BMEFT-107 Print Media
Block-A
Unit-I : Print Media - Introduction, Concept, Scope, Advantages & its Importance
Unit-II : Nature, objectives, Purpose & Functions.
Block-B
Unit-I : News? Definition, Nature of News, Qualities and values, Hard & Soft News.
Parts/Structure of News, Head line intro body.
Unit-II : Functioning of News Room.
Block-C
Unit-I : Columns, Editorials
Unit-II : Features and Articles.
Suggested Readings
1. Mass Communication in India (Keval J Kumar)
2. Mass Communication Journalism in India (D.S. Mehta)
UNIT -1
WHAT IS MEDIA?
Communication channels through which news, entertainment, education, data, or promotional
messages are disseminated. Media includes broadcasting medium such as newspapers,
magazines, TV, radio, billboards, direct mail, telephone, fax, and internet.
Media provides information to general public [Link] media can reach large
numbers of the population in a short amount of time.
TYPES OF MEDIA:-
Print Media
Electronic Media
New media.
Print media includes newspapers, books and pamphlets. Electronic media includes television
and radio while the new age media include the internet and mobile phones.
PRINT MEDIA:-
The industry associated with the printing and distribution of news through newspapers and
magazines. Print media are lightweight, portable, disposable publications printed on paper and
circulated as physical copies in forms we call books, newspapers, magazines and newsletters.
They hold informative and entertaining content that is of general or special interest. They are
published either once or daily, weekly, biweekly, monthly, bimonthly or quarterly. Print media
has the advantage of making a longer impact on the minds of the reader, with
more in-depth reporting and analysis.
Books
Books are the oldest medium of mass communication.
They are collections of printed pages bound together.
Their content can be information and/or entertainment.
Preparation and production of a book can take many months.
According to Google, there may be 130 million books in circulation.
Newspapers
Newspapers are collections of printed pages folded together.
Their content is mostly public affairs and events information reporting
with some entertainment.
Preparation and production of a newspaper can take hours.
Magazines
Magazines are collections of printed pages bound together.
Their content includes both information and entertainment.
Preparation and production of a magazine can take many weeks.
There are some 20,000 different magazines.
Newsletters
Newsletters are regular publications of only a few folded pages.
Generally, they address one main topic and are informative or
entertaining.
Newsletters provide information to members, customers, employees and
friends of organizations.
Preparation and production of a newsletter may require only a few hours.
There are hundreds of thousands of newsletters.
Journalism
Newspapers began as journals, so the industry profession came to be
called journalism.
Journalists intend to inform their target audiences about events, issues and
trends.
The field includes professional specialties such as photojournalism,
science journalism, magazine journalism, broadcast journalism, editing,
producing and others.
ADVANTAGES OF PRINT MEDIA:-
[Link]:
Traditional print media is at an advantage for providing detailed, local news and advertising for
small-time businesses and events. For example, a sale at a local car tire shop would reach its
audience if advertised in a local newspaper or announced on fliers that were distributed around a
community. It would not make sense to advertise the same sale on a nationally syndicated radio
program, and the ad would probably never be seen on most websites, because there is very little
local aspect to those media venues.
[Link] Technology Required
Print media is still the preferred media source for many individuals who can not or do not want to
work with current technology or do not have access to technological items. Print media is also less
likely than digital media to cause eye strain when used over long periods of time.
3. Cost
Newspapers cost a dollar or two, most paperback books cost under $15. In contrast,
even the most basic computers cost several hundred dollars and the various forms of e-
readers typically run over $100. While you will save money over time using these
technologies, the initial cost of print media items tends to be much lower
DISADVANTAGES OF PRINT MEDIA:-
Lots of paper is used in such production.
Some people can't read, but everyone can understand English. (well not the illegals, but still) And is
therefore more accessible to more people.
People don't wanna take the time out of their day to sit down and read the latest when they can listen to it on
their iPod on the way to work.
BLOCK-B
WHAT IS NEWS?
