I-1_DEVANG UPADHYAY
Assignment Code I_1
Devang vijay Upadhyay
[email protected]BUSINESS PERSON 1
Name: Ramakant Barwe
Age: 48
Education : No Qualification
Full Address of Business Place : Saibaba nagar, opp. Kerkars
Ground, Borivali W, Mum-92
BUSINESS PERSON 2
Name: Rameshwar Chauhan
Age: 43
Education : 4th std
Full Address of Business Place : Veena Santoor,
Opp Anandi bai college
Borivili (w)
Mumbai-92
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MILK MAN:
PART A: BUSINESS MIX
1. Past: Working in a milk shop and Distributing milk bag door to door (for 4
years).
Present: Opened his own shop and Selling Milk, Curd, Shrikhand, Paneer,
Mawa, Ice cream and Cold Drinks and also give free home delivery service.
Future: Wants to open one more shop so that he can continue same activity
on large scale.
2. Past: For the entire product additional rs.1.5. on market price.
Present: Milk- additional rs3 on m.p. For Curd, Paneer , Mawa- Varies as per
milk price. Ice cream & Cold drink- additional rs2 on m.p. Increased his price
cause of area he is in.
Future: Will be Fluctuating as per market condition.
3. Past: By selling Milk Door to door, Preserving excess stock of milk an using it
next day, Selling Milk products at reasonable rate.
Present: Selling milk on credit basis to regular customer, giving Door to door
facility for milk and other products, providing Visiting card to new customer,
Building good customer relationship.
Future: Continuing same activity and selling milk to different dealers.
4. Past: His Cousin was Owner, Crowded area, Decent people.
Present: Developing area, Reasonable rent due to which he can stick to that
place for longer period, Decent public in area.
Future: Wants to open shop in Same place due to same reason.
5. Past: By Building good customer relationship, Selling Quality product and by
selling pamphlets in unknown places.
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Present: Providing Visiting cards, has kept Intercom facility for whole complex
in which his shop is situated and provides free home delivery to every flat, sell
Quality products, very good Customer Relationship, gives Credit facility.
Future: Building good relationship with other dealers so that he can sell his
product to them.
PART B: DAILY LIFE OF THE BUSINESS PERSON
1. Past: As he was working with in his cousin’s shop he was earning 2,000 per
month.
Present: Around rs400 per day, and total Net profit is around 15000 per
month.
Future: wants to earn around 50,000 per month.
2. Past: By appointing few employees at low cost, Using excess milk to make
milk products or preserving it and using it next day.
Present: Buying product as per requirement, Making milk products out of
excess milk, has big preservation facility through which he can preserve his
products for longer period, giving credit facility to known Customers and Applies
his Experience.
Future: New preservation techniques.
3. Past: Everything was handled by his Cousin.
Present: Does most of his business on cash basis, has made perfect Process
and works accordingly.
Future: he will own one more shop and give it on rent so that he could invest
more in other products also.
4. Past: Keeping records of customer in register and applying his cousin’s
experience.
Present: Years of his experience as a worker and as a owner, Maintaining
Register so that he can predict how much to purchase, Demand of product in
market.
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Future: His years of Experience will work.
5. Past: Wake up timing- 4.30 am. Morning Home delivery- 5.30am-9.30am.
Lunch time and rest- 12.00pm to 2.00pm. Evening Home delivery- 5.00pm to
7.00pm. Closing shop- 11.pm.
Present: Wakes at- 4.00am. Checking milk container which comes at
4.30.am. Lunch time and rest- 12.00pm to 2.00pm. Stay’s in shop or visit’s
different dealers to know market condition. Closing shop- 11.30pm.
PART C: BUSINESS AND ITS IMPACT
1. Past: Quality product, Customer Relationship and Less Competitors.
Present: Reasonable Price, Selling variety of product except milk products,
Good Quality, Situated in huge complex, Maintains good customer relationship,
Demand for milk and milk product is increasing.
Future: Will sell product at discounted rate as compared to other milk shops
to attract more customers.
2. Past: Milk is important ingredient of life so milk shop had great importance in
society, Easy Availability of milk makes one’s job easy.
Present: Shop plays important role Due to easy availability and home delivery
of milk, Other milk product are sold at reasonable rate so its affordable to
people.
Future: Would have great importance in society as not only customer but also
dealers would purchase from his shop.
3. Past: Quantity at which customer buys milk.
Present: Rate at which milk is purchased and sold, Quantity demanded for
milk, Demand for products like cold drink & ice cream, increasing customers.
Future: Demand for his products from customers and dealers.
4. Past: Fewer competitors in that area, Quality of product.
Present: Place of shop, Good customer relationship, Credit facility, Selling
variety of products except milk, Quality of milk, Better Service.
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Future: Selling of milk and other products on large scale at discount rate.
5. Past: Local public, People who are interested in buying milk products, it would
increase selling by providing best quality milk and because of which customer
interested in home delivery of milk would increase.
Present: Customers- Local public, Residential public (for home delivery),
youngsters & Children (provides ice cream & Cold drink) Prospective customer:
Other dealers (if he sales at discounted rate compared to other milk shop).
Future: Customers from different area & Other milk dealers.
PART D: THE MARKET
1. Past: Wholesaler of milk, Transporters (to supply milk).
Present: Wholesaler of milk, Transporters, Distributers of ice cream & cold
drink.
2. Past: Different milk shops, Milk Wholesalers.
Present: Milk retailers, Different Companies selling Milk Products which is
easily available in general stores (amul, mahnanda, gokul etc), Wholesaler of
milk.
Future: Upcoming milk product Companies for e.g. Reliance.
3. Past: Retailers of milk, General stores selling different milk products.
Present: Upcoming Companies manufacturing Milk products (Reliance
industries), Retail Outlets selling milk products at discounted rates.
4. Past: Milk powder, Readymade milk products sold by different companies.
Present: Readymade Curd packets sold by companies like Amul, Masti Dahi
etc. Milk powder, Cheese retailers, Readymade Tea making powder.
5. Past: Selling good quality of milk, building customer relationship, marketing of
their shop.
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Present: Selling milk at reasonable rate, Providing good Quality of milk,
Selling fresh milk products at reasonable rate, providing Credit facility, Good
Customer Relationship.
Future: Providing best Quality of milk product in markets, Distributing milk on
large scale.
PART E: BUSINESS DIFFERENTIATOR AND CREATORS
1. Answer-
Good Quality of Milk as compared to other milk retailers.
Intercom facility in building where shop is situated and providing free
home delivery for every product he keeps.
Reasonable rate of milk products.
Best Customer Relationship.
2. CLV play important role in his business due to following reasons-
Daily revenue depends on such customer
They act as marketer for them
Milk man can estimate his profit
ACTION TAKEN BY MILKMAN TO GRAP THE INTEREST OF CUSTOMER:
Provides prompt service to them
Provides credit facility
At times provides additional quantity
3. Answer-
STRENGTH: WEAKNESS:
Quality product at reasonable Shop is not in crowded area
rate Do not have enough
Good Customer Relationship Preservation facility
Provides service On time
OPPORTUNITIES: THREATS:
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To purchase and supply milk on Upcoming Companies of milk
large scale products
Selling of other products on Easy availibity of milk products
large scale in general stores
Due to quality product and service Due to less preservation facility
he can sell milk on large scale. there would not be enough stock of
milk products, so customer will
attract towards other stores
4. Answer:
Due to good quality of milk he can attract more customer and increase his
sale
By increasing in sale he can invest in preservation machine.
Cause of his reasonable rates he can attract people from different areas.
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COBBLER:
PART A: BUSINESS MIX
1. Past: Working in small scale shoe making co.
Present: Stitching and selling of gents and ladies footwear, Repairing
umbrella, sole and chain.
Future: Continuing same task and selling more variety of shoes on large
scale.
2. Past: As per market condition.
Present: a) Shoes: in such a way that he makes profit for rs.50 per shoe.
b) Stitching: Rs.5 per 5 stitches (taaka). c) Repairing Umbrella: d)
Future: As per market condition
3. Past: Sells to distributer.
Present: Sells some of his products to other dealers, sells quality product, Use
extra piece of leather in repairing footwear.
Future: not yet decided.
4. Past: Cause his brother was working in the same firm
Present: Crowded area, Sophisticated people, Near to his place, Close to bus
stop, Familiar to people around him.
Future: Same reason.
5. Past: No need of promotion
Present: Displaying Variety of footwear, Building good customer relationship,
Quality work.
Future: Opening big shop, Selling quality products.
PART B: DAILY LIFE OF THE BUSINESS PERSON
1. Past: Rs.500 per month.
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Present: Approx rs.250 per day(gets around 25 customers per day). Monthly
Net profit is approx. Rs.8,500.
Future: Wants to earn rs.11,000 per month.
2. Past: Not applicable cause he was working in firm.
Present: Increasing rate as per Customer, Takes more order for making shoes,
By doing Over time, Applies his years of Experience, By purchasing material
after taking order from customer,
Future: Will work out as per market conditions.
3. Past: Eating one time a day so that he can save some money.
Present: Optimum use of resources, Tries to save around 1000rs. per month
so that it helps him in future loss, Business only on cash basis.
Future:
4. Past: Waking up at 6.00 am. Office starts at 9.00am and working till 6.00pm.
Present: Wakes up at 5.30am. Open’s his shop at 9.00am. Lunch time
1.30pm to 2.15pm. Tea time- 4.00pm. Closes his shop at 9.00pm.
Future: Not yet decided.
PART C: BUSINESS AND ITS IMPACT
1. Past:
Present: Because Price of his service is reasonable, Quality of work and shoes he
provides, Regular customers, Pace at which he completes his work and Low
quality of footwear sold by dealers.
Future: Variety of footwear he will sell.
2. Past:
Present: His service is important as many people do not have financial ability
to buy new shoes to replace old one.
3. Past: Target Completion
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Present: Time Utility, fulfilling his target by earning particular amt. Of money
per day, satisfying customer by his work.
Future: Selling shoes on higher scale, Targeting youngsters.
4. Past: Demand for the shoes by different firms(as he was working in small
scale co.)
Present: Quality of work, Good customer relationship, Sincerity in work, Place
of his shop, Instant service.
Future: Area of his shop, Displaying products, Variety of footwear.
5. Present: Aged people are his regular customer as he sales such type of shoe.
he can attract younger generation by selling variety of shoe.
Future: Younger generation, Middle and upper middle class people
PART D: THE MARKET
1. Past: Distributors of Raw material.
Present: Leather wholesaler (Malad, bandra), Glue distributor ( Malad),
Thread wholesaler, Nail distributer, Traditional equipments dealer, Discounted
shoe dealer
Future: Leather Wholesaler.
2. Past: Small scale industries
Present: Different Cobblers in same area, Retailers of shoe.
Future: Wholesaler of shoe.
3. Present: New retail shops (D Mart)
Future: Low cost shoe dealers.
4. Present: Instead of using traditional tool using Modern equipments so that it
can utilise his time.
Future: Selling more variety of shoes including girl footwear.
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5. Present: Building good customer relationship, Quality work, Using quality
products.
Future: Selling good quality product at reasonable rate.
PART E: BUSINESS DIFFRENTIATOR AND CREATORS
1. Answer-
Provides Warranty for footwear
Provide his service at low cost
Because of his Good Nature and better customer Relationship.
2. CLV play important role in his business due to following reasons-
Customer could pay more money because of prompt and quality service
Daily revenue depends on them
He can earn more profit by selling shoes to them
ACTION TAKEN BY COBBLER TO GRAP THE INTEREST OF
CUSTOMER:
Giving Priority to such customer
Provide prompt service
3. Answer-
STRENGTH: WEAKNESS:
Provides Quality Service Takes limited order for making
Uses best Quality products shoes
Gives Warranty for footwear he Have fewer Modern equipments
sells
Completes his work on time
OPPURTUNITIES: THREATS:
Getting government license to Upcoming retail shops providing
open big stall footwear at cheap rate.
Deal into footwear for younger Cobblers providing service at low
generation cost with high speed.
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Providing quality product and As he takes limited order customer
service he can attract more could get attracted towards other
customer and can also deal into retail shop.
variety of footwear Will take more time to complete
work as he lacks with modern
equipments.
4. Answer:
As he Provides quality product and service he can attract more
customer.
Can take more order for making footwear and increase his sales
By investing in modern equipment he can finish his work on quickly and
can take more order
By quality of work he can get Getting Government licence and can open
big stall and can sell variety of footwear.
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