Análisis DAFO
Matriz de Factores
Debilidades Amenazas
Locative conditions (signage and structure of the building) Marketing and advertising (Muy Importante)
(Muy Importante)
Income of substitute products (Importancia Media)
Decrease in sales (Importancia Media)
High rivalry (Muy Importante)
Administrative tools (family protocol, manuals and regulations)
(Muy Importante) Market saturation (Muy Importante)
Liquidity and Cash Flow (Muy Importante) Entry of foreign competitors (Importancia Media)
Product diversification (Muy Importante) Exchange Rate (Importancia Media)
Inflation (Muy Importante)
Fortalezas Oportunidades
Product knowledge (know how) (Importancia Media) Growth of the Sector (Importancia Media)
Quality in the Service (Importancia Media) Growing demand for products in the sector (Importancia Media)
Customer satisfaction (Importancia Crucial) Strategic location (Importancia Media)
Distribution (Muy Importante) Quality in the products (Importancia Media)
Trained Human Talent (Importancia Media) Advancement of new technologies (Importancia Media)
Dirección General de Industria y de la Pequeña y Mediana Empresa. Ministerio de Industria, Comercio y Turismo. Paseo de la Castellana, 160 ‐ 28071 Madrid ‐ España
Análisis DAFO
Resultados
DAFO: AIRBNB
Estas son las estrategias ordenadas por prioridad y la matriz de factores. El orden está relacionado con los factores DAFO asociados a cada estrategia.
Cambiar los factores o el grado de importancia que se conceda a cada uno, puede modificar el orden.
1. Estrategia Supervivencia. Make strategic alliances with suppliers
AirBNB must establish alliances with suppliers, to take advantage of the resources of both parties and to have growth. The sector has a high rivalry
and the market is saturated, in this case an alliance with a supplier strengthens the company.
Debilidades Amenazas
Product diversification (Muy Importante) High rivalry (Muy Importante)
2. Estrategia Defensiva. Risk sharing
The Company has the opportunity to make strategic alliances and thus be able to obtain projects that require a greater capacity to assume the
requirements and thus achieve customer satisfaction.
Fortalezas Amenazas
Quality in the Service (Importancia Media) Marketing and advertising (Muy Importante)
Distribution (Muy Importante) Income of substitute products (Importancia Media)
Entry of foreign competitors (Importancia Media)
3. Estrategia Adaptativa. Penetration in the Market
Due to the growth of the sector and the industry, AirBNB can take advantage of the knowledge its collaborators have regarding the portfolio of
products and services offered.
Debilidades Oportunidades
Locative conditions (signage and structure of the building) Growth of the Sector (Importancia Media)
(Muy Importante)
Growing demand for products in the sector (Importancia Media)
Decrease in sales (Importancia Media)
Strategic location (Importancia Media)
Administrative tools (family protocol, manuals and regulations)
(Muy Importante) Quality in the products (Importancia Media)
Liquidity and Cash Flow (Muy Importante) Advancement of new technologies (Importancia Media)
Product diversification (Muy Importante)
4. Estrategia Ofensiva. Differentiation
The company must position itself and be recognized as the only one in providing inputs related to communications that are very popular in the
sector.
Fortalezas Oportunidades
Dirección General de Industria y de la Pequeña y Mediana Empresa. Ministerio de Industria, Comercio y Turismo. Paseo de la Castellana, 160 ‐ 28071 Madrid ‐ España
Product knowledge (know how) (Importancia Media) Growth of the Sector (Importancia Media)
Administrative tools (family protocol, manuals and regulations)
(Muy Importante) Quality in the products (Importancia Media)
Liquidity and Cash Flow (Muy Importante) Advancement of new technologies (Importancia Media)
Product diversification (Muy Importante)
Análisis DAFO
4. Estrategia Ofensiva. Differentiation
The company must position itself and be recognized as the only one in providing inputs related to communications that are very popular in the
sector.
Fortalezas Oportunidades
Product knowledge (know how) (Importancia Media) Growth of the Sector (Importancia Media)
Quality in the Service (Importancia Media) Growing demand for products in the sector (Importancia Media)
Distribution (Muy Importante) Quality in the products (Importancia Media)
Dirección General de Industria y de la Pequeña y Mediana Empresa. Ministerio de Industria, Comercio y Turismo. Paseo de la Castellana, 160 ‐ 28071 Madrid ‐ España
