Print Media
The print media is composed of newspapers, community newsletters, wire services, magazines, and
other publications. Within these publications, there are two main divisions of labor: reporting and
editing. Reporters are the newspaper writers who investigate newsworthy events and interesting
stories. Editors assign stories to reporters, edit story content, and decide which stories to print.
Advantages Disadvantages
-Flashy magazines are always popular among -If you are targeting the global audience, then this
consumers and are often read by them for a is not the medium you should go for. Instead, the
particular period of time in a month. The monthly internet has a much wider reach than print media
magazines are the best way to bring attention to in this.
any advertisements. -Placing an advertisement in print media requires a
-Print media is an easy medium to spread lot of planning and time. In this case, you are faced
awareness or advertise to any particular with flexibility problem, particularly when you
geographical area. Like, a local newspaper is the work in tight deadlines.
best way to spread the news about any local event -In fact, there are many limitations when it comes
of the place. to targeting your audience as the particular
-Some forms of the print media have huge and newspaper may not be available to the audience
trusted followers. This is definitely a great boost to all the time. On the other hand, a person can get
attract readership. access to the internet from anywhere and
-Print media allows you to choose your own space everywhere.
for advertisement, thus, you can manage your -Besides, most of the time, your advertisement
budget and expenses while planning for the might get lost among all other ads and editorials.
advertisement. Plus, the lifespan of newspaper and magazines is
very short as people have a tendency to throw
them or keep them aside after one day of reading.
Electronic Media
Electronic media are media that use electronics or electromechanical audience to access the content.
This is in contrast to static media (mainly print media), which today are most often created
electronically, but do not require electronics to be accessed by the end user in the printed form. The
primary electronic media sources familiar to the general public are video recordings, audio
recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new
media are in the form of digital media. However, electronic media may be in either analogue
electronics data or digital electronic data format.
Advantages Disadvantages
online newspapers provide information instantly -everyone is to caught up in the news because it is
keeps everyone get up to date instant
they also are free -putting ancient newspaper companies out of
they are Eco-friendly and don't waste paper business
they can be accessed anywhere with a computer -the new has to resort to negative approaches and
instead of just on your door step unimportant stories to keep up
-these stories could be full of mistakes and untrue
because of the spped they have to put them on
the web.
Radio or Television Media
Broadcast media is the most expedient means to transmit information immediately to the widest
possible audience, although the Internet currently challenges television as the primary source of both
news and other recreational content (e.g., movies, sitcoms, etc.).
Advantages Disadvantages
-Affordability: To make a dent in radio, you -Poor attentiveness and fragmentation: A primary
typically buy a package that runs for at least a drawback of radio is that people listening to it are
month. The cost of ad spots and packages varies often engaged in other activities, such as driving,
greatly by location, but expect to pay $2,000 to reports Cable One. Therefore, you don't normally
$3,000 per week in cities or metro areas, according get the same level of attention and engagement
to Entrepreneur. Campaigns in smaller local with your ad as you might through other media. It
markets may run as low as several hundred dollars can take many impressions before a listener
per month. Relative to television and other media actually hears your message.
used to reach a large audience, radio is cost- -Lack of visual appeal: Whereas television, the
efficient. other prominent broadcast medium, has multi-
-Wide reach: The ability to schedule ad spots sensory appeal, radio can only impact your
throughout the week at various times of day audience through sound. You don't have imagery
allows for wide local reach. The ability to to play with. It takes very talented copywriters to
advertising regionally and nationally enhances the instill theater of the mind with the listening
reach for companies with broader geographic audience.
offerings. -Complex national buying processes: Buying radio
-Audience targeting: Radio is among the best advertising for regional or national campaigns gets
media at enabling target audience selectivity. a bit chaotic. Large media conglomerates often
Format and music genre greatly influence the own stations throughout the country; but they are
types of people that listen to stations. Before fragmented across regions. Therefore, national
buying spots, you get access to statistics that detail advertisers sometimes have to buy spots through
average listeners per hour with demographic multiple regional stations rather than through one
breakdowns. This data allows you to select the national station.
right market for your message.
-Timely message delivery: Placement flexibility is
an advantage with radio. You can have a message
produced and presented to the market within a
few decisions from your decision to buy. Stations
often include production costs in with package
purchases, according to Entrepreneur.
Interpersonal Communication
Interpersonal communication can take place in face-to-face settings, as well as
through media platforms, such as social media. The study of interpersonal communication looks at a
variety of elements that contribute to the interpersonal communication experience.
Interpersonal communication is an exchange of information between two or more people.[1] It is also an
area of study and research that seeks to understand how humans use verbal and nonverbal cues to
accomplish a number of personal and relational goals.[1] Generally, interpersonal communication
research has contributed to at least six distinct categories of inquiry: 1) how humans adjust and adapt
their verbal and nonverbal communication during face-to-face communication, 2) the processes of
message production, 3) how uncertainty influences our behavior and information-management
strategies, 4) deceptive communication, 5) relational dialectics, and 6) social interaction that is mediated
by technology.
