Distribution Strategy No.
2: Market Penetration
Action Plan No. 1: Expand product distribution through sports outlets
Table 13.3
Activity Timetable Responsibility Budget
Notify third party supplier
about the distribution 1 day Distribution Team P 20,000
locations of the sports outlets
Allocation and distribution of
2 weeks Marketing Manager
sports outlets
Quality check of the sports Supplier’s
2 weeks 15,000
outlets Representative
Supplier’s
Do necessary adjustments 1 day 15,000
Representative
Make a report about the new Supplier’s
1 day Representative 15,000
sports outlets
Review and finalize report 1 day Distribution Manager 25,000
Submit report 1 day Marketing Manager
TOTAL EXPENSES: P 90,000.00
Distribution Strategy No. 2: Market Penetration
Action Plan No. 2: Strengthen distribution in the Online stores
Table 13.4
Activity Timetable Responsibility Budget
List goals and objectives in
strengthening distribution in 1 day Sales Department
online retails stores
Set meeting within trade and
2 days Sales Department
sales department
Create a distribution plan for
5 days Sales Department
online stores
Sales manager
Request an approval letter 3 days
Incorporate necessary Sales Manager
5 days
revisions and finalize the plan
Coordinate and set meetings
5 days Sales Manager
with online retails stores
Discuss the plan on how to
capture the market in the
1 week Sales Manager
appearance of the online
store and website
Review and finalize the
1 week Sales Manager
agreed plan
Implement the plan and sell
1 day Sales Manager
the product in online stores
Distribution Strategy No. 1: Market Development
Action Plan No. 1: Utilize and train sales representatives to push the product in
retail stores and physical stores of The North Face
Table 13.5
Activity Timetable Responsibility Budget
List down objectives 1 day Marketing Team
Conceptualize the orientation 1 day Marketing Team
Finalize the plan 1 day Marketing Team
Send letter proposal to top
3 days Top Management
management
Upon approval of the top
Human Resource
management, set the date of 1 day
Assistant
the orientation
Set the venue of the Human Resource
1 day
orientation Assistant
Inform hired sales
Human Resource
representatives about the 1 day
Assistant
orientation schedule
Send request or go signal for Human Resource
1 day
the orientation Assistant
Evaluate sales force
1 day Marketing Manager
knowledge about the product
Make a report about the
progress and send to top 1 day Marketing Manager
management
Assign and deploy sales force
1 day Distribution Manager P 25,000
to their designated areas
TOTAL EXPENSES: P 25,000.00
Promotional strategy: Market Development
Action plan No. 1: Develop and launch push sales strategies of advertisements to
the new market: Commuters in NCR
Table 13.6
Activity Timetable Responsibility Budget
List down objectives 1 day Marketing Team
Set meeting with the 1 day Marketing Manager
advertising department
5 days Advertising
Create initial IMC Plan
Department
Coordinate with the
1 day Marketing Assistant
advertising department
Request approval of the top
management for other 5 days Marketing Manager
necessary adjustments
Upon approval, create the Advertising
5 days
final IMC Department
Set meeting with the CRM and
Advertising
Social media team under the 1 day
Department
advertising department to
discuss the plan
Work on the promotional
1 week Creatives Department
materials
Present the advertisements 1 day Advertising Department
Make a report about the
progress and send to top 3 months Marketing Manager
management
