SUBJECT NAME Strategic Management
SUBJECT CODE MGT 512
A Post Graduate Program in Management gets completed only after
understanding how to craft and deploy strategy. This course will encompass
various aspects of strategic planning and execution. This course requires
students to utilize their prior knowledge on various managerial aspects learnt,
skills, and competencies to identify any strategic approach behind the failure
and success of corporations and businesses, evaluate obvious strategic
SUMMARY/ planning, understand different components of strategic intents, and formulate
OVERVIEW themselves strategies for corporations. This course will be done with the help
of discussion of case studies largely that had been used by reputed global and
Indian Institutions. Business Case Identification and writing down the strategic
management of functional, business and corporate level strategies will be an
integral part of imbibing basic concepts of Strategic Management and
Connecting them with real time scenario of Strategic Planning and Execution in
Business Entities around us.
1. To enable students to identify the presence or absence of strategy in
various practical cases and scenario
2. To think Strategically for problem solving and meet the objectives
3. To analyze strategically, competitions and Industries
AIMS
4. To incorporate Values and Ethics while formulating and executing
Strategy
5. To plan and present a strategy
6. To simulate and emulate the plan and analyze results
CORE LEARNING OUTCOMES
LEARNING OUTCOMES ASSESSMENT CRITERIA
[Link] On completion of this unit you should be To achieve the learning outcome you must
able to: demonstrate the ability to:
Analyse the concepts with case study, and in the
final examination identify, the evolution of
1 Understand the basic strategic concepts. marketing concepts. Select appropriate methods
to illustrate the problem solving process and
present results.
Participate in situations that mimic real life issues
Analyze varied real life issues of business
2 and dilemmas in each presentation topic, case
strategy and dilemmas faced in practice.
study, Assignments and in the final examination
Identify the differences and the relationships the
Examine the internal and external
various internal and external forces acting on the
3 businessvariables while developing an
enterprise accurately in class presentations, case
effective Business strategy.
studies and for the semester examinations.
1
For each presentation topic, case study, role-play,
Understand the functional level, business
and in the final examination identify and critically
4 level strategies under the present
analyse factors that shape functional, business
environment.
strategies.
In each presentation topic, case study,
Understand the concepts horizontal, vertical Assignments and in the final examination identify
5 integration Strategies and analyze the and critically assess in a comprehensive manner
diversification strategies . the various integration and diversification
strategies from the current real life scenario.
Prepare implementation plans for the process
To define the strategic implementation
while competing in single/multiple industries
6 process for Companies competing in Single /
through real life examples and the reasons for
multiple industry.
success/failure
The teaching methods will consist of formal lectures, case study analysis,
practical exercises and discussion groups. Experts and practitioners may
be invited to participate in the course as guest lecturers. Students will
work at their own to identify and assess market opportunities, and then to
refine these ideas to apply in strategy scenario. The strategic plan project
APPROACH TO LEARNING will combine all these other skills within the framework of enhancing their
strategic skills. This will develop the skills of the students to implement
their skills to sustain in a competitive environment. As is appropriate at
Masters’ level, students will also be expected to read beyond texts
assigned, and to identify on their own further sources of information for
complementing their studies
Participants will develop a strategic plan and present it with a view to gain
the resources required for its implementation. They will be also assessed
ASSESSMENT STRATEGY
based on their domain knowledge through surprise quizzes and class
discussions.
ASSESSMENT DESCRIPTION OF WEIGHT DURATION AND MARKS
NO
METHOD ASSESSMENT METHOD % OF EXAMINATION)
1 DSA Written examination 20 2 hours and 50 Marks
2 AT Class attendance 5 Throughout the course
Case study/ Assignments,
Presentation on various
CS / PR / OR /
3 topics, Viva- voce/ Quiz, 25 Throughout the course
CP
Participation in class
activities
4 Semester End Written 50 3 hours and 100 marks
Examination Examination
2
Outline Teaching Schedule
Unit
Topic Student Reading Class Exercises
Number
1 Strategic Leadership: Managing Strategy- Discussions of case
2 Making Process for Competitive Chapter 1 (H & J) lets, case(s) and
3 Advantage concepts.
4 External Analysis – The identification of Discussions of case
Chapter 2 (H & J) lets, case(s) and
5 Opportunities and Threats
concepts.
Internal Analysis – Distinctive Discussions of case
6 Ch 3 (H & J)
Competencies, Competitive Advantage and lets, case(s) and
7 concepts.
Profitability
8 Building Competitive Advantage Discussions of case
Ch 4 (H & J) lets, case(s) and
9 through Functional Level Strategy
concepts.
10 Building Competitive Advantage Discussions of case
Ch 5 (H & J) lets, case(s) and
11 through Business Level Strategy
concepts.
12 Business-level Strategy and Industry Discussions of case
Ch 6 (H & J) lets, case(s) and
13 Environment
concepts.
14
Discussions of case
Strategy in High-Technology Industries Ch 7 (H & J) lets, case(s) and
15
concepts.
16
Discussions of case
Strategy in Global Environment Ch 8 (H & J) lets, case(s) and
17
concepts.
18
Corporate-level Strategy: Horizontal Discussions of case
19
Integration, Vertical Integration & Strategic Ch 9 (H & J) lets, case(s) and
Outsourcing concepts.
21 Corporate-level Strategy: Formulating & Discussions of case
22 Implementing Related & Unrelated Ch 10 (H & J) lets, case(s) and
23 Diversification concepts.
24 Implementing Strategy in companies that Discussions of case
Ch 12 (H & J) lets, case(s) and
25 compete in a Single Industry
concepts.
Discussions of case
26 Implementing Strategy in companies that
Ch 13 (H & J) lets, case(s) and
27 compete across Industries and Countries
concepts.
3
Recommended Resources
Essential Textbook
Strategic Management: An Integrating Approach (Latest Edition) (by Charles W.L Hill &Gareth R. Jones
publisher: South Western). Latest edition, ISBN- 9788131518373
Additional Reading – (Optional)
1. Mind of a Strategist – The Art of Japanese Business – Kenichi Ohmae
2. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant –
Chan Kim & Renee Mauborgne
3. Crafting and Executing Strategy; The Quest for Competitive Advantage – Arthur Thompson Jr, AJ
Strickland III, John Gamble & Arun Jain
4. Competitive Stragegy – Michael Porter
5. Leading the Revolution – Gary Hamel
6. Competing for the Future – Gary Hamel & CK Prahlad
7. Built to last – Jim Collins
8. Good to great – Jim Collins
9. Alignment, Using the Balance Score card to create Corporate Synergies – Robert Kaplan & David Norton
10. Strategy Maps: Converting Intangible Assets into Tangible Outcomes - Robert Kaplan & David Norton
Recommended Journals
1. Journal of Business Strategy
2. Strategy + Business
3. The McKenzie Quarterly
Useful research resources on internet British Library
websites: [Link] - Business area of site
[Link] – General catalogue
