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Celebrity Contract Strategy

The document provides information on projected company performance for year 11 and available celebrities to sign contracts with. It shows expectations for key performance metrics like EPS and ROE. There is a table listing 14 celebrities with their appeal indexes in different areas and whether they currently have a contract or are available in year 11 or 12. Another section provides details on how to enter contract offers to the celebrities, with guidance on offer amounts, priorities, and spending caps.

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0% found this document useful (0 votes)
560 views1 page

Celebrity Contract Strategy

The document provides information on projected company performance for year 11 and available celebrities to sign contracts with. It shows expectations for key performance metrics like EPS and ROE. There is a table listing 14 celebrities with their appeal indexes in different areas and whether they currently have a contract or are available in year 11 or 12. Another section provides details on how to enter contract offers to the celebrities, with guidance on offer amounts, priorities, and spending caps.

Uploaded by

Dandy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.

3/8/2019 BSG Decisions & Reports

Projected Year 11 Performance 


Investor Change
Scoring Measures Year 11 Expectation Other Measures Year 11 from Y10
EPS (earnings per share) $2.22 $2.50 Net Revenues ($000s) 515,891 +19.2%
ROE (return on equity) 19.6% 21.0%
Net Profit ($000s) 44,225 +10.6%
Credit Rating A– B+
Image Rating 83 70 Ending Cash ($000s) 4,901 -1,173

C E C
Appeal Indexes Contract Terminate Available Contract
Amount Contract Contract for Offer Offer
Celebrity N.A. E-A A-P L.A. Currently Signed By ($000s / yr.) Early Length Offer ($000s / yr.) Priority
Judy Judge 85 65 60 40 [unsigned] 0 2 years NOW $ 0
Kimmie Jimmel 100 70 65 75 [unsigned] 0 2 years NOW $ 750 2
Bud Birkenstock 70 100 70 55 [unsigned] 0 2 years NOW $ 0
Jose Montana 60 50 60 95 [unsigned] 0 2 years NOW $ 1000 1
Samuelle Jackson 40 85 60 100 [unsigned] 0 3 years NOW $ 0
Bronko Mars 60 45 100 65 [unsigned] 0 3 years NOW $ 0
Steff Caraway 75 80 95 60 [unsigned] 0 3 years NOW $ 0
Jay XYZ 75 70 55 90 [unsigned] 0 3 years NOW $ 0
Nunchuck Norris 90 80 100 65 [unsigned] 0 2 years Year 12
Roger Federation 75 85 65 100 [unsigned] 0 3 years Year 12
Nick Shavan 70 75 70 55 [unsigned] 0 2 years Year 12
Anderson Blooper 65 60 70 80 [unsigned] 0 3 years Year 12
Mic Jagermeister 80 100 75 75 [unsigned] 0 2 years Year 12
Jim Hardball 65 45 70 70 [unsigned] 0 3 years Year 12
LaBron Game 100 80 85 85 [unsigned] 0 2 years Year 12
Flint Westwood 50 75 60 70 [unsigned] 0 3 years Year 12
When the total annual cost of the company's winning Year 11 contract offers
Spending Cap on Year 11 Contracts ($000s) $ 1500 reaches this dollar amount, all remaining lower-priority offers will be withdrawn. $1,750 Sum of Year 11
contract offers.

Most Recent Contract Offers • Enter all contract offers in thousands of dollars per year. For example,
(letter in parentheses indicated company that made the offer) enter an offer of $2.5 million as 2500.
No. of Highest 2nd 3rd
Celebrity Offers Offer Highest Highest • The minimum annual contract offer is $500k (entered as 500).
Judy Judge 0 0 0 0
• A contract offer entry of $0 for a given celebrity indicates that the
celebrity will receive no offer.
Kimmie Jimmel 0 0 0 0
Bud Birkenstock 0 0 0 0 • The maximum annual contract offer is $30 million (entered as 30000).
Jose Montana 0 0 0 0 • In a given year, offers may be made to as many celebrities as are
Samuelle Jackson 0 0 0 0 available, however a company will be awarded no more than 3 celebrity
Bronko Mars 0 0 0 0 contracts in the same year.
Steff Caraway 0 0 0 0
Jay XYZ 0 0 0 0
• When making offers to multiple celebrities in the same year, it is recom-
mended that you prioritize the offers and set a spending cap for the year
Nunchuck Norris 0 0 0 0 (to guard against winning more contracts than intended).
Roger Federation 0 0 0 0
Nick Shavan 0 0 0 0 • In a given region, the maximum affective celebrity appeal total is 300.
Anderson Blooper 0 0 0 0 When the sum of the appeal indexes in a given region reaches 300, no
Mic Jagermeister 0 0 0 0 additional market impact is gained by signing more celebrities.
Jim Hardball 0 0 0 0
LaBron Game 0 0 0 0
Flint Westwood 0 0 0 0

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