salle
Avenue, most customers would probably be the
students. It’s a good place for students who want to
do their school works comfortably, eat something
good when they are hungry, or even relax when they
feel tired.
Youths – This target group covers from 8-17 years
old.
Adults – Not everyone is fun of games but some
adults preferably like to spend their time hanging out
in a café, eat an affordable meal, read books and just
chill with or without company.
7.4 UNIQUE SELLING PROPOSITION (USP)
To succeed, OHDAM!
7.5 PRICING STRATEGY
We do not want to overprice our services, and that is why we
will go around and sample the price system of other businesses like
our gaming space business. The nature of this business services
makes it easier for operators in this industry to charge his/her
clients fees based on the number of hours / time spent; or
basically the food that they are going to order from us.
7.6 DISTRIBUTION PLAN
The main focus of the business is to penetrate the students
in University of St. La Salle Bacolod City. Once the business had
been set up, the business will also try to enlarge and penetrate
other schools in Bacolod City.
OHDAM will use its skills in advertising the business to
convince the students to try our services. We will make our
advertisement more creative that will catch the costumers eyes.
7.7 MARKETING MATERIALS
The business will actively inform the possible costumers in
the area that our business will be established. We’ll inform and
promote our product through the use of different marketing
materials.
• Print Materials- To produce flyers and product brochures to
persuade our target costumers about the business products
and services.
• Signs, Tarpaulins and Banners- To make banners, posters
and tarpaulins to increase the perception of the business.
• Social Media Marketing- To create an official facebook
page to establish the presence of the business through
social media accounts. Create catchy marketing content to
attract more customers.
7.8 MARKETING STRATEGY
The Business marketing strategy is to focus on
students that are stressed who want to chill out and relax a little bit.
Offering them a relaxing place for them to chill out, they can buy
ice coffee while they’re reading or talking with their friends.
In order, for the business to capture the first costumer
segment, the partnership will use the social marketing strategy; it
will be supported by our official facebook page and other social
media accounts. We will also use some printing materials such as
flyers and brochures to support our business marketing strategy.
7.9 SITUATION ANALYSIS SUPPORTED WITH SWOT MATRIX
Strength:
Our core strength lays in our service offerings, the
power of our team and the state of the art OHDAMN's equipment
and software applications that we have – fast, secured and reliable
internet. We have a team that can go all the way to give our clients
value for their money.
Weakness:
As a new business, it might take some time for our
organization to break into the market and attract some well –
established corporate clients; that is perhaps our major weakness.
Another weakness is that we may not have the required
cash to pump into the promotion of our business the way we would
want to.
Opportunities:
The opportunities in this business industry are massive
especially in places with many people, and we are ready to take
advantage of any opportunity that comes our way.
Threats:
The truth is that with the advancement of technology and
cheaper internet data bundles, it is now easier for organizations to
conduct their teleconference from their office and for individuals to
purchase internet bundle and browse on their mobile gadgets
(smart phones, tablets and pads).
So also, just like any other business, one of the major
threats that we are likely going to face is economic downturn. It is a
fact that economic downturn affects purchasing / spending power.
Another threat that may likely confront us is the arrival of a gaming
space in same location where our target market exist and who may
want to adopt same business model like us.
8.0 FINANCIAL PLAN
OH DAMN! It’s Darla’s Tambayan!
Income (Sales, Total Sales)
Cost Of Good Sold
Total Cost of Goods Sold
Gross Profit
Expenses (Marketing Materials, Salaries (4 Employees), Utilities (Water,
Electricity, Phone, and Internet), Production Materials, Transportation
(Gas/Fuel for company vehicle/s), other: Computer Software)
Expenses Total
Net Profit before Tax
OH DAMN! It’s Darla’s
Tambayan
Profit and Loss
Statement
Year Ended December
31, 2018
Income
Sales 850,000.00
Total sales 850,000.00
Cost of Goods Sold 655,000.00
Total Cost of Goods 655,000.00
Sold (COGS)
Gross Profit 195,000.00
Expenses:
Marketing Materials 156,750.00
Salaries (4 Employees) 21,000.00
Utilities (Water, Electricity, 23,985.00
Phone, Internet)
Production Materials 178,465.00
Transportation (Gas/Fuel for
company Vehicle 12,000.00
Other: Computer Software 55,850.00
Expenses Total 448,050.00
Net Profit Before Tax 206,950.00
In conclusion, the business has attained an amount double to the provided
capital of Php100, 000.00. Thus, the business were capable of covering
up all expected expenditures and has the ability to provide massive
chances of accomplishing more
