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Stone Creek Exteriors: Changing Contractor Perceptions

Hunter Eutsler started Stone Creek Exteriors in 2018 in Richmond, VA to change perceptions of contractors. Prior to starting his own business, Eutsler witnessed unprofessionalism working as a sales representative. He drew on past experience and his father's knowledge to get Stone Creek off the ground. Eutsler balanced running Stone Creek with his full-time sales job, before finding a work-from-home position to fully commit to the company. Over two years, Stone Creek has focused on trust, quality, and customer satisfaction while serving most of Virginia.

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0% found this document useful (0 votes)
88 views4 pages

Stone Creek Exteriors: Changing Contractor Perceptions

Hunter Eutsler started Stone Creek Exteriors in 2018 in Richmond, VA to change perceptions of contractors. Prior to starting his own business, Eutsler witnessed unprofessionalism working as a sales representative. He drew on past experience and his father's knowledge to get Stone Creek off the ground. Eutsler balanced running Stone Creek with his full-time sales job, before finding a work-from-home position to fully commit to the company. Over two years, Stone Creek has focused on trust, quality, and customer satisfaction while serving most of Virginia.

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Media Contacts:

Katelyn Eutsler Hunter Eutsler


Public Relations Chief Operating Officer
eutslekr@[Link] heutsler@[Link]
804-306-6481 804-433-9674

Understanding Stone Creek’s Interior


Not everything is what it seems on the exterior.

The beginning of 2018 in Richmond, VA is where it all started. A company arose from

just a small idea while hanging out with some friends. Hunter Eutsler set a goal to change the

perception that homeowners had about contractors. “It is very important to me as a COO to try to

change how people and homeowners look at contractors. I want people to see that they are real

humans, trying to help out the community while helping their own families” Eutsler stated.

Before attempting to change the understanding of contractor, Eutsler had to start the business.

Prior to Stone Creek, he was a sales representative for products that contactors need like siding,

windows, and roofing. During his time as a sales representative, the contractors he had dealt with

were not professional. Eutsler said “They would not pay us, they would not use the proper

equipment, and they would dress unprofessionally.” With only little knowledge of being a

contactor Eutsler had, he was ready to make a change to the way they are portrayed and

sometimes the way they act.

(more)
Understanding Stone Creek’s Interior 2

Eutsler felt confident in his decision for starting his business as COO. He knew he would

need help, so he decided to ask a few of his close friends to get their knowledge and perspectives

on how to start and run this type of business. Eutsler had previous knowledge on contracting

because of his past roles in the construction business. “Because my dad is so helpful and

knowledgeable on being a contractor, that already had me one step ahead. Plus, I already had the

knowledge of both the installation side and the sales side from prior jobs” stated Eutsler. Another

factor in the success that has helped Eutsler’s company kick off is the way he dressed since

everyone has a stigma on contractor’s appearance, hygiene, and how approachable they are.

Eutsler said “I knew that I had a very good chance at making it successful just by the way I

dressed and approached customers.”

Eutsler started out weary with the beginning of the company, but never let it show. When asked

if there was fear during this time, Eutsler stated “Oh yeah, I was so scared, but you would have

never known. I don’t show much emotion which sometimes that can hurt me or sometimes it can

help me, in this case it helped me.” Eutsler showed a confidence not only in his small group of

co-workers but with himself as well and that is the secret to most of his success.

Not only was Eutsler starting a brand-new company from scratch, he had to keep up with his

other job as a sales representative selling products that Stone Creek Exteriors needed. Not only

was he working as a full-time employee at a distribution company, but he is also a COO of his

company with only three other workers that had full time jobs as well. “At first I struggled

balancing both jobs because my sales job in distribution required me to be there full-time.”

Because of having to be at the sales job full time and he was not able to leave during the day, it

was hard for him to make time to check up on the current projects he had started.
Understanding Stone Creek’s Interior 3

After a few months of having Stone Creek Exteriors and working full time at the supplies

distribution center, Eutsler realized that he had to make a change. He was not able to be as

thorough with the jobs as he had promised and his heart was not completely in the new company.

Eutsler had to make a huge decision to put the company on the backburner for a while or to fight

through it to keep the company alive. After he thought about it for a few months, he decided that

he would find a distribution sales job that he could do from home. Once he achieved that goal, he

is now able to fully commit to the lifetime experience of running his own company. Eutsler said

“Now it is easier because my full-time job is that I work from home I can take phone calls, get

opportunities, and even go and check up on previous jobs and buildings I have worked on.”

July 20, 2019

This photo, which Stone Creek Exteriors obtained from Ty Elsea, has been authenticated by

showing what Stone Creek Exteriors performs during a summer day in between jobs.

(more)
Understanding Stone Creek’s Interior 4

Throughout the past two years, Eutsler has learned many life lessons while maintaining two

separate jobs. It all started out by him wanting to change the appearance and stigma on

contractors, and he knew he could do it by starting his own company. He went through obstacles

and loops throughout and maintained his composure so he stated, “You will never achieve your

dreams if you don’t go through hardships.”

###

About Stone Creek Exteriors:

Stone Creek Exteriors is a small business that focuses on trust and quality. The company does
roofing, siding, windows, doors, and decks. They also can help remodel the whole entire home.
They promise their customers high quality materials, honest work, trustworthy expert opinions,
respect and a strong work ethic. Stone Creek strives for the ultimate satisfaction for each of their
customers. They are now serving most of the Virginia area.

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