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Mass Communication Syllabus Overview

This document outlines the syllabus for a course on mass communication. It covers topics such as the definition and structure of news, features and editorials in print media. It also discusses organizational structures of newspapers and news agencies, ethics in journalism, press laws in Pakistan, and the historical roles of important figures in the Urdu press. Additionally, it addresses the roles and responsibilities of radio, television, print media and the internet in Pakistan. The second half of the syllabus focuses on communication, advertising and public relations. It examines concepts like the communication process, barriers to communication, development communication, and the two-step flow of communication. It also defines and compares public relations, propaganda, advertising and publicity. Finally, it discusses the

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Ali Zargham
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1K views2 pages

Mass Communication Syllabus Overview

This document outlines the syllabus for a course on mass communication. It covers topics such as the definition and structure of news, features and editorials in print media. It also discusses organizational structures of newspapers and news agencies, ethics in journalism, press laws in Pakistan, and the historical roles of important figures in the Urdu press. Additionally, it addresses the roles and responsibilities of radio, television, print media and the internet in Pakistan. The second half of the syllabus focuses on communication, advertising and public relations. It examines concepts like the communication process, barriers to communication, development communication, and the two-step flow of communication. It also defines and compares public relations, propaganda, advertising and publicity. Finally, it discusses the

Uploaded by

Ali Zargham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

SYLLABUS FOR THE SUBJECT OF MASS COMMUNICATION

Paper - I

Media: Functions, Contents and History Total Marks: 100

1. News: Definition, Structure, Language, Reporting and Sub-Editing


2. Feature, Column and Editorial: Difference of objectives, structure, style and
content.
3. Organizational Structures of national newspapers and news agencies
4. Ethics of Journalism and Freedom of the Press
5. Press Laws in Pakistan and Government Media Relationship
6. Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar,
Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent

7. Role of Radio, Television, print media and internet in Pakistan


8. Social and Developmental Responsibilities of Pakistani Media
9. Importance of Radio TV Documentary and Live Programmes
10. Difference between the news of print media and electronic media

Paper-II

Communication, Advertising and Public Relations Total Marks: 100

I. Process of Communication: source-message-channel- Receiver-Noise and


Redundancy

2. Barriers to Communication
3. Principles of Effective Communication

4. Development Communication and Development Journalism


5. Difference between Mass Communication, Development Communication,
Development Journalism and Development Support Communication

6. Two step flow of communication and Opinion Leaders


7. Public Relations: Definition and Scope- Tools of Public Relations- Public
Relations in Pakistan- Difference between PR, Propaganda. Advertising and
Publicity.
8. Advertising: Definition-Merits and Demerits- Advertising business in Pakistan-
Departments of an Advertising Agency.

9. Importance of research in Advertising and Public Relations

10. Advertising as the lifeblood of media

Recommended Books

1. Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 2005
2. Lorenz: News Reporting and Writing. New York. 2005
3. Vilanilam: Advertising Basics: London,. 2004
4. Treadwell: Public Relations Writing. New York. 2005
5. Teeble ed.: Print Journalism. New York. 2005
6. Schwartz: Associated Press Reporting Handbook. New York. 2002
7. Hijazi and Iftikhar: Mass Communication: Skills, uses and Issues: Lahore.2006
8. Shafiq: Journalism and Communication Lahore. 2006

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