Case Based GD
Case 1
1. Co. A is the manufacturer of large jet engines in the U.S. with a 40% market share. The
major purchasers of jet engines are the commercial airlines. There is one major U.S.
competitor and a potential Japanese competitor who will not be able to enter the industry
for another 10 years. The. U.S competitor's prices are below Co. A's but it delivers the
engines in 3 months while Co. A does it in 2 months. Co. A is going into losses. What
should the higher management do?
Case 2
2. M. Soft is a software co. established 6 years ago by PCC (a construction firm). PCC cannot
give a very high salary as it would not be consistent with their other business. The ultimate
aim of M Soft is to enter the export market but in 6 years they do well in the domestic
market. M Soft decides to hire a firm SYSQS to start a training program and to improve
their business operations. SYSQS does a good job and M Soft starts to reap the benefits in
the form of several prestigious projects. M Soft employs 15 new people. Then in the middle
of a crucial project, two senior executives leave for better remuneration. What should the
GM of M Soft do?
Case 3
3. There is a private rail company 'Jan Express Pvt. Ltd.'. Its trains aren't running on time. So,
there is lot of criticism in newspapers. The manager appoints a person as in-charge of a
'Punctuality Cell' and gives him all the powers and asks him to deliver the results. The
person tries to coordinate everything. Drivers who don't run the train on time are asked to
report to the manager. But the drivers and station masters say that it’s not their fault. The
tracks are bad and motor engines used are quite old. What is the manager supposed to do?