Organization Study at Windoors Tech Pvt. Ltd.
Organization Study at Windoors Tech Pvt. Ltd.
ORGANIZATION STUDY
AT
POORNASHREE B
USN: 1RN18MBA23
Submitted to
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI
August 2019
RNS INSTITUTE OF TECHNOLOGY
(AICTE Approved, VTU Affiliated and NAAC ‘A’ Accredited)
Channasandra, Uttarahalli – Kengeri Main Road, Rajarajeshwari Nagar
Post,
Bengaluru – 560098
Department of MBA & Research Centre
CERTIFICATE
Signature of Principal
-----------------------------------------------------------------------------------------------------------------
-----------Viva-Voce Examination Date:
I also declare that this study is towards the partial fulfillment of the university regulations
for the award of degree of Master of Business Administration by Visvesvaraya
Technological University, Belagavi.
I have undergone an organization study for a period of 4 weeks. I further declare that this
report is based on the original study undertaken by me and has not been submitted for the
award of any degree/ diploma from any other University/ Institution.
It was my privilege to undergo the organization study at WINDOORS TECH LLP . There
are many people who have helped me to complete this study successfully. It is with
thegratitude that I acknowledge the help, which guided my efforts with success.
I wish to express my profound gratitude to Dr. H N Shivashankar, Director, RNSIT, for his
constant encouragement.
I express my sincere thanks to Dr. M K Venkatesha, Principal, RNSIT, for his kind words
of motivation.
I also express my sincere thanks to Dr. U Bhojanna, Head of Department, MBA Department
and Research Centre for being the backbone of support throughout the study.
Last, but not the least, I am indebted to my family members and friends for their blessings
and encouragement.
The main objective of doing this internship was to expose the students to understand the
working culture of organisation, apply theoretical concepts in real life situation at the work
The 4-week Internship undertaken on the organisation study in WINDOORS TECH LLP.
The project work has provided a platform to bridge the gap between theory and practical
functioning of the organisation. This study was conducted by collecting data from various
sources.
The internship reports deals with Introduction about the Internship need for the study,
Objective of the study, Scope of the study, Industry profile and company profile Promoters,
Vision and Mission & Quality policy, Product and Services profile, Areas of operation,
forces model, SWOT analysis, Future growth and prospect and Financial statement.
TABLE OF CONTENTS
1.1 Internship 1
2.1 Background 10
2.5 Ownership 15
4.1 Strength 34
4.2 weakness 34
4.3 Opportunity 35
4.4 Threat 35
5. FINANCIAL STATEMENT 36-45
BIBLIOGRAPHY 48
Organization Study Windoorstech LLP
CHAPTER-1
INTRODUCTION ABOUT THE INTERNSHIP
AND INDUSTRY PROFILE
1.1INTERNSHIP
An internship is an opportunity offered by an employer to potential employee called as
interns to work at a firm for a fixed, limited period of time. Interns are usually
undergraduates or students and most internships last for any length of time between one
week and twelve months. An internship consists of an exchange of services for
experience between the intern and the organization. Internship provides the college
students the ability to participate in a field of their choice to receive hands on learning
about a particular future career, preparing them for full time-work following
graduation.
The main aim of study is to conduct at WINDOORS TECH LLP at Bengaluru was to
have practical knowledge. This internship is the incentive to link the gap between
knowledge and its application through the series of intervention that will enable
students of MBA program to pick up experience and will help them to improve their
skills, talents and gain various experiences. It was 4 weeks duration working with
WINDOORS TECH LLP to know about their policies, vision mission, organization
structure, future growth and prospectus, an overview of all the departments in the
organization, SWOT analysis and way of working, culture of the organization, product
development or services provided
It is an advantage for students to work under superiors and to know their strategies,
duties and responsibilities towards working condition. It also helps to explore and
engage in the company and experience with insights.
Objectives of studyu
To give familiarize with the business organization.
To gain familiarize with the different departments in the organization and their
functioning.
To understand how the key business processes are carried out in organizations.
Introduction
Furniture market in India has been witnessing upswings in both officefurniture and
household furniture sale for the past few years. It has been estimated that the growth
rate of 15 per cent is being achieved every year in the office furniture market. India
presents a favorable outlook to sell furniture, with the total Indian furniture industry
being estimated at amount Rs.35,000crores. India has a middle class population of over
40 crores, whole purchasing power is on the upsurge. With the upper class and upper
middle class population also being put together, the furniture market should have to
present a rosy picture all along. Their life styles got changed thanks to the impact of
foreign culture after being exposed to the foreign media. The great access to modern
dwellings in foreign countries through mass media makes Indian consumers being
aware of latest models of household furniture and they have started expecting them to
be for displays, only to be bought later.
Windoorstech has a sale of less than 27 per cent of its turnover from home furniture. In
the words of the chief operating officer, Mr. Mohan Kumar BTWindoors Tech, “the
company is expecting a higher demand for office furniture thanks to booming of IT
industries”, while planning for setting up a manufacturing plant in Bengaluru.
The Indian furniture market is estimated to be worth U.S. 7 billion dollars. With a
healthy economy and increased household and institutional spending, the market is
growing steadily. There are as many as 12,000 companies listed in the on line furniture
directory in India. The total production of furniture in 2017-18 was 3580 million U.S.
dollars. According to the data on index of industrial production, around 14 out of the 17
two digit industry groups have shown positive growth in 2018. However, wood
products: furniture and fixtures have shown a negative growth of 16.7 per cent, wood
and wood products, furniture and fixtures carry a weight of 27.01 per cent in the total
manufacturing sector. However, this category has shown a decline in recent some years.
According to a World Bank study, the original furniture industry is expected to grow by
20 per cent a year. It further emphases that India, Russia and Brazil will witness a
boom.
The range of indigenous furniture available in India includes both residential and
contract system furniture, with an increased concentration in office and kitchen
furniture. Furniture belongs to shopping goods which the consumer usually wish to
purchase only after carefully comparing quality, price, suitability and style in a number
of stores. The consumers want a variety of prices, qualities and styles from which to
select.
The furniture manufacturers in India generally use a three tiers selling and distribution
structure, comprising the distributor, wholesaler and retailer. This structure is prevalent
among the manufacturers of furniture in the organized sector. They need not have
numerous outlets for the sale of furniture and can adopt select outlets.
In the unorganized sector, the manufacturers generally make direct sale to customers.
They set up their manufacturing units on a small scale and receive orders from local
customers. Their level of business is very small in size, as they do not employ
sophisticated machines for manufacturing furniture. As their customers, are mostly
price conscious, the quality of furniture item, does not in any way match the quality of
items offered by big companies. The small units at the most open a few retail outlets in
the nearby towns and supplies are made only on orders. They manufacture only
conventional items of wood and steel furniture.
Big companies (listed below) on the other hand have „established conventional three
tier distribution channel for marketing their items. These include Nilkamal Plastics
Ltd., Sunshine Products, BTM Plastic and others in plastic furniture (manufacturing
plastic moulded products like baby chair, center table, dining table, buckets, chair,
inverter to others etc.
Among the manufacturers of steel furniture, Rahul industries, Maximaa Systems Ltd.,
Karunafurnitures, Onkarfurnitures and others dominate the Indian market.
No one doubts the potential of the Indian market. The size of the Indian furniture retail
market is estimated at around Rs.30,000crores. As 85 per cent of furniture
manufacturers come under the unorganized sector, branded furniture has no big role to
play. However one cannot den the fact that there is mushroom growth of furniture
industry in India.
The organized sector caters to the needs of sophisticated customer in the IT field which
has blossomed leaps and bounds in the recent years thanks to the phenomenal growth in
number of many MNCs entering into Indian market. This has led to innovation in
furniture industry and today’s consumers especially those in big cities make the
relatively costlier furniture items as cheaper ones with the increased purchasing power.
This has made the growth of furniture industry a possible one, giving employment to
about 3 lakhs people in India.
The consumers in the middle and lower middle classes prefer conventional furniture
items, leading to the growth of small scale units in a large number. Self employed youth
are found round the corner, making lesser investments in the manufacture of steel
furniture. The price sensitive lower middle class population finds itself in the safe bet
when steel cupboards, are available at one-fourth of the price of leading companies.
The furniture industry in the unorganized sector does not require the services of skilled
workers. Even persons with no formal education can carry out tinkering work (the main
job in steel furniture) with a little bit of training.
Except those employed in organized sector, many others who find placements in
unorganized furniture manufacturing units eke out their living by physical work. Apart
from those who are directly employed, there are lakhs of others who have indirectly
found employed in the manufacture of furniture fitness/ upholstery like hinges and
handles drawer slides and brackets, TV racks, leather care and repair products, folding
screens, ceramic vases, chair accessories, fabric materials, mattresses, moisture
absorbers, carpets, rugs, bathroom accessories and the like.
Furniture industry has tremendous export potential. With a large workforce, India can
dictate terms by offering stiff competition to countries like Malaysia and China, two big
furniture exporting countries in the world. The world home market is worth
Rs.20,000crores. During the past three years it grew by 20 per cent a year, an
encouraging sign indeed. By giving relevant training in the manufacture of modern
furniture, Indian workforce can enhance their skills and manufacture furniture of
proven quality to meet the tastes of foreign buyers.
Un-plasticized polyvinyl chloride “UPVC or Rigid PVC is often used in the building
industry as a low-maintenance material, particularly in Ireland, the United Kingdom,
and in the United States where it is known as vinyl, or vinyl siding. The material comes
in a range ofcolors and finishes, including a photo-effect wood finish, and is used as a
substitute for painted wood, mostly for window frames and sills when installing double
glazing in new buildings, or to replace older single glazed windows.
Over the past two decades, UPVC has taken over other traditional materials for making
doors and windows in a significant way all over the globe. Presently, it is the preferred
material for door and window profiles due to its various features that improve quality of
life, i.e. energy efficiency, recyclability, low maintenance and light weight. Globally,
the segment was valued at USD 27.5 billion in 2015, and would reach USD 47 billion
by 2024.
The Indian window and door (all material) market was around INR 13,000 crore in year
2013-14 and the market share of UPVC windows and door profiles was about 6-7 per
cent. As per report by Ken Research, Indian window and door market is expected to
reach over INR 15,000 crore by FY-2020 in terms of the revenues and out of that, the
UPVC segment is expected to contribute at around 8-10 per cent approx. i.e. 1500
crore.
The Indian UPVC doors and windows market is expected to grow at a CAGR of 7.0%
during 2015-2020. The major drivers of the Indian UPVC doors and windows market
are increasing new housing construction and replacement activities, which have
contributed to the growth of this market. Another important factor that drives this
market is their tangible and intangible benefiting features, such as the UPVC doors and
windows are thermal, and water- and wind-resistant. They are corrosion-free. These
doors and windows are termite free, highly sound insulated, dustproof, highly durable,
and need no maintenance. They are energy efficient and could save energy up to 25%
to 30%.
On the basis of its comprehensive research, it is forecasted that the Indian UPVC doors
and windows market is expected to depict a high growth during 2015-2020. UPVC
windows market will remain the largest segment in terms of both value during the
forecast period. Increasing building construction activities is the major driving force of
the industry. Fenesta, LG Hausys, Welltech Systems are some of the players in the
Indian UPVC doors and windows market.
CHAPTER-2
COMPANY PROFILE
WindoorsTech, an organization that has built a strong reputation & holds the excellent
credibility & quality service. The group has emerged as a centre-of-excellence over an
entire spectrum of touch-points, across industries. We pride ourselves on being skilled
and experienced in all aspects of our services and this, combined with our extensive
knowledge which we have established as a major player in this industry.
WindoorsTech aluminum window and door systems are an ideal combination of good
design and unique properties, unlike other window and door systems; it is designed to
give you the following advantages:
The sections are designed as per the international standards and regional
requirements
Various series designed and developed by acclaimed consultants Ÿ Use of
corner cleats ensures symmetry, structural strength and smooth opening of
windows
Weather sealing and weep holes provide optimal resistance to water penetration
Incorporates high structural and weather strength
Self-drainage properties
Fine finish because of anodizing or powder coating, thus enables vast range of
color options, preventing corrosion
High quality imported hardware and fittings, / Accories thus ensuring 0
compromise on safety and security of the occupants
Various design options available vis-à-vis bay windows, arch shaped windows
Fully equipped designing and drafting team backed by a strong technical team
The wonder of mobility solutions is in its comfort, safety & suitability. We at Comfort
Elevators & Escalators offer products & services that satisfactorily meet these
requirements enabling comfortable mobility for the users; giving creative freedom to
the architects on planning the suitability; ensuring safety with the usage of sophisticated
technology.
Corporate Information:-
Location Bengaluru
Website [Link]
Use of corner cleats ensures symmetry, structural strength and smooth opening
of windows.
Weather sealing and weep holes provide optimal resistance to water penetration.
Self-drainage properties
Fine finish because of anodizing or powder coating, thus enables vast range of
color options, preventing corrosion.
VISION:-
To become the most trusted preferred brand, through excellence in everything we do,
and to contribute our generous efforts in conserving our environmental beauty.
MISSION:-
Grow together by involving each person of the team to provide architectural innovative
quality products and services, to achieve customer satisfaction through cost
effectiveness and best use of available resources, by adhering to our values, upgrading
system and enhancing productivity.
QUALITY POLICY:-
Delivers modern building concepts which help them to improve the aesthetics,
durability and moreover functionality of their projects.
WORKFLOW MODEL:-
The Exclusives: a Classic collection with seven traditional shades and the new
Downtown collection with eight exclusive colors
The Basics: Selection, Standard and Wooden Decoration.
1. Casement Windows
2. Residential Doors:-
UPVC doors never rots, flakes, rusts, fades, pits, peels or corrodes.
It needs only a light soapy wash and a check of the seals for
maintenance. UPVC requires virtually no maintenance making it
very convenient and time-saving.
3. Bi-folding Doors:-
4. Sliding Doors:-
2.5OWNERSHIP:-
The ownership of Windoors Tech is being shared among Mr. Mohan Kumar B T, Mr.
Renukeshwar, Mr. Babu and Mr. Puttaswamy who possess rich experience in the field
of marketing and business.
The company is registered as Limited Liability Partnership (LLP). A limited liability
partnership (LLP) is a partnership in which some or all partners (depending on the
jurisdiction) have limited liabilities. In an LLP, each partner is not responsible or liable
for another
All requirements of ISO 9001:2008 are generic and are intended to be applicable to all
organizations, regardless of type, size and product provided. Where any requirement(s)
of ISO 9001:2008 cannot be applied due to the nature of an organization and its
product, this can be considered for exclusion.
Where exclusions are made, claims of conformity to ISO 9001:2008 are not acceptable
unless these exclusions are limited to requirements within Clause 7, and such
exclusions do not affect the organization's ability, or responsibility, to provide product
that meets customer and applicable statutory and regulatory requirements.
1) Cognus:-
Competitive business analysis is too crucial to ignore. While you're busy ignoring your
competitors, they might be munching away your market share. Competitor analysis
services in India can help you reveal your competition and let you know what they are
up to which in turn can help you understand your target market. Analyzing all
information about your competitors is as important as having core knowledge of your
own business. Hire our business competitor analysis services in India and create
effective strategy formulation by analyzing critical competition in the market.
2) Infegy:-
While this has created scores of new challenges that didn’t exist 10 years ago, it has
also opened many doors and provided us with opportunities that weren’t previously
available. One of these opportunities is the post-digital way we conduct competitive
[Link] the many new ways of researching and understanding our business rivals,
such as social media tools, we can now use data and technology to gain an edge on our
competition.
Global “Exteriors Doors Market” an overview of the global market is provided with a
prime focus on factors boosting and hampering the market. This will help investors get
a clear understanding on which aspects to focus on and how to economically support
the market globally. The impact of the prevailing regulatory scenario on both regional
and worldwide Exteriors Doors market is provided in detail in the report.
2.8COMPETENCY MAPPING:-
Competency Mapping is a
process to identify key
competencies for an
organization and/or a job
and incorporating those
competencies throughout
the various processes (i.e.
job evaluation, training,
recruitment) of the
organization. A
competency is defined as a
behaviour (i.e.
communication,
leadership) rather than a
skill or [Link]
Mapping is not a new
concept, but in recent
years it has been in high demand and many organizations use competency models as a
basis for their performance management systems. Today, the organizations and
businesses have understood its importance for employee selection as a process.
Encompassing professional, personal and technical competencies, competency mapping
is highly flexible.
The various benefits of working at Windoors Tech are such as excellent career
opportunities, adequate exposure, several prospects of career growth, encouraging
working environment, job-related training, etc. At WindoorsTech , the employees are
altogether encouraged to maintain a healthy work-life balance. So, with all these
benefits, WindoorsTech is considered one of the best working places in India.
In this report I tried to give all the possible information about Windoors Tech training
and development, how they related with each other? How they relate with the company,
what are the possible factory which affect the whole process of training and
development. This report also includes various kinds of training program which the
company follows, and how those programs will good for the organization or
employees.
Training is considered as a positive step towards augmentation of the knowledge base
by the respondents. The objectives of the training programmes were broadly known to
the respondents prior to attending them. The training programmes were adequately
designed to cater to the developmental needs of the respondents. Some of the
respondents suggested that the time period of the training programmes were less and
thus need to be increased. Some of the respondents also suggested that use of latest
Reward Management
The employees are rated according to their performance through which the rewards are
being allotted accordingly, wherein the reward of the employee is stated with the
performance, attitude, commitment shown to the work and also through meeting the
deadlines properly. Therefore the talent and the effort put up by the employee is being
recognized and appreciated.
CHAPTER-3
Strategy:-Purpose of the business and the way the organization seeks toenhance
its competitive advantage.
Shared values:-
The model is most often used as an organizational analysis tool to assess and
monitor changes in the internal situation of an organization. The model is based
on the theory that, for an organization to perform well, these seven elements
need to be aligned and mutually reinforcing. So, the model can be used to help
identify what needs to be realigned to improve performance, or to maintain
alignment during other types of change. Whatever the type of change –
restructuring, new processes, organizational merger, new systems, change of
leadership, and so on – the model can be used to understand how the
organizational elements are interrelated, and so ensure that the wider impact of
changes made in one area is taken into consideration.
STRATEGIES:-
Strategy is a high level plan to achieve one or more goals under condition of
uncertainty. Strategy is important because the resources available to achieve these goals
are usually limited. Strategy generally involves setting of goals, determining actions to
achieve the goals, and mobilizing resources to execute the actions. Strategy can be
intended or can emerge as a pattern of activity as the organization adapts to its
environment or competes.
Windoors Tech Pvt. Ltd strategizes its business by providing differentiated product
andalso efficient after sales services to achieve customer satisfaction. Windoors Tech
Pvt. Ltd areknown for its low noise products that provide ease in transferring people
from one place to another. Also the company has retained faith and good reputation in
the mouth of its customers for their timely and efficient after sales services.
STRUCTURE:-
Management
Komal Sudheendra
(GM Installation Hegde Archana Jayesh Dixit Puri
& Service) (Marketing ) (Accounts Head) (Architect) (Desiga Head)
The structure of an organization will determine the modes in which it operates and
performs. Organizational structure affects organizational actions in two ways:
It provides the foundation on which standard operating procedures and routines
rest.
It determines which individual get to participate in which decision making
processes, and thus to what extent their views shape the organization’s actions.
At Windoors Tech Pvt. Ltd power is decentralized as the active partner Mr. Mohan
Kumar B T, takes all the major decisions regarding the cash flow whereas, the
remaining decisions are taken by particular team heads.
Board of Directors:-
A Board of Directors is a recognized group of people who jointly oversee the activities
of an organization, which can be either for a profit business, non-profit organization or
a government agency. Typical duties of directors include:
Governing the organization by establishing broad policies and setting out
strategic objectives.
Selecting, appointing, supporting and reviewing the performance of the chief
executive
Ensuring the availability of adequate financial resources
Approving annual budgets and setting salaries, compensation and benefits of
senior management.
At Windoors Tech Pvt. Ltd the board constitutes of its four partners namely:
Mohan Kumar B T: Director
Renukeshwar: Director.
Babu: Director.
Puttaswamy: Director.
Technical Operation:-
The technical team will be a multidisciplinary team that includes experts in all
of the core values. The technical team will be comprised of experts in the core values
relevant to the project goals. These may include, but are not limited to, technical staff
such as planners, engineers, maintenance personnel, emergency providers and
environmental specialist. The roles and responsibilities of technical team include:
Problem solving which leads to meet customer demands
Should not over compensate management
At Windoors Tech Pvt. Ltd the technical team is led by Miss. Komal, General
Manager for Installation and services section. Miss. Komal is assisted by Mr. Yashas N
G, the companies Logistics Executive. At Windoors the technical department is
responsible for all the innovations, research and development.
Windoors has made name in the market for its technical advancements by installing
lifts with less sound. Also after installation services are appreciated by customers.
Sales and Marketing:-
A marketing department promotes your business and drives sales of its
products and services. It provides the necessary research to identify companies target
customers and other audiences. Depending upon the company’s hierarchical formation,
a marketing director, manager or vice president might be at the helm .in some business,
a vice president of sales and marketing oversees both the marketing and sales
departments with a strong manager leading each department. It’s important to keep a
strong marketing department intact regardless of the economy so company remains
visible and keeps sales strong.
Windoors Tech Pvt. Ltd, Sales and Marketing department is headed by Mr.
SudheendraHegde. With a young team the marketing of the company’s products are
carried out by keeping the company’s strength as key factor for market penetration. The
marketing team differentiates their products through their low noise products and also
easy and quick services fetching the company high sales.
3D Designs:-
3D computer graphics or three- dimensional computer graphics, are graphics that use a
three-dimensional representation of geometric data that is stored in the computer for the
purpose of performing calculations and rendering 2D Images. A 3D modeling software
is an essential tool if you are working in the architecture sector. It’s a good way to
obtain better visualization of your projects for your clients. However, 3D modeling
software doesn’t eliminate the pen and paper method. But it can lead to really detailed
and realistic results. As a matter of fact, it’s best solution to save time and to modify
your model as and when required.
The architectural department of Windoors Tech Pvt. Ltd is led by Mr. Jayesh.
AutoCAD software is used by the team to give the customers a clear and realistic view
of the entire project helping the team also to work with accuracy.
Designs:-
Innovation can be defined simply as a "new idea, device or method". However,
innovation is often also viewed as the application of better solutions that meet new
requirements, unarticulated needs, or existing market needs. Such innovation takes
place through the provision of more-effective products, processes, services,
technologies, or business models that are made available to markets, governments and
society. The term "innovation" can be defined as something original and more effective
and, as a consequence, new, that "breaks into" the market or society. Innovation is
related to, but not the same as, invention, as innovation is more apt to involve the
practical implementation of an invention to make a meaningful impact in the market or
society, and not all innovations require an invention.
At Windoors Tech, the design team led by Mr. Dixit Puri is responsible for all the
innovations done to rule the market with product differentiation. Windoors Tech has
been complimented for its unique designs and products by its customers.
SYSTEM:-
Systems are formal and informal procedures that govern everyday activity, covering
everything from management information systems, through to the point of contact with
the customer. Finance department is doing enough to properly plan and control the
funds.
There is regular program [Link] Company has a proper and adequate system
of controls in order to ensure that all assets are safe guarded against loss from
unauthorized use or disposal. All transactions are properly checked, verified, recorded
and reported correctly. Regular Internal Audit checks are carried out to ensure that the
responsibilities are executed effectively and that proper and adequate systems are in
place.
Corporate governance contains a set of principles, process and systems to be followed
by Directors, Management and all employees of the company for increasing the
shareholders’ value, keeping in view interest of the other stakeholders.
While adhering to the above, Windoors Tech Pvt. Ltd is committed to integrity,
accountability, transparency and compliance with laws in all dealings with the
Government, Customers, Suppliers, and Employees.
SKILL:-
It consists of the capabilities and competencies that exist within the company. It is the
talent, craft or accomplishment, naturally acquired or developed through training and
abilities appropriate for a specific job. The employees need to have both specific as
well generic skills. Generic skills mean problem solving skills, decision-making skills,
communication etc. Specific skill like time management, shop floor management,
building teams, leadership and motivation, creativity, advances safety and environment,
industrial safety and environment, training there employees to enhance their knowledge
and skill.
At Windoors Tech Pvt. Ltd, training is a continuous process to make their employees to
meet the new challenges and
No. of workers Skills required
HIGHLY SKILLED 10 Administrative Skills
SEMI SKILLED 14 Technical Skills
UNSKILLED 32 Repetitive Tasks
Table: Segregation of workforce on basis of skill
STYLE:-
Style speaks about the method of leadership adopted within the organization. Choosing
top-bottom means giving the roles at the top of your organization significantly more
control over key decisions than those lower in the hierarchy. Choosing bottom-top
means having little to no centralized control so that those doing the work are free to
organize, make decisions, and perform as they best see fit. Both methods have their
own justifications.
The extremists in the top-bottom method believe that an autocratic, hierarchical style of
command, control and decision-making is necessary for an organization to be
successful and fulfill its purpose. Whereas, the extremists in the bottom-top method
believe just the opposite, that most forms of hierarchy are unnecessary and inefficient.
Their view is that a top-bottom hierarchy separates authority from those actually doing
the work.
At Windoors Tech Pvt. Ltd they follow the “top-bottom” method of power flow where
the Board of Directors makes the major decisions. This statement can be made as all the
major decisions like declaring holidays, setting up the work hours’, deciding the
uniform and shoes to be worn at work place and also taking employee safety measures
is done by the Managing Director himself.
STAFF:-
Obviously, it is the people inside a business who are the ones who execute the strategy.
The World Bank believes that 80% of the wealth of the world now resides in
intellectual capital. Human Resource is truly the lifeblood of any organization. For this
reason hiring best available talent has become one of the most crucial task in every
organization.
The process by which the employees are recruited, deployed and developed is called
human resource management. Staff means the company has hired able people, trained
them well and assigned them the right jobs. Selection, training, motivation, and
assignment of right jobs are the issues faced within an organization
Supervisors : 3 employees
Managers : 5 employees
SHARED VALUES:-
Windoors Tech systems are harnessed with advanced technology, considering Comfort
& Durability as priority. We always receive appreciation for our Aesthetic Designs,
nevertheless we are known for our products with Smooth movements, Cost
Effectiveness, Low Maintenance and Durability.
Porter's Five Forces is a business analysis model that helps to explain why different
industries are able to sustain different levels of profitability. The model was originally
published in Michael Porter's book, "Competitive Strategy: Techniques for Analyzing
Industries and Competitors" in 1980. The model is widely used to analyze the industry
structure of a company as well as its corporate strategy. Porter identified five
undeniable forces that play a part in shaping every market and industry in the world.
The forces are frequently used to measure competition intensity, attractiveness and
profitability of an industry or market.
Industry Rivals:-
The importance of this force is the number of competitors and their ability to threaten a
company. The larger the number of competitors, along with the number of equivalent
products and services they offer, the lesser the power of a company. Suppliers and
buyers seek out a company's competition if they are unable to receive a suitable deal.
When competitive rivalry is low, a company has greater power to do what it wants to
do to achieve higher sales and profits.
The companies like unique glass tech and Eureka Pvt. Ltd are the toughtest competitors
to Windoors Tech. There exists neck to neck competition with respect to price and
features offered by the three companies.
This force addresses how easily suppliers can drive up the price of goods and services.
It is affected by the number of suppliers of key aspects of a good or service, how
unique these aspects are, and how much it would cost a company to switch from one
supplier to another. The fewer the number of suppliers, and the more a company
depends upon a supplier, the more power a supplier holds.
As Windoors Tech gets their raw material from multiple suppliers they do not entertain
bargaining power of the suppliers. However, the fluctuating price of raw materials is
the difficulty to deal with.
This specifically deals with the ability customers have to drive prices down. It is
affected by how many buyers or customers a company has, how significant each
customer is, and how much it would cost a customer to switch from one company to
another. The smaller and more powerful a client base, the more power it [Link]
exist more than 50 UPVC doors and windows companies in Bengaluru market. Hence,
customers would demand for more features at lower price. It is of great difficulty for
the company to convince its customers with respect to price bargain.
A company's power is also affected by the force of new entrants into its market. The
less time and money it costs for a competitor to enter a company's market and be an
effective competitor, the more a company's position may be significantly weakened. An
industry with strong barriers to entry is an attractive feature for companies that would
prefer to operate in a space with fewer [Link] the current growing phase, there
are several startups coming up every day. And each of new company comes with new
strategy to attain market penetration. These new strategies could take over Windoors
Tech hence the management needs to be cautious about the new entrants in the
industry.
Threats of Substitute:-
CHAPTER-4
SWOT ANALYSIS
STRENGTH WEAKNESS
OPPORTUNITY THREAT
4.1 STRENGTH:-
Strengths are internal attributes and resources that support a successful outcome. The
strengths of Windoors Tech LLP are:
4.2 WEAKNESS:-
Weaknesses are internal attributes that work against a successful outcome. The
weaknesses of Windoors Tech LLP are:
Lesser Product Range: With growing scope of UPVC doors and windows,
thereand only four products in Windoors Tech with lesser range. This puts the
company a step behind from its competitors.
Small Market Size: Windoors Tech operates only in Bengaluru market where
asits competitors prevail in national and global market. This is one of the major
weakness to company’s success.
New to the Market: Windoors Tech is a company that was established in
theyear, hence it takes time for the company to acquire sound market shares.
4.3 OPPORTUNITY:-
Opportunities are external factors that the entity can capitalize on or use to its
advantage.
The opportunities for Windoors Tech LLP are:
4.4 THREAT:-
Threats are the external factors that could jeopardize the entity’s success. The threats
for Windoors Tech LLP are:
CHAPTER 5
FINANCIAL STATEMENT
VIII)
X. Tax expense’s
Current tax expense - -
5.4RATIO ANALYSIS:-
Ratio analysis is a powerful and most commonly used tool of analysis and
interpretationas financial statements. It concentrates on the inter-relationship among the
figures appearing in the financial statements. Ratio analysis helps to analysis the past
performance of the company and to make future projections. It allows various
interested parties, like management, shareholders, potential investors, creditors,
government and other analysts to make an evaluation of the various aspects of
company’s performance from their own point of view and interest.
The Current Ratio is an index of the concern’s financial stability, since, it shows the
extent to which the current assets exceed its current liabilities. A higher current ratio
would indicate inadequate employment of funds, while a poor current ratio is a danger
signal to the management. The ratio is an indicator of the firm’s commitment to meet
its short-term liabilities.
Current Ratio = Current Assets
Current Liabilities
Years Current Assets Current Liabilities Ratio
(in Rupees) (in Rupees)
2017-18 1,74,30,344 1,91,78,457 0.909
2016-17 1,38,59,821 1,50,13,845 0.923
Table No.1: Calculation of Current Ratio
Current Ratio
0.925
0.92
0.915
Ratio
0.91
0.905
0.9
2017-18 2016-17
Interpretation: From the data and chart shown above we can see that the company
inunable to meet its short term liabilities. The current assets value should be twice of
the current liabilities to meet obligation. The company should generate more funds to
meet its current liabilities.
Gross Profit Ratio indicates the overall limit within which a business must manage its
operating expenses. It also helps in ascertaining whether the average percentage of
make-up on the goods is maintained. This ratio expresses the relationship gross
profit and net sales.
Net Sales
GrossProfitRatio
25
24.5
24
23.5
23
22.5 Ratio
22
21.5
21
20.5
20
2016-17 2015-16
This ratio helps in determining the efficiency in which the affairs of the business are
being managed. Constant increase in the above ratio year after year is a definite
indication of improving the condition of the business. The ratio indicates net margin
earned on sales of 100
NPR = Net Profit x 100
Net Sales
Interpretation: As the company is having negative value for net profit we can
conclude that the company is incurring loss. Hence the net profit ratio cannot be
calculated. As the company is incurring loss we cannot calculate operating ratio either.
The inventory turnover ratio is an efficiency ratio that shows how effectively inventory
is managed by comparing cost of goods sold with average inventory for a period. This
ratio is important because total turnover depends on two main components of
performance. The ratio depends on both stock purchasing and sales.
Inventory Turnover = Net Sales
Aug Inventory
1.4
1.2
0.8 Ratio
0.6
0.4
0.2
2017-18
Interpretation: from the chart above we can see that the inventory turnover ratio is
above 1. This is a good indication to the company. It implies that there is more sales
that the inventories which is a positive sign.
Quick Liabilities
Quick Ratio
0.215
0.21
0.205
0.2
Ratio
0.195
0.19
The average collection period is the average number of days required to collect
invoiced amount from customers. The measures is used to determine the effectiveness
of a company’s credit granting policies and collection efforts.
Credit Sales
50
40
30 Days
20
10
0 2017-18 2016-17
Interpretation: From the above chart we can interpret that the average collection Period
has increased almost by 3 times compared to previous year. An increase in average
collection period could be due to looser credit policy, worsening of economy or reduced
collection efforts.
CHAPTER 6
LEARNING EXPERIENCE
Windoors Tech being an UPVC based company had both administrative as well as
technical sector. The company gave me a bag full of experiences about the corporate. In
addition to working, I had opportunity to interact with people at different levels of the
organization. Working at Windoors Tech was an added advantage as I got to learn
ethics and functioning of a systematic organization. I experienced how time was one of
the key factor followed by the company as the staff of the company from lower level to
the top management would have reported by 9am. It was very easy for me to get along
with the employees as a friendly environment prevailed in the organization. There was
a healthy relationship among the employees giving positivity to work in Windoors
Tech.
The management and the employees at Windoors Tech LLP were very co-operative
and guiding. They provided each and every detail required for the project as and when
asked. The members in each of the department helped me gain knowledge about
everything by explaining their departments functioning in detail. They also explained
me how all the theoretical concepts learnt in the course of MBA is implemented in
practical being within an organization.
Internship at Windoors Tech also thought me the importance team work and co-
ordination. Since every week I had to inform my guide about what I learnt I also learnt
to prepare reports. I would conclude saying that, Internship gave me practical exposure
to the functionality of the organization.
BIBLIOGRAPHY
BOOKS
Windoors Tech LLP (Annual Report 2017-18)
WEBSITES
[Link]
[Link]
[Link]