Scribd
Upload
559 views1 page

Insights from The Robert Collier Letter Book

This document outlines 26 chapter titles from a book about direct marketing and sales letter writing. The chapters provide tips and strategies for crafting effective sales letters that arouse interest in a product, include compelling word pictures and motives to encourage purchasing, supply an impulse to buy, and include hooks to engage the reader. The chapters also discuss testing letters, selling books and stories, advertising campaigns, starting a new store, fundraising, and writing an ideal sales letter.

Uploaded by

ritesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
559 views1 page

Insights from The Robert Collier Letter Book

This document outlines 26 chapter titles from a book about direct marketing and sales letter writing. The chapters provide tips and strategies for crafting effective sales letters that arouse interest in a product, include compelling word pictures and motives to encourage purchasing, supply an impulse to buy, and include hooks to engage the reader. The chapters also discuss testing letters, selling books and stories, advertising campaigns, starting a new store, fundraising, and writing an ideal sales letter.

Uploaded by

ritesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd

Chapter 1.: What Is It That Makes Some Letters Pay?

Chapter 2.: How to Arouse That Acquisitive Feeling


Chapter 3.: Getting News Interest into Your Letter
Chapter 4.: Word Pictures That Make People Want Your Product
Chapter 5.: Motives That Make People Buy
Chapter 6.: The Proof of the Pudding
Chapter 7.: Supplying That Impulse
Chapter 8.: How to Put a Hook into Your Letters
Chapter 9.: The Six Essentials
Chapter 10.: How It All Began
Chapter 11.: The First Olive
Chapter 12.: Selling $2,000,000 Worth of O. Henry Stories
Chapter 13.: A War History That Sold
Chapter 14.: Books That Many People Know
Chapter 15.: How Wells' "Outline" Was Sold
Chapter 16.: How the Bookbuyers Saved a Campaign
Chapter 17.: A Giant of the Mails
Chapter 18.: The Third Fifty Thousand
Chapter 19.: Why You Accept This Little Gift
Chapter 20.: One Million Dollars' Worth of Orders in the First Six Months
Chapter 21.: Taking the Guess Out of Advertising
Chapter 22.: We Help to Start a Store
Chapter 23.: How to Reach the Leaders
Chapter 24.: Collecting with a Smile
Chapter 25.: The Ideal Sales Letter
Chapter 26.: How To Raise Money By Mail

Chapter 1.: What Is It That Makes Some Letters Pay? Chapter 2.: How to Arouse That Acquisitive Feeling Chapter 3.: Getting Ne

You might also like