12chapter 4
12chapter 4
Fixed deposits in organizations that earn a fixed rate of return over a period
of time are called Fixed Deposits. Financial institutions and NBFCs also accept
such deposits. Deposits thus mobilized are governed by the Companies Act
under Section 58A. These deposits are unsecured, i.e., if the comp'any
defaults, the investor cannot sell the company to recover his capital, thus
making them a risky investment option.
NBFCs are small organizations, and have modest fixed and manpower costs.
Therefore, they can pass on the benefits to the investor in the form of a
higher rate of interest. However, NBFCs suffer from a credibility crisis. So the
credit rating plays a vital role for an NBFC to operate in the competitive
industry where there are alternative segments meeting the customer
requirements. AAA rating is the safest. According to recent RBI guidelines,
NBFCs and companies cannot offer more than 14% rate of interest on public
deposits, however in these times this was subsequently changed to not
higher than rate of interest for NRE deposits. This is a precise example of
how fast changes are occurring in this industry. These changes can be at
times very detrimental and also at times can offer greatly enhanced business
opportunities. Nevertheless, the only factor common in both these extreme
changes is absence of consistency. That would be the most apt way to define
NBFC industry overview in India.
NBFC fixed deposit provides for faster appreciation in the principal amount
than banking fixed deposits and post-office schemes. However, increase in
interest rate is essentially due to the fact that more uncertainty as compared
to banks and post-office schemes. These deposits are suitable for regular
income with the option to receive monthly, quarterly, half-yearly, and annual
interest income. Moreover, the interest rates offered are higher than banks.
However, these deposits provide limited protection against inflation, with
comparatively higher returns than other assured return options.
The central bankers are also reviewing various restrictions on placing banking
funds with NBFCs and may relax prudential ceilings. NBFC representatives
also meet RBI officials over the last few days to avail easier finance since
Commercial Paper (CP) worth Rs. 20,000 crores to Rs. 25,000 crores is
coming up for maturity. The funds are particularly needed for retail finance
because this sector has lately been under strain was the unanimous opinion
of the heads of NBFCs.
CPs are short-term instruments through which companies raise funds from
banks. It is usually rolled over on every maturity date to sustain the flow of
short-term credit to companies. RBI's internal estimates, however, show that
of the total outstanding amount, CPs amounting to Rs. 2,000 crores to Rs.
4,000 crores will immediately need to be rolled over. As a result, RBI is still
debating whether a special refinance window is required for NBFCs in the
current scenario.
Porter has identified five competitive forces that shape every industry and
every market. These forces determine the intenSity of competition and hence
the profitability and attractiveness of an industry. The objective of corporate
strategy should be to modify these competitive forces in a way that improves
the position of the organization. Porter's model supports analysis of the
driving forces in an industry. The intenSity of competition in an industry is a
matter of rooted in its underlining economic structure and goes well beyond
the behavior of the current competitors. The state of competition depends on
five basic competitive forces, which are as below:
.LI.
1. Rivalry among NBFCs is high as there are more than 1000 companies in
India and they are competing high as buyers are flexible.
2. Competitors are equal in size & capabilities. No firm is having market
leadership as many of the companies are having capabilities.
3. Rivalry is strong as switching cost is negligible. In NBFC sector there can
be a switchover to another if competitor are providing beneficial services
for instance in the business of hire purchase business person is interested
in interest rate and they will switch over when rivals are providing less
rate scheme.
4. Acquisition & bolstering strategy of rivals is ongoing. Firms that are losing
ground or in financial trouble often react aggressively by acquiring rivals,
introducing new products, boosting advertising, flexible product mix to
capture a hotly contested market share.
5. Rival competition is more due to constraints. The higher the exit barriers,
the stronger the incentive for existing rivals to remain and compete as
best they can, even though they may be earning low profits or even
incurring losses.
6. Competition from external sector is more volatile as related industry
competes with NBFC sector as in areas including hire purchase, lease,
loan, etc.
It is easier for other companies to enter this industry and the competition in
an industry will be the higher. In such a Situation, new entrants could change
major determinants of the market environment (e.g. market shares, prices,
customer loyalty) at any time. There is always a latent pressure for reaction
and adjustment for existing players in this industry.
1. In the NBFC sector the initial investments requirement is very high. The
company required Rs. 25 lacs to start operations and also there is most
fixed costs to run operations so these factors are affecting the entry of
the new entrants.
2. Economies of scale in NBFC sector, there is more difficult to achive
economies of scale in very few year because it needs more investment in
this sector so it affect the entry of new entrance
3. In NBFC sector there is requirement of license from for operating the
business. So this also affects the entry of players in the industry.
4. In NBFC sector, most important resource is money and expert man power
which is scare so these factors also affect the entry of new entrance.
5. Switching cost for customers is very low for customers so it becomes easy
to attract customer by providing more benefits then other competitors.
6. Legislation and government action in this sector is very strict. Every NBFC
is required to follow RBI norms and regulations. There is also high degree
of compliance requirement from RBI to start new NBFC.
Threat of Substitutes
A threat from substitutes exists if there are alternative products with lower
prices of better performance parameters for the same purpose. This category
also relates to complementary products.
The term 'depositors' comprises all sources for inputs that are needed in
order to provide goods or services.
The buying industry has low barriers to entry. In such Situations, the buying
industry often faces a high pressure on margins from their depositors. The
relationship to powerful depositors can potentially reduce strategic options
for the organization.
1. In NBFC sector, the investors who invest their money in NBFCs are
considering the depositors for the industry because money is the main
resource for the industry.
2. In context to NBFCs following factor affecting the bargaining power of the
depositors, number of depositors are more for this sector so bargaining
power is a bit low but at same time depositors have many option to invest
their money in many other alternative which may increase their
bargaining power.
Barriers of NBFCs
- 1. Many NBFCs raise deposits from investors similar to a bank but with
greater risk of non performance and default.
2. NBFCs have lower trust quotient as compared to a regular Banks
3. DFIs and NBFCs do not have larger number of retail branches as banks
do. This limits their access to low cost savings deposits and makes them
rely on agents to attract the relatively more expensive retail and
corporate deposits.
4. Credit ration is mandatory with Volatility-Lending is their main business,
which makes the NBFCs highly volatile.
S. Carry a higher risk, since they face constant threat of being downgraded
in credit ratings. Also they are unsecured, so you stand to lose your
entire amount unless you invest in NBFCs with the highest credit rating.
6. Too narrow a product line relative to rivals is a concern as NBFCs cannot
accept depOSits for less than 12 months or more than 60 months and
cannot give gifts or incentives.
7. NBFCs have to bear high cost of fund and stiff competition with Financial
Services as well as with banking sector.
S. NBFCs have small balance sheet size resulting in high cost of funds and
low asset profit and inability to raise funds due to RBI restriction.
1. NBFCs are able to earn higher returns due to their ability to manage
higher risk assets, for instance auto financing is high yielding but faces
limited competition from banks.
2. Liquidity Factor is of high importance as Investors can withdraw money
before maturity. They can also take a loan against deposit. NBFCs readily
give such loans. So this flexibility will ensure that future customers will be
tempted towards NBFCs.
3. NBFCs have been helping to bridge the credit gaps in several sectors
which traditional institutions such as banks are unable to fulfill.
4. Good returns the returns from NBFCs can be higher than those of the
manufacturing companies. Selected NBFCs with a high credit rating were
offering interest rates in the range of 12% to 14% on one-year deposits.
5. NBFCs are characterized by their ability to provide niche financial services
and due to their relative organizational flexibility they can often provide
tailor-made services relatively faster than banks and financial institutions.
6. The Reserve Bank of India (RBI) released final guidelines for non-banking
financial companies (NBFCs) to enter the insurance business.
7. NBFCs have the ability to grow rapidly because of sharply rising demand
in automobile sector. To an extent both industries have become
complementary in this segment where their growth is directly co-related
in terms of lending and sales.
8. With GDP growth forecast of 6-7% over the next few years, the Indian
economy will continue to provide several growth opportunities. The
increased thrust on the infrastructure sectors, including power, reads,
ports, telecom another urban infrastructure projects will continue to
provide excellent investment opportunities in the future.
9. In addition, the service sector, which is growing at rapid pace and
contributes substantially to GDP, will provide many new opportunities or
the financial service industry in India with deposits available at lesser
costs over the next few years.
- NBFC sector continues to face competitive pressures from the banking sector
and financial institutions due to their increased penetration in the consumer
financing market, with comparatively low cost of funds at their disposal.
RBI Regulations
Till 1997 there was an unorganized NBFC sector. As the NBFC emerged as
one of the major competitor of banks, the RBI made rules and regulation to
-+ organize the sector. RBI made regulations that NBFCs have to register
themselves and made it mandatory for NBFC wanting to raise funds through
public deposits. RBI is constantly monitoring NBFCs and framing regulations
from time to time to regulate the sector.
Taxation Regulations
NBFC sector is liable to pay income tax per the section 269T under income
tax regulation. As NBFCs fall under service tax norms, mostly hire purchase
and lease financing companies are liable to pay service taxes.
For Ceiling
The ceiling of FDI in NBFC industry is 50%. This is also affects growth of the
sector because foreign direct investment adds viable leverage in the cost of
net owned funds and hence plays an important role in growth of NBFC.
Economic Factors
Following are the economical factors which affect the NBFC industry:
Inflation
Recent inflation rate has been 3.6% but over the recent past months it has
ranged from 12% to 5% and has been highly volatile in the entire history.
This affects NBFCs in the long run as rise in inflation rate will affect the
disposable income and thus it will affect the savings and cost to raise funds,
Interest Rate
As per the RBI regulation, the NBFC cannot offer more than 11% on public
deposit if than there is any change in for banking industry's interest rates it
will directly affect the NBFCs the collection of deposit from public.
Social Factors
Following are the social factors which affect non banking financial services
industry.
1. Due of industrialization more rural people are attracted towards the urban
areas, which has resulted into the emergence of a large middle class.
2. India is coming out of its typical mentality that the debt is bad. More and
more people of people of middle class and upper middle class are buying
computer, television, vehicles and also home on installment this is
positive sign of NBFCs .
3. NBFCs are providing loan to those whose application is denied by bank or
any other financial institution so it is providing venture capital for new
businesses. This is again helpful in generating further opportunities for
gainful employment and in turn creating an additional customer segment.
4. Development of rural areas is also on the wheel as rural class population
has gone up from 25% to 32% which indicate that there is vast
opportunity in rural area.
Following are the technical factors, which affect the non-banking financial
services industry.
Internet
Through internet an NBFC can provide its information of customers. Further,
it can also shorten the process as customers planning to avail loans can get
detail about the interest rate, EM I, tax benefits, etc.
Telecommunication Services
Customer can use help lines for information about existing loans and many
NBFCs have replaced physical discussion by telephonic discussions. This
again benefits the way the business is conducted and facilitating customers.
Interconnected Branches
NBFCs which are well managed and which are widely spread all over the
country are connected with one another through information technology.
MIS Application
Information technology can be a great advantage to automate all the
functions of NBFCs it is useful in maintaining, gathering data and refine
organizational systems which enhance decisions and ensure data availability
easily whenever required by them.
The RBI has been a fatherly figure in the development and nurturing of
NBFCs in India. It has constantly monitored the progress at each and every
stage and has made NBFCs an integral part of the financial system in India.
It is often argued that NBFCs are overly regulated and to an extent these act
as entry barriers for NBFCs in various segments where they have more
competence and competitive advantage over the traditional lending
institutions. On the other hand the investor protection regulations have been
welcomed by the investors but at the same time have raised doubt over the
competency of NBFCs in raising funds in a confident manner.
In the past few years, RBI has cancelled the certificate of registration issued
to various NBFCs for e.g. Maanasa Auto Finance Private Limited and M.G.
Kalyan Leafin & Investments Limited, both Hyderabad based NBFCs, for
carrying the activities of an NBFC due to non compliance reasons. This shows
ample evidence of RBI's interest in regulating and ensuring accountability
from this sector.
The various changes that have been affected by RBI in these current times
spread over the past years have been summarized below.
From January 2000 onwards, it was decided that it is the obligation of NBFC
to intimate the details of maturity of the deposit to the depOSitor at least two
months before the date of maturity of the deposit.
NBFC can allow interest on an overdue public deposit or a portion of the said
overdue deposit from the date of maturity of the deposit subject to the
conditions that the total amount of overdue deposit or the part thereof is
renewed in accordance with other relevant provisions, from the date of its
No NBFC shall grant any loan against a public deposit or make premature
repayment of a public deposit within a period of three months from the date
of its acceptance. In the case of a deposit accepted prior to the aforesaid
date, such NBFC may, if so permitted by the terms and conditions of
acceptance of such deposit, repay it prematurely at the request of the
depositor, after the expiry of three months from the date of deposit or grant
a loan up to 75% of the amount of public deposit to a depositor after the
expiry of three months from the date of deposit at a rate of interest two
percentage pOints above the interest rate payable on the deposit.
Every NBFC shall keep one or more registers in respect of all deposits in
which shall be entered separately in the case of each depOSitor in respect of
the deposit accounts opened by that branch of the company and a
consolidated register for all the branches taken together at the registered
office of the company and shall be preserved in good order for a period of not
less than eight calendar years following the financial year in which the latest
entry is made of the repayment or renewal of any deposit of which
particulars are contained in the register.
NBFC receiving any amount in the ordinary course of its business as security
deposit from any of its employees for due performance of his duties shall
keep such amount in an account with a scheduled commercial bank or in a
post office in the joint names of the employee and the company.
- audited balance sheet as on the last date of each financial year and an
audited profit and loss account in respect of that year as passed by the
company in general meeting together with a copy of the report of the Board
of Directors laid before the company and a certificate from its auditor, to the
effect that the full amount of liabilities to the depositors of the company,
including interest payable thereon, are properly reflected in the balance
sheet, and that the company is in a position to meet the amount of such
liabilities to the depositors.
From July 2000, the amount payable by way of interest, premium, bonus or
other advantage, by whatever name called, by a RNBC in respect of deposits
received from that date, shall not be less than 6% per annum.
From May 1987, no RNBC shall forfeit any amount deposited by a depOSitor,
or any interest, premium bonus or other advantage accrued thereon.
Every RNBC shall furnish to every depOSitor or his agent, a receipt for every
amount which has been or which may be received by the company by way of
deposit before or after the commencement of these Directions.
Post these major grass root changes in the fundamental way in which
business was conducted by NBFCs, the RBI has continued to strengthen the
sector with enhanced regulations that predominantly protect the interest of
the investors and also operationally lead the NBFCs to be more efficient and
compete on a fair ground in terms of regulations. The major changes that
have occurred in the recent years have been summarized below.
February 2005
NBFCs were advised to follow certain customer identification procedure for
opening of accounts and monitoring transactions of a suspicious nature for
the purpose of reporting it to appropriate authority. These guidelines have
been revisited in the context of the Recommendations made by the Financial
June 2005
All NBFCs including RNBCs were informed about for widening scope of
infrastructure lending and increase in the risk weight for exposure to public
financial institutions (PFIs). Specific segments included construction relating
to projects involving agro-processing and supply of inputs to agriculture,
construction for preservation and storage of processed agro products,
perishable goods such as fruits, vegetables and flowers including testing
facilities for quality and construction of educational institutions and hospitals.
August 2005
The developments in prudential standards for the banking system pertaining
to the period for which a non-performing asset remains a substandard asset
or period after which a sub-standard asset would become doubtful assets
were also issued for financing of infrastructure projects by NBFCs.
Accordingly, an asset would be classified as sub-standard asset, if it remains
non-performing for a period not exceeding 18 months, instead of the present
norm of 24 months. Also, an asset would be classified as doubtful if it
remains non- performing for a period exceeding 18 months instead of
present norm of 24 months. The NBFCs can restructure or reschedule or
renegotiate the terms of infrastructure loan agreement as per broad policy
framework laid down by their Board of Directors. If the amount of interest
due, is converted into equity or any other instrument, and income is
November 2005
In a mid-term review of the Annual Policy pertaining to Banking Finance to
NBFCs, banks are precluded from granting finance against existing assets
whether by way of term loans for purchase of such assets or by way of
finance to leasing companies for purchase and release of such assets.
However, in view of the expertise gained by NBFCs in financing second hand
assets and to encourage credit dispensation, it is proposed that banks may
extend finance to NBFCs against second hand assets financed by them,
provided suitable loan policies duly approved by the boards.
Februarv 2006
This was regarding entry of NBFCs into Insurance Business, here, permitted
NBFCs registered with the Reserve Bank to set up insurance joint ventures
for undertaking insurance business with risk participation and also to
undertake insurance business as agents of insurance companies on fee basis.
However, before entering into insurance buSiness, NBFCs are required to
obtain prior approval of the Insurance Regulatory and Development Authority
(IRDA) and RBI. Further, NBFCs should not adopt any restrictive practice of
forcing its customers to go in only for a particular insurance company in
respect of assets financed by the NBFC. The customers should be allowed to
exercise their own discretion. The premium should be paid by the insured
directly to the insurance company without routing through the NBFC.
May 2006
The Government today revised foreign equity investment in NBFCs granting
permission to holding NBFCs to set up 100% downstream subsidiaries with a
minimum capital of US$ 5 million (Rs. 22 crores). The holding NBFC with
minimum capital of US$ 50 million (Rs. 220 crores), will however have to
disinvest its equity to minimum extent of 25% through a public offering,
March 2007
The Amendment to RBI Regulations for NBFCs for safe custody of liquid asset
securities in an exclusive demat account was incorporated in view certain
developments and changes in market conditions. These were relating to
NBFCs including RNBCs required to maintain liquid assets in the form of
Government securities/guaranteed bonds and lodge such securities in a
Constituents' SubSidiary General ledger (CSGl) Account with a scheduled
commercial bank (SCB) / Stock Holding Corporation of India ltd., (SHCIl) or
in a demat account with a depository through a depository participant (DP)
registered with Securities & Exchange Board of India (SEBI) or with a branch
of SCB to the extent such securities are yet to be dematerialised.
August 2007
RBI has permitted NBFCs to enter into ready forward contracts in gilts
(including reverse ready forward contracts). The NBFCs should scrupulously
adhere to the restrictions and requirements for entering into such deals and
meticulously comply with the related instructions. It may be noted that
NBFCs can transact in Government securities held in excess of the prescribed
statutory liquid assets requirement.
September 2007
The provisions relating to premature repayment of public depOSits or deposits
mention that a NBFC or MNBC is not permitted to repay any public deposit or
depOSits as the case may be, within a period of three months from the date
Copied below is an example of how well RBI is focused on NBFCs for investor
protection and development of this sector.
'il<dl:q R-ita ~
- KESEKVB BANK OF INDIA
For a complete list of NBFCs, visit: www.nbfcllst.rbi,org,ln
• N8FC:p 1rtc!1,i~ '-'.u;lng, M. pUrehit:J8, !'XIns.nd Inws1men1 oompanl"s, O~QlllfI rrwblU,.!on SlCh.",.. of
compa.nieo!l enQIloe<f In ~ aC1i\Mles.. euch a9 plantation, nldhlB, commodltiee uading, manufacturing..
houllllnQ. ek., 00 nor:oom. undaf eho ~H.lrvl ..... of the RK6r ..... Bank ollndi-a..
The RBI is looking at further strengthening the NBFCs to help the sector grow
in terms of its asset base. RBI has provided NBFCs with an option to move
out of public deposits acceptance activity voluntarily if the regulatory costs
outweighed their benefits. If NBFCs chose to get out of public deposits, the
RBI would help them in their efforts, including imparting training and
technology support.
Recently, the NBFC industry council met the Finance Ministry with the
objective framing regulations from a three-year perspective for NBFC sector.
The council urged the RBI that NBFCs should be viewed as complementing
the banking sector and not competitive as NBFCs played a significant role in
financing road transport and infrastructure and could also reach the
grassroots level through micro finance.
Additional concerns by the council were that NBFCs should have a level field
with housing finance companies in matters such as funding from banks and
access to refinancing institutions such as SIDBI and NABARD. Further, the
However, at the same time the regulations impose too many barriers on
NBFCs that it seems the RBI wants NBFCs to phase out their accepting of
fixed deposits. In the complete absence of a vibrant corporate debt market
or a municipal debt market, this will throw the hapless savers to the mercy of
banks and asset management companies. This will only force more and more
to seek out government savings schemes, leading to increased borrowing
costs for the government as well as explosion in the size of government debt.
The Indian NBFC sector is again set to gain momentum. Very recently,
Australia based South East Asia Bank has sought permission from the Foreign
Investment Promotion Board to establish a wholly owned NBFC in India. The
company, in its application filed with FIPB, has stated that it will be primarily
engaged in project financing and will also take up related financial services.
Top global financial firms which have acquired a foothold in the Indian NBFCs
segment are now pursuing an aggressive strategy to expand their reach
within the country. Fullerton India, a subsidiary of Temasek which is
Singapore government's investment arm, is emerging as one of the most
aggressive players in the financial sector. Other recent entrants in the NBFC
segment include biggies such as AIG Capital while other global players,
namely, Citi Financial and StanChart's Prime Financialm BNP Paribas and
Societe Generale have also entered the business by acquiring stakes in
Indian firms. Besides, the new players have to contend with local firms,
Future Group and Indiabulls which have also forayed into this business
during the past few years.
In the backdrop of general slowdown in the real estate market and some of
the industrial activities coupled with steep decline in the value of some of the
Hopefully, the draining of liquidity in the system will come to the rescue of
savers and allow the emergence of a number of lucrative investment options.
NBFCs are now not a major avenue for investment and resources. About 800
NBFCs held close to Rs. 5,000 crores of deposits at the end of March 2007.
Also, fixed deposits are also not the primary source of finance for NBFCs, in
well managed NBFCs they form only about 20% of the total funds mobilized
by the organization.
The prospects for NBFCs are, however, looking up. They could emerge as a
major avenue for investment that offers better returns to investors. The
opportunity could now be lost if these norms are not relaxed a bit by the
regulators. At one time, banks had about Rs. 50,000 crores in the system
that could not be deployed effectively. The excess liquidity forced banks to
peg the rates on term deposits at low levels. The corporate sector also found
it easy to borrow from banks at exceptionally attractive terms. Even firms
such as ICICI, IDBI and several NBFCs relied less on retail funds as cheaper
sources of finance through term deposits, banks and mutual funds became
available. But with the crunch in liquidity, the regulations are the single most
important variable in how the sector designs its future.