Scribd
Upload
62 views6 pages

1.1 Firm's Background

KitaBisa.com is an Indonesian crowdfunding platform that facilitates donations for social causes. While medical and disaster campaigns perform well, educational campaigns receive less traction. The root causes identified include lack of campaigner skills, low awareness of educational issues, promotion focused on other categories, and delays in background checks. Proposed solutions are workshops to improve campaigner storytelling skills, partner gatherings to raise awareness of educational problems, education-focused marketing with influencers, and automating background checks. A knowledge management system is designed using a people-process-technology framework and SECI model to share expertise on campaign best practices, build relationships with stakeholders, and ensure integrity of donated funds.

Uploaded by

Max Suyatno Samsir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topics covered

  • stakeholder feedback,
  • KitaBisa.com,
  • campaign traction,
  • automated systems,
  • innovation solutions,
  • fundraising innovation,
  • community engagement,
  • awareness campaigns,
  • community support,
  • trust building
62 views6 pages

1.1 Firm's Background

KitaBisa.com is an Indonesian crowdfunding platform that facilitates donations for social causes. While medical and disaster campaigns perform well, educational campaigns receive less traction. The root causes identified include lack of campaigner skills, low awareness of educational issues, promotion focused on other categories, and delays in background checks. Proposed solutions are workshops to improve campaigner storytelling skills, partner gatherings to raise awareness of educational problems, education-focused marketing with influencers, and automating background checks. A knowledge management system is designed using a people-process-technology framework and SECI model to share expertise on campaign best practices, build relationships with stakeholders, and ensure integrity of donated funds.

Uploaded by

Max Suyatno Samsir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topics covered

  • stakeholder feedback,
  • KitaBisa.com,
  • campaign traction,
  • automated systems,
  • innovation solutions,
  • fundraising innovation,
  • community engagement,
  • awareness campaigns,
  • community support,
  • trust building

1.

Introduction
1.1 Firm’s Background
[Link] is Indonesia's most popular fundraising and donation platform for social
causes. Since 2013 they've facilitated more than 22,400 campaigns, collecting IDR 637bio
donations from >1,831,525 of #OrangBaik.
[Link] offers a platfrom that are mainly focused on helping people help people and
causes they care about, such as fundraising and donation for social causes. Currently,
[Link] are offering new services called kitabisa proteksi, a mutual help-based health
insurance.
[Link] collaborates with companies, governmental institutions, non-governmental
organizations (NGOs), and social media to widen their access in empowering people to
help one another.

Figure 1.1 Business Model Canvas of [Link]

By interviewing Vikra Ijas, the co-founder and chief product officer of [Link], we
gathered insights and the problem that the company is facing.
The insights that we got from interview are:
- Already distributed approximately IDR 600B of raised funds to the campaigners.
- Implementing an openness culture throughout the team
- Their north star metric (NSM) is the total of #OrangBaik
- Developing an additional business model (agency-based revenue)
- Currently developing a new product called kitabisa proteksi (health insurance
fundraising)
- Medical and natural disaster campaign have a lot of traction
- Meanwhile the educational campaign doesn’t have the same traction as the medical and
natural disaster category
From the interview, we can conclude that the symptom of the company’s problem is the
less traction on educational campaign.

1.2 Objective of the Report


Our objective of the report are:
- To identify company’s problem and causes of the problem
- To propose an innovation and solution over the company’s problem
- To design knowledge management system for the company (PPT and SECI)
- To design implementation plan related to the designed knowledge management system
2. Theoretical Framework and Research Method
2.1 Theoretical Framework

2.2 Research Method

3. Business Solution
3.1 Fishbone Diagram Analysis
Based on the interview, we concluded that the symptom for the analysis is the less traction
on educational campaign. We use the fishbone diagram tool to identify the possible root
causes of the problem and in sorting the ideas into useful categories. The symptom is shown
on the fish’s head, facing to the right. The ribs branch for the major causes, and the sub-
branches for the root causes. To find the root causes, each branches of the causes are
analyzed using the 5 whys method by keep asking a sequence of “why” questions until it
shows the root causes.

Figure 3.1 Fishbone Diagram Analysis


3.2 Proposed Solution
Problem Root Causes Proposed Solutions KM Objectives
Category
Campaigner Lack of “selling” Storytelling workshop Improve the selling skill of the
skills campaigners
Sharing knowledge on how to
make a successful campaign
Fundraiser Lack of awareness on Gathering for partners Gaining awareness on social cause
educational problem and regular and building relationships to build
fundraisers ore trust and loyalty
Letting shareholders know what
[Link] will do in the future
Knowing what the stakeholders
want from [Link]
Archiving feedbacks from the
stakeholders
Promotion Ads only focused on Education-focused Increasing awareness on
medical and natural marketing campaign educational problem
disaster category involving social
influencers
Sharing content
focused on the
education problem
No available fund or Make a partnership
partnership for with creative
creative advertising advertising agency
Process Potential long queue Creating an instant To make sure the integrity of
for background and automated system collected fund collected as it
checking leading to for background purposed
stacking up checking
3.3 KM Framework (People, Process, Technology)
Problem Root Causes Proposed Solutions KM Objectives
Category
Campaigner Lack of “selling” Storytelling workshop Improve the selling skill of the
skills campaigners
Sharing knowledge on how to
make a successful campaign
Fundraiser Lack of awareness on Gathering for partners Gaining awareness on social cause
educational problem and regular and building relationships to build
fundraisers ore trust and loyalty
Letting shareholders know what
[Link] will do in the future
Knowing what the stakeholders
want from [Link]
Archiving feedbacks from the
stakeholders
Promotion Ads only focused on Education-focused Increasing awareness on
medical and natural marketing campaign educational problem
disaster category involving social
influencers
Sharing content
focused on the
education problem
No available fund or Make a partnership
partnership for with creative
creative advertising advertising agency
Process Potential long queue Creating an instant To make sure the integrity of
for background and automated system collected fund collected as it
checking leading to for background purposed
stacking up checking

3.4 SECI Model

4. Implementation Plan and Conclusion


4.1 Implementation Plan: Activities and Time
4.2 Conclusion

You might also like