CHAPTER-1

INTRODUCTION

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 INTRODUCTION

[Link]’s Ayurvedics, is a fast growing company based in Thrissur District of Kerala State. Its

branded product “Dantadhavanachoornam” traces its beginning to some eight decades back, when its

founder [Link] Namboodiri ([Link]) obtained a unique Ayurvedic formulation, which paved

way for the formation this great product. After his demise in 1957, [Link] Namboodiri, his second son,

steered the company and established the business in the whole of Kerala by competing with Multi-Nationals.

Sri K Bhavadasan, the third generation of the family, had to take over the Company in the year 2000 in his

early thirties; it is because of the unexpected and early demise of his father Sri Raman Namboodiri,Sri

bhavadasan took over the company at that point o time.

The first task of Shri Bhavadasan was to undertake automation to cater the increasing need of the

customers. With a view to meet the challenges of the future, the company built a state-of-the art factory

with computer controlled machinery. Now [Link]’s has grown to a Corporate level under the able

leadership of Shri Bhavadasan, its Managing Director. Presently K.P.N. Group comprises of the following:

 [Link]‘s Ayurvedics

 [Link]

 [Link]‘sAuditodum

 Devaragam Resorts Pvt Ltd.

 Ramco Herbals Pvt Ltd.

 Pothayan Namboodiri Charitable Trust.

Year of establishment: 1957

Nature of business : manufacturing and trading

Major markets : Indian subcontinent

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ABOUT THE INDUSTRY

Ayurveda, the medical treatment of bharath established in BC 2000. The word ayurveda is originated from

the intersection of two Sanskrit words “ayur and veda”.The word ayur is derived from the word ‘ayussu’

which means life span and Veda means ‘science’. The complementary words science of life and art of life are

the basic concept of ayurveda. Ayurveda is not depending any other medical theory like even allopethy.

Homeopathy and naturopathy are included in ayurveda.

Ayurveda an outcome of the memory of Brahma is believed to be the first book on medical science and it

consisted of laws of books on it. That was the import ants of ayurveda as a branch of medical science

HISTORY AND GROWTH OF K.P .NAMBOODIRI’S AYURVEDICS

Ayurveda and Ayurvydyam are considered as the sole clear objective of the emerge of ancient Hindu

civilization. No other branches of medical science have such an ancient and nobleness as ayurveda. There are

clear evidence to prove that ancient Greek and Arabs had written their medical books on the basis of

ayurveda .The Greek was known as ‘Yavanas’ among ancient Hindus. And Greek language was known as

‘yavanai’. Thus the books written on medicine also named after this word. Thus the short form of yavanai is

now known as ‘yunani’ which is the name for Arabic medical science. Thus when some are perceive this form

the angle of the history .It is seen that both week and Arabs practiced ayurveda as the basis for their medical

science. Thus ayurveda as the basis for their medical science. Thus ayurveda had reached such a peak level

during the reigion of Hindu kings.

The Mohammadians (Muslims) who ruled India after invasion did not neglects ayurveda but brought in

yunani treatment during their periods through they were foreigners, they also considered ayurveda as a

unique branch of medical science. They translated ‘Charka’ the famous book about an ayurveda medicine

into Arabic. By this, they really encouraged ayurveda to develop further.

After the retreat of Muslims, the British dominated India and ayurveda was thrown in to darkness. They

not only treated. Ayurveda respectfully but also established the much-complicated allopathy in India.

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ayurveda was out of royal consideration and know official assistance was given to it .Ayurveda remained in

darkness almost 150years. Still ayurveda survived without much deterioration. This unique feamre of

ayurveda attracted the attention of British rules.

They decided to promote ayurveda is a branch of medical science and government was granted. A

number of medical institutions had been established to popularize the value of ayurveda as a branch of

medical science. Gradually government granted medical graduations to those whose studies and complets

the medical education in these institutions. Now ayurveda has come to light and there is an ever increasing

awareness among the people about the qualities of eastern branches of ayurveda also a lot of books are

available for authoritative study and referent. Some of the important books among them are ashtinka

hridhaya, sidhayoga, anatomia, chemotherapy, yoga and Egyptian ayurveda etc.

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ABOUT THE COMPANY

K.P Namboodiri’s ayurvedics was stared as sole proprietorship concern by KOLATHAPPILLY POTHAYAN

NAMBOODIRI in 1925 at vadakkekad in Kerala with an initial investment of RS 200.

In 1986 it becomes partnership business with capital investment RS.10,000/-by 6 partners. Later 2000, the

partnership business dissolved and SHRI. [Link], the managing director of K P Namboodiri’s

Ayurvedics taken over the responsibility as sole proprietor.

PRESENT DETAILS OF [Link]’S AYURVEDICS

GST N0 :32ACDPB8140M2ZT

Legal Name : KOLATHAPILLY BHAVADASAN

Trade Name : [Link]’S AYURVEDICS

Constitution o business : Proprietorship

Address : XVI/435, [Link]’S AYURVEDICS

Kaloor, Vadakkekad

Thrissur (Dist), kerala-679562

Registered corporate Office: [Link]’s Ayurvedics

K.P.N’S shopping complex

Shornur road, Thrissur.

Email ID : mail@[Link]

Status : Active

Year of incorporation : 1995

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Company category : Manufacturing and Trading

Bank : Corporation bank

South Indian Bank

Branch : Coimbatore

Palakkad,

Thrissur

HISTORY

The modern business world has been in competition investing crore of rupees to capture the business

field. But the K.P.N.A. has been achieving without this advertisement of the world market the tooth powder

sale began from 1925 in Kerala. But he was able to sell this product in one brand name.

Sri Kolathapilly pothyan Namboodiri who belonged to ponnani thaluk in old malabar was an interesting

personality like all other Namboodiri’s in that age, he also spend his time in traveling and debating with his

friends. He has an intimate friendship with famous Kodungallur kochukuttan [Link] was a doctor of

ayurvcdic medicine .Once sir kochukuttan thamburan told the namboodiri about an Ayurvedic tooth powder

based on a poem in ‘ashtangahridaya’ keeping this idea in mind our Namboodiri manufactured himself the

tooth powder and started using it .They used pestles to get the powder from 35 kinds of medicines

production as well as the consumers increased by day by day. When the number of users increased, He

increased the quantity of this production when he found it difficult to get plenty banana leaves, paper was

used for [Link] slogan”[Link]’s famous dantadhavana choomam” was written on the paper by

hand thus born a very old Kerala brand and also made the first step towards the important of advertisement.

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GROWTH

In the beginning, K.P. N.A was started as a sole proprietorship business. Sole proprietorship type of

business organization is owned and managed by a single person. Such a person is known as sole trader. The

sole trades is the absolute owner of the business organization .He controls all the affairs of the business

where ever the business expands various department like sales department, purchase department,

production department, finance department &accounts department are formed to assist the sole proprietor

in his affairs the secret of success of K.P.N.A is its customers.

The company which started its operation by selling the tooth powder for half and quarter about eight

decades ago has now become a gigantic corporate unit with an annual tum over of about seven crates. It has

moved from dry banana leaves to plastic containers. It is one of the oldest brands in Kerala.

Earlier the tooth powder was served in a paper cover wrapped in an oil paper. AS the production increased so

as the demand, mechanization has become a necessity .For the last 14 years the powder has been served in

plastic containers. The company has now installed machines for its automatic packing. From monthly

turnover of Rs.100-150. The company has reached such aleves that its monthly turnover is well over 60,

0000/ .The company is still supplying its product through its own vehicle throughout Kerala. In addition to

this, it fulfilling the order from other states such as Andrapradesh, Tamil Nadu,Punjab,Delhi etc. It has also

exporting the products to its overseas customers.

The customers, the heart of the organization started without planning without the planning the company

was not provide with adequate machinery of space for manufacturing the tooth powder. The unit was

situated in a small, premise annexed to their family. As untouchbility was prevalent at that time the company

was shifted to an outside premise. Thus starts the success story of the organization .the company is trading

towards success amongst the fast increasing complicated marketing problems. As far as K.P.N.A is concerned

they are not worried about the marketing problem. Because of orders coming automatically without

resorting to any marketing campaign.

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 The has been adopted the strategy of direct marketing. Thus it maintains personal contact with the

customers also the role of operational staff cannot be left unnoticed. Piece rate system of wage payment

motivates the workers to increase their productivity. The hard work of its employees plays a significant role

in raising the organization from a cottage industry to what is now known as the famous “K.P.N.A

dantadhavana choornam group” . K.P.N.A is having its own Auditorium at Vadakkekad. Also it owns many

buildings and shopping centers at kunnamkulam Thrissur and other centers. This shows the growth of

K.P.N.A. The management of K.P.N.A believes that “people will not give up the habit of using their tooth

powder. Once such rays reach the earth, People remember about the magic tooth powder.

Its advertisement which intensifies the competition in the field of multinational monopoly. Advertisement

has now become the order of the day. Companies are spending crores of rupees for advertisement expecting

increased turnover .but this glittering advertisement frivols has no effect on K.P.N.A .It has been enjoying

major market share leaving its competitors like payari, Gopal,Dabar,Vicco [Link] behind. This shows the

growth of K.P.N.A.

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VISION

 Build partnership with our suppliers and customer to create mutual relationship.

 To create social responsibility through involvement in local community.

MISSION

 The company provide maximum customer and employee satisfaction

 The company has provided high quality products with minimum cost.

OBJECTIVES

Following are the important objective of K.P.N.A:

 To produce quality products at reasonable price.

 To ensure quality standards.

 Best possible use of scares resources.

 To produce employment opportunities.

 Ensure welfare for employees.

 Undertake community services.

 Create a good standing in the market.

 Ensure profitability.

 Creation of good will.

COMMITMENT

 The main of achievement of the company is growth rate of 30% in short span of time.

 The company can maintain customers through providing quality products.

 The company stands up with competitors to market for years.

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COMPETITORS:

DANTADHAVANA CHOORNAM: DABUR TOOTH POOWDER

TOOTHPASTE : COLGATE

HIMLAYA

MOUTH WASH : COLGATE MOUTH WASH

SOAP : CHANDRIKA

MEDIMIX

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PRODUCT PROILE

PROFILE OF K.P NAMBOODIRI’S DANTADHAVANA CHOORNAM

Dantadhavana choornam is the famous product of K.P.N.A before 94 years Pothayan Namboodiri had

been introduced the tooth powder for meeting daily expenses. But today this product are very much

expanded and popularized. The proprietor thinks that the goods relations with dealers are helping the

growth of this enterprise. Efficiency of the workers had improved the production capacity and well occupied

machines are used in productions. This helped them for increase their production are the raw materials are

collected from thrissure,Kottayam, Muvattupuzha Delhi&Punjab. The tooth powder is used not only by

Indians only but also foreigners this is a complete ayurvedic product.

The products of K.P.N.A is divided in to two viz. Ordinary tooth care powder and strong tooth care

powder ordinary tooth care powder is available in 4 different verities. They are.

REGULAR TOOTHCARE:

 5 gram: pouches

 20 gram: plastic containers

 40 gram: medium size

 100 gram: economy size

STRONG TOOTHCARE:

 5 gram: pouches

 40 gram: plastic container

 40 gram: medium size [export quality]

 l00 gram: economy size

The company executes the order of its customers according to their specification. A company can survive

only when it attend to the needs of its customers. Even though the company has 8 along tradition of 94

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years. It should treat its customers as king. Timely execution of orders according to the specification is must

for success in every organization.

ADVANTAGES OF DANTADHAVANA CHOORNAM

K.P.N.A is still prepared according to these closely guarded secret formulas. It contained Amla, pepper,

clove oil, bhasma etc. these special ingredients tights dental dieses, fortify immunity, strength ness gums add

freshness to breath and give that beautiful pearly white luster to teeth. The success and popularity of this

product can be attributes to this unique recipe and the strict adherence of quality norms. Started by

legendary kolathapilly pothayan Namboodiri. K.P.N.A was made house hold name by his son Sri Raman

Namboodiri. Today this product is being exported to many countries. Wided by the values & expertise

handed down from generation to generation. This institute is now run by Sri. Bhavadasan, the grandson of

Sri. Pothayan Namboodiri.

The use of this medicated tooth care powder ensures the beauty and long life human teeth. This provides

a relief and confidence to people the powder can also be used even though there are no dental aliments. This

powder is used by all people irrespective of social class. The strong tooth care powder is more strong and

effective for those who are suffering from manager dental ailments.

PRESENT PRODUCTS DETAILS OF [Link]’S AYURVEDICS :

 5 GRAM CHOORNAM

 15 GRAM CHOORNAM

 40 GRAM CHOORNAM

 4O GRAM STRONG CHOORNAM

 80 GRAM CHOORNAM

 80 GRAM STRONG CHOORNAM

 50 GRAM HERBAL TOOTH PASTE

 100 GRAM HERBAL TOOTH PASTE

 150 GRAM HERBAL TOOTH PASTE

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 4O GRAM GEL TOOTH PASTE

 80 GRAM GEL TOOTH PASTE

 150 GRAM GEL TOOTH PASTE

 50 GRAM SALT TOOTH PASTE

 100 GRAM SALT TOOTH PASTE

 150 GRAM SALT TOOTH PASTE

 50 GRAM ALOEVERA PASTE

 100 GRAM ALOEVERA PASTE

 150 GRAM ALOEVARA PASTE

 250 ML MOUTH WASH

 60 ML MOUTH WASH

 100 ML HC SHAMPOO

 100 ML THAALI

 220 ML THAALI

 100 ML HAIR OIL

 25 GRAM DHAHAMUKTHY

 100 GRAM DHAHAMUKTHY

 15 GRAM PATHIMUKHAM

 25 GRAM FAIRNESS CREAM

 HERBAL GREEN SOAP

 SANDALSOAP

 TURMERIC SOAP

 RAMACHAM SOAP

 CLEAR & SOFT

 NATURAL GREEN

 HW CLASIC REFILL

 HW NATURAL REFILL

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 HW CLASIC 200 ML

 HW NATURAL 200 ML

 FW MOISTURIZING

 FW PURIFYING

 BW CLEAR & SOFT

 BW NOURISHING

 25 GRAM BHASMAM

 100 GRAM BHASMAM

 250 GRAM BHASMAM

 500 GRAM BHASMAM

 1 KG BHASMAM

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 CHAPTER -2

ORGANIZATION STRUCTURE

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ORGANIZATION STRUCTURE

MANAGING
DIRECTOR

GENARAL
MANAGER

DEPUTY GENARAL
MANAGER

HUMAN
ACCOUNTS FINANCE AND PRODUCTION MARKETING
RESOURCE SYSTEM MANAGER
MANAGER AUDIT MANAGER MANAGER MANAGER
MANAGER

INTERNAL REGIONAL SALES

ACCONTS STAFF DEPO MANAGER RECEPTION
AUDITOR MANAGER

DEPO STAFF SUB STAFF ZONEL MANAGER

AREA SALES
MANAGER

SALES OICER

SALES
REPRESENTATIVES

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ROLE AND RESPONSIBILITY OF VARIOUS DEPARTMENTS

1. ACCOUNTS DEPARTMENT

In K.P Namboodiri’s dantadhavana choornam the owner of this enterprise Mr. K Bhavadasan controls are

works. Under him accounting section is handled by chief accountant and general manager control assistant

accountant, and sails, purchase, production. Besides, there is a supervisor to supervise and control all works

laboures. Although the managerial works are done in a very traditional way. But its influences are very great.

CAPITAL STRUCTURE

K.P Namboodiri’s Ayurvedics had started before 94 years with an initial capital of Rs.200. this sole trading

concern had transform in to partnership from in 1986 investing Rs.10,000 by six partners. Later in 2000

partnership firm dismissed and one person takes all liabilities. Then with the investment of Rs.10, 000 it

converted into sole trading concern.

ACCOUNTING PROCEDURE

In this firm the computer carried out all the accounting works. In modern world manual data processing

has its own limitations because of low speed and in accuracy; all the day to day transactions are done by the

computers. This firm does not keep any books. All the transactions are recorded as double entry.

The K.P Namboodiri’s ayurvedic prefer cash purchase only. When the raw materials and packing materials

received from supplier (after checking the quality) then they immediately pay the amount by cheque.

Distribution of finished goods to the authorized distributors only after getting advanced DD immediately will

send the goods from finished goods store. All payments are managed by corporate office at thrissur. Salary

also paid by their itself.

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 2. FINANCE AND AUDIT DEPARTMENT

Roles and Responsibilities of a Finance Department

The contributions of finance department to any company and how these contributions positively affect

organizational performance will greatly depend on factors such as the extent to which the owner manager is

involved in his company. The roles and responsibilities of finance department include but are not limited to:

a. Bookkeeping

This is the most basic function of the finance department. It involves the day-today recording, analysis and

interpretation of a company‘s financial transactions. This will include the tracking of all expenses (purchases,

payments etc.) and sales of finished products. In some startup companies, this role is often carried out by a

bookkeeper who might be replaced by more specialized payables and receivables clerks as the company

grows or expands its operations.

b. Management of company’s cash now

It is the duty of the finance department to manage all cash flows into and out of a company and ensure that

there are enough funds available to meet the day-today running of the company. This area also encompasses

the credit and collections policies for the company’s customers, to ensure that vendors and creditors are paid

correctly and on time; and that the company is also paid correctly and as when due.

c. Budgets and forecasting

In this function, the finance department works with managers to prepare the company’s budgets and

forecasts and also give feedback with regards to the financial standing of the company. This information can

be used to fulfill the cash needs of each department, Plan Company staffing levels, plan asset purchase and

expansions at minimum cost before they become necessary. The finance department can also use past

records from respective departments to make better budget and forecast over long-term and short-term

time horizons.

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d. Advising and sourcing longer-term financing

It is the duty of the finance department to advise companies on the best financing mix that could yield the

company the best profit and also help them source longer-tenn financing at the lowest cost such that there is

a profit level of liquidity.

e. Management of Taxes

Running a company involves paying tax, and it is the duty of the finance department to handle tax issues. This

includes creating good corporate relationships with government by remitting PAYE (Pay as You Earn) to the

relevant authority, and ensuring that implementation of tax matters are done within the framed policies.

f. Management of Company‘s Investments

Apart from analyzing and selecting new investments. It is also the duty of the finance department to manage

company's existing assets. The finance department should be concerned with current assets apart from fixed

assets. The company‘s working capital needs to be managed efficiently in such a way as to maximize

profitability relative to the amount of funds tied up since it has more implication on the firm liquidity than its

fixed asset.

g. Financial Reporting and analysis

Financial reporting and analysis is the function that takes raw accounting entries and transforms them into

meaningful, usable and comparable financial statements. The finance department contributes to

organizational growth by measuring and reporting on regular bases, key numbers that are vital to the success

of the company. This will likely include a summary of all funding sources, expenditures and reserves available

for future use (excluding those already committed and budgeted for current period) some non-financial

information. And are usually communicated to managers in a logical and understandable format.

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h. Assist managers in making key strategic decisions

The finance department provides company management with information necessary to make strategic

decisions such as which markets or projects to pursue, the payback periods for large capital purchases,

decision on what should be given out as dividend out of the company’s earnings and what to plough back

into the business, the best financing mix that could yield the company the nest profit, decision on how to

allocate funds to investment etc., thus, making sure that money is being used in the best way.

Roles and Responsibilities of an Auditor (internal)

 Check all expenses and income and verify genuine

 Critically analysis the necessity of expenses

 Vouch all purchase and sales bill

 Checking all inventories

 Report any internal control weakness in accounts, statuary reports delay

 Verify ESI,PF and Payroll

 Check cashbook (physical cash verification)

 Check any back entry

 Check any back entry

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 3. PRODUCTION DEPARTMENT

In every business enterprise production is important function because without production no business

enterprise can exist. So effective management of production is one of the important functions of the

enterprise. Production management involves various activities related to the production process. It is

concerned with the coordination of materials, Men, Methods, Machines & Money in manufacturing. These

activities are run under the control of production manager for controlling the production he has to increase

the production through better utilization of raw materials and there by decrease the cost of production.

In KP Namboodiri’s dantadhavana choornam the factor manager control and scrutinize are the activities

related to the production process. The working time of the KP Namboodiri’s ayurvedic is 8.00am 5.00pm.

PRODUCTION PROCESS

K.P Namboodiri’s dantadhavana choornam uses batch production. Process for producing the tooth

powder. According to this method production process is carried out in batch first, the ingredient crushed by

using a machine, the output is then filtered. Alter filtering the crushed ingredients. Some other medicines are

mixed in certain proportion. Thus the finished product is born around 600 kg are produced in a batch. Since

there is a possibility of 20% wastage the use of raw materials is increased in that extent. Normally three

production batches are completed a day. But this many very according to the volume of order the company is

having since the production process is not fully automated. The employees are trying their level best to keep

the quality of waste as minimum as possible.

In K.P Namboodiri’s danadhavana choornam the production process is scheduled in batches. The cleaned

raw materials are taken as per the formula- which is closely guarded secrets, for pulverization .After

pulverization the sieving powder is mixed with the ash of husk &purified kavi along with fIavor in blender. It is

transferred in to silos and moved conveyers to labeling and then packing section. At each of the storage

bottles are taken at random for quality assurance.

In K.P Namboodiri’s the factory manager control all over the production process. The basic raw material used

in K.P.N.A includes.

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 1. Dried ginger.

2. Gooseberry

3. Aniseed

4. Clove oil

5. Liquor ice

6. Harrah

7. Pepper

An optimum usage resource is the key factor for the success of this enterprise. So that the wastage will be

minimum.

There are two types of product manufactured by the K.P Namboodiri’s Ayurvedics includes.

1. Regular tooth care powder

2. Strong tooth care powder

REGULAR TOOTH CARE POWDER

Firstly they take a certain quantity of raw materials like Dried, ginger, gooseberry, Aniseed, clove oil Indian

liquor ice, Hana, Pepper etc. the purpose of grinding the materials put in to the machine like dis-indicator and

micro dis-indicator. The product, which results from, the grinding process are sieving with the help of filter

then they mix certain things such as ash husk and purified kavi as base with the output Besides by using

mixing machine, they mix the main ingredients like the essence of cloves, camphor and puthina according to

certain ratio. After these processes they get the finished product.

STRONG TOOTH CARE POWDER

The strong tooth care powder is another product manufactured by KP.N.A it is also known as export

quality. Strong tooth care powder is more vigour than the regular tooth care powder it must be included the

special ratio of ingredients. More row materials and main ingredients are used for producing this product.

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IMPORTANT MACHINES USED FOR PRODUCTION PROCESS

The main machines used by the K.P Namboodiri’s Dantadhavana choornam for the production of their

products are:

1. Polarizer with sieve

2. Mining Machine

3. Automatic filling machines

4. Pouch filling machine

5. Automatic labeling and bath coding

6. Shrink wrapping machines.

7. Electronic weighing machines.

8. Trolleys

MATERIALS CONTROL DEPARTMENT

The K.P Namboodiri’s ayurvedics keeps a separate department for material control. Material control is an

important function of an organization. It refers to the management functions connected with acquisition,

storage, handling and use of materials so as to minimize wastage and losses, and to derive maximum

economy. It ensures control over purchasing, storing, consumption of materials in order to ensure a regular

and timely supply of materials. The purchase procedure is carried out by this department.

1. Purchase

2. Store

3. Dispatch

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PURCHASE

In K.P Namboodiri’s ayutvedics the raw materials of manufacturing tooth care powder have brought from

the different areas. The raw materials are purchased when the availability of materials and the price level is

low. Besides climates quality of the materials etc. are considered for purchasing the raw materials. The raw

materials such as dried, ginger, gooseberry, aniseed, clove oil, pepper etc. have purchased from the local

areas in Kerala, thrissur, kottayam, moovattupuzha etc. some of the raw materials i.e., camphor etc. have

been imported from Delhi, Punjab, purified kavi and ash husk are purchased from Madura

STORES

Store is primary and important factor of material control. The raw materials stored in K.P Namboodiri’s

ayurvedics as preserve when the availability and the price level of the commodity are the suitable. They

collected the raw materials for six months as a precaution. It helps them to continuous production of goods

without any obstacles. In this enterprise there is no need for preserving the finished goods in stores because

the production is produced by the order of the dealers.

DISPATCHING

Dispatching is a section where orders for sales are received and dispatching of good is done. In K.P

Namboodiori’s ayurvedics the product is dispatched according to the order placed.

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 4. HUMAN RESOURSE DEPARTMENT

The success of the K.P Namboodiri’s Ayurvedics is largely depended up on the contribution made by

employees. They perform various tasks to which they are assigned. Human resource management strives to

use human recourse in an effective manner so as to transform them for realizing the objective of the

organization.

PERSONNEL

The K.P Namboodiri’s Ayurvedics includes three types of worker skilled workers, semi-skilled workers and

un-skilled workers. There are 75 workers are working in this organization. The working time of this institution

is 8.00 am 5.00pm. The works of the semi-skilled are changing day by day. So they are doing are kind of work

without any hesitation, around ten 10 workers are skilled workers. They are the machine operates and they

are the leaders to other workers. 55 semi-skilled workers are working in K.P Namboodiri is Ayurvedics. There

are ten unskilled workers; they clean the raw materials and factory premises also. Semi-skilled and un skilled

workers are coming from the local areas. This department is headed by factory manager himself and assisted

by two experienced supervisions.

RECRUITMENT

When any vacancy arises in the firm informs the personal secretary. Skilled workers are selected through

interviews. Under this direct appointment can be done after interview. Unskilled persons are selected from

local area and these persons shifted to semi-skilled worker after 6 months when the persons are the efficient

and experienced they were promoted to semi-skilled

PROMOTION

In K.P Namboodiri‘s Ayurvedics they provide promotion to their workers. Both seniority and merit is taken

in to consideration while granting promotion.

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RETIREMENT

Every employee shall retire from service on the completion of this 55th year of age unless extended by

the management in his absolute direction.

MOTIVATION

In case of K.P Namboodiri‘s Ayurvedics, they adopt simple method to motivate their employees .such as

 They are very punctuality giving salary to the employees. It’s one of their policies to distribute salary

at the beginning of the month itself. This will only change if the first day of month comes holyday

and next day it will be distributed. Also there are considering salary increment.

 Dividing workers in smaller groups and a team leader assigned in each group, so the will fulfill the

goal with team spirit and competition.

 HR department provide long-term loan for employers in case of extra financial needs

TRAINING

 Office staffs in K.P Namboodiri‘s, they give 3 month of training as training period

 Factory workers training period extended to 6 months.

POSH COMMITTEE

POSH committee shall meet as often necessary but at least once in a month. The minute of the meeting

will be recorded and produced to inspector on demand.

RIGHTS OF THE POSH COMMITTEE MEMBERS

 POSH committee shall have the rights to be adequately and suitably informed of:

 Potential awareness of the POSH policy to the workers and staffs FUNCTIONS AND DUTIES OF THE

POSH COMMITTEE

 Assisting and cooperating with the management in achieving the aims and objects outlined in the

POSH policy.

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  Deal with all the matters concerning the Prevention, Prohibition and Redressed of sexual harassment

of Women at workplace.

 Create sexual harassment awareness amongst all the workers and staffs. Undertaking POSH training

and promotional activities

 Carrying out POSH surveys and identifies causes of the complaints and arrives at practicable

solutions with a proper enquiry of both the parties to the problem encountered.

 To promote harmonious relations and to communicate with all the workers, staffs and HR

department

BENEFITS

The HR executive makes sure that they are able to enjoy certain benefits provided to them. They are

1. ESI (Employee Share Insurance)

2. PF (Provident Fund)

[Link] Specialty Benefits

1. ESI:

It is employee share insurance. Here 6.5% of employee salary is saved for medical fee treatment. This ESI

should be submitted by a report if employees meet with an accident also. ESI is only applicable to certain

hospitals. The ES] wage limit is 21,000.

2. Provident Fund:

For the employees bas a wage limit of 15000. The provident fund is not applicable for wages more than

15000. The 12% of employee salary is divided into 8.33% and 3.67%. Where the latter one is for pension

fund. If an employee leaves within 10 years of his tenure he will get the whole amount. The pension is

sanctioned for the age of 58 years old.

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Other Benefits:

 Festival bonus

 Yearly Increment

 Marketing system based on performance and hygiene, not seniority based

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 5. MARKETING DEPARTMRNT

Sales management means management of sales force. Sales management refers to only one aspect of the

whole of marketing i.e., sales. Marketing management covers are the aspects of marketing. The success of an

organization depends largely on its successful marketing. It is in marketing, that we satisfy individuals and

social values, needs and works, are it through producing goods, supplying services postering innovation for

creating satisfaction

MARKETING PLAN

Marketing plan is a project, which aimed to hive guidance for executing the marketing activities and

obtaining the goals of the enterprise. It determined how to execute the marketing activities. The marketing

plan is vary from industry to industry. While for marketing plan the marketer must thing of the product. He

must also take in to account the system of distribution, promotion and pricing. The jobs doing with specific

times are including in marketing plan. It helps the people who engaged in marketing to give guidance and

sense of purpose. It is used to compare the goals and achievement of the enterprise and helped them defect

of marketing. Marketing plan explain the objectives of activities and also explain the various activities, such

as, the time needed for completing the process, determined the achievement of pre-determined objectives

etc.

MARKET CONDITIONS

The marketing condition of K.P Namboodiri’s ayurvedics is given below:

1. 20%trade discount is given to wholesaler, when the time of purchasing the goods from K.P Namboodiri’s

ayurvedics

2. There is only cash payment is available.

3. If we sent DD with the order of product, the companies will sent product directly to the consumer.

4. The company received only the cheque changed within one or two week.

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SALES DEPARTMENT

Sale of the product mainly concentrated in Kerala, Tamil Nadu, Punjab and Madras the sales are fully

controlled by the manufactures. There is no District agent or distributor manufactures gives the major supply

of the products to wholesalers .They have good network and relationship in their own places. The company is

giving 20% trade to wholesalers import this product into foreign countries from their own license. Only cash

purchase are done by here, but certain times company give credit purchases to close dealers. The monthly

sales turnover of the concern is approximately 60,00,000 when the goods issued to the whole sales then they

collect the 8% of tax .the main customers of K.P. Namboodiri’s Dantadhavana choornam is common people .it

include low class &middle class people also. Higher level people also using K.P. Namboodiri’s Dantadhavana

choornam because the people who really love natural ayurvedic products.

DISTRIBUTION CHANNEL

When a product has been developed and made ready and its price also determined, the next task is its

distribution to bring if to the market and reach if to the consumer. In the former days when production was

taking place on a small scale the producer himself took the responsibility to dispose of his goods. In the

modern days goods are produced in large quantities in anticipation of demand. If production is to be carried

on continuously, it is necessary to arrange for the distribution of the goods produced. In today’s competitive

business world the marketer or producer has to decide the ways through which the goods are to be

distributed the consumers. There are two alternatives before a marketer or producer selling direct to

consumers or selling through middle man is very increased. But now [Link] is used to direct market channel

and two level channels contains selling intermediary such as wholesalers.

Wholesaler is the first intermediary in the channel distribution. He buys the goods direct from the

manufactures K.P.N.A makes cash purchase only. This enables the manufacturer to carry on his business with

less amount of capital.

In K.P Namboodiri’s product must be many distributed the product in all parts including rural village areas,

the main customer of this product is common people. Then the KP Namboodiri’s export also various

countries like all over the U.A.E and Germany by the authorized distributors.

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 CHAPTER 3

INTERN- STUDENT EMPLOYEE DUTIES

31
 WORK LOG
Date Department Work Log Summary
1/6/2019 PRODUCTION
DEPARTMENT AT Visit the all production area
VADAKKEKAD,THRISSUR

3/6/2019 PRODUCTION
DEPARTMENT AT To check the inventory register an recorded new data in
VADAKKEKAD,THRISSUR stock register
4/6/2019 PRODUCTION To verified customer order process and checked stock
DEPARTMENT AT details
VADAKKEKAD,THRISSUR
6/6/2019 PRODUCTION Sales orders are recorded in stock register
DEPARTMENT AT
VADAKKEKAD,THRISSUR
7/6/2019 PRODUCTION To visit 2nd unit of this company and check all the
DEPARTMENT AT production process
RAMCO
HERBAL,THRISSUR
8/6/2019 PRODUCTION Recorded the packed product in to the system and
DEPARTMENT AT register book
RAMCO
HERBAL,THRISSUR
10/6/2019 HUMAN RESOURCE Learn information about HR activities recruitment process
DEPARTMENT and to calculate the employees’ incentives.

11/6/2019 FINANCE DEPARTMENT To check the previous financial documents and current
financial audit report and make it a comparison report

12/6/2019 FINANCE DEPARTMENT To check the billing files and recorded all the purchasing
bills

13/6/2019 FINANCE DEPARTMENT To record all employees’ salaries separately in excel.

14/6/2019 FINANCE DEPARTMENT To create a purchase register ,check voucher data and
create voucher register
17/6/2019 MARKETING To record the exported product and its volume ,to verified
DEPARTMENT the product code for analyzing total number of order

18/6/2019 HUMAN RESOURCE To enter the resign employees details and

32
 DEPARTMENT create the resigned employee file

19/6/2019 MARKETING Enter the daily sales report and marketing employees
DEPARTMENT identity details.

20/6/2019 HUMAN RESOURCE To register employees PF in website.

DEPARTMENT
21/6/2019 HUMAN RESOURCE To calculate employees TA and DA.
DEPARTMENT

22/6/2019 HUMAN RESOURCE To record previous data by use of excel

DEPARTMENT

24/6/2019 FINANCE DEPARTMENT To done the process audit of the product

25/6/2019 FINANCE DEPARTMENT To done the process auditing and compare the auditing
with previous one
26/6/2019 FINANCE DEPARTMENT To check the product quality and measure the quality
27/6/2019 HUMAN RESOURSE To calculate the ESI of employees and new registration of
DEPARTMENT ESI in employees
28/6/2019 MARKETING To check the quality register analyze the variance of
DEPARTMENT production and its quality
29/6/2019 FINANCE DEPARTMENT To make process auditing month end report

Critical Incidents summary:

Recognition by the employer (if any):

Organization Guide’s Signature with Date:

Company Stamp:

33
 CHAPTER 4

COMPETITIVE ANALYSIS

34
SWOT ANALYSIS

Strength:

 Employee satisfaction is the main strength of the K.P Namboodiri’s company

 employee commitment

Weakness:

 Employee were working in low level salary stage

 Less promotion

Opportunity:

 Quality advantage

 availability of raw material

THREATS:

 Competitor

 off season

35
 CHAPTER 5

FINDING, CONCLUSION, SUGGESTION AND

BIBLIOGRAPHY

36
FINDINGS

 Use of national materials

 Trade secrets are kept.

 exportation of foreign country

37
CONCLUSION

The study helped to understand how the key business process is carried out in an organization and how

information is used in organization for decision making various levels. As a management student I always

tend to look deeply into the working environment of a company. The company always focuses on quality

products. The study helped to familiarize with the organization structure and its functioning and it also

helped to familiarize with the different departments in the organization and their function and activities.

It is the unflinching values that up hold the 94 years heritage of K.P Namboodiri’s .The core values that

strengthen the credibility of the products is that it is completely natural and [Link] from the finest

herbs and spices, the quality standards are the [Link],the very economical pricing makes it value for

money.

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SUGGESTION

 Provide motivational programs to be the employees for improving their performance

 A health officer can be appointed

 Transport facilities for employee can be introduced.

 over time wages should be provided as per sales for achieving the development of organization

39
BIBLIOGRAPHY

 WEBSITE :[Link]

[Link]

 Magazines

 News paper articles

40