International Journal of Engineering and Advanced Technology (IJEAT)

ISSN: 2249 – 8958, Volume-8, Issue-3S, February 2019

A Summer Trining Report on Customer

Satisfaction Towards Hero
Sharmila Devui M, Ankitbose, Gopinathank, Ninushaarm,
R. Bharthvajan

Abstract:“A community without roads does not have any

out”Transportation means the physical movement of persons and II. STATEMENT OF THE PROBLEM
good from one place to another. In olden days, people who want
Two wheelers play a vital role in human life. The best
to travel from one place to another would walk in groups or go in
horses, bullock cart etc. This was really tired and would take long
mode of transport for middle class family is a two wheeler
time to reach destination, but now various automobiles are and is a need for everyone in the family. As people want
available like two wheelers, three wheelers and four wheelers. increase their standard of living, the production and usage of
Two wheelers may be scooters, bikes and these are called so as two wheelers have also substantially increased.
they have two wheels [1-4]. The customer’s preference for two wheeler is based on his
Today two wheelers have become an indispensable part of the taste and priorities. In a market oriented economy the
lives as it is faster, cheaper and inconvenient [5,6]. Two wheelers consumer expect the right type and the right quality of
are used for attending to work related activities, useful for goods at the right time and at the right price. As a result of
shopping, to drop the children at the school, for convenient
the new licensing policy and allowing foreign collaboration,
travelling in the city and they gives social status prestige to the
two wheeler consumers [7-11]. number of high technology and fuel efficient two wheelers
are manufactured [23-7].
I. INTRODUCTION The study is about the special features and qualities of
Hero, the different model available in the market which
In India two wheeler industries make a small beginning in attract the customer, the reason for the usage of Hero, the
the early 50’s when automobiles product of India started services provided by the Hero dealers and customers
manufacturing scooters in the country [12-15]. Until 1958, satisfaction [28].
automobiles products of India and Enfield were the sale
producers in 1948, Baja auto began trading in imported III. OBJECTIVES OF THE STUDY
Vespa scooters and there wheelers [16-18].
Finally in 1960, it set up a factor to manufacture them in The present study has the following objectives.
technical collaboration with piaggio of Italy. Even though 1. To assess the brand preference of two wheelers
there are various government and private companies entered among the respondents.
in the two wheeler production, Bajaj is the best among all 2. To assess the factors motivating the individuals to
the other companies. Other important bike manufactures are buy a particular brand.
Enfield, Bullet, Java and Rajdoot [19]. 3. To find out the mode of purchase of two wheelers.
The two wheeler market was high during 1980’s with the 4. To analyze after sales service provided by dealers
entry of Kinetic Honda with a variometricscooty helped in 5. To find out the problems faced by the respondents in
providing ease of use to the scooter owners and how there using two wheelers.
are verities of two wheelers like scoot pep, Honda active, 6. To give suggestions based on the findings.
Hero Honda etc [20-22].
Today students, workers, officers etc are increasing in IV. RESEARCH METHODOLOGY
numbers day to day in both urban and rural areas. The This study is an imperial study combining the use to both
standard of living has also increased in recent year’s leading primary and secondary data.
to people travel from one place to another for work and
(a) Primary Data
leisure. Majority of the suburbs were not served by mass
transit, the population shift created an attractive market for Primary data is collected by conducting field investigation
automobile manufacturer. The number of vehicle produced with the help of well-designed questionnaire and personal
and sold increased dramatically. interview with the customers.
(b)Secondary Data
Revised Manuscript Received on February 14, 2019.
SharmilaDevui M,Student, Department of Management Studies Biher,
The secondary data were collected from published
Chennai, TN, India. sources like, various books, magazines, journals, statistics
BOSE,Student, Department of Management Studies Biher, Chennai, reports, websites, past thesis.
TN, India.
GOPINATHANK,Student, Department of Management Studies
Biher, Chennai, TN, India.
NINUSHAARM,Student, Department of Management Studies Biher,
Chennai, TN, India.
R. BHARTHVAJAN,Assistant Professor, Department of
Management Studies Biher, Chennai, TN, India.

Published By:
Blue Eyes Intelligence Engineering
Retrieval Number: C11310283S19/19©BEIESP 617 & Sciences Publication
 “A SUMMER TRINING REPORT ON CUSTOMER SATISFACTION TOWARDS HERO”

1.1 SELECTION OF SAMPLES The study reveals that, most of the respondents belong to
Data have been collected from 120 respondents of the the group of above 45.
study area. Each sample respondents is interview with the
help of questionnaire.  The study reveals that, majority of the respondents are
male.
1.2 PERIOD OF STUDY  The study discloses that most of the respondents were
The field work for this study was carried on two months married
from  The study reveals that the level 6 education among the
May 2016 to June 2016. respondents is school level.
 The study discloses that, most of the respondents were
V. STATISTICAL TOOLS OF ANALYSIS monthly income of Rs. 10000 – Rs. 20000.
To make the present research study highly effective and  The study reveals that, the majority of the respondents
fruitful the following statistical techniques were used for the are known about Hero through friends.
purpose of collection analysis and interpretation of data. For  The study discloses that, most of the respondents are
selecting respondents, convenience sampling technique was purchase of Hero in a company show room.
used [29]. The collected information was presented in a  The study reveals that, the majority of the respondents
master table and then the separate tables like 5 points have changes in Hero models.
scaling technique has been used to analyze customer’s  The study reveals that, most of the respondents say the
satisfaction towards Hero [30-33]. reason for selection of engine capacity.
 The study discloses that, most of the respondents are
VI. LIMITATIONS OF THE STUDY changing the vehicle.
 The study exhibits that, the majority of the respondents
The study pertains to VilavancodeTaluk in five villages
saysreason for changing of Low engine capacity.
only. So the finding and conclusion may not be applicable to
 The study reveals that, majority of the respondents are
anther Taluk.
says that mileage vehicle is 31km – 35 km
The study emphasis only on motorized two wheelers. It
 The study discloses that, most of the respondents were
does not make any suggestion or comments on “Bi-cycles”
use of fuel per month is 10 ltr – 20 ltr
or “other vehicles”.
 The study discloses that, most of the respondents were
This study gives more importance to the customer side,
buying the Hero for motivated as the new model and
and it does not give much importance to production or
Mileage.
marketing aspect of the two wheelers.
 The study reveals that, most of the respondents are
purchased a new vehicle.
VII. CHAPTER SCHEME
 The study shows that, most of the respondents were
Chapter first deals with introduction, statement of the purchased the vehicle by ready cash.
problem,objectives, research methodology, selection of  The study reveals that, the majority of the respondents
samples, and period of study, statistical tools, analysis and are purchased the vehicle at a price level of Rs. 50000 –
limitation of the study. Rs. 60000
Chapter second deals with the profile of the study area  The study shows that, most of the respondents have the
and review of literature. opinion about the price level is low.
Chapter third deals with overview of Hero.  The study shows that, the majority of the respondents
Chapter fourth deals with analysis and interpretation. are availing loans from Mahindra finance.
Chapter fifth deals with findings, suggestions and  The study reveals that, the majority of the respondents
conclusion. are satisfied with the performance of vehicle.
 The study discloses that, most of the respondents are
VIII. REVIEW OF LITERATURE satisfied with the activities are customer service.
RamanjMajundartitled “two wheeler industry” pointed  The study reveals that most of the respondents are
out that the sample consumers perceived Hero as fuel taking the insurance policy for their vehicle
efficiency, TVS as a high pick up, Hero Honda M 60 as high
pick up and sleek model and finally Suzuki as smooth X. SUGGESTIONS
trouble free and good value of money. The study has  Company can provide guarantee for at least three years.
provided that to identify the opinion and reaction of  Company can introduce the new model and reduce the
consumer of the particular brand two wheeler. priceof Hero.
RanjanaPendharkar in his articles says that the vehicles  The company expects more varieties and colors.
growth in the economic scene reveals that the transport  Free helmet can be providing to the customer at the time
sector not only helps in the service sector but it also helps in of purchase.
enhancing productivity. In these days even economic  Company can provide interest free loans for purchasing
activity is stimulated by the transport sector. the Hero.

IX. FINDINGS& RESULTS

In this chapter the researcher had summarized the
findings, suggestions and presented the conclusion.

Published By:
Blue Eyes Intelligence Engineering
Retrieval Number: C11310283S19/19©BEIESP 618 & Sciences Publication
 International Journal of Engineering and Advanced Technology (IJEAT)
ISSN: 2249 – 8958, Volume-8, Issue-3S, February 2019

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