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Consumer Satisfaction at Metro Motors

This project report summarizes a study on consumer satisfaction and perception of Tata Motors conducted at Metro Motors. The report includes an introduction to the topic, a literature review on consumer satisfaction studies, and a description of the research methodology used which was a questionnaire distributed to 50 respondents in Ambala. It also provides background information on the automotive industry and an overview of Tata Motors. The main body of the report analyzes the results of the consumer questionnaire on satisfaction with Tata Motors products. It ends with conclusions from the research.

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114 views5 pages

Consumer Satisfaction at Metro Motors

This project report summarizes a study on consumer satisfaction and perception of Tata Motors conducted at Metro Motors. The report includes an introduction to the topic, a literature review on consumer satisfaction studies, and a description of the research methodology used which was a questionnaire distributed to 50 respondents in Ambala. It also provides background information on the automotive industry and an overview of Tata Motors. The main body of the report analyzes the results of the consumer questionnaire on satisfaction with Tata Motors products. It ends with conclusions from the research.

Uploaded by

georgian3060
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A

PROJECT REPORT
ON
CONSUMER SATISFACTION AND PERCEPTION
ABOUT TATA MOTORS

CONDUCTED AT
METRO MOTORS

IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT


FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATOR
(SESSION 2008-11)

UNDER THE SUPERVISION OF SUBMITTED BY


Mr. RAJESH YADAV SANDEEP KUMAR
ASSISTANT MANAGER 1208150

MAHARASHI MARKANDESHWAR UNIVERSITY


MULLANA - AMBALA
PREFACE

The industrial training is the internal part of a B.B.A program. It helps


the student understand practical aspects of Business Management in a
better way as a part of my B.B.A. program at MAHARISHI
MARKANDESHWER UNIVERSITY, MULLANA To be a Bachelor of
Business Administration student is a matter of pride because we are in
a field, which help us to develop from a normal human being into a
disciplined, and dedicated professional. One has to be a good learner to
sharper knowledge in the particular field to achieve and attain the
desired goals and heights.
I conducted Customer Satisfaction Survey of TATA Motors at Ambala
cantt. I used questionnaires as the research and data collection tools.
The responses were collected from 50 respondents from various areas
of Ambala cantt.
ACKNOWLEDGEMENT

In order to make my project I acknowledge a special thanks to all those


people without those supports it would not be possible for me to
complete for me to complete my report. First of all I really thankful to
Maharishi Markandeshwer University who given me the opportunity to
do my industrial training at Metro Motors. I express my sincere thanks
to my project guide Mr. Rajesh Yadav who had guide to me throughout
my project. I would also thankful to the METRO MOTORS for giving
me this opportunity to work on project. I convey my heart full thanks to
the staff members of Metro Motors for their help and corporation. Also
I would like to express my inner feeling for all the people for co
operating and helping me throughout the project. Last but not the least
I am thankful to my parents and friends who have provided me with
their constant support throughout this project.
DECLARATION

I SANDEEP KUMAR a student of BBA at MAHARISHI


MARKANDESHWER UNIVERSITY, MULLANA hereby declare that the
project report under the title “CONSUMER SATISFACTION &
PERCEPTION ABOUT TATA MOTORS” submitted for the
requirement of a degree programme is my original work. Any
literature, data or works done by others and cited within this
dissertation has been given due acknowledgement and listed in the
reference section.

Signature:

Date:

Place: Ambala
INDEX

S NO. PARTICULARS PAGE NO.

1. PREFACE (I)
2. ACKNOWLEDGEMENT (II)
3. DECLARATION (III)
4. EXECUTIVE SUMMARY 1–3
5. INTRODUCTION 4–6
6. LITRATURE REVIEW 7 – 14
7. RESEARCH METHODOLOGY 15 – 19
8. INDUSTRY PROFILE 20 – 27
9. COMPANY PROFILE 28 – 49
10. RESEARCH TOPIC 50 – 55
11. QUESTIONARE ANALYSIS 56 – 62
12. CONCLUSION 63 – 65
13. QUESTIONARE SAMPLE 66 – 67
14. BIBILOGRAPHY 68 - 70

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