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Abbreviations & Bibliography Guide

This document contains a list of 4 abbreviations and their corresponding meanings: 1. MMT stands for MakemyTrip 2. USA stands for United States of America 3. LLC stands for Limited Liability Company 4. UAE stands for United Arab Emirates

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Mansi Deokar
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50 views2 pages

Abbreviations & Bibliography Guide

This document contains a list of 4 abbreviations and their corresponding meanings: 1. MMT stands for MakemyTrip 2. USA stands for United States of America 3. LLC stands for Limited Liability Company 4. UAE stands for United Arab Emirates

Uploaded by

Mansi Deokar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

List of Abbreviations

MMT MakemyTrip

USA United States of America

LLC Limited Liability Company

UAE United Arab Emirates


Bibliography

1. Dellarocas, C. (2006). Reputation Mechanisms. In T. Hendershott (ed.), Handbook on


Information Systems and Economics, Elsevier Publishing, forthcoming.

2. Thurau, T., Gwinner, K. P., Walsh, G. & Gremler, D. D. (2004). Electronic Word-of-Mouth
Via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the
Internet? Journal of Interactive Marketing, 18(1), 38-52.

3. Dellarocas, C. (2003). The Digitization of Word-Of-Mouth: Promise and Challenges of Online


Feedback Mechanisms. Management Science, 49 (10), 1407-1424.

4. Gretzel, U. (2006). Consumer Generated Content: Trends and Implications for Branding. E-
Review of Tourism Research (eRTR), 4(3).

5. Smith, D., Menon, S., & Sivakumar, K. (2005). Online Peer and Editorial Recommendations,
Trust, and Choice in Virtual Markets. Journal of Interactive Marketing, 19(3), 15-37.

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