A

REPORT
OF
MINOR PROJECT

ON

SUBMITTED BY:- YASH SHARMA

REG NO.:- 170901164
BBA 2nd SEMESTER
BACHELOR OF BUSINESS ADMINISTRATION
UNDER THE GUIDANCE
DR. ANURADHA AGARWAL
ASSISTANT PROFESSOR

DEPARTMENT OF BUSINESS ADMINISTRATION

SCHOOL OF BUSINESS AND COMMERCE

MANIPAL UNIVERSITY JAIPUR

 Preface
As a part of the BBA curriculum and in order to gain knowledge in
the field of management, we are required to make a Minor Project
on a company. The basic objective behind doing this project report
is to get knowledge of different tools of management and business.

In this project report we have included the introduction, SWOT

analysis, marketing mix and the list of competitors of the company
Paytm.

Doing this project report helped me to enhance my knowledge

regarding the history of the company as well as its strengths and
weaknesses.
 Acknowledgement

Apart from the efforts of mine, the success of any project

depends largely on the encouragement and guidelines of others. I
take this opportunity to express my gratitude to all those people
who have been instrumental in the successful completion of the
project.

I would like to show my greatest appreciation to my teacher

Dr. Anuradha Agarwal. Can’t say thank you enough for the
tremendous support and help during those crucial times, I felt
motivated and encouraged to do my best every time I meet her.
Without her guidance this project would have not been
materialized.
 CERTIFICATE

This is to certify that Yash Sharma, a student of BBA

Section:C(2nd semester) has successfully completed the research
on the Minor Project on Paytm under the guidance of Dr.
Anuradha Agarwal, conducted by Manipal University Jaipur.
 Index
S.No. Topic
1. Introduction to Paytm
2. Description in brief
3. Awards and Accolades
4. History of the company
5. Marketing Mix
6. SWOT Analysis
7. CSR activities
8. Competitors
9. Growth phase
10. Future scope/plans
11. Conclusion
 Introduction
Paytm means “Pay Through Mobile”. It is one of the largest and
fastest growing Indian e-commerce website. The name of the
parent company of paytm is One97 communication. Initially
paytm was focused on mobile and DTH recharging. It gradually
started providing recharge, bill payment including electricity bills,
gas bills, fee payment, cable TV, etc. and shopping services.

In 2014, Paytm the e-commerce market and provided products

and facilities similar to Flipkart and Amazon. Today, it is India’s
most popular online destination for mobile recharges, bill
payments and shopping. Its android and iOS applications have
been ranked among the most popular applications. In only 3 years
the company created a user base of 25 million and 10 million app
downloads.
 Description
Type of business Private

Founded 2010

Headquarters Noida, Uttar Pradesh, India

Area Served Worldwide

Founder Vijay Shekhar Sharma

Key people Renu Satti (CEO and MD)

Amit Sinha (COO)

Vijay Shekhar Sharma

Parent One97

Website paytm.com

Alexa rank 603(March 2018)

Current Status Online

Some stats regarding Paytm :
 It is India’s biggest transacting website (after IRCTC).

 It is India’s fastest growing consumer internet brand.

 It has 100 million users and has around gross 100 crore

wallet money, more than various functioning banks.

 Ranked No. 1 in shopping on Google play store and No. 2 in

utility on app store.

 Alibaba has around 40% stake in One97 communication

(Paytm’s parent company).

 It has 90% repeat users.

 It has 15+ million visits per month.

 It has 10+ million unique users.

Awards and Accolades

2012 – Paytm is recognized as the Most Innovative Startup of the

Year at the Entrepreneur India event organized by Franchise India.
2013 – Paytm wins Knowledge Faber Best Mobile Wallet Program
Award.
2013 – Paytm wins a special mention in m Billionth Awards in
mCommerce/mBusiness category.
2013 – Paytm is Gold Winner at the MMA Smarties for
mCommerce.
2014 – Paytm App featured in Apple App Store’s Best of 2014 in
the Mobile/DTH Recharge & Shopping Category.
2014 – Paytm is the winner of Indian Express IT Award in
Mobility Solutions 2014.
2014 – Paytm App is a finalist at the international Meffys in
Consumer Trust category.
2014 – Paytm is Gold Winner at the MMA Smarties in the Mobile
App category.
2014 – Paytm is Silver Winner at the MMA Smarties in the
mCommerce category.
2014 – Paytm gets recognized among Delhi/NCR’s Top 50 Brands
at a celebration by Paulwriter.
2014 – Paytm won the Best Mobile Money product at the 4th India
Digital Awards.
2015 – One97/ Paytm won the Most Innovative Company of the
Year 2014 Award at Business Standard Awards.
2015 – Paytm wins the Disruptive Digital Innovator Award at
NDTV Digitzing India Awards.
2015 – Vijay Shekhar Sharma featured in Economic Times “India’s
Hottest Business Leader under 40”.
2015 – Paytm won the Frost & Sullivan India ICT Award for
Mobile Commerce Company of the Year in B2C segment.
2015 – One97/Paytm recognized among Smart Innovators of 2014
at the Inc India Awards.
2015 – Vijay Shekhar Sharma recognized among the Most
Innovative CEOs of 2014 by Inc India.
2015 – Paytm Wallet gets the Best Digital Wallet Award at IAMAI’
India Digital Awards in Delhi on 15th Jan 2015.
2017–Paytm enters LinkedIn’s 2017 list of Top Companies to work
for.
 History
It all started when Vijay Shekhar Sharma, an exceptionally talented
student, stepped into the world of entrepreneurship. He founded
his first company XS communication as a college startup and built
content management systems which went on to be used by several
major publications including The Indian Express. As Sharma was a
self taught programmer, thus, began the pursuit of learning and
innovation.

In the year 2000, Vijay started One97 communications with a

vision to build a powerful digital business across various sectors. In
2010, the company launched its flagship brand “Paytm” with the
aim of creating an online recharge portal. The Paytm wallet, which
enabled users to seamlessly pay utility bills, do online recharges,
and even book movie tickets, train and flight tickets, hotels and so
on.
 The Indian government’s move in late 2016 to invalidate old high
value currency notes and the consequent emphasis on digital
payments increase the investor interest in Paytm. In the year 2015,
Chinese tycoon Jack Ma, the owner of Alibaba Group, bought a
$500 million stake in Paytm. Later, in 2017, Japan’s leading
internet and telecom major Softbank invested $1.4 billion in Paytm,
which was the largest funding round by a single investor in India,
making Paytm the Japanese company’s biggest bet in India’s
startup ecosystem.

On November 8th, 2016, because of demonetization, Paytm was

thrilled by the huge business opportunity and spent hours planning
and preparing media campaigns to inform fellow Indians about the
convenience of using Paytm. In a matter of few days it was obvious
that Paytm was the leader in the space and the biggest benefactor.
The Paytm USP “Quality work is done with the lightening speed”.
Not only did Paytm meet the growing demands but also
accelerated the release of new features for consumers as well as
merchants who wanted to accept Paytm.
Their strategy included:-

i. Launching Paytm nearby feature, to help users find all the

merchants nearby who accept Paytm. Approximately 5 million
transactions were processed per day using this option.

ii. Releasing the Paytm app in 10 regional languages-Hindi,

Tamil, Telugu, Gujarati, Marathi, Bengali, Kannada,
Malayalam, Oriya and Punjabi. This was a masterstroke as
80% of Indian’s prefer internet-based services in a regional
language.

iii. Using a young and dynamic team of about 4000 Paytm agents
to swiftly onboard users. Collectively they onboarded over 35
lakh shopkeepers.

iv. Paytm also rolled out com/business, making it easier for

merchants to accept Paytm payments. All they required was a
mobile no. and the Paytm app.
As Paytm expended its reach to millions of Indian’s, users across
the country started posting pictures and videos on social media
about their Paytm experience. Even mainstream media started
reporting on how customers and merchants were benefitting from
the platform. Shopkeepers, vegetable sellers, petrol pumps, toll
booths, autorickshaws, general stores, and tea stalls embraced
Paytm during the cash deficit days. No wonder then that the Paytm
site traffic increased by 435%, app downloads grew 200% and
there was 250% rise in overall transactions and transaction value.
‘Paytm karo’, was not just a buzz word anymore, but a way of life.
 Marketing Mix

PRODUCT
Paytm is actually a payment system via the electronic commerce
medium. It started its operation as a B2B organisation but realised
the importance of customer participation and opened B2C option
also.
The product includes-
Paytm wallet: The money in the paytm wallet can be used for
various online and offline transactions
[money in wallet is added from the bank
account]. Paytm wallet can be used on
other websites and apps as well. The
passbook shows the wallet balance and
displays a snapshot of all the transaction
performed up to date. Using the Pay/scan
to pay option, money can be transferred instantly at zero cost to
anyone with a smartphone and the paytm app. All one needs to do
is scan the recipients QR code or enter their mobile no. in the pay
option within the app.
Tap the nearby option to see a list of nearby places that accept
paytm payments.
Paytm also provides various Paytm vouchers which can be
redeemed by entering the promotion code on the website.
Using Paytm one can seamlessly pay bills, do online recharges, can
even book movie tickets, flight tickets, train tickets, amusement
park tickets, hotels, events, cars and bikes, etc.

In case of refunds, money is credited to the wallet immediately.

Shopping: Paytm is not just an e-recharge merchant but also a

full-fledged e-commerce site which offers a
wide variety of products to choose from.
Fashion, footwear, personal care, sports
and health care, book and kids section,
electronics, home and kitchen appliances
are some of the most popular categories.
Paytm’s exclusive deals and offers make it a
very attractive shopping hub for online
shoppers. Some examples of the recent
exclusive paytm deals are-
 5% cashback on first purchase of
digital gold.
 Save upto Rs 10,000 on purchase of
mobile phones.
PLACE
Paytm has a PAN-India presence and has set up its headquarters at
Noida in Uttar Pradesh. It actually
can be easily used by anybody and
everybody, through a smartphone
or computer having internet
connectivity at his/her
convenience. Paytm can be
accessed via browser or its app which is available for iOS, windows
and android operating systems. Paytm has signed a deal with
InMobi, one of the largest portals in online industry to increase its
upper base. Paytm is widely accepted as a mode of payment across
various industries, sectors and geographies. All this shows the
extensive reach of the service which is widely accepted by vendors
and customers. Paytm has also launched services in Canada.
PRICE
Paytm is a free to use service as it is a medium through customers
can make payments for other services which they avail without
going to that related office and standing in queue for payments. In
2015, Reserve Bank of India granted it a license to start first
payment bank in India. The intention of the bank is to use existing
user-base of paytm to offer diversified new services like online
transfer savings account, online banking and debit cards. Paytm has
become easy-to-use and innovative interface and this has been
possible because feature as well as its pricing policy.
Various companies have done huge fundings in paytm which
allows it to get new customers on board and give them free
services. Paytm also parallely gives discounts and offers to promote
its online shopping e-commerce portal. There are many other apps
and tech companies similar to paytm but none of its competitors
have a market shore as strong as it has. The company was the first
to start a trend of cash back, instead of discounts, they offered a
money back in wallets.
PROMOTIONS
Paytm has adopted an aggressive and unique marketing policy to
create better brand visibility. They initiated net banking and
launched several schemes and offers as
part of their promotion.
Ad campaigns were shown via multiple
channels on radio, television, newspaper,
magazines and billboards. It also relied
heavily on mouth publicity. This has enabled paytm to become a
household name, with a catchy phrase of ‘Paytm Karo’.
Apart from this, the company has also been
actively involved in sponsorship of several
events, competitions, etc. which have given
the brand tremendous visibility.
Paytm is the title sponsor of every cricket series
in India hosted by BCCI for four years since the
year 2015. It has also been roped is as the
official sponsor and partner of the Indian
cricket team giving its huge publicity and
visibility across the world. It is the recipient of
several accolades and awards like Disruptive
Digital Innovator Award in 2015 and The Most Innovative
Company of the year 2014.
 SWOT Analysis

STRENGTHS:
Strengths are defined as what each business does best in its
gametes of operations which can give it an upper hand over its
competitors. The following are the strengths of Paytm:
1. First mover advantage- paytm was the first online payment
company to set up operations in India. Their timing was
perfect since they started operations at around the same time
when smart phones started becoming popular.
2. Convenience options- Paytm is an epitome of convenience
since it is operational
round the clock and
facilitates easy payment
or transfer of funds
anytime, anywhere. This
makes it increasingly
accepted by an urban
population who rely on online shopping for even daily use
items.
3. Paytm was able to scale up its business quickly after
demonetization.
4. Tie-ups with merchants- Paytm can be used to transact with
more then million merchants
across India and the numbers is
said to be growing every day. This
also makes Paytm an easy
shopping option. For most
customers irrespective of their economic background or
education.

5. Bucket of services- most of what one desires to do online can

be done through Paytm. In addition to the Paytm wallet, today
the brand has online reservation facilities, online retail and
online recharge and there is also no need to go through Paytm
gateway if one is using Paytm.
6. Offers- paytm has been able to grab and hold the attention of
customers primary because of the never- ending offers stream
it has been announcing. These
offers including cash backs,
discounts, vouchers are custom
designed with the Indian mindset in the frame and thus works
like magic for zooming sales.
7. Strong marketing campaigns have helped spread brand
awareness.
8. Strong investments from Ratan Tata, Alibaba group, etc. have
strengthened Paytm’s position.
WEAKNESS:
Weakness is used to refer to areas where the business or the brand
needs improvement. Some of the key weakness of Paytm is:
1. Need for IT infrastructure- if Paytm functions have to be
roust there has to be band width and speed. This may be there
in most cities in India but may not be the case in revolutions,
locations or even tier to towns.
2. Lack of awareness amongst users- most users are unaware of
what Paytm can do for them and confused about how the app
needs to be used. The level of awareness of technology tools
and internet fear of making erroneous transactions is making
things worst.
3. Fear of going Cashless- most Indians are still used to
transecting on cash and are yet to being used to cashless
transactions. However, digitization and demonetization has
done well for things to pick up and also help online wallet
services.
4. Poor customer care- one criticism level against is Paytm its
poor customer service. The app and the portal caters to a wide
verity of customers what concerns may be minor. It is alleged
that the call center executives are often rude and unable to
handle many of the queries.
5. Paytm is diversified too much which can make it difficult for
them sometimes to manage every part.
6. Audience in India is less savvey as majority considers cash as
primary currency.
OPPORTUNITIES:
Opportunity refers to those avenues in the environment that
surrounds the business on which it can capitalize to increase its
returns. Some of Paytm’s opportunities include:
1. Growing demand for aggregators- middle man and aggregators
are in demand everywhere today. With growing technology
usage people prefer to make most payments from the
convenience of their home. This has increased the role of
payment aggregators.
2. Demonetization- one of the services that benefitted
demonetization drive was online
payment services and Paytm was
one of the biggest beneficiaries. In
a move to digitalize the country,
such services will have more opportunities coming their way.
3. Offering more banking services along with online payments
options.
4. Paytm can carter to a larger extent of audience with some
offline presence as well.
5. Paytm can educate people in rural areas on accepting cashless
transactions and online payments which would intern boost
their customer base.
6. The surge in working professional numbers- The no. of
working professionals are increasing profusely this means that
for more couples time is scarce making them rely more on
home delivery services, etc. for their sustenance.
 When demand for this increases there will be increase in
opportunities for paytm as well.
THREATS:
Threats are those factors in the environment which can be
determine as dangers and can be detrimental for the growth of the
business. Some of the paytm threats include:
1. Competitors-with lowered barriers to entry, every new
entrepreneur is looking at aggregating
services. There are a lot of online portals like
paycharge, freecharge, phonepe, mobiwick,
etc. and even telecom service provider like
Airtel and Vodafone and various banks
providing online payment gateway.
2. Growing concerns about safety – today there is negative
imagery of information security and tracking of shopping
habits. There is also growing concern about how safe the
information submitted to payment portals are and the level to
which such portals or payments made through them are
monitored.
 Corporate Social Responsibility

Paytm’s Vision
“A company is worth the company it keeps.” – Vijay Shekhar
Sharma
“We are on the road to making an enormous impact to the
economic foundation of the country. We want
millions to accompany us and benefit from this journey.
We want to make a positive difference by empowering the lives
that we touch.”

Paytm’s Approach
“We intend to reach every inch of the country and en-route,
empower small enterprises. We commit
to operate in an economically, socially and environmentally
responsible manner. We hope to use
our influence to garner financial & other support for disaster
victims & the underprivileged.”
“We do our best to compensate negative effect on the
environment. We wish to share our technical
knowledge with the deserving to empower them.”
“We believe in providing equal opportunity for all our people, as
well as those whom we come
across in our course of work.”
Corporate Social Responsibility is a management concept
whereby companies integrate social and environmental concerns in
their business operations and interactions with their stakeholders.
CSR is generally understood as being the way through which a
company achieves a balance of economic, environmental and
social imperatives, while at the same time addressing the
expectations of shareholders and stakeholders.

Paytm has stood for:-

Donation to Bhopal Gas Tragedy Survivors

Paytm did this campaign from 1st to 9th December.
Its users participated by buying the donation
coupons while placing their recharge orders. The
coupons were of Rs. 50, 100, 250 & 500. The funds
collected will be donated to “The Bhopal Medical Appeal” towards
the rehabilitation of the Bhopal Tragedy survivors.

Independence Day Campaign for the future of India- Skill training

of youth
On the occasion of India’s 68th Independence
Day, 68% of Paytm’s profit on 15th August
went towards the skill development of underprivileged, deserving
youngsters through Milaap.
Uttarakhand Floods Campaign
Uttarakhand was devastated with sudden floods
in the summer of 2013. They appealed to our
Paytm customers to come forward and donate
for the cause. They raised Rs. 10,09,931 and
matched the amount to contribute Rs. 20,19,862
to the Chief Minister’s Relief Fund.

J&K Floods Campaign

September 2014 saw J&K in the grip of the worst floods in
decades. To help the People stuck there, they mounted this
campaign and again asked our customers to donate & promised to
match it Rupee for Rupee. Their customers contributed Rs.
16,80,230, and they added the same to make a corpus of Rs.
33,60,460, which was donated to the Prime Minister’s National
Relief Fund.
Besides this, their employees contributed goods of use to be sent to
the state.

Micro loans for the underprivileged

In February, Paytm launched this initiative for Milaap, the
online micro-lending portal where users could make a
contribution every time they recharged at Paytm.
 Competitors
The major competitors of Paytm are:-
FreeCharge
FreeCharge is an e-commerce website headquartered in Gurgaon.
It provides online facility to
recharge any prepaid mobile
phone, postpaid mobile,
DTH & Data Cards in India.
On 8 April 2015, Snapdeal
acquired Freecharge in what is being referred to as the second
biggest take over in the Indian e-commerce sector so far, after the
buy out of Ibibo by rival MakeMyTrip, and the biggest venture
capital exit in India to date. The deal was for approximately $400
million USD as cash and stock.

Mobikwik
MobiKwik is an Indian company founded in
2009 that provides a mobile phone based
payment system and digital wallet. Customers
add money to an online wallet that can be used
for payments. In 2013 the Reserve Bank of India authorized the
company's use of the MobiKwik wallet, and in May 2016 the
company began providing small loans to consumers as part of its
service. The company launched its MobiKwik Lite mobile app in
November 2016, designed for users of older 2G mobile networks
and for those in areas with poor internet connectivity. In
November 2016, the company reported having 1.5 million
merchants using its service and a user base of 55 million customers.
AirtelMoney
Airtel Payments Bank Limited is a
public limited company. It was the first
company in India to receive a
payments bank license from the
Reserve Bank of India. The license was
received on April 11, 2016. Airtel Payments Bank is the first entity
to get the final licence from Reserve Bank of India for launching a
Payments Bank. Kotak Mahindra Bank Limited also has a stake in
the bank. Airtel Payments Bank Limited will leverage the
distribution network of Bharti Airtel spread across 1.5 million
outlets, with network presence spreading across 87% of the
country, covering more than 400,000 villages and 5,000 census
towns.

PhonePe
PhonePe is a Fin-Tech company
headquartered in Bangalore, India. Founded
in December 2015[1], it provides online
payment system based on Unified Payments
Interface (UPI), which is a new process in
electronic funds transfer launched by
National Payments Corporation of India (NPCI).

It is licensed by the Reserve Bank of India for issuance and

operation of a Semi Closed Prepaid Payment system with
Authorization Number: 75/2014 dated 22 August 2014.
Flipkart
Flipkart is an Indian company serving in the electronic commerce
sector and headquartered in
Bengaluru, India. It was founded in
October 2007 by Sachin Bansal and
Binny Bansal. Flipkart has launched
its own product range under the
name "DigiFlip" with products including tablets, USB flash drives,
and laptop bags. As of April 2017, the company was valued at
$11.6 billion.

Amazon
Amazon.com, Inc., doing business as Amazon, is an American
electronic commerce and cloud
computing company based in Seattle,
Washington that was founded by Jeff
Bezos on July 5, 1994. The tech giant
is the largest Internet retailer in the
world as measured by revenue and market capitalization, and
second largest after Alibaba Group in terms of total sales. The
amazon.com website started as an online bookstore and later
diversified to sell video downloads/streaming, MP3
downloads/streaming, audiobook downloads/streaming, software,
video games, electronics, apparel, furniture, food, toys, and jewelry.
The company also produces consumer electronics—Kindle e-
readers, Fire tablets, Fire TV, and Echo—and is the world's largest
provider of cloud infrastructure services.
Myntra
Myntra is an Indian fashion e-commerce company headquartered
in Bengaluru, Karnataka, India. The
company was founded in 2007 to sell
personalized gift items. By 2010,
Myntra shifted to selling clothing. In
May 2014, Myntra.com was acquired
by Flipkart.

Snapdeal
Snapdeal is an Indian e-commerce company based in New Delhi,
India. The company was started by
Kunal Bahl and Rohit Bansal in
February 2010. As of 2014 Snapdeal
had 300,000 sellers, over 30 million
products across 800+ diverse categories from over 125,000
regional, national, and international brands and retailers and a reach
of 6,000 towns and cities across the country.
 Growth of the Company
In the last 6 years, Paytm has evolved over and has become the
first choice of the users among all the existing payment platforms
in India. It started by allowing the recharges for mobile phones, but
soon it started providing payment options for other utilities such as
metro card, Direct To Home (DTH), data cards, electricity and
water bills, flight and bus tickets. Additionally, it gives advantage of
buying goods from its e-retail platform. After capturing the e-
commerce market it has also jumped into M-commerce too which
allow small business owners to list their products on its website.
More secure transactions
Though there are various online payment platforms which give
almost same facilities, Paytm has dominated the market with its
high security features and quick user interface. In context of
security, Paytm is Reserve Bank of India
(RBI) approved wallet which signifies that
the money put in the wallet is protected
under Escrow account with a reputed bank.
Furthermore, it uses verisign-certified 128-bit
encryption technology. This implies that the
secret key used in transaction or the length of the password cannot
be revealed (Paytm 2016). To make the transactions, above than 1
lakh more secure, it has tied up with India stack too. To ensure
great scalability for its online and offline payments, it has been
authorized to implement India stack’s components like esign and
eKYC for identification and authentication.
Paytm has focused towards building its brand image more concrete
in the running competition. Recently it has appeared to be ahead of
its rivals mobikwik, freecharge and others. As per the records, it
was found that currently around 177 million of the users use Paytm
in their day to day life and make a total of 7 million transactions in
a day. After demonetization, it has achieved a total of 75 million
unique users per month. Among all users around 40% users belong
to small cities, 67 million population belong to 56 big cities and the
rest from small towns. After demonetization paytm made it easier
to pay with its digital payment option. There was around 1000%
growth in the money added to its wallet, 300% rise in app
download and a gain of 20 million new users was recorded within 2
months.
Revenue generating sources
Paytm’s revenues are generated from multiple sources. This
includes:
 Interest (ranging 4-6%) received from escrow account
maintained in a nationalised bank,
 Advertisements on its websites,
 Commission from utility payments and recharges,
 Commission of 1% for transferring money from merchant e-
wallets to their bank accounts (Gupta 2016).
 The total revenue during 2015-16 was 3360 million which was
higher than 2100 million in the previous year.
Major investors in Paytm
The major investors in Paytm includes:
 Ant financial known as Alipay,
 Alibaba groups,
 SAIF partners,
 Silicon Valley Bank and
 Sapphire venture (Bailay & Chakravarty 2015).
 Softbank
 Future Plans
Paytm is on mission to drive financial inclusion and to build India’s
first $100 billion firm. It is a company and working towards the
goal of providing financial services to 100’s of millions of unserved
and underserved Indians.
Paytm is planning to disburse small loans to 500 million of
population by 2020 in its market place. It has been also seen that
last year it has captured 26% of all the E-payment industry. Other
major contributes were debit or credit cards at 40%, NEFT at 25%
and UPI at 9%.
For the coming year it has planned to add some new features and
services, to have around 5million merchants to make and accept
digital payment in its platform. It is also planning to make sales and
distribution companies to integrate in it.
Paytm has planned to give credit score based on the previous
transactions which will in turn be used to give credit without the
use of credit card. The customer will get their product on EMI
without the use of credit card based on instead the credit score.
It has plan to collaborate with bigger brands in order to increase its
reach across potential custom e.g.- it has signed 200 crores
sponsorship deal with BCCI till 2019.
To collaborate with larger online platform like it has with Inmobi
to increase mark place reach to 12 million users.
Paytm is ready to invest in 5 potential startups around 15-20
million dollar in each to acquire around 25-40% stake in them.
Its main future goal is to double its user based by 2020.
 Conclusion
The Paytm app certainly live up to its standards. While the app
itself, with a clean and easy to use UI, is nice, it would certainly
have been better had been some improvements made in it and it’s
customer care.
Paytm is on a mission to drive financial inclusion and to build
India’s first $100 billion firm. It’s a company with its heart in the
right place and working towards the goal of providing financial
services to 100s of millions of unserved and under-served Indians.
Vijay Shekhar Sharma has proved to be not just a responsible
citizen but also an ace entrepreneur who is leading the company
from strength to strength.
With so much going for it, it is hardly surprising that Paytm
features in LinkedIn’s 2017 list of Top Companies to work for. As
the company continues to grow in stature it is also expanding its
footprint within and outside India. Paytm has launched bill
payment service in Canada and has a 55-member team working
from the Toronto office. Meanwhile, the company launched its
third office in Bangalore and several new regional offices in India
with Vishakhapatnam and Kanpur being two of the bigger ones.
In a nutshell, it is one useful app that can really come in handy for
customers and is definitely worth it.