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 PROPOSAL

WEB
DESIGN
 WHO IS ANCHOR WAVE?

HISTORY & FUTURE

FOUNDED +DIGITAL MARKETING DEP. 10 YEARS, 20 ROCKSTARS 1300+ SITES LAUNCHED

2003 2008 2013 2018

 WHO IS ANCHOR WAVE?

COMMUNITY
& GIVING
VOLUNTEERS

PROJECT SUPPORTERS

SPONSORS

MEMBERS
 WHO IS ANCHOR WAVE?

LEADERSHIP

MIKE SCHMIDT ANTHONY RIVERA TREY WESSON LILLY DARLING

INTERNET MARKETING VICE PRESIDENT
CEO & FOUNDER PRESIDENT
DIRECTOR
 WHO IS ANCHOR WAVE?

EXPERTS, ON YOUR TEAM

MARKETING TECHNICAL DIGITAL

SPECIALISTS DESIGNERS
SUPPORT MARKETERS

PROJECT DEVELOPERS COPYWRITER & WEB STRATEGIST

COORDINATORS PHOTOGRAPHER
 WHO IS ANCHOR WAVE?
sr. project
coordinator

MEET YOUR
TEAM
Your Project Coordinator is your Guide

Experts in Defined Positions: coders,

designers, digital marketing.

Commitment to Client Partnership.

Consultative Goal Setting Techniques

aimed to ensure successful outcomes.

_
project
PROJECT COORDINATOR SR. PROJECT COORDINATOR VICE PRESIDENT
coordinator
YOUR VISION.
We’ll help you get there...
PREMIER
WEBSITE
Fully Custom

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH

DIGITAL
MARKETING
 PERSONA DETAILS
DATA DRIVEN

Responds well to
images and lists
KICKOFF

CUSTOMER
PERSONAS
LOOKING FOR
RELEVANT
EXPERIENCE
KICKOFF

DESIGN
GARY EDWARDS
Architect
BUILD

CONTENT

LAUNCH
1. DEFINED CHECKLISTS
DIGITAL 2. STEP-BY-STEP PROCESS
MARKETING
3. BUYER PERSONAS
4. CONTENT TIPS
BINDER TOOLS 5. WEBSITE EDUCATION
 PREMIER INDUSTRY ANALYSIS

WEBSITE MOOD:
RESEARCH DARK/LIGHT

STYLE:
MODERN/TRADITIONAL
KICKOFF
CONTENT:
DESIGN IMAGE HEAVY/TEXT-BASED

BUILD STYLE:
COLORFUL/CORPORATE

CONTENT
SELECTION:
20-30 EXAMPLES
LAUNCH
GATHERED SPECIFICALLY
FOR YOU
DIGITAL
MARKETING
 TWO DESIGNS custom crafted by our skilled in-house designers

PREMIER
1
HOMEPAGE
DESIGN

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH
2
DIGITAL
MARKETING
 PREMIER DESIGN Maloney Plastic Surgery

PREMIER
1
HOMEPAGE
DESIGN

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH
2
DIGITAL
MARKETING
 PREMIER DESIGN Edge High School

PREMIER
1
HOMEPAGE
DESIGN

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH
2
DIGITAL
MARKETING
 PREMIER DESIGN Sanctuary Custom Homes

PREMIER
1
HOMEPAGE
DESIGN

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH
2
DIGITAL
MARKETING
 INTERIOR LAYOUTS
PREMIER
UNIQUE PAGE STRUCTURES THAT SUPPORT PAGE GOALS

INTERIOR CONSULTATIVE PAGE PLANNING

CLIENT-SPECIFIC CONVERSION STRATEGIES
PAGES

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH

DIGITAL
MARKETING
 custom fields allow for easy content management
ADMIN TOOLS Throughout the design process, we will identify what content you will need to change and how often.
We custom code the content so that it is as easy as possible to make changes. Make edits without
seeing or editing any HTML or CSS.

PREMIER

CUSTOM
FIELDS

KICKOFF

DESIGN

BUILD

CONTENT

LAUNCH

DIGITAL
MARKETING
 WHAT MAKES OUR CUSTOM SITES BETTER
THAN OUR COMPETITORS?

Quality of our custom designs. Browse our library to see how our designs are well above our competitors.

Strategic page planning. Our process is very hands on with 1:1 review of your company goals. We combine your
personalized buyer personas and web research with our conversion tools and knowledge so that your site is not only attractive
but successful.

We plan and design every page — not just the homepage. Some competitors are saving cost by not giving the
interior pages the attention they deserve.

You influence & approve design. We offer guidance to our clients so that their site is easy to use and converts viewers,
but the design course is directed and completed for the client. Programming is not completed until the client is satisfied and
approves every aspect of the design.

Licensing to our image library is included.

Common features are included. We don’t expect our clients to know what they need when it comes to basic
functionality. Blogs, contact forms, galleries, sliders, and Google Analytics are commonly add-ons at other firms.
PREMIER DESIGN SUCCESS

Vision Graphics
 PREMIER DESIGN SUCCESS

Liz Ryan Design

DESIGN
“Anchorwave understood what I was looking
for in a website from the start. Their design
team was very responsive to help guide me
through what our website could look like
and gave me some great ideas and options.
Anchorwave gave me one point of contact, a
project manager, for the whole process
making it very easy to communicate and
make quick progress during the build. I
would recommend Anchorwave for anyone
who wants to have a great looking website
that they can be proud of. Thanks to Jill and
the entire Anchorwave team!”

Arlene’s Gallery

DESIGN
“Trying to figure out what our website could be
could have been a very overwhelming
experience. However, Anchorwave made it very
easy and enjoyable. It was great figuring out
what our website was going to look like. Getting
different options from Anchorwave really helped
get a good idea of the final product.

I really appreciate how fluid and easy to navigate

the webpage is. It provides you the important
information upon first visiting the site.”

Carhuff & Cueva Architecture

 The Anchor Wave Standard

MOBILE RESPONSIVE

DESIGN
 The Anchor Wave Standard

PRE-LAUNCH
& LAUNCH

APPROVAL &
TRAINING

BROWSER TESTING

REDIRECTS

GOOGLE ANALYTICS
 SEO READY
The Anchor Wave Standard

Search Engine Indexed, Properly Coded for Best Practices

Analytics Account Search: H1s and Page in Mobile
Added Titles
 THE ANCHOR WAVE STANDARD

RESOURCES & TOOLS

Always Included: Available: Available:

Always Included:
Content Outlines Stock Images Copywriting Professional
& Helpful Tips Services Photography
 SSL (Security Certificate)

WordPress & Plugin Updates

Server-wide Firewall
Available

Security Scanning
HEALTHY HOSTING
Available Speed Tools

“Healthy Neighbors”

Site Backups with Retention

 SSL (Security Certificate)

Available WordPress & Plugin Updates

Server-wide Firewall Unlimited Technical

Healthy Support
Hosting
+
Security Scanning
+
WordPress
Available Speed Tools
Warranty
Unlimited Content
“Healthy Neighbors” Management Training

Site Backups with Retention

 WHICH OPTION IS BEST FOR ME?

BASED ON YOUR WISHLIST

A timeline less than 8 weeks

Lots of advice from expert

Photo Gallery

Custom Design & Programming

Accessibility
 Website Outline - Option A

KEY FACTORS
Number of Pages 7

Number of Page Templates 5

CPTs Team Members (Standard)

Site Content Provided by Client (Copywriting Services Available)

 Summary of Investment
Exhibit A - Option 1 Premier Site

DESCRIPTION PREMIER NOTES

Homepage Design Concepts $2,650 2 Custom Design Concepts resulting from Web Research, Consumer Profiles and
Design Consultation from your PC

Interior Page Designs $1,625 Design/Layout for 5 interior pages

Page Construction & Content Addition $5,250 Construction of up to 7 pages

Launch $520 Launching of the site onto our server or a 3rd party server. Includes redirects, pre and
post launch checklist items. This does not include hosting cost or transfer fees.

Simple CPT: Team Members $390 1 unique view, 2-5 Custom Fields, No special functionality. Client responsible for adding
content.

WordPress Warranty 30 Days 30 days included on sites that host with us. Backup, tech support, training & WP
Updates.

Total Investment $10,710 Phased payments: 50% due on signing, 40% due before build, 10% due before launch.

Project Hour Budget 82 hours Your project budget is a working estimate. We offer a 10% buffer for all projects. If the
project goes beyond the hourly estimate by more than 10%, the project moves to
hourly billing.

Initial to Accept ___________

 Custom Post Types (CPTs)
Exhibit A - Part 2

PREMIER SITE OPTIONS DETAILS

Simple CPT (Testimonials, Clients) $390 1 unique view, 2-5 Custom Fields, No special functionality. Client
responsible for adding content.

Standard CPT (Team Profiles) $3510 2-3 unique views, 6-10 Custom Fields, No special functionality.
Client responsible for adding content.

Complex CPT (Portfolio/Projects) $6244 3+ unique views, 11+ Custom Fields, advanced functionality like
Categories/Filters, Multi-Level CPTs, Search Functionality. Client
responsible for adding content.

Content Entry by Anchor Wave $130/hour

 Recommended Services
Exhibit A - Part 2

DESCRIPTION NOTES INITIAL TO ADD

Mobile Responsive Design Included Optimized for use on Mobile and Tablet devices Included

Content Management System Included Update, maintain the website through Page Builder Included

Google Analytics Included Website Statistics Included

Accessibility (Web For All) $______ Make your site accessible to users with disabilities. Price
is a working estimate based on the number of forms,
images and special functionality.

Content Copywriting $80/page Professional copywriter based on your direction

Custom Photography $350/hour on site Headshots, products, buildings, office settings

 Support Services
Exhibit A - Part 3

DESCRIPTION NOTES INITIAL TO ADD

WordPress Warranty + Healthy Hosting $124/month Hosting including daily backups, WP updates, and an
$1364/year SSL. Plus unlimited tech support, and unlimited content
management training.

Healthy Hosting $40/month Hosting including daily backups, critical WP updates,

$460/year and an SSL.

If you decide to host with a 3rd party host, there will be

a one-time $200 transfer fee.

Email Hosting $5/mailbox/mo. 25GB Storage, Webmail Included

Domain Name Registration $30/year

Hourly Rate $130/hour Future updates and services as needed

View your onboarding docs here.
 Enrollment Form
Page 1

WEB SERVICE CONTACT COMPANY INFORMATION

Name   Full Company Name  

Email   Address Line 1  

Phone   Address Line 2

Cell   City  

[ ] Accounting Contact is the same as above. Otherwise please fill out below. State  

ACCOUNTING CONTACT Zip Code

Name  

Email    [   ] I authorize Anchor Wave to charge the above card for recurring invoices

CC Email Signature

Phone   Date
Thank You
Next Steps

1. Schedule Kickoff With Project Coordinator

2. Identify Site Development Priority

3. Complete Exhibit A & Enrollment Form