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Primary Data Collection Methods Explained

Primary data was collected directly from consumers through structured questionnaires distributed via email, social media, telephone and in-person interviews. The questionnaires used pre-coded, close-ended questions to gather demographic and consumer behavior data from a sample of 30 respondents regarding their purchase of Britannia Marie Gold biscuits. Secondary data was also collected from existing databases, articles, journals, books and online sources to facilitate the research study on consumer buying behavior.

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61 views1 page

Primary Data Collection Methods Explained

Primary data was collected directly from consumers through structured questionnaires distributed via email, social media, telephone and in-person interviews. The questionnaires used pre-coded, close-ended questions to gather demographic and consumer behavior data from a sample of 30 respondents regarding their purchase of Britannia Marie Gold biscuits. Secondary data was also collected from existing databases, articles, journals, books and online sources to facilitate the research study on consumer buying behavior.

Uploaded by

mahesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

PRIMARY DATA COLLECTION

Primary data are those which are collected a fresh and for the first time and thus
happen to be original in character. Primary data collection is nothing but the data
that is directly collected from the people by the researcher himself. Primary data
may pertain to demographic / socio economic characteristics or the customers,
altitudes and opinions of people, their awareness and knowledge and other similar
aspects.

Structured questionnaires were distributed to consumer through e-mails and


the social media site; Face book, , telephonic interview, Face to face interview. As
accordingly precoded question or close ended questionnaire approach was
adopted. As it is easiest if pre-coded approaches are used. Given that this research
study is aimed to Consumer buying behavior of Britannia Marie Gold Biscuits. A
sample size of 30 respondent were chosen given that it is considered adequate and
representative” for this research study.

SECONDARY DATA COLLECTION

Secondary data consist of data retrieved from various database, such as articles,
Journals , literatures in addition to books from library or retrieve from Google
Books and Google Scholar . These materials would facilitate this research study. In
addition they would be critically interpreted with caution in order to avoid creating
a false impression with the originators’ observation or view.

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